Jacco van der Kooij is the founder of Winning by Design. Winning By Design helps customer to design, build and scale their sales efforts.

We talk about how GTM strategies have changed over the years, the impact of AI on revenue and many other topics like:

- The Future of Go-to-Market Strategies

- AI's Role in Revenue Generation

- The Importance of Brand Trust

- The Evolution of Marketing Skills for Founders

- Intuition vs. Data in Marketing

- Common Pitfalls in Go-to-Market Strategies

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect withJ acco:

Jacco’s Linkedin: https://www.linkedin.com/in/jaccovanderkooij/

Winning by Design: https://winningbydesign.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

Introduction to Winning by Design (00:00:00) The Future of Go-to-Market Strategies (00:03:07) AI's Role in Revenue Generation (00:06:00) Understanding AI's Capabilities (00:08:52) The Importance of Brand Trust (00:12:06) Founder-Led Marketing: A Double-Edged Sword (00:14:54) The Evolution of Marketing Skills for Founders (00:18:08) Data-Driven Decision Making in Sales (00:21:00) Intuition vs. Data in Marketing (00:24:13) Common Pitfalls in Go-to-Market Strategies (00:26:57) Building Relationships in a Digital Age (00:29:46) The Future of Events and Conferences (00:33:01)

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Jacco van der Kooij: 3 Ways SaaS Founders Need to Implement AI in Their GTM in 2025

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