I’m trying something new. This week, instead of interviewing a founder or executive, I took my Content Director Tobi and we’re going behind the scenes at Project 33 to talk about what we’re currently building, seeing, and experimenting with - across our own content and 15+ executive clients. Thinking of making this a recurring series.

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What we discuss:

* The group interview format one customer pitched us that could change how we create content

* Tobi’s first LinkedIn post goes live

* The Clay + Jungler workflow we’re building to turn organic LinkedIn engagement into pipeline

* Why TL ads with a $5k/month budget can do more for pipeline than most companies realize

* Using Fibbler to connect LinkedIn ad engagement to influenced revenue

* The AI-powered ideation workflow we’re building

* How/why we cut our client onboarding from 3 to 1 week

* The “gold standard” for executive content interviews

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Connect with us:

Finn’s LinkedIn: https://www.linkedin.com/in/finnthormeier/

Tobi’s LinkedIn: https://www.linkedin.com/in/tobias-moelenkamp/

Project 33 - LinkedIn Agency for CEOs: https://www.project33.io/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org