The Everyday Millionaire Podcast: Episode 214

Guest: Joe Norelli
Release Date: March 4, 2025
Host: Patrick Francie

1. Introduction

In Episode 214 of The Everyday Millionaire, host Patrick Francie welcomes Joe Norelli, founder of 35 Technologies Group. Joe's company specializes in manufacturing defense and aeronautical systems, supporting the US Military with advanced technology. Beyond his business achievements, Joe is deeply committed to philanthropy, notably collaborating with rock legend Alice Cooper to empower youth through music and the arts.

2. Joe's Business Journey and Manufacturing Success

Joe begins by sharing his multifaceted role at 35 Technologies Group, highlighting the company's focus on radar systems, missiles, and electronic warfare over his 30+ years in the industry [02:57]. He discusses the challenges of running a manufacturing business in the defense sector, especially amidst global tensions and the thriving military-industrial complex [04:50].

Reflecting on his entrepreneurial journey, Joe recounts his transition from a traditional 9-to-5 job to founding his own company. A pivotal moment occurred when his boss reminded him, “remember who signed your paycheck” [02:57, 08:12]. Motivated by a desire to provide for his growing family and frustration with external constraints, Joe moved to Florida in 1992 and began building his manufacturing empire from the ground up [08:12]. Today, his company boasts an 80,000 square foot facility and 120 employees, a testament to his relentless drive and strategic vision [12:19].

3. Values, Leadership, and Company Culture

Joe attributes his business success to a strong sense of responsibility and a commitment to quality. “I had to make sure that those things... that you don't want something to go in a jet and then you hear the jet goes down and you wonder, was that you?” he explains [39:21]. This dedication ensures that his products meet the highest standards, directly impacting the safety and effectiveness of military operations.

Leadership, for Joe, is about collaboration without hierarchy. “Nobody has a title. There's no titles... We try not to put anybody higher than somebody else,” he emphasizes [38:49]. By fostering a team-oriented environment and leading by example—often working alongside his staff on the production floor—Joe cultivates loyalty and a strong work ethic within his team [39:21]. His approach ensures that the company remains agile and responsive, even as it scales [16:32].

4. Philanthropy and Collaboration with Alice Cooper

A significant portion of Joe's life is dedicated to philanthropy through the Norelli Family Foundation. His collaboration with Alice Cooper has led to the creation of Solid Rock Teen Centers, offering free after-school programs in music, dance, and the arts for at-risk teens [00:04]. Joe also served as the executive producer for the album Solid Rock Revival, featuring notable artists like Alice Cooper, Slash, Rob Halford, and Calco Cooper [00:04].

Joe describes the project as a fusion of his passion for music and commitment to youth empowerment. “All proceeds go to charity,” he notes, highlighting the initiative's dual purpose of fostering creativity in young people while supporting charitable causes [57:27]. The project includes collaborations with various artists and involvement from teens at the centers, demonstrating a hands-on approach to philanthropy [57:27].

5. Approach to Retirement and Active Lifestyle

When discussing retirement, Joe reveals his unconventional approach. Despite turning 65, he remains actively involved in his business, continuously seeking new opportunities instead of stepping back [29:54]. “I have a lot left in the tank, so let's not stop here and let's do a little more,” he explains [29:54]. This drive keeps him engaged and prevents the loss of identity often associated with retirement.

Joe observes a trend among his peers—many retired professionals returning to work for the purpose and community it provides rather than purely financial necessity [32:55]. He shares his own philosophy of living a life filled with activities and maintaining a sense of purpose: “I live a vacation” [36:46]. This mindset allows him to stay motivated and fulfilled, blending work with personal passions seamlessly [29:54].

6. Passion for Cars

A notable personal interest of Joe's is his extensive car collection, which includes over 40 vehicles ranging from classic Chevelles and Mustangs to modern Ferraris and Corvettes [60:17]. Each car holds sentimental value, often commemorating significant family milestones, such as special editions for each child's birth year [60:22].

Joe enjoys restoring and maintaining his cars, viewing them not just as assets but as expressions of his personality and dedication. “The Chevelles have done really well... I can still be a rock and roll star at my age,” he chuckles, highlighting the blend of passion and investment in his collection [60:00, 66:13]. His cars also play a role in community events, where they are showcased to inspire and entertain young people [62:10].

7. Life Philosophy and Lessons on Failure

Central to Joe's success is his fearless approach to failure and his resilience in the face of challenges. “Don't be afraid of failure. Fail away, take your shot,” he advises [64:06]. Joe believes in learning from mistakes without letting them hinder future endeavors. “You can't let it affect your next move,” he emphasizes, drawing parallels to everyday situations like bad stock trades or personal setbacks [50:34].

Patrick Francie and Joe discuss the importance of adaptability and maintaining a forward-thinking mindset. Joe shares his strategy for overcoming business crises, such as the dot-com bubble and the 2008 financial crisis, by focusing on recovery and growth rather than dwelling on past mistakes [46:51]. This philosophy not only propels his business forward but also serves as a guiding principle in his personal life [50:34].

8. Conclusion

Joe Norelli's journey from a traditional employee to a successful entrepreneur and philanthropist embodies the essence of The Everyday Millionaire. His dedication to quality, commitment to empowering youth, and relentless pursuit of personal and professional growth offer invaluable lessons for listeners. As Joe continues to expand his business and philanthropic efforts, his story serves as a powerful inspiration for anyone seeking to achieve extraordinary results through hard work, resilience, and a steadfast commitment to their values.

Notable Quotes:

• Joe Norelli [02:57]: “These days I do a lot of different things. My main focus in life is... the military world. Radar systems, missiles, electronic warfare stuff.”
• Joe Norelli [08:12]: “I went home that night and I told my wife, get ready, we're going to move. I'm going to quit my job and start something on our own.”
• Joe Norelli [17:28]: “You try not to complain in life, and complaining gets you nowhere. You analyze it, you find a solution, and you move forward.”
• Joe Norelli [64:06]: “Don't be afraid of failure. Fail away, take your shot. Do your research, take your shot, don't be afraid of failing, and don't be afraid to try again.”

This comprehensive summary captures the essence of Joe Norelli's episode on The Everyday Millionaire, providing insights into his business acumen, philanthropic endeavors, leadership philosophy, and personal passions. Listeners can draw inspiration from his resilience, commitment to excellence, and dedication to making a meaningful impact both in business and in the community.