Watch on YouTube: https://youtu.be/fM2vQFxOF9M

Recorded live from CES, Daniel sits down with Monique Perlmutter from Marriott's Riott Media Network to discuss the rise of travel media as a new frontier within commerce media. Monique shares her career journey through digital media, Amazon Ads, and retail media before moving into travel media, where Marriott is building one of the first hotel media networks. The conversation explores how traveler psychology influences spending behavior, how brands can reach consumers throughout the travel journey, and why travel media presents a major opportunity for CPG and brand advertisers.

Topics Covered:

Monique's career journey from digital media to Amazon Ads, Roundel, and Marriott Media
Why travel media is a new and fast-growing segment of commerce media
The travel journey and how consumer mindset changes from booking to the trip itself
Marriott Media channels: on-site digital, in-room media, Wi-Fi portals, and off-site advertising
Case study example of a Gatorade campaign targeting youth sports travelers
The importance of measurement, incrementality, and proving media effectiveness