This week's episode is a little different. Less practical craft advice, more mindset. Because something's been on my mind lately: earnestness.

A few weeks ago, my friend sent me a meme where women were sharing the most basic things they love—the "least bougie" everyday things they'd be judged for. Things like drip coffee, McDonald's fries, cheap bath towels, spiral notebooks. And when she asked me what mine were, the first thing that came to mind was "earnestness."

Which got me thinking: why do we train ourselves out of it? Why do we think earnestness is dorky? And what does this have to do with writing?

Turns out, everything. Because when we sit down to write something creative, it's an incredibly earnest act. It's vulnerable. And I think it's brave.

In this episode, I'm making the case that writing creatively is an act of bravery, and that bravery—like any hard thing—takes practice.

Love the show? Share it with a fellow writer or leave a review! For more resources, visit thebookincubator.com.

Let's connect! Come say hi on Instagram: @book.incubator

Happy writing! — Mary

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RESOURCES:

+ Learn my Four Notebooks Method & get your free template:
http://bit.ly/3wGmMTc

+ A Novel in 52 Prompts - A scene-by-scene blueprint for writing your novel:
https://www.thebookincubator.com/novel-in-52-prompts

+ Ready to write your dream book? Apply for The Book Incubator in just 5 minutes with no obligation to enroll and get my free 60-minute training HOW TO WRITE YOUR DREAM BOOK WITH A FULL-TIME JOB (AND A LIFE):
https://bit.ly/3wEwrJQ

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Hi, I'm Mary!

I'm the author of the novels When You Read This (Indie Next Pick and “Best Book of 2019” by Good Housekeeping), Privilege (Today.com “Best Summer Read”), and Palm Beach (New York Post “Best Book of 2021” and “like a sandy beach, equal parts beautiful and uncomfortable” according to the Associated Press). My memoir, You Might Feel A Little Pressure, was released by Third Rail Press in 2025.

My books have been published in 13 countries, and I've written for the New York Times, The Atlantic, Slate, and more. I founded an MFA-alternative, The Book Incubator, which has now helped hundreds of writers finish their books over 12 months and continues supporting them through publication (yes, forever!).

When I’m not writing, I’m probably building a fort with my 7-year-old son Finn or bathing with an overpriced Lush bath bomb. I live in Dallas, where I spend my free time trying to domesticate a stubborn tabby and shamelessly watching reality TV.

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Social:

+ Instagram: https://www.instagram.com/book.incubator

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S10 E10 On Earnestness and the Bravery of Making Stuff