TEDM – Katelyn Good – Undeniably Good (Episode 225)

Summary

Podcast Summary: The Everyday Millionaire – Episode 225 with Caitlin Good – "Undeniably Good"

Introduction

In Episode 225 of The Everyday Millionaire podcast, host Patrick Francey engages in an enlightening conversation with Caitlin Good, the founder of Undeniably Good. This episode delves deep into Caitlin’s transformative journey from a world-class athlete to a successful entrepreneur specializing in magnetic marketing and mental performance. Through her story, Caitlin shares invaluable insights on visualization, overcoming challenges, and the power of coaching.

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1. Caitlin Good’s Background and Career Transition

Caitlin Good begins by recounting her early passion for skating, which started at the tender age of three. Despite initial struggles, her unwavering determination led her to excel in synchronized skating, culminating in winning a silver medal at the World Championships at age 17. This pivotal moment ignited her aspiration to sustain her presence on the podium, steering her towards ice dance.

However, Caitlin's promising athletic career was abruptly halted by a severe hip injury during training in Italy. The injury not only ended her Olympic dreams but also forced her to confront a shattered identity. This challenging period became a catalyst for her reinvention, steering her towards entrepreneurship and mental performance coaching.

“I want my name up there.” [12:24]

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2. Magnetic Marketing and Storytelling

Transitioning from athletics to business, Caitlin founded Undeniably Good, a company at the intersection of mental performance and magnetic storytelling. She emphasizes the essence of magnetic marketing as being bold, innovative, and unexpected to attract attention effectively.

Caitlin shares memorable marketing stunts, such as dressing in sperm suits for a fertility company to challenge outdated perceptions and using creatively branded T-shirts at B2B conferences. These examples highlight her approach to creating memorable and shareable brand experiences.

“Magnetic marketing is something that is attracting something new... doing something that nobody else is doing.” [04:28]

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3. Visualization and Mental Performance

A significant portion of the conversation centers around visualization as a powerful tool for success. Caitlin explains how visualization helped her overcome mental blocks during her skating career and continues to be a cornerstone of her coaching methodology.

She outlines a structured approach to visualization:

• Outcome Visualization: Envisioning specific goals, such as delivering a successful presentation.
• Process Visualization: Focusing on daily actions that lead to the desired outcome.
• Feeling Integration: Embedding the emotions associated with success to reinforce neural pathways.

“Remember that visualization acts like reps for your physical body, even though it's just in your mind.” [19:05]

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4. Overcoming Fear and Doubt

Caitlin discusses the inevitable presence of fear and doubt, both in athletics and entrepreneurship. She emphasizes recognizing these emotions as signals rather than obstacles, encouraging proactive measures to address underlying limiting beliefs.

Her personal journey showcases how embracing and dissecting fear facilitated her seamless transition from athlete to entrepreneur, reinforcing the importance of mental resilience.

“Fear is a signal... What is here? Okay, do the work.” [50:30]

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5. The Importance of Coaching

Highlighting the pivotal role of coaches, Caitlin advocates for the continual pursuit of guidance, even during periods of success. She dispels the misconception that coaching is only necessary during downturns, arguing that it is essential for ongoing growth and improvement.

Caitlin shares her enduring partnership with her coach, Stephanie, whose insights were instrumental in reshaping her mindset and unlocking her potential.

“The best of the best seek coaches when they're not in that dark place.” [52:10]

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6. Transitioning Identity from Athlete to Entrepreneur

Transitioning from being a celebrated athlete to a business leader, Caitlin confronts the fluidity of identity. She narrates her struggle with losing her athletic identity and how she redefined herself as a creative marketing strategist.

By adopting an alter ego and leveraging the traits honed as an athlete—such as discipline and competitiveness—Caitlin successfully reinvented her professional persona, demonstrating the adaptability of one’s identity.

“I visualize myself not as this injured athlete, but as this marketing strategist who is super creative.” [56:28]

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7. Q&A/Rapid Fire Session Highlights

In the finale, Patrick and Caitlin engage in a rapid-fire segment, touching on personal preferences and lighter topics:

• Tech Preferences: Caitlin prefers Apple, while Patrick leans towards Android.
• Favorite Music: Fleetwood Mac resonates deeply with Caitlin, evoking feelings of home and comfort.
• Favorite Books: “It Takes What It Takes” by Trevor Moad and “Never Split the Difference” by Chris Voss stand out as influential reads for Caitlin.

“I am very grateful... I get to share all that I’ve learned in my experience to the world.” [75:56]

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8. Key Takeaways and Conclusion

Caitlin Good’s journey exemplifies the power of mental fortitude, strategic storytelling, and the willingness to evolve. Her insights into visualization, overcoming adversity, and the significance of coaching provide actionable strategies for listeners aspiring to achieve extraordinary results in their personal and professional lives.

Notable Quotes:

• “The brain cannot differentiate between what is physically happening and what you’ve imagined.” [19:05]
• “Identity is fluid... We can choose.” [40:45]
• “Trusting your body is immensely powerful and capable of so much more than you can possibly imagine.” [68:15]

Caitlin’s narrative serves as an inspiring testament to resilience and the transformative impact of mindset, urging listeners to harness these tools in their journey toward becoming everyday millionaires.

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Conclusion

Episode 225 of The Everyday Millionaire with Caitlin Good offers a profound exploration of personal transformation, strategic marketing, and the unwavering power of the human mind. Through her transparent storytelling and expert insights, Caitlin empowers listeners to redefine their identities, embrace visualization, and seek continuous growth, paving the way for achieving extraordinary success in all facets of life.

Transcript

[Caitlin Good]

Foreign.

[Patrick Francie]

Hi there and welcome to the Everyday Millionaire podcast. My name is Patrick Francie and I am your host. And I want to begin by saying thank you for listening. On this show, I am having conversations with seemingly ordinary individuals who have achieved some amazing and extraordinary results in both their life and business. My intention is to inspire and help you learn and grow by having my guests share their journey of how they face and overcome their challenges, but also how they celebrate their many wins. And now let's get on with this show and have a conversation with today's guest, Caitlin Good. Welcome to the Everyday Millionaire podcast. Thank you so much for joining me.

[Caitlin Good]

Thank you so much for having me, Patrick. Excited to be here.

[Patrick Francie]

Now, I don't want to be boring for my listeners, but, you know, when I look at your bio and, you know, we lay it out there and it says a lot, but it's never as good as my guest. So I always like to open with the question, so, Kaelyn, when somebody bumps into you these days and says, so, Kaylin, what do you do? Because that's a normal opening, what's your answer to that question?

[Caitlin Good]

It's actually a really fun question for me right now because I'm in the middle of making some big shifts. And I think usually on podcasts you hear or listen to people when they're post the transition or they're on the other side. And I'm quite in the middle right now, I would say. And so my work, I started a company called Undeniably Good. And it is the intersection between both mental performance and magnetic storytelling. And so whether I'm guiding an athlete through a guided future visualization or helping a brand craft their message to really make, make people move, it's really been in between these two things. So from a marketing perspective, I help businesses and business owners build magnetic brands. And for ambitious people, I help them reprogram their brains. And I think ultimately at the core of great marketing and performance visualization, it's the same thing, right? You are trying to create this crystal clear image in someone's mind of who you want to become or the experience that you want them to have. And so in marketing, I think you're selling a future state, and in mental performance, you rehearsing it in your mind.

[Patrick Francie]

So when you're considering that aspect of magnetic. Have you said magnetic marketing?

[Caitlin Good]

Storytelling, Branding.

[Patrick Francie]

Yes, branding and storytelling. So that's kind of where you've transitioned to. And we'll talk about your, your background or your history and, and your journey to where you are today. So how Are people reaching out to you? What kind of clients are you working with? I'm. I'm curious in terms of magnetic marketing, as I'm familiar with the term and understand it conceptually, let's just unpack it a little bit. What is that? How is that for you? If you're sitting down with a client? Let's say you're sitting down with me.

[Caitlin Good]

Yeah.

[Patrick Francie]

And you go, patrick, you really need to do this with the Everyday Millionaire podcast. Like, what are we talking about?

[Caitlin Good]

So I think in terms, to answer your first question, what types of clients? It really varies. It can be anyone. I have clients in oil and glass. I have clients in fertility, direct to consumer. I have clients in very technical paralysis instruments. I have kind of a all over the place helping other marketing agencies do stronger marketing. And so when I say magnetic, for me, it's something that is attracting something new. And the way that I think about marketing is it's being bold and thinking different, doing something that nobody else is doing, or the unexpected. So an example of that, or I would call it more of an experiential marketing, one of the fertility companies that I worked, it was a male fertility. And you can imagine that it's full of puns all day long. You're talking about sperm and all these things. And it was actually quite funny. I had a construction happening in my house and had all these men in the back here, and they're hearing sperm and master all these. And they're like, what does this woman do? Okay, anyways, so what I did there was we actually dressed up in sperm suits and we had like tight white outfits with a big sperm helmet that bounced and four of us walking through this massive event. And the whole point was to do how do we get people's attention on a really low budget? And this was one of the most effective stunts that I ever did because everyone was taking pictures, everyone sharing cross social media, everyone being like, oh, my goodness, what are you here for? And ultimately, the goal was to change the outdated view that fertility is a woman's issue. And really it's everyone's issue. And you can do magnetic marketing by doing things that nobody else does and standing in a way that other people may not have thought or expected you to be and showed up in that way. So that's how I like to think about marketing, is how do we do this on a low budget and be places, one, where your customers are, but two, in a way that they didn't really expect you to be. Like a sperm suit, as an example.

[Patrick Francie]

Well, and just to not go down this kind of rabbit hole too deep. But I think it's interesting and this is a particularly, I would think, a fairly sensitive topic as well for some people. And, you know, there's probably some, I don't know, discomfort in having those kinds of discussions and then bringing it up and then marketing to that. You're actually maybe even pushing some people's buttons and, or making them more comfortable by shining a light on it, going, oh, okay, I'm not alone in this journey. There's other people that are bumping up against the same issues. So that I'm sure that's within the marketing aspect. That's an approach you got to look at and consider.

[Caitlin Good]

Right. I think you really have to one speak to your audience and one understand truly what their pain is, what the challenges are. To your point, there's a lot of, especially men in that space. Their. Their masculinity is tied to their virility. Right. And so I think we had to be very cautious of that in anything that we marketed. But to your other point, bringing light to the fact that one in six American families struggle with infertility and 50% of that is because of the male. And so there are so many people, and I think it's something. To your point, that's a taboo subject that not a lot of people talked about. So how we truly get out of our own heads and get into our customers minds and figure out what's going to resonate with them and how do we bring a little bit of humor to it in that sense? Because there's a saying we used to say where sperm is funny until it's not. Right. And so how do you make sure that that is well reflected in the marketing that you do? And they don't have to be crazy stunts like wearing sperm suits. I do not make all my clients, I swear.

[Patrick Francie]

But a cool idea.

[Caitlin Good]

Yeah. But I think one of the other ways, or one of the other kind of as an example that you can use as a business. So one of the trade shows we were just at, this is again a B2B, very scientific, very complex sales cycle. And there was this big conference they were going to, and I was like, okay, if I'm at a conference, it's usually quite challenging to figure out where I got to go. Like from the hotel to the conference to the floor, and they're massive. And they said, okay, what if I hired these students to wear branded T shirts with a really cool slogan? This one was, you're fracking welcome. Because it was all about fracking in oil and gas. And they were just opening the door. They were door greeters. There was no selling, there was no promotional anything. They were just saying, hey, have a good conference, go this way. And it ended up being this amazing stunt. That one, it looked like we were all over the place. Two, everyone started seeing the brand and asking questions like, that's funny. And then seeing all these students around our booth. And so the exposure that we got from that one activation alone, one, cost us the cost of the T shirts. And two, just had people talking in a new way because they'd never seen something like that. So just trying to think about where are your customers going to be? What is something that they're not really going to expect or even thinking about, like, how do you travel? Like, is everyone have to cross a bridge? Can we put a billboard? Even though we're a B2B brand, doing the things that most other businesses don't do, or pulling from direct to consumer across to B2B is kind of how I like to get creative and try new things.

[Patrick Francie]

But it is such an interesting part about the creative process. And you know, when you're talking to somebody like, let's say an engineering firm, they're very kind of analytical. They're in their head. That creativity within the space that they play, it gets very creative. But when it comes to marketing, not so much. So I'm not, I don't want to make this about marketing, but it's such an interesting topic. This is an interesting topic. I remember we did, we did this event where we were teaching people how to renovate, to rent. So in other words, invest in a piece of real estate, renovate it, rent it out and. Or sell it as a rental unit. And one of the, you know, as we sat down with the team and got creative around it, we're looking at old properties. And this was a few years ago, but the. One of the marketing headlines we used was let's shag. And it was a whole. The click rate was through the roof. But really what it led to was, you know, getting rid of shag carpet in old outdated properties. Right? And so it was really funny, but it was a hugely successful campaign, all under this umbrella of shagging. And so it was pretty funny, but it was very effective, by the way. So it's kind of along the lines of your fertility clinic where you're dressing people up in sperm suits. It's like so kind of bizarre, weird, but people go, well, this is interesting. So I mean, that's what you want to do, you want to get eyeballs on it and have people have fun with maybe in your case, a difficult conversation. But okay, so we're not here to talk about marketing, although it's a very interesting conversation. Oh boy. Caitlin. So I want to know though, so let's go back a little bit. I mean, you came, you're a world class athlete, you were skating. Tell me a little bit about your background in that journey as a skater, as a world class athlete, and then we can talk about how you got into doing what you're doing now. But let's go back a little bit. So tell me about your career as a skater.

[Caitlin Good]

So I was never the girl that you would point out and be like, that girl, she's going to make it. I was just like not very good at a very young age. But I loved skating so much and I had this immense amount of heart and will and drive and belief in myself that I was going to succeed at this no matter what it took. And so after a lot of internal work and I had some really interesting initial experiences with visualization and getting over like these small mental performance pieces that came into my life really early, I didn't really realize what they were back then, but now reflecting they were really pivotal moments for me. And so after doing about five years of synchronized skating and winning a silver medal at the world championships and seeing that team's name on the podium and holding the Canadian flag, I was like, I want my name up there.

[Patrick Francie]

So where were you on the in scope of age? Where were you on age wise in that journey? Taylor.

[Caitlin Good]

So that was about 17. I had just moved to Montreal. That's really when my career took off as a figure skater. We won the silver medal at the world championships. And that was my really turning point that says I like this team thing, but I really believe that I want to be, want to be able to have my name up there. And so I made a transition into ice dance, which was essentially for those who don't know, figure skating is a very different discipline. So you have instead of 20 girls on the ice, now you have a pair. So a man and a woman today, at least back then, at least that are skating to, to ice, to kind of like ice, ballroom on ice, if you will. So I went on the search to find a partner, which is a whole other conversation that I will not get into, as you are aware, and was fortunate enough to meet my partner Nick, who is living in Connect Kit at the time. So. And I used visualization to actually like, bring him into my life, I believe. And was his 17th tryout. And so two weeks later, I was 18 years old, and I moved my entire life by myself from Canada to the U.S. we then were the first team in the history of Denmark to ever qualify for the World Championships and for the Olympic Games in 2010. And so, unfortunately, due to some passport issues, we couldn't skate at that Gaines. And then my career ended quite suddenly with a pretty big hip injury, which I'm happy to get into. And then from there, I had to reinvent my identity, and I can definitely get into how I did that and what that was like.

[Patrick Francie]

So how old were you when you started the skate, by the way?

[Caitlin Good]

I was three.

[Patrick Francie]

Three. So you started really young. Your parents threw you on the ice and got you some lessons, and you got kind of hooked on the whole thing about skating.

[Caitlin Good]

Yeah, I wore a pretty dress and got a medal, and I was like, this is it.

[Patrick Francie]

Okay, so let's just unpack a little bit. So I want to kind of think now I had the opportunity to meet you through Stephanie, who at some point worked with you in your skating career. My wife, Stephanie Hamlin. And so that's where I got to meet you. So I also. She's worked with many dance teams. So I have a perspective of dance that I want to share with our listener and, you know, really point something out that I wasn't aware of. So my background, of course, was professional skate service pro skate in Edmonton. Forty years of fitting skaters of all levels. And really, that was the game that we played that to this day, that business exists to do that now. The reason I share that is I did not have a scope or a real view of ice dance and. And partners. And Stephanie really pointed out some kind of cool things at that time to me, which is people don't understand that when you're on the ice, you are number one. You are the athlete that you are. So the training, the cardiovascular work, all of the muscles, all that, that's the physicalness of it. Then you add to that the choreography aspect of it and then the creative aspect of it in terms of what that choreography looks like, what dance means, you got to put it to music. So when you really unpack what you're doing on the ice, you are skating, you've got tech. You're b. You're being judged on your technical abilities to deliver. Then you're acting. There's a. There's an acting component to it. You got to walk around smiling. Even though the lactic acid in Your legs is like driving you, like Harding, to focus on all that. And then you got to be paying attention while you're acting to the technical aspects and controlling edges and then delivering on the choreography. So.

[Caitlin Good]

And the relationship between you and your.

[Patrick Francie]

Partner, the relationship between you and your partner, which is not a romantic relationship necessarily by any stretch of the imagination. Sometimes it is. But the point is, is you got a lot of stuff going on. So when you look at ice dance, it is a very complex. And you and your partners and dance teams that are at a world class, they make it look really easy, like, oh, this is really natural, this is just how we skate. But it's really complex. And so I just want to shine a light on that aspect of it. To say, you know, for those of you who might be watching some figure skating dance routine, just know that in behind it it's like, it is very complex, very difficult.

[Caitlin Good]

Hours of work.

[Patrick Francie]

Yeah, and hours, like hundreds of hours, a lifetime of work to get to the level that you got to, in spite of the politics and some of the things that unfolded in the background.

[Caitlin Good]

And I think as well, it's, it's not just on ice, it's on ice, off ice. It's the mental side. And I was really fortunate, as you mentioned, to meet Stephanie. And she, she came into my life at a very challenging time. I had lost my mom 60 days before world championships and as you can imagine, as a 20 year old girl, my mom was just the center of my world and really believed in me more than I ever believed in myself. And to lose her all of a sudden, very, very suddenly, I was just shattered and didn't know where to go, didn't know who I was. And I was fortunate enough to have someone like Stephanie come into my life and show me the power of the mind, actually. And I remember that skate so vividly. Like every edge, the music was just overtaking my body and I had this sense of calm that I'd never felt before and just this sense of presence. And so when we lift, our ending pose was like our two arms up. And I remember thinking like, it doesn't matter if we win or anything at this point. What I realized in that moment is I had unlocked the power of my mind and that thanks to her teachings, there would never be anything that could come in my way again that I couldn't use my mind to get through. And so that's really where my obsession and love for this mental side of sport or mental side of actually just life really was ignited. And I've been fortunate to still work with her to this day. And she's changed my life many times over.

[Patrick Francie]

So when you think about Caitlin, when you think about that, you had mentioned earlier in the conversation about the visualization that maybe you did, even as a young lady growing up and not realizing what it was, but you had a dream, you had an aspiration, you visualized it. Were you. Earlier on, were you able to connect the dots and the power of the visualization and what it did for your skating? Were you able to connect those dots or was it. And add some kind of depth to it, or was it just something that you did that you. I do this because I know it works, but you hadn't gone any deeper with it.

[Caitlin Good]

So I was. I was first introduced to it because I was having this mental block with this one test. And I could. I could land all my jump. This is before I stance, I could land all my jumps in practice. Everything was perfect. And I was clearly way overqualified for this. Overqualified in terms of the elements that I was able to perform in practice. But every time it came down to competition, I just choked. Like, I just fell on everything. And it was just a complete message. I relate that to, like, when in business where you're constantly doing well, you know, all your stuff you get on a podcast, you get in a presentation and just mine goes completely blank. And you're like, hello, I don't know to say here. And so my mom actually had a visualization expert come in and help me get through this test and really start to break down the belief systems that were underneath that. And I think that when you think about before you can actually get to visualization, you need to get very crystal clear on who you are, who the future self that you want it to be, and the identity that comes with that before you want to practice that. So really getting clear on who is this person, how do they talk, how do they walk into a room, what do they no longer tolerate, what are the ways that they. Who do they interact with? And getting very crystal clear on who this future you or future self image is one. And then you can layer on that visualization. And so I had this limiting belief that I just wasn't a. I wasn't a pre novice skater. And it was as simple as that. I didn't think that I could handle the competition. And it was a story that I told myself over and over. And we know that your brain becomes what you repeat. And every time you think that thought, it reinforces that neural pathway and over time that becomes your default. And that's because of neuroplasticity. And so you really like reconfigures your experiences repeatedly and that's why your thoughts become traits. And so once you can get underneath that, underneath those beliefs and figure out, okay, I control this, I get to choose this story, I can rewrite this, that's when you can start changing those beliefs. And visualization becomes the mode in which you start to rewire and reprogram those neural pathways. Because we know that your mind cannot differentiate between what is physically happening and what you're imagined is happening. And it shows that even on FMRI scans that it's activating the same brain regions, whether you're seeing it or just closing your eyes and seeing it in your mind. And so for me that was the unlock to say this is the most built in performance enhancer and we all have it and it's all free, right? Everyone has access to it. And so that's kind of where I've. This concept has kept coming up in my life and every time that I re engage it and use it, the things that I want in my life happen. And I. That's why a lot of my work now in mental performance is, is gearing towards this visualization piece. Because I don't think people know one, where to start and two, it's like, should I just close my eyes and see my future or see my, like what do I do here? And how do we integrate it not. And again, meditation has its, has its place and it's lovely, but how do we make it so it's. You can habit stack it when you're just grocery shopping or when you're doing makeup or where you're cleaning. How do you integrate it into your life in a way that doesn't add something else that you have to have on top of it? So to answer your question, that's where it started, was really this man that came into my house and showed me that this is the way. And I just reinforced this fact over and over that whether that was the way that I gave birth to my second child, getting parking, manifesting or I think manifestation can be a word that some people think is a bit woo woo, but how do I create the pathways so that I'm teaching my brain to become familiar with the success, reducing the fear, reducing the hesitation, reducing the doubt, and increasing the confidence in those really high stakes moments.

[Patrick Francie]

So yeah, well, you know, it's so, so the visualization, this was an exercise. I don't remember where I Learned it from, and I've seen several people I think do it. But I want to say it was Tony Robbins who does an exercise where he says, okay, close your eyes. Look straight ahead, shoulder width apart, standing point at some object on a wall. Close your eyes and then turn as far to the right or left, whichever you decide, and go as far as you possibly can. And then he actually said, go further, go further. Go as far as you can. Okay, now open your eyes and mark the spot where you're now pointing. So it was like here, and then you go over as far as you go. Then he then says, okay, now close your eyes. And then he walks him through this process of just saying, close your eyes. Now visualize yourself going further than the mark you left at a moment ago. So just really get that solid in your mind. And he walks them through. So he walks them through a visualization. Visualize the stretch. Visualizing every part of your body going as far to the right as you can. Keep pointing. Okay, now open your eyes. Point at the object that you pointed at the first time, close your eyes, and then turn as far to the right as you can. Every single person went, like, significantly farther. One guy said, actually, the visualization I had in my mind was I was an owl. And I turned my head almost 360. That was the visualization I had. He then every single person went significantly, noticeably further after the visualization, even though they were instructed, go as far as you possibly can. Push the envelope, you know, you should feel some discomfort. And so I guess it was more a testament to the power of visualization. So if you don't believe it and you know what Caitlin just shared, if you don't believe it, try that exercise. If you don't think visualization works, try that one, because it works. And you have to have that visualization of stretching as far as you can. So it was just kind of. That's kind of cool thought process. But I do want to shine a light on how your mom, I mean, bringing somebody in to support you in that thought process. I mean, that's. Your mom must have been pretty new age.

[Caitlin Good]

Yeah. When I think back now, I'm like, oh, my God, how did she know even to activate that? I can't ask her now, but she was always quite forward thinking and new kind of. It was interesting. We ended up moving from Connecticut to Montreal and changing coaches, trying out with Marie France Petrisse in the ice academy in Montreal. Before they were the Ice Academy in Montreal that they are today. We were their third team. She was nine months pregnant with her daughter. And my mom, she's like, these coaches are going to be the ones that you need to be with. And so that was on December 23rd and she passed on January 16th. So she always had this very forward looking intuition, if you will, of how to get us through those difficult moments. And I like to think that she still guides me today. And I think the one thing I will say about. For those who don't believe in visualization, there are many, many studies now that are proving it that you can actually even grow muscle without physically lifting it. There was a study done out of the Cleveland Clinic where they had people over 12 weeks, just think about doing bicep curls. And at the end they had increased their bicep strength by 13.5% just thinking, not even lifting, not even going to a gym. So I think there, and there's many studies that show this, that it truly, truly acts like reps for your physical body, even though it's just in your mind and it can be applied to. And a lot of people, I think there's misconceptions where they think it's just for athletes or just for creative people. And I feel that this is a tool that anyone can use. And the steps for me are if you don't know where to start, where I would is one. And I use this for the birth of my second child because I had a very traumatic first birth and wanted to, sorry, it's a very personal story, but rewrite that. And what I ended up doing was I kept having these and I know visualization. I practiced this and it kept going black. I couldn't see, see anything. And I was like, okay, there's clearly something here that's blocking me. And I think it's the fear of what happened the first time. And so what I did is I. The first thing I did was write the script. Write down whether that's your future self or the thing that you want to achieve, the outcome that you want to have in like very, very detailed, as much detail as you can. And the important piece that is a different, that is different than manifestation or meditation is it's about the feeling.

[Patrick Francie]

I was going to ask you that. I was going to ask you. The visualization isn't so much the. There's as much feeling attached to it as the doing of it. Is that correct?

[Caitlin Good]

Exactly. It has to be how it feels because there are these biofields around our bodies and scientists have measured, they go like three to six meters and they're these energetic fields that influence us. And so the feeling, the emotion that you feel, experiencing that success that you're looking for is critically important. I call it like your. The frequency of your future self. And so getting really clear of, okay in the future. Is it love? Is it awe? Is it health? Is it abundance? Like, what is that feeling? And take a moment to just close your eyes. And what does that deep, deep love feel like? And keep that in your body. And then layer on, okay, now it's abundance. What does that feel like? And you will feel this sense in your body kind of. I don't know. For me, it comes up this way. Maybe it will come through your arms, I don't know. But for me, it comes up. And then when you can start, feel this frequency of your future self, that piece is a really critical part of the visualization. So, one, it's writing it down, what it feels like. The second piece that I always recommend to people who have trouble is actually going onto YouTube and watching someone do the thing or the skill that you're trying to do. For me, it was having a natural birthday. For you, it could be watching someone do an amazing podcast or presentation or buy their first piece of real estate or whatever. The thing is, start a business, right? You're trying to watch people do the thing that you're trying to do, because then again, you're. You're activating another area of your brain by watching someone else do it. So now you've written the script, you've watched someone else do it, and then you spend that few moments a day seeing that play out in your mind. And again, it could be outcome, it could be process, and it can also be negative. What happens when things go wrong? And how do I make sure that I know how I'm going to react? How do I know what are the triggers that are going to throw me off? When someone asks a question that I don't know the answer to, what am I going to do? And again, you're programming your brain for the successful outcome that you want to have happen. So that's how I like to think about. For those who believe that it's a challenging thing to do, and I Recommend usually trying 5 minutes a day. And I'm at the point now where I can kind of visualize with my eyes open, actually, and that takes time, obviously, but it's a really great way to start rewiring your brain.

[Patrick Francie]

You know, there's so much evidence, Kaylin, that visualization is really powerful and it works. And I have to say that as much As I do it, I don't do it, I don't do it consistently. And then I bitch about the outcome in my life that I know that if I would get off, you know, if I pay attention. My point is, I realized, and I'm asking you this, as you know, that's your area of expertise. And as much as I work on and Stephanie and I are really engaged in the whole personal professional development and I understand visualization. I'm not good at it. I'm really good at writing and journaling and doing that work. Here's my point. In a world of instant gratification, how do we deal with the mental gymnastics of going, this isn't moving fast enough, this is boring. Okay, why am I, why aren't I getting a dopamine hit? Why aren't I getting instant gratification? Like, how do we mentally bust through that barrier, do you think? And based on your experience, is any insights into that that you could provide?

[Caitlin Good]

I feel like you actually have a similar saying to this where like, the work doesn't work unless you do. And I think that ultimately these types of things, they can happen immensely quickly or they can take time. And there's one of the, I always challenge people to like, okay, I want you to visualize that you find a five dollar bill on the street. I don't believe that. Sorry, I don't believe that.

[Patrick Francie]

Oh, we swear on this podcast, by the way. No worries. If bomb, we haven't finished the podcast yet. We'll get there.

[Caitlin Good]

Here we go. And then they're like, I don't believe that. Okay, fine, find a dime, find a penny. And you'll be surprised actually how quickly you find a penny or something the next, in the next couple of days. It's really about setting that intention and going through, I think, instant gratification. I think the dopamine that you will experience is the energy that it feels, the shift in yourself. When you can activate this higher frequency, there is a shift. That happens. I feel it when I do these types, this type of work. And again, it's as you see in the studies, it's usually five weeks, 12 weeks. Like, it does take some time to get used to, but I think once your body does start to unlock that future self, you're going to start to see things happen really, really quickly once you make that decision. And I see this happen in my life all the time. Even the day that I decided to go full time in my own business, I had like three speaking requests and a new client. Just things start to come because you've changed, the energy in which you operate in the world starts to attract and be more of a magnet to other things. So I think that this work can seem like it's hard, but once you start really feeling the impact and seeing it shift around you, I feel like my brain creates my own dopamine in those moments. So I don't actually feel like I'm looking to Instagram to get that. And don't get me wrong, I've had times where I go on Instagram way too much. And when I do this work or focus on it is when I feel like I don't need that as much. I will say that I am definitely not perfect. I don't visualize every day. I think that there are seasons in our life where we need to be more disciplined and focused, especially when we have a very specific goal we're trying to go after. But it's also about how fast can you bounce back. I think that the best competitors are not ones that don't lose focus. They're the ones that bounce back the fastest or regain it the fastest. And so being and having grace with yourself, knowing that the day isn't perfect, you're not going to act as if your future self for the whole day. And there's going to be moments where you don't, or you're going to have that doubt creep back in. But how do you recognize it, see it, say, oh, hello, I see you there, and not act on it. Right, that response component.

[Patrick Francie]

So, well, you know, and I, as I'm listening to you and describe that, you know, and I think there's a couple things, you know, to you and the point you made that, you know, you're having a visualization with your eyes wide open. You could be part, you know, you could be in a conversation and also having that visualization, it becomes your way of operating, it becomes your new operating system. In terms of how you kind of embrace conversations, how you create the experience that you want to create, it's an ongoing kind of thing. It's a mental state that you put yourself in. I understand that. I realize that, you know, my own hack, when I say, you know, when I look at myself and I say, well, who do I want to be? You know, I'm 67. I say, who do I want to be at 70 years old? So at 65 years old, my hack was, you know, who do I admire? A 70 year old, is there 70 year old, I admire that I would have, would want to emulate, I guess. Would be the right word. And what are the qualities of that individual? Now I've never met, you know, RFK Jr. And but there's things about him that I admire as a 70 year old. He's very active, he's well spoken. I believe in a lot of the values that he has. He's physically fit, he's really concentrates on his health. And I go there, you know, that's the guy I want to be. So that's my hack. And it is a bit of a visualization. So I'm looking at the qualities I'm actually writing the qualities of who I need to be to and how I need to shift in my own way of being to kind of achieve that outcome, to have that vision of myself and who I am in the context of my own life. So I guess there is some visualization that's attached to that. So that just was a realization I had.

[Caitlin Good]

It reminds me when you speak of that and embodying a character or someone that you like those traits, it reminds me a lot of this concept of the alter ego, which is something I used a lot as an athlete and have used in times of transition, which is creating that new identity or just how I would say this, igniting the traits that are already within you on a different field of play. So when you take those characteristics and again, this is another tool that a lot of athletes use and I think can be applicable to executives, CEOs, anyone really is activating these, thinking about, okay, who do I want to act as in this moment or on this field of play? What are the characteristics of people or even animals that I want to embody in this moment. Todd Herman has a fantastic book called the Alter Ego Effect where he talks about how to actually, I don't know if you've read it, but it's really interesting where he talks about how to create an alter ego for yourself and having these totems that activate it. So for me as a figure skater, it was always when I put on my red lipstick that was like when I stepped into this character, when I stepped into something else and became this, I activated these traits of these. For me, at that time, I thought Angelina Jolie was like the most beautiful woman on the planet. And so and she had poise and elegance and I wanted to tap into some of those. And the other piece was components of a tiger. You can see like actually a little tiger there because they have this confident strength and this. But they're so fierce if they need to be right and they have this Strength. And so it was a combination of these different characteristics that meant a lot to me. So when I put on that red lipstick, I became this performer self who she had a name and all these things. But it was really something that I think people can, especially in challenging times or they're trying new things, is how do I take characteristics of different things that I want to be like and embody that and act as it in that moment. But really those traits are within you.

[Patrick Francie]

They are within you. I love this conversation for a whole bunch of reasons, but I blame my own journey on Stephanie. It's her fault. I joke. I only embrace it in that I own that part of me. When we first met, she, you know, she would tease me about being her favorite Neanderthal because I was so unevolved in my world. And, you know, I was so, you know, you know, fixed mindset, you know, the, the big takeaway, and I've shared the story many times, was she would ask me why I would do or say or show up in a certain way. And I go, it's just the way I am. And then one day she said to me, you know, so profound, you know, you know, it's a choice, right? And that was like, what? And it was like, you're choosing. It's not the way you are. You get to choose how you are going to be. And that, believe it or not, and this was many years ago, I would have probably been 30ish years old. It was like an epiphany. Holy crap. I never thought of that. So in a lot of ways, you know, she was, you know, she set the trajectory or she was a fork in the road moment in that comment. And then, you know, so I've been on the lifelong journey of trying to always be the best version of myself, to up my game, to be better, to do more, be more, all of the things, be the best version of myself in all areas of my life. And so when as, so as I'm listening to you talk about even your own journey, there's that component of it that not everybody's wired or thinks about. Can I be a better version of myself? This is just the way I am. This is just who I am. But when you really consider that there are people in your life that you admire and you may or may not know him. I've never met rfk, but there are qualities about him that I admire. I don't know what's under the hood, you know, I don't know that, you know, he's. I don't want to go down any path with him. I don't know anything other than the qualities that I see. My interpretation of those qualities, by the way. And so I set. I have a vision and an outcome for me of how I want to show up, how I want to be as a leader, as a speaker, as a friend, as a husband. They're all my stories based on a benchmark. And RFK is just one particular individual. I've got a couple of men that I admire, the qualities of them. But as you're speaking, I'm also hearing that there's a part of you that is driven that same way to go. This is who I am today. I'm in. I'm having this human experience, but I want to be more. I want to produce more. I want to show up better. I. You know, so. So I don't know where I want to go with that. If there's a question in that, maybe it's just a comment and a thought process. Caitlin, for you, how does that land for you?

[Caitlin Good]

It lands really well. Because I think ultimately, what many people don't realize is that identity is fluid, right? It's a story that we tell ourselves, and we can choose, as you said, we have the power to change that. And I think you don't experience reality. You experience the reality that your brain has been programmed for. And that's neuroscience, right? That's how the brain works. And so if you do not, I think when people try to add new habits on and they haven't fixed the identity piece underneath that, to your point where, like, I'm just this way, or things like that don't happen for me, or, oh, I always fall, or I always fall off the wagon. Like, those are the things that you. You have to get underneath those things and. And stop claiming it, right? Claim the thing that you want to have happen. Oh, no, I stick to my habits. And you can definitively make that choice and. And start to identify with that new belief instead of constantly telling yourself and reprogram that. Reprogramming that neural pathway to tell yourself that you always fall off or that I am just this way, or it doesn't happen for me. And so I think it lands so well, because once you realize that you have the power over your brain, the world just opens because you can then.

[Patrick Francie]

Start instructing it, and it becomes a decision. It's a decision, and then it becomes a discipline, and then it, you know, then the journey begins. So I think about, you know, you go back, you started skating at 3 years old. @ some point, you probably looked at a skater across the ice or somebody that you admired. Maybe they were famous or not. Doesn't matter. They were famous.

[Caitlin Good]

Jose Chouinard. She tied my skates when I was five.

[Patrick Francie]

I want to be.

[Caitlin Good]

Be like you.

[Patrick Francie]

So there you go. Right? So already you had a benchmark of somebody to aspire to be like and to achieve the results there. When you go back and I want to talk a little bit about, you know, this journey of you as an athlete and then into now being an entrepreneur and being a coach and being a. I call a business advisor. In terms of the marketing that you do and the support that you offer businesses, that's quite an entrepreneurial journey. And I'm always curious, is it nature or is it nurture? So in other words, you, as an athlete, go on the journey. You go as an athlete, you learn discipline, you learn training, you become coachable. You're with a partner in terms of the dance that you're doing. You're working with Nick. You know, that doesn't necessarily always align. You know, that takes effort to work with a partner, especially as intimately as you are being on the ice for multiple hours at a time, training. And yeah, you're literally nose to nose, face to face, and then aligning and not wanting to kill each other. And so that all takes part of discipline and understanding each other. Right. So, but how did you get on your entrepreneurial journey? Were your parents entrepreneurial? Like, how did that all unfold?

[Caitlin Good]

It's interesting that you mentioned partner, because I think I feel very fortunate today to have a partner that has actually pushed me quite a lot to stop thinking so small. And one thing that I have realized is the power of a good partner. And I realized that that was applicable in my skating world. I don't think I ever recognized that at the time, but now he. Patrick, my Patrick has really just opened my eyes to what could be more. I think that I owe a lot of credit to him for opening my. My world to be. Like, you can do that. Like, you can do this on your own. Like, you have such a breadth of knowledge that so many people would benefit from. Instead of just focusing on one business and helping them grow theirs, why don't you grow yours and see the impact and the contribution that you can have to this world in a much larger way? And so that's actually kind of where it was triggered. I don't know. I think deep down, I always knew that I wanted to build something. I love to build things from the ground up. I've built four marketing teams from the ground up, but they were always in other people's business. And so I like that. Being on the edge of fear and just knowing that you can, you just gotta push through it. And I like to say to my daughter, because she's learning how to ride her bike with no training wheels, like, put the fear in your pocket and bring it with you. And that clicked for her. So I think that really challenging yourself to do hard things. And I've done that in a few different instances of my life where I just needed to try something really hard, whether it's a bodybuilding competition, which I did, or this entrepreneurial journey. And I think that the only. It is the only way we grow. And we feel that fear. We feel that friction right when we're on the cuffs of something really incredible. And so I think that it's trusting myself. And to be honest, for those, this didn't come easy for me. Even though I do all of this work, I ended up leaning on my plan B and staying in a job and making sure I had a backup plan instead of going all in, which is usually what I do, because I was a bit afraid. And I had to figure out, I'm like, why am I so why am I crying all the time? Like, why am I so unhappy? And what is happening here? And realizing that I didn't trust myself. I didn't trust to believe in me in its full capacity until. And then until I unlocked that, I was like, oh, why did I think that? Here we go, okay. And it was just so it is okay to have those big moments of doubt. And I think we do all have them. And then the piece that's important is becoming aware of them and then saying, okay, what is this limiting belief that I have about myself? And now I have reinforced that with this future self visualization, with knowing that I'm a founder. I this is who I am. This is. I am a creator. I am. And these I am statements are incredibly powerful to reinforce that. And so I think where it came from is one, a really fantastic support system and a partner that pushes you to be more. And two, realizing that the fear and the doubt is always right before something great happens. And two, just push through it.

[Patrick Francie]

Yeah. I've always found, and I have evidence of it, that when I'm feeling the most stressful stressed, you know, whether it be business, financial, whatever it might be, is it's just prior to some breakthrough. Sadly, the breakthroughs don't happen nearly as fast as I would like them to. But I'm going to visualize that. But I want to go back now. Patrick, your husband is, I mean, he's very successful in his own right. And there's a phrase that most are familiar with that, you know, behind every great man is an amazing woman. But I don't often hear that. I don't know that I've ever heard it, that behind every great woman is an awesome man. I don't know if that's maybe because that isn't true. I don't know. But when you start to consider that. What's interesting about, for me, when I'm listening, Caitlin, is that, you know, you spent a lifetime being coached. You then married a man that is actually supporting you, but is giving you some guidance, some coaching encouraging you, which is what coaches do, helping you break through your shit, you know, which is what coaches do. Yeah, right. And so it's just interesting that you've learned to be coachable given the sport that you were in. Not everybody is coachable. And then you are kind of hitting and bumping up against your. What you. We would call our limiting beliefs and your limitations. I mean, in your journey of being a skater, you had to be bumping up against that all of the time. You know, I can't pull this off. I'm not feeling it today. Oh my gosh, we got to compete. And I'm not like all the stuff that we go on. So you're actually, you know, as athletes go, you being an athlete, I mean that when you look at what you're bumping up against in business, do you kind of go back to those times? Is that part of your training now where you go back? No, I've been here before. I've had this fear, I've had this anxiety. I've had this second guessing myself. I know how to get through this. Did that, has that served you well, do you think, in your life journey And I. I don't know. I'll leave the question there for now.

[Caitlin Good]

So. Well, it's. It's. I see fear now and I see that friction. I as signals and it's the same. Exactly as you said where it was the same thing where I would come up against this element or this thing that I just couldn't. There was one dance called the Tango Romantica and I. There was just this. I just couldn't get through it until face that fear of God over with the piece that was bothering me. And so that I think why this transition phase for me actually happened quite quickly is because once I started feeling that friction, that fear that I'm like, this is a signal. What is here? Okay, do the work. Go back to the things that Stephanie has taught me that I've learned as an athlete, getting underneath those pieces of. Why. Why is this triggering for me? Why am I. What is the pattern here? As well? That's a really important one of, like, what do I keep repeating? Why am I stuck in the same thing that keeps happening over and over? And once you identify that, then you can make the changes to move, to move through it. So I think for me, that that timeframe was really condensed because I was able to rely on trusting my body and knowing that these things are telling me something that I need to listen to. And I think for people who haven't had that type of wiring or training, it can happen a lot longer. And you just let it go and let it go and let it go until your body shows you something that it's like, listen, there is something here you need to pay attention to. And I think that I feel fortunate now and have a lot of gratitude for all the work that I've done before to help me move through these phases of transition much more quickly than I think I would have if I hadn't otherwise been taught how to recognize these things.

[Patrick Francie]

So when we think about, you know, as we're kind of working through this, I consider that you. You know, I haven't been in that environment. You've been in a coaching environment basically your whole life at some level, and then you go on. And even as somebody who's as accomplished as you are in what you've achieved, both as an athlete, in business, your new kind of goals, and what you're doing. And I'm the same way. Stephanie and I, for example, we hire coaches when we're not. Even when we're feeling stuck, but if we're lacking some creativity, and we just went through that process with. With, you know, a great coach, and, you know, we spent a week lockdown with them, had so much fun, so much creativity, and it actually opened up a whole new path for the direction that we both want to go into the future. So we're constantly. Even us, as coaches are being coached, and it's just such an interesting world. So do you have. I know that you continue to work with Stephanie, and you've got business stuff going on, and I don't pretend to know the details of that. That's. That's okay. I've got enough on my plate. But having said that, do you also see where people get in their own way around being coached and being coachable. Like, how do you see it from here? I sometimes think I live in a bubble. I don't have these conversations with coaches per se. But what's your experience with that? Like people bumping up against is hiring or being coached, is that a sign of weakness or is that a sign of being really smart? Like, what's your thoughts on that?

[Caitlin Good]

I think a lot of people wait until something is wrong or they feel like they've hit the bottom, or they just don't know where to go. And then they're like, maybe I should find some help. But I think you don't need to be sick to get better. And I feel like that is something that I would love people to start realizing is that you actually should bring on a coach or you should looked for someone to help with your visualization, all your mental performance at large or just when you are doing great, because that's a sign that things are working. And how do we. Okay, now that we realize that this piece is working really well, how do we just amplify that even more? And I think that a lot of people just wait way too long. And I don't. I think that may be a symptom of the concept around therapy and psychology and some of those things. Thinking that you only need those things when you're in a dark place or having trouble. But I feel like the best of the best seek coaches when they're not in that dark place. How do we continue to level up and coaches in many different realms of life, right. There are so many different types of coaches that I think. And I've had coaches in all different walks of life and I think they always all bring different pieces and you blend those together and then you move forward and you take what works for you from each one and the operating system on top of that. So I really, really encourage people to seek. Seek that guidance, seek someone even just as a sounding board. Like there's always something that you can learn from someone's experience that you may have not had yet. And that just really gives you some. Some rocket fuel to. To your growth because you're learning from the things maybe that they didn't do. Right? So I, I really advise people to work with coaches, even if it's just for a couple sessions, just to challenge your own thinking, get out of your own way. And maybe they can identify something that you thought was true about yourself or that you believed in. They're seeing it in a very different way and just asking the right Questions like, like Stephanie said to you, right. Like you get to choose. You fortunately have one that lives with you at all.

[Patrick Francie]

Okay. I'm the least coachable when it comes.

[Caitlin Good]

To Stephanie and I. And I think, like, how to be more coachable would be. Be open.

[Patrick Francie]

Yeah.

[Caitlin Good]

And that's a hard thing for people to do, actually, is opening themselves to seeing where maybe they can improve.

[Patrick Francie]

One of my favorite quotes, and I use it all the time, is when you change the way you look at things, the things you look at change. Wayne Dyer quote, very famous Wayne Dyer quote. Understanding that our perspective is what gives us our perception. And sometimes we're stuck thinking that our perspective is the only thing and that in the one thing that coaches can do and even guidance with the right people, being in the right space with the right people at the right time, all of a sudden your perspective changes and your perception of whatever your reality is also all of a sudden shifts. The view of the world totally changes. And I think that's something that is putting yourself into the circumstances that will help you change perspective, look at things and open up to seeing and listening from a different perspective can actually help you shift the per perception you have of what's going on in your world. But I want to go, I'm going to go kind of jump around here a little bit. But as you're speaking and I think about your journey, Caitlin, is that one of the things that I'm curious about for somebody like yourself? Because over the years we've worked with lots of athletes and there's a lot of identity attached to it. So as you transition from, you know, world class skater, you're in the limelight. You've got, you know, audiences and arenas applauding you and you're signing autographs and getting pictures and winning trophies, all the things that you've got. How did you transition? Because there's a lot of identity, I'm assuming that is a. Is connected to that. Even though that might not be who you are, it is what you do. So hence the identity with it. How was that for you? Did you have to work through that process of going, okay, well, that was me back then. It's what got me to where I am today. I'm going to leverage what I learned. Like, how do you not be connected to that? Because all of a sudden, you know, you're almost famous, but not so much anymore. I don't know. How did that go for you?

[Caitlin Good]

Totally. I went from performing in front of 10,000 people at a time to being a student. I think that, like, nobody. Anyway. So I think when I first got the news that my injury meant the end of my Olympic potential career, it did shatter my entire identity. And I think that's something that, when I work with young athletes now, it's really making sure that you're not like, I am a figure skater. It's. I figure skate is. There's this very small delineation in the language there that's important. But because I wasn't just losing my sport. I was literally losing who I thought I was. And for years, like, I was that athlete with, as you said, grit, Discipline. Clear. Crystal clear. Goal. And suddenly, it's all gone. So I asked myself, like, first, I think that the first thing that's really important is being okay with that emotion and letting the fear and letting the anger and the uncertainty take it is okay to feel that. And I think it's a really important piece of it. And then the second piece was like, okay, what if I can reframe this as not an end, but a beginning? What if I could channel the drive, the discipline, the competitiveness that got me to where I am in sport into something new and just open this new field of play? And that's really when I discovered in a marketing class or we had to do the. A little presentation, and I was like, this is a stage. Oh, my gosh. My first one since I retired, and a girl from the back of the room, like, beelined it for me and was like, you need to do case competitions. And I had no idea what this meant. But essentially, it's like business cases where you compete all over the world for your school instead of for your country. And so I tapped into those tools that I had used as an athlete when one of those was an alter ego. And so I visualize myself not as this injured athlete, not as a former athlete, but as this, like, marketing strategist who is super creative who could come up with an amazing ad idea, like, in an instant. And so for me, instead of it being the lipstick on the ice and having the Tiger and Angelina, for me, it was, I turned on this as soon as I put on my business pencil skirt that was activating this alter ego. And I think the beauty of it, it wasn't faking it. It was just activating these traits that I already had inside of me just in a new context. And so I learned to channel that, that those traits that I had, they weren't athletic traits. They were human traits. They were just me. And so when I walked into that first competition, I wasn't a former athlete. I really had reinvented at least how I believed myself to be in that moment. And I chose the person that I wanted to be in that new field. And so I think those. Those transition phases of our life can be incredibly empowering and know that those times. It's the end of one, but it really is the beginning of something so new. And at that time, I thought that was the end of my world and there was going to be nothing ahead of me. And I look back now, even a lot of my friends are still skating, still competing, and I look at all that I've accomplished in the last 10 years, and I actually really believe that that injury was a gift. Like, I got to start a new career at 21 years old, and I had already had this whole other one. How many people say that? Not many. And so for me, I really have an immense amount of gratitude for, despite that being a very hard. A very, very difficult time in my life, I. I really learned a lot about myself and a lot about how identity is so fluid and how we can choose to. To show up differently. Yeah. Using some of those techniques that we talked about.

[Patrick Francie]

It seems obvious always in hindsight, I think, you know, that you look back on that and, you know, you say, okay, well, and by the way, now your hip, was it an injury, as in you crashed and burned, or was it. What happened with the hip?

[Caitlin Good]

Oh, boy. We were training in Italy because we skated for Denmark in the season. We usually lived in Europe for a few months. And we were training on this ice rink that was so cold. And I was. He was doing a spread eagle, so it's like his two blades are like this. And I was doing a split across his body, and my hip just popped. And I was like, this is not going to be good. And so what ended up happening was they had to shave my femur. Shave my hip socket. I had two tears in my labrum. I had a tear in my hip socket. Sorry. I tear my hip flexor. And so they had to go in and repair all of that. And the surgeon made a small incision in my IT band to give the hip more room. And what ended up happening was there was a miscommunication between the surgeon and the physio.

[Patrick Francie]

No on.

[Caitlin Good]

And what ended up happening was I was skating seven weeks later, we were skating better than I was. Like, I'm on fire. Like, this is amazing. I'm so strong. Like, we had originally written off that season, and we decided instead, like, might as well. Like, we're doing great. Let's go. And then a couple weeks after that, the pain came back ferociously. And ultimately the doctor said, you can. We did every scan, every you could. Every scan we could possibly do. Couldn't see anything. And they said, you can either walk when you're 30 or you can stop skating. And in that moment, I was. Chose life, obviously, and what I found out a year later because I was still in pain. And I said, go in for an exploratory surgery. I don't care how big this operation is, you need to figure out what's wrong, because there is something wrong here. And what ended up happening was that small X that they made in my IT band opened and my quad herniated through my IT band, which is like a very rare. They'd only seen it in one other athlete and a baseball player, and they ended up patching it. And I have had no problem since. But that's what happened.

[Patrick Francie]

That was that, wow, so definite fork in the road moment for you. That took you on a new journey and a new path again. The hindsight moment is that when you look back, all of that prepared you for where you are today and opened up the door for all the things that have unfolded. And it's just interesting that we. We don't necessarily see it in the moment, but then we have to also, over years of having these experiences, know that when the proverbial shit hits the fan, we have to trust that it is in fact, the universe is unfolding for us, not against us. Really hard. There's a mental gymnastics for you right there. But it is true. It is true that, you know, we are. You know, these things happen, and it prepares us for what is next, whatever that next might be. And, and sometimes it's more work to be done. But I think it's just an interesting kind of. It's just interesting to see how these things unfold for us and where it took you on that journey. And so do you still find yourself being really competitive in all that you do? Is that still part of how you operate? That is still part of your operating system, that level of competitiveness?

[Caitlin Good]

Competitive with myself. So I have very high standards of what I expect of myself. I have had to learn, in a business sense that sometimes when you're working in a team, don't match that level of intensity or competitiveness. So that's been something I've had to navigate, especially as I started into marketing and working in teams and working at a company. But I've always been quite competitive with myself. Or if I'm like, on the treadmill beside someone there, I'm a run faster.

[Patrick Francie]

Okay, we just got to up the upper a little bit more. A little bit more till not saying, but, you know, let's race. Okay, got it.

[Caitlin Good]

I know even in yoga, I'm like, it's going to be a little deeper than this.

[Patrick Francie]

Yeah, yeah. So of course your kids won't be that way at all. So, you know, oh, my gosh, my dog. The benchmark for them at all. So when you kind of look back and you reflect and you see where you are today and you go through the exercises that you go through in terms of your own visualization, do you look and say, what's going to happen? Or what are you visualizing a year down the road, six months down the road, five years down the road? Are you like, what's kind of some of the thought processes that you go through in your visualization? Are you working back from an outcome and you're visualizing that outcome, and then you kind of work backwards from that, see what shows up? How does that part of it operate? A little bit. I just want to touch base on that.

[Caitlin Good]

The detail. Yeah. So for me, there's. There's two components. One is what I would call an outcome visualization. So like standing on the stage, doing a presentation in front of 10,000 people around visualization as an example. So that's really clear. And from a timeline perspective, it's usually for me, at least, which works is within a year, six months to a year is usually where I see that. But that can happen a lot faster, especially for, like, things that are smaller. Again, for me, it's less about the time frame, more about the feeling and. And getting really specific. So as an example, for someone who wanted to earn half a million a year or a million dollars a year, you want to see, like, how do you find that information out? Is it. You see your bank account? Who do you tell? Like, getting really specific about the moment that it happens more so than when.

[Patrick Francie]

So you're not visualizing the. How you're visualizing the outcome.

[Caitlin Good]

There's two types. So that's outcome. And then there's also ones that I use that are just. Just process. So really focus on that journey component of what are the things you're doing every day to hit that. Those are kind of the two that I like to use probably the most. I feel like today I'm more so around the outcome piece versus the process piece, but it kind of shifts. And the other ones that I like to use are just very small snippets. And these are the ones that you can do really quickly. It's just the moment like, like the moment that it happens. The moment that you see the bank account, the moment that you make that first purchase of your, of a home that you're investing in for real estate. It's like the, the small little moments that you just keep replaying. Or it could be as small as, like, as an example, preparing for a podcast. What are the. I want to visualize the, the key moments that I want to make sure that I say so just it could be as short as the same day or it could be these bigger visualizations for big goals that you're trying to achieve. I like, like kind of a little bit of a combination of both.

[Patrick Francie]

I love it. Okay, now, thank you for being so generous with your time. I want to go kind of start to wind things down a little bit, Caitlin, and I'm going to ask you some questions. But before I do that, because I do some rapid fire questions that generally, that generally aren't that rapid fire. But we'll go through it anyways. But before I do, is there something that you would want to share that we haven't talked about? Is there a, you know, a point that you want to make that I haven't hit on? And I just want to give you the opportunity to share with the audience anything that you would really want them to take away from this conversation today.

[Caitlin Good]

Something that we haven't talked about as much. I think we talked about it maybe a teeny bit. But for me, this has become really important in my life is trusting your body and knowing that it is immensely powerful and capable of so much, much more than you can possibly imagine. And when you have aches or pains or resistance and something keeps coming up like that knee keeps bothering you, there's a reason there. And really trusting that your body is trying to tell you something and listening because that noise will get louder if you don't.

[Patrick Francie]

Oh, such an important message. You know, I used to say that to some people that, you know, skaters primarily, that came in and they had an ache and a pain. And I would say to them is that your body's way of communicating is through discomfort and pain and all the rest of it. And if it's screaming at you, you're already crossed the line. You've missed all the subtle, mostly short of an accident, you've missed all the subtle nuances that's saying, hey, this isn't working so good and pay attention to that. So I think that's a great message, by the way. So thanks for sharing that. Okay, so I want to go and talk a little bit about Rapid Fire. These are just some fun questions.

[Caitlin Good]

Okay.

[Patrick Francie]

Are you ready?

[Caitlin Good]

I'd be scared.

[Patrick Francie]

No, no, no, no. I'll throw you a couple. No, I'm going to just throw you a couple of slow pitches. So Android or Apple?

[Caitlin Good]

I'm an Apple user.

[Patrick Francie]

You're an Apple user? Are you, like, ecosystem? Everything is Apple or I am.

[Caitlin Good]

Patrick is Samsung. And I'm trying actually, like, their camera is way better.

[Patrick Francie]

Really? He's an Android guy. I'm surprised by that mention that to him. That, you know, I think he's got to up his game. What the hell? Android. Really? Okay.

[Caitlin Good]

But he's a big computer guy, so he, like, builds his own computers and stuff like that, so.

[Patrick Francie]

Okay, well, that's no excuse. Okay, so let's carry on. So music. Now, you kind of grew up because of what you did as a skater. Music was a thing. So do you have a favorite band, a favorite tune, something that stands out for you?

[Caitlin Good]

Oh, this. I love this question. I listen to a lot of different type of music, and the thing that I'm building right now is these guided visualizations with music behind them. So I've contacted a composer in England who's done some, like, really cool cinematic movie work because I believe that just activates a totally different piece of brain and body. And so how do we match guided visualization with music to really make these energies flourish in your body and make you feel this shift? So music is really important in my life. My favorite band is probably Fleetwood Mac. I grew up listening to that on my dad's boat, and that just makes me feel like home.

[Patrick Francie]

That's old school.

[Caitlin Good]

Yeah. Yeah. I listen to a lot of different genres. It depends, like, if I'm working out, it's different, versus if I'm chilling on a boat. I don't know. I like it all. It really depends on my mood. So it could be edm, Gleem.

[Patrick Francie]

Interesting. You said about background music. So I learned many, many years ago from coach Les Hewitt was his name. And Les pointed out. And this is all studied, by the way, and maybe you've come across it is that he said, when you're writing, even when you're reading, when you're studying, listen to baroque. It doesn't matter what baroque, but listen to baroque. And I've actually got off that and I'm reminded of it, but I used to, and I do when I write, when I'm writing, I love to put in even if I have my headphones or not. But I love listening to some kind of classical type music. I'm going to go back to baroque now. I've shared this with, with students and they have actually said that their studying improved dramatically when they were studying with baroque in the background. Now that is a. There is a proven. I don't know if it's scientific or whatever they call it, but the point is, is that it works. And so just something for you to investigate if you haven't already done that for your visualization. As a matter of fact, I'm going to start doing some visualizations. You've inspired me to do that. I'm going to add some baroque in the background. That's my own.

[Caitlin Good]

I love that. I'm going to send you the first recording that I do with the music. It should be done. Yeah, that's really funny that you mentioned the student. So this is totally a tangent, but when I was a student I used to chew different flavors of gum depending on the subject I was studying.

[Patrick Francie]

Are you kidding me right now?

[Caitlin Good]

And I have no scientific. I have no idea if there's any science backing this up, but I would chew cinnamon for my marketing because it for some reason for me made me feel more creative. And then for like math and physics and all that kind of stuff, I chewed mint. And so in the exams I had two different types of gum. I don't know but it always reacted my memory based on the flavor that I had. Anyways, I don't know if that's scientifically proven but it worked for me.

[Patrick Francie]

That's cool. I love that. I love that. I love that. So Dave Cutler, a friend of Stephanie and mine who was the kicker for the Edmonton Eskimos in the cfl. He was a. An award winning longest kick whatever. Anyways he was then when after he ended his career he went on to coach other kickers. Ball kickers in football. Like real football, not. Not soccer. The point is, is that he would actually coach them in the sound. So don't. Here's the. Here's. I want you to listen to the sound of your. Your foot hitting the ball and what the sound makes and connect to that sound. So wasn't about as much as it was about technique, it was about getting that sound. I have no idea why that showed up for me, but I wanted to share that. So that's cool. There's some visualization in that you're listening for a sound as opposed to. Anyways, it's all mental stuff. Right. It's all fun. Okay. Totally off track. That's why rapid fire questions are never rapid fire. Open fire. Like take us down rabbit holes. That's just me. Okay. I am the host. So I gotta get back control here. So let's talk about this. We go to music, we then go to movies. What is your favorite? Do you have a favorite movie? One that stands out for you?

[Caitlin Good]

Oh, my gosh. I'm not a huge movie person.

[Patrick Francie]

Yeah.

[Caitlin Good]

Like, I'm not a big movie buff that like has their. Their list of ones they love.

[Patrick Francie]

It's interesting. I don't, I, I. There's so few good movies out these days. I don't like everyone. Yeah, they're all crap. So anyways, that's my story.

[Caitlin Good]

Yeah. I don't know. I'm have to think about that. I don't know.

[Patrick Francie]

Okay, you don't have to know. Book. What was one book? Any book that you like to gift because it was so impactful for you. Was there a book that stands out for you along your journey?

[Caitlin Good]

Yes, it takes what it Takes by Trevor Moad. That was a huge one for me. He talks about the concept of neutral thinking. That was a big one that Stephanie actually had me read. And it's very similar to the way that she coaches in terms of. And we don't have to get all into that, but neutral thinking is a. Is a huge component of how I think now. And as an athlete, how I was thinking. The other one that I really like is Never Split the Difference by Chris Moss on no Negotiation. That one's great. There's a few more ones.

[Patrick Francie]

Such a good book. Such a good book.

[Caitlin Good]

And his voice is just amazing. So fun to listen to those two, I think. Yeah.

[Patrick Francie]

Cool. Okay. If there is a God, what do you hear? Want to hear from God when you get to the gates?

[Caitlin Good]

Oh my gosh.

[Patrick Francie]

That's what you want him to say? Really? Or her. Oh, no. Oh, my goshing. The question. Got it.

[Caitlin Good]

No. If there's a God, when I get to the grids, I think I would want them to say thank you for giving it all that you had.

[Patrick Francie]

Beautiful. And Caitlin, final question. What are you grateful for?

[Caitlin Good]

Oh, my God. I am very grateful one for this conversation today. I really appreciate the curiosity and the. The questions that you asked made me really reflect on a lot of pieces of my life. So thank you. I'm incredibly grateful for my family, my partner, my body, and just that I get to share all that I've learned in my experience to the world. And hopefully have a big contribution in the meantime.

[Patrick Francie]

Love that. I am grateful for having the opportunity to have you as a guest on the show. So am always grateful for my family and for Stephanie and just the life that we have and what we've created. But something you just said, and I want to shine a light on it. I'm curious again, these sometimes go down rabbit holes. But you said you're grateful for your body and I think that when I was really active in my training, more so even than I am today, I was always, and I want to make sure I qualify this, I always was amazed by my body. I went, my fricking body is amazing. And not because I can look in a mirror and go, wow, amazing. I was amazed by what it would do. And you know, I go for a literally a 10 mile run and I do that a few times in a week sometimes. And as I'm running, I'm going, holy cow, this is like amazing. Number one that I can do it and number one that my body allowed me to do that. And I was always really grateful for my health and what my body would do. So I think sometimes we have to be mindful of not taking our bodies for granted. And it's easy to do because it's always a slow process of breaking down short of an injury like you experienced.

[Caitlin Good]

Yeah.

[Patrick Francie]

Anyways, so I am grateful for you. I'm grateful for the insights that you shared. I'm grateful because you tweaked me back to oh, so I got to get back on my visualization train, which I've been off for countless years now. Directly, like indirectly, yes, it's always there. But anyways, so thank you. I'm grateful.

[Caitlin Good]

Thank you so much.

[Patrick Francie]

Patrick and I look forward to crossing paths again real soon.

[Caitlin Good]

Very soon.

[Patrick Francie]

Ladies and gentlemen, thank you for listening. If you found value in the podcast, please take the time to rate and review and share with others. Share with your friends as it is my goal to always improve and to provide the highest value for you, the listener. If you have any comments, suggestions or questions you'd like answered, please email [e-mail] that's C E-O R E I N Canada.com I look forward to hearing from you. And until next time, Patrick goes.