Takeaways

The consumption of cold coffee has significantly increased.
Cold coffee beverages have become a focal point for brands.
Cold brew and iced coffee are distinct products.
Coffee milk is a traditional beverage in Rhode Island.
The market for cold coffee is expanding rapidly.
Investment in cold coffee has surged in recent years.
Cold brew production requires specific equipment and processes.
The rules around cold brew are not clearly defined.
The future of cold coffee looks bright with ongoing innovations. Cold coffee is a viable product that is here to stay.
American coffee culture is often criticized for its reliance on sugar and artificial flavors.
There is a growing demand for purist cold coffee products, especially from international markets.
Espresso is considered the purest form of coffee, and its quality is paramount.
Coffee can serve as an effective pre-workout beverage, tapping into the health and wellness market.
The ready-to-drink coffee market is saturated, but there are still opportunities for unique branding.
Innovative branding, like that of Liquid Death, can help coffee brands stand out in a crowded market.
Cold brew coffee has distinct flavor profiles that differ from flash brewed coffee.
There is potential for cold brew-only brands to thrive in the current market.
Coffee businesses must acknowledge the public's love for cold coffee to succeed.