B (3:14)

So I'm glad that you're bringing up these different platforms. Let's talk a little bit about that for the business owner. Which platform should they be on? Should they be on all of them? Like, how do you look at that?

C (3:25)

There's a few ways to answer that question. One, if you're doing this yourself, right, or you're having somebody on your team do this and it is not their full time job, I think you want to probably start where you are most comfortable because that's where you've got the better chance of success. Right? Ideally, though, you really want to be where your customers are. Sometimes that means that it's everywhere because you're a plumber and your potential customers are kind of, well, they're on all the platforms. Right. And in that case, it doesn't mean you have to be everywhere. It just means it doesn't really matter where you start because this general population is kind of going to engage with you. If you have an audience that is of a more specific age demographic, there is some splits there. So TikTok does skew younger, Facebook skews older. Right. And so if you actually have this demographic from an age standpoint, there are some clear, clearer lines. Okay, it still blurs, but they're a little bit clearer. And you would want to, if you had an older kind of target audience, you would want to start on Facebook and then maybe expand to the others.

B (4:43)

Okay, so I've heard you use a phrase before and maybe I'm picking up on it a little bit. Platform agnostic, is that what you're talking about or is that something different?

C (4:53)

Well, it is, it is that we use it a little bit differently here. And let me talk about how we use because I think that does apply to the audience, our entree leadership audience. The way we use it here is we put out a lot of content, we produce shows and we put them out on basically all the platforms that we can get them out on. Because by being out there we have a very broad set of core products. Entree leadership's a little bit more niche, but The Ramsey show is a very broad audience. People need help with their money. And so we are platform agnostic, and we'll put that show anywhere that we feel like we can get it out to audiences. So the way that that applies to social media for us is the same. We are platform agnostic when it comes to social media because we have a broad audience range and they are engaging on all of these different things.

B (5:46)

Okay.

C (5:47)

And it doesn't matter if you're 28 and you're in debt or you're 54 and you're in debt.

B (5:52)

Right.

C (5:52)

You need help.

B (5:53)

Yeah. And so everybody's got to get out of debt. So let me ask you this. We're this big. Like you just said, we're this big powerhouse. We do all of these things, but we got a lot of people that are watching. Maybe they've got a little plumbing company or H Vac company or they're fixing computers or whatever it is. What are some real practical how to get started and what to do to just do something small and not be overwhelmed.

C (6:16)

I love this question because it is so much easier than you think it is. So say I'm a plumber and I've got maybe it's me and a couple of people working, other technicians working for me. I am doing my trade every day. And if you are not a plumber, it is like magic, and it is a mystery. So you can do things as simple as take your phone and start recording some of the things that you're finding. You could literally be doing your job. Put a camera on it, put a little bit, you know, some words around, talk about what it is you're finding. Wow, I can't believe this pipe was so clogged. Like, hey, a tip how you can avoid this and avoid having me come out. And you can start to be that expert in your field where you're building trust with the audience that sees it because they're like, oh, John Doe, the plumber will tell me what I can do to avoid having him come out. Or say you're an electrician and you get out to a house and literally the. This is so silly, but say the breaker had just flipped and somebody called the electrician instead of just fixing, you know, flipping the breaker back on. Well, that's not a very worthwhile trip for you. And so you can start to talk about, hey, things to check before you call the electrician, things to check before you call the plumber when you might not need to call me. You know, like, how helpful is that to people as that's helpful to you,

B (7:46)

like you were saying, that's helpful to you as the business owner. Because that's not a profitable trip for you either, right?

C (7:50)

Yeah, yeah. You can charge whatever, you know, whatever your charge fee is. But your skills are much better used where you're expertise is truly needed. Right.

A (8:02)

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B (9:18)

you're really big on is measuring and making sure that it's working. And we've talked about this, but let's hit it again. If you're starting out like let's say you start on Facebook because you think that's where your audience is, which is your advice, right? Go to where your audience is. What do you start looking for to see if it's working?

C (9:34)

Yeah. The most important thing is engagement.

B (9:37)

Okay.

C (9:38)

It's truly, it's engagement. And what that means is likes, comments and shares on Instagram, they have the ability to save things too. That counts as an engagement. So it's are people interacting with your content? Because when they are, that means it was helpful.

B (9:54)

So let me ask you this, and this is a little bit different question. What do people need to avoid when they get on social media? As a business owner, because it seems like there would be some pitfalls, I

C (10:03)

think you can start to hone in on what is working for you. So say you put out 10 pieces of content and two of them hit and eight of them didn't start to dissect why those two hit and then start making more like that. The other thing was consistency. Have a Plan and be consistent. So if you are that plumber and you're gonna start putting out content or start recording some of your actual work that you're doing and helping to kind of shine a light on that, say, make a decision as to how often you're gonna do that and then do it.

B (10:41)

But why is that important?

C (10:42)

Consistency is one of the things that both drives the algorithm, but also helps to build your audience. Right. Because if I'm following you and I care about tips, I want to know kind of even subconsciously that I'm going to be regularly hearing from you.

B (10:59)

Okay.

C (11:00)

But it also helps to build the algorithm.

B (11:03)

Okay. So we've talked about plumbers and electricians. Let's talk a little bit about real world scenarios. Maybe in some other industries. You know, we, we have a lot of people in construction, we have a lot of people in medical. Now, of course, in medical you can't take a camera into your work necessarily.

C (11:19)

No. But you can do so much in the way of giving and help information. Yeah. You can't show you're working with a client. Right. But you can say, hey, I saw 10 cases of the flu this week, and let's talk about some ways you can avoid the flu.

B (11:33)

So what I'm hearing you, you're saying the same thing, but in a little bit different way. What is sharing information doing for the customer? They're getting the help on the specific tip, but what's it doing for you, the business owner?

C (11:47)

You are positioning yourself as the expert, the guide, the person that can come in and help whoever's on the other side of that when they have a similar need.

B (11:56)

So you're building trust.

C (11:57)

That's right.

B (11:59)

So let me go for a different direction here for a minute because one of the pain points that I hear from business owners sometimes is they hired somebody, maybe even it was just an intern, and they gave all of the logins and the passwords to their accounts to this person or maybe an agency, but usually just a person. That person leaves and then they're in trouble. How do you help people in that scenario?

C (12:22)

I have heard this too, and I'm so happy you're asking this question. You just should always know what your login credentials are. So you will have to give somebody else access. Right. If they're going to be doing this for you, that's an inevitable. But don't ever give them access and have them change it so that you no longer have access. So if they need to change it, that sometimes happens. Somebody gets locked out, you need to be in the loop when that happens and make sure that you too always have access.

B (12:55)

Gotcha.

C (12:56)

Yeah, that's just a non negotiable. Just set that and then make sure you stick with it.

B (13:00)

All right. Thanks Jen. That was super helpful. If you've got a social media strategy working for your business, let us know in the comments what kind of business you have and how you're using different platforms to get the word out.

A (13:12)

Social media doesn't have to waste your energy or feel like busy work. Use the right way. It's just another tool in your marketing toolbox. But if you try to be everywhere and do everything, you'll end up frustrated and burn out. So start small. Pick one or two platforms based on where your customers actually are, not where the trends are, and focus on solving real problems, telling real stories, and being consistent. That's it it. You don't need to chase the algorithm, you need to focus on serving people well. If you enjoyed this episode, be sure to like, share and subscribe for more great leadership content. I'm your host Dave Ramsey and this is Entree Leadership.