Dr Axa Yox has a remarkable background in science, innovation and personal development. In our thought-provoking conversation, we explore the theme behind her book ‘Stop Calling It a Comfort Zone. Be Uncomfortable to be Comfortable to Succeed’, along with what it takes to have an innovative mindset and create true change. Be prepared for the lightbulb moment when we realise that a comfort zone leads you to nothing but discomfort.