We've worked with over 4,600 fitness and nutrition coaches inside IFCA. We've helped them generate over $38 million in revenue. And without a doubt, the number one thing that determines whether a coach builds a real business or spins their wheels indefinitely is this:

What they believe they're worth.

Not their content. Not their niche. Not their close rate. Their pricing confidence.

So in this episode, I'm going to give you 10 sentences that will permanently change how you think about charging for your coaching program.

I'll walk through each one with a real example or a real story, and by the time we're done, you're going to have a completely different relationship with your price.

Time Stamps:

(1:07) #1: Charging Higher Prices

(4:12) #2: Charitable Isn't A Business Model

(5:05) #3: Skin In The Game

(6:02) #4: The Conviction Shift

(7:01) #5: Saving Time Over Money

(8:00) #6: Inspiration vs Motivation

(9:12) #7: When Prospects Start Valuing Their Time

(10:00) #8: Free or Full Price

(11:34) #9: Sharing Over Selling

(13:02) #10: Convincing The Wrong People

(15:00) Working With IFCA

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