Online courses, educational tools, email funnels, quizzes, and more are an incredibly valuable tool for entrepreneurs, however it’s so important to implement a copywriting strategy that will help you create real, valuable conversions.

Today, we’re excited to be joined by Jay McGrane. Jay combines educational techniques with persuasive copywriting to boost student engagement and conversions for her clients. She’s been called the “course creator's best friend” because of the incredible results she has gotten for her clients, such as 41% open rates and 9% click-thru rates. Jay’s expertise is exciting to learn from and her tips will help you to begin unlocking your online course earning potential.

Tune in and listen to episode 38 of The Entrepreneur’s Ecosystem. Jay talks with us about what she has learned about creating amazing copywriting conversions for her clients. She shares why she thinks that completion rates are a vanity metric, what her advice is for understanding your audience, why it’s important to create smaller milestones for your online course, and so much more.

In This Episode, You Will Learn:

Jay’s personality quiz types (3:34)
Why Jay says that completion rates are a vanity metrics (7:55)
About the role feedback loops play in online courses (13:27)
Jay’s advice for people to uncover a Learner’s Journey (32:08)
To break down your course goals into smaller milestones (47:34)

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