Most coaches who struggle to get clients aren't bad at coaching. They're just running their practice as if being good at coaching is enough. It isn't.

Michael Beale is a CEO coach, NLP trainer, and Marshall Goldsmith-certified coach who spent 30 years in corporate before building a coaching practice from scratch. He's put more systematic thought into what actually makes a coaching business work than almost anyone Doug has spoken with.

🎙️ ABOUT MICHAEL BEALE Director, Global Specialist in 1:1 NLP Training and Marshall Goldsmith Leadership Coaching. Business NLP Ltd 120 Porthcawl Green, Milton Keynes MK4 3AL, United Kingdom

* * michael@nlp-training.org +44 (0)1908 506563 Office +44 (0) 7944 388621 Mobile

Michael's LinkedIn profile; https://www.linkedin.com/in/beale/

Michael's Zoom link is: https://us04web.zoom.us/j/7845595607?pwd=RHdzK3djUDZPQVhZbW5rZklxaWNBdz09

And his most important insight might be the one that surprises you most: the biggest factor in your coaching success isn't your skills. It's who you choose to work with.

0:00 Good coach ≠ good business 1:22 Michael's background 3:47 Corporate teaches you the wrong things 6:14 Starting a business is a hero's journey 9:11 The three things every coaching business needs 13:25 Marshall Goldsmith: choose the right clients 14:19 What a bad client really costs you 19:41 Michael's 4 client criteria 22:49 Why 3 taster sessions beats 1 25:00 Hunting, attraction, nurturing, paid 34:14 "Everyone" is a marketing disaster 43:57 The feedforward exercise

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🎙️ ABOUT DOUG O'BRIEN Doug O'Brien is an NLP Master Trainer, Ericksonian Hypnotherapist, and coach with over 35 years of experience. Certified by Tony Robbins and endorsed by Richard Bandler and Robert Dilts. He teaches coaches, therapists, and practitioners how to create lasting behavior change through NLP, Ericksonian hypnosis, storytelling, and nervous system-aligned coaching.

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