Watch on YouTube: https://youtu.be/8oc8kc_rdoA Bart Ongenaet is the Commercial, Supply and Wholesale Director for Mexico at sports retailer Decathlon. When Daniel joined him to record live in Mexico City , he had to enter and go through their store before accessing the office. This is very telling about the organisation, always close to the consumer and to Bart's own experience in the company, which started managing a small section of a shop in Belgium and has taken him to Japan and now Mexico in senior leadership roles. Tune in to hear about:

Bart's background as a psychologist and playing sports and then transitioning into business
Decathlon's "management school" based on empowerment from day 1
The evolution from big stores to a now also having a digital multi-brand marketplace
How to deliver quality at an affordable price
Brand architecture in their multiple sports
His experience in Japan and lessons learnt along the way, both in business and leadership

Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian

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