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I talked to Godard Abel, Co-Founder and CEO of G2. G2 is the leading software review platform and marketplace with over 2 million reviews read by over 5 million tech buyers every month

After scaling G2 to $100M+ ARR Godard shares his insights and talks about:

- Strategic Focus as a CEO

- GTM Strategies

- The Importance of Founder-Market Fit

- Why he loves Founder-Led Marketing

- Navigating SaaS Categories and Market Positioning

- The different Company Growth Stages

- How to Raise Funds for First-Time Founders

- Bootstrapping vs. Fundraising in Today's Market

Godard's Linkedin: https://www.linkedin.com/in/godardabel/

G2: https://www.g2.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding