Richard Jones is the Global Go-to-Market Director at iconic beer leader Carlsberg. One of the pioneers of Digital in FMCG, he's now leading Sales Digitalization at the Danish group. He joins Daniel to speak about the evolution of FMCG and how he's exporting his Digital experience to accelerate the "physical" mainstraeam business.

Tune in to hear about:

The evolution of eCommerce in FMCG since he started in the function in 2011
Leading a team through the pandemic when he was based in the US
Digital's role in an FMCG today and how it's more than digital commerce
How he's applying his eCommerce experience in his current Route-to-Market role by, for example, empowering sales reps
Customer behavioural changes

Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian

Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.