Podcast
The Espresso Hour
Hosted by Dickie Bush and Nicolas Cole · EN
In each episode, we share our insights, tactics, and lessons learned as we scale our writing education company to $10mm. If you're looking for "insider" tips to help you grow and scale your digital business, you're going to love The Espresso Hour!
11episodes
Episodes
Newest firstAll episodes
Breaking Down Our $7,492 Paid Webinar Experiment
May 10, 202500:35:28Tap to summarize👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organicIn episode 48 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Running a Paid Webinar Funnel to Cold Traffic, Iterating Toward an Evergreen Sales Engine (VSL), and Tuning the Economics: ROI, Sales Bottlenecks, and Downsell Offers.(00:00) - Intro(01:10) - The Paid Webinar Funnel Explained(05:02) - From Webinar to VSL: The Bigger Picture(08:34) - Sales Bottlenecks and Testing a VIP Offer(14:25) - Evaluating Performance Metrics and ROI(20:03) - Improvements for the Next Webinar Run(27:06) - Scaling Paid Channels Beyond Organic(34:02) - Outro-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: https://www.linkedin.com/in/dickiebush/• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/
Transcribe →Q&A Vegas - Answering Your Questions About Digital Business
Apr 6, 202500:49:12Tap to summarize👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organicIn episode 47 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Content Creation and Distribution Strategies, Business and Personal Branding, and Monetization and Scaling Up.(00:00) Intro(01:02) Q#1-Struggling to come up with a digital product for my B2B agency?(08:36) Q#2-Did you record all your SOPs at once or build them over time?(17:17) Q#3-Should I stick with $100/year or offer premium tiers?(21:15) Q#4-Someone told me my time-poor audience won’t buy a DIY product — do you agree?(24:13) Q#5-Should I focus on founders, managers, or individual contributors?(31:42) Q#6-Posting consistently, but seeing zero growth — what am I missing?(37:34) Q#7-Which platform gives the best ROI for early momentum?(39:40) Q#8-What to do if I miss my goal — how to refine and recover?(42:54) Q#9-Should I go fully asynchronous, or keep some live interaction?(44:47) Q#10-Should I build a community or launch a paid newsletter with AI prompts?(46:11) Q#11-Considering School vs Circle — which platform should I choose?(46:28) Q#12-Ship30 strategy: Should I be on multiple platforms or just one?(48:30) Outro-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: https://www.linkedin.com/in/dickiebush/• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/
Transcribe →Espresso Hour Live in Las Vegas: Pre-Hormozi Workshop Event
Mar 22, 202500:41:00Tap to summarize👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organicIn episode 46 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Mastering Conversion Rate Optimization (CRO) to Unlock Growth, The Challenges and Opportunities of Scaling a Sales Team, and Leveraging Webinars and Content for Explosive Growth.(00:00) - Welcome to Vegas(05:42) - Predictions for The Hormozi Workshop(10:00) - Our Problem with Slack(13:52) - Optimizing CRO and Thoughts On Cold Outreach(16:02) - Media Supply Chain and YouTube Strategy(24:36) - Why Sales Capacity is the Next Bottleneck(29:30) - 80/20 Webinar Upgrades(35:06) - Live Event Brainstorming(38:06) - Closing Thoughts and Expectations-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: https://www.linkedin.com/in/dickiebush/• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/
Transcribe →How We Make 10% Improvement Tweaks In Our Life & Business
Mar 15, 202500:30:02Tap to summarize👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organicIn episode 45 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole explore the power of small optimizations in both business and daily life, and how improving just 5-10% of your habits, workflows, and content strategy can lead to long-term success. They dive into hiring the right people, recognizing patterns in business, and balancing personal growth with entrepreneurship. (00:00) Intro(03:18) Maximizing Routine(13:42) Applying Business Strategies to Personal Life(18:44) Simplicity and Life Stages(21:10) Book Launch and Career Paths(22:20) Exploring Instagram and Content Creation(28:07) Learning from Others and Self-Reflection(31:12) Upcoming Projects-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: https://www.linkedin.com/in/dickiebush/• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/
Transcribe →Revealing Our Gameplan To Build A $100k-Mo Writing Community
Mar 10, 202500:37:12Tap to summarizeLand your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 44 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about The Biggest Mistakes We Made in Our Last Community (And How We’re Fixing Them), How AI Can Help Scale Support & Onboarding Effortlessly, and The 3-Phase Plan to Growing a $100K/Month Community.(03:38) - Structuring the Digital Writing School for Growth(05:11) - The 3-Phase Plan to a $100K/Month Community(10:14) - Creating an Evergreen, Scalable Membership Model(15:19) - Optimizing Content for Better Engagement-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole
Transcribe →Not Every Week In Business Feels "Good”
Feb 19, 202500:28:52Tap to summarizeLand your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 43 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Why a Great Idea Isn’t Enough – Execution is Everything, The Smartest Way to Scale Without Overcomplicating Things, and How DMs, Funnels, and Offers Can Transform Your Sales.(02:53) - Simplicity in Business Growth(07:12) - Why Most Tracking is Useless(16:52) - The Best Way to Test and Validate a Business Idea(21:48) - Scaling Smart: The Role of DMs, Funnels, and Offers(31:27) - The Small Weekly Actions That Lead to Big Wins-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole
Transcribe →Lessons And Realizations From January 2025
Feb 12, 202500:34:05Tap to summarizeLand your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 42 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Why Managing Your Own Psychology is the Real Competitive Edge, The Best Hire We’ve Ever Made (And What It Taught Us), and How Performance is Just Measurement x Incentives.(01:12) - The Best Lessons Are the Ones That Feel Obvious(07:12) - Signs Someone Might Not Be the Right Fit for Your Team(16:52) - Making a Game-Changing Hire(25:38) - Track the Right Metrics and Reward the Right Actions(31:27) - Business is Just Learning the Same Lessons at Bigger Stakes-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole
Transcribe →Free Ghostwriting Masterclass (from $0 to $10k/mo)
Feb 9, 202501:25:13Tap to summarizeWhy You Shouldn’t Hire the “Qualified” Candidate: https://youtu.be/V5fIFO_vrmUFree Ghostwriting Masterclass (from $0 to $10k/mo)Want to go from $0 to $10K/month as a ghostwriter? In this free masterclass, I break down everything you need to know—packaging and pricing your services, landing high-quality clients, and scaling your ghostwriting business. Whether you’re just starting out or looking to increase your rates, this webinar will give you actionable strategies to position yourself as an expert and get paid what you're worth.---------✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://yt.startwritingonline.com🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com👻 Apply to join our Premium Ghostwriting Academy: https://yt.premiumghostwritingblueprint.com/?el=Webinar1YT&htrafficsource=youtube_organic🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers: https://yt.startwritingwithai.com💻 Want an endless supply of proven, viral-worthy digital writing templates? Check out our software platform, Typeshare: https://typeshare.co
Transcribe →Why You Shouldn't Hire the "Qualified" Candidate
Feb 8, 202500:28:23Tap to summarizeLand your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 41 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their hiring patterns, why you should hire "builders", and growing pains of stepping out of director roles.02:36 A Week of Interviews and Hiring Insights06:38 Why Most Hires Are Not Builders18:33 Stepping Out of Director Roles23:26 Letting Small Fire Burns-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole
Transcribe →Why We're Changing Our Core Values After Just 2 Years
Feb 4, 202500:41:58Tap to summarizeLand your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 40 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the freedom in trusting your team, new company core values, and what most people overlook when setting goals.(02:47) Maturity and Trust(08:29) The Total Trust(16:30) A Smarter Way To Improve(24:44) Leveraging YouTube for Growth(32:11) Breaking Goals into Achievable Milestones-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole
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