Watch on YouTube: https://youtu.be/_bHAy84bB3A

In this special episode, The FMCG Guys partner with LEAD Network Europe for a candid conversation with FrieslandCampina's Frouke Hakstege on one of the most important challenges facing Consumer Goods today: advancing more women into executive leadership positions. Frouke is the Dutch Dairy Leaders Global Commerce Director and Co-Chair at LEAD's Sales Chapter.

Recorded at FrieslandCampina's offices in Amersfoort, the episode explores the realities of leadership, career progression, family life, international moves, and what companies can do to create more inclusive paths to senior leadership.

Tune in to hear about:

Why female representation at executive level remains a challenge across FMCG and Retail
The difference between mentorship and sponsorship — and why both matter
Leading a global career while balancing family life and raising 4 children
How companies can create cultures where women can thrive long-term
The role of visibility, advocacy, and leadership support in career progression
Practical ways the industry can move from conversations to measurable action

Relevant Links

Lead Network Website: Women in Retail and CPG Network & Leadership Programmes | LEAD Network
Lead Network Sales Chapter Page: Sales Chapter | LEAD Network (If people register they can download the Sales Career Roadmap under "Chapter Content Library")
Sales Chapter LinkedIn Page: (17) LEAD Network Sales Chapter: Overview | LinkedIn

Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian

Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.