In the ever-evolving landscape of business communication, platforms like WhatsApp are no longer just messaging apps but have transformed into powerful platforms enabling businesses to connect with their customers in groundbreaking ways.

The latest episode of Startups in Focus features Carlos Espinal and Felix Martinez from Seedcamp, dive deep into this topic with Tarek Khalil and Mohamed Elbadwihi, co-founders of Rasayel, exploring how they are leveraging WhatsApp to redefine business communication.

WhatsApp isn’t just a simple messaging app anymore. With over 2.7 billion active users exchanging 100 billion messages and 100 million voice calls daily, it’s become an indispensable communications tool. The platform’s ubiquity offers businesses the opportunity to follow where customers naturally communicate, creating seamless touchpoints that bridge personal and professional interactions.

Key topics of discussion:

* the evolution of WhatsApp as a platform and its impact on business communication, driven by its mass usage and business demand, highlighting the complexities of compliance and global usage variations;

* the strategic choice of focusing on WhatsApp due to its global prevalence and trusted infrastructure;

* the potential of building a billion-dollar company on platforms like WhatsApp, drawing parallels with Salesforce and Shopify;

* how to navigate platform risks.

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Revolutionising Customer Engagement via WhatsApp: A conversation with Tarek Khalil and Mohamed Elbadwihi, co-founders of Rasayel [Startups in Focus - Seedcamp Podcast]

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