Transcript
A (0:05)
All right, let's talk about something every business owner feels like they should be doing, but they're either overwhelmed by it or feel way behind. And that's social media. I've talked to enough small business owners to know that this stuff can feel like a full time job. New platforms pop up every other month. You're told you need to be everywhere doing everything, and if you're not going viral, you're losing. Well, that's garbage. The truth is you don't have to be everywhere. You just need to be where your customers are. And today, Entree Leadership's John Felkins and Ramsey's Chief Marketing officer, our CMO Jen Severtson, are going to unpack how to stop spinning your wheels when it comes to social media and start using it to actually grow your business. Let's get into it.
B (0:55)
All right, Jen, let's talk about social media. Yes, social media is, I'm thinking about such a big topic at a society level, right? Like I don't want my kids on social media too much and good things and bad things. But for the business owner, what would you say is the primary purpose of even engaging with social media?
C (1:16)
Yeah, so it's a great low cost way to get your business out there. Right. Like, I mean, at the end of the day it costs time. That's why you don't want your kids on it. Right?
B (1:29)
That's right.
C (1:29)
Plus time. But from a business owner, you can really use that to your advantage.
B (1:34)
So is it for, you know, the different things that we've talked about, is it for direct response, is it for branding, is it something else?
C (1:42)
All the above, all of it. Right. So today social media is interest based. Right. It used to be.
B (1:49)
I'm sorry, say that again.
C (1:50)
Yeah. So, okay, so it's interest based. Interesting. So let's talk about what that means.
B (1:55)
Yes, please.
C (1:55)
So it used to be that social media was you connecting with people in your social circle. Right. People that you were friends with or you followed. If you notice now you're hearing and seeing less from the friends you're connected to and more the things you're interested in. So the dog videos that you love or the whatever, fill in the blank, it's turned into an interest based kind of interaction. Right. And so from that standpoint, as a business owner, you can really, really take advantage of that. In a good way. Yes, in a good way. Because there's all these niche interests, if you will, right now that are being pushed by the algorithm. So it all started with TikTok, right? TikTok is what pushed the other ones to be interest based. TikTok does this really well. That's why the TikT algorithm is kind of always being talked about, because it does this so. So well. It will push to you things that it kind of knows John's going to be interested in. And Instagram and Facebook have picked up on this. They don't do it quite as well as TikTok, but I'm sure they'll get there.
