Podcast
The Fractional CMO Podcast
Hosted by The Fractional CMO Podcast · EN
The Fractional CMO Podcast, hosted by Simon Dell of Cemoh, is a marketing, entrepreneurship and business podcast dedicated to interviewing high performing Fractional CMOs and marketing leaders.
15episodes
Episodes
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S2 Ep22: Treat It Like a New Hire: Why This VA Business Never Lets Claude Work Unsupervised with Fiona Campbell
5d ago00:34:12Tap to summarizeAI doesn't run your business, it runs on whatever rules you give it. In this episode of The Cemoh Marketing Podcast, Simon Dell sits down with Fiona Campbell, founder of the Virtual Assistant Lead Network, to unpack how she's built her entire operation around Claude, and why she treats it like a brand-new staff member rather than a shortcut.Fiona covers how she's turned Claude into a shared knowledge base for her business, documenting brand voice, decision logs and a running backlog so the AI (and her team) stay consistent, why documentation beats clever prompting when it comes to getting AI to sound like you, the human checkpoints she insists on before anything ships or sends, and her golden rule for handling AI mistakes: treat it like a person, ask why it happened, and fix the process, not just the output. Practical, trust-but-verify advice for any business owner using AI to scale a team without losing control of it.We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas.If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.#AIinBusiness #VirtualAssistant #BusinessAutomation #AITools #SmallBusinessTips #BusinessOperations #AIForBusiness #BusinessGrowth #MarketingPodcast #Cemoh
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S2 Ep21: Garbage In, Garbage Out: Why AI Is Making Bad Marketing Worse With Danielle Coffin
1w ago00:29:47Tap to summarizeAI hasn't fixed bad marketing, it's just made it faster and louder. In this episode of The Cemoh Marketing Podcast, Simon Dell sits down with fractional marketer Danielle Coffin (My Marketing Makeover) to unpack why so much AI-generated marketing falls flat, and what to do about it.Danielle covers what actually counts as bad marketing versus vanity metrics, why AI amplifies weak foundations instead of fixing them, and her three-step fix: truly knowing your audience's pain points, building one clear message instead of a hundred scattered ones, and choosing the right channels instead of trying to be everywhere. Practical, foundations-first advice for any business owner or marketer trying to use AI well instead of being used by it.We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas.If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.
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S2 Ep20: The First 90 Days With a New Client | A Fractional CMO Playbook With Simon Dell
3w ago00:22:38Tap to summarizeThe first 90 days with a new client make or break a fractional CMO engagement. In this solo episode of The Fractional CMO Podcast, Simon Dell shares a six-part framework for onboarding a new client, building trust, and proving your value fast.Simon covers what a client should feel in week one, why the audit comes before the action, how to build trust with the whole team, setting the right cadence, balancing early wins with long-term strategy, and what success looks like at day 90. Practical marketing and consulting advice for anyone starting a fractional CMO role, or hiring one.We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas.If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.
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S2 Ep19: Connection Over Content: Marketing That Feels Human With Alison Dean
Jul 800:30:38Tap to summarizeIn this episode of The Fractional CMO Podcast, Simon sits down with Alison Dean, fractional CMO and founder of The Peppermint Group, who has spent 20 years in marketing and brand. Alison started her career at Clemenger working with multinational brands, then founded The High Tea Party, a live event experience that brought 30,000 women through the doors every year across Australia and New Zealand before she sold it to a media company.Simon and Alison explore why human connection is the one thing you can't automate, and why it's about to become the most valuable asset any business has. They cover what 15 years of live events taught Alison about trust and warmth, why businesses lose that warmth when they scale, how AI makes everything sound the same, her 80/20 formula for using AI without losing your voice, and the simple thing founders should do on a Monday morning to get their message right. Expect scones, capsule wardrobes, and a masterclass in making customers feel seen rather than sold to.Alison's website: thepeppermintgroup.com.auConnect with Alison on LinkedIn: https://www.linkedin.com/in/alisonldean/We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.
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S2 Ep18: Strategy Before Spend: Building Marketing That Actually Works with Kirsty Dagnall
Jul 600:33:31Tap to summarizeIn this episode of The Fractional CMO Podcast, Simon is joined by Kirsty Dagnall, founder of Beyond the Brief, a Sydney-based challenger agency offering fractional CMO services and big agency quality without the big agency budgets. Originally from Wales and with 15 years in Australia, Kirsty's background spans global tech marketing, agency work, finance, strategy and content.Simon and Kirsty unpack why so many businesses jump straight into execution before doing the thinking, and why "we tried marketing and it didn't work" usually means the strategy was never built in the first place. They cover Kirsty's three pillars (audience, business and industry), the danger of self-diagnosing your marketing problems, why copying your competitors is a trap, piloting campaigns before scaling, and why content without an opinion is just noise. Expect some England vs Wales football banter, a mechanic analogy that will hit home, and practical advice on taking stock of your marketing before spending another dollar.Kirsty's LinkedIn: / kirstydagnall Website: beyondthebrief.auWe would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.
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S2 Ep17: The Fractional CMO Podcast - Chris Jowsey from Nugget digital
May 1100:37:45Tap to summarizeIn this episode of The Fractional CMO Podcast, we're joined once again by returning guest Chris Jowsey, a fractional CMO based in Sydney with a background in digital marketing and e-commerce across tech companies, professional services, and DTC brands.Simon and Chris dig into the Australia Post 2026 E-Commerce Report, unpacking what the data actually means for businesses operating in the online retail space right now. They cover slowing growth, the rise of marketplace shopping, why 73% of Australians wait for a sale, the shift from SEO to GEO, and what AI-powered discovery means for brands trying to stay visible. Expect some candid takes, a trombone purchase, and a genuinely useful breakdown of where e-commerce is heading.Chris's LinkedIn — /in/chrisjowseyWe would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.
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S2 Ep16: The Fractional CMO Podcast - Kelly Dimkovska from Tuesday Logic
May 1100:30:17Tap to summarizeIn this episode of The Fractional CMO Podcast, we're joined once again by returning guest Kelly Dimkovska, a digital marketing specialist with 16 years of experience, more than 12 of them working exclusively in the healthcare sector.Simon and Kelly dive into the realities of content marketing in a heavily regulated industry, exploring why most businesses are producing content that adds no value, how to actually measure what matters, and why founder-led content consistently outperforms company page posts. Expect sharp takes on SEO basics that still get missed, the "so what" factor every piece of content needs, and how to build a scalable content engine without burning out.Kelly's LinkedIn — /in/kelly-dimkovska-55ba5636We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.
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S2 Ep15: Ep.15 How Much Should You Charge as a Fractional CMO? - Simon Dell I CEO of CEMOH
Apr 1600:28:59Tap to summarizePricing yourself as a fractional CMO is one of the hardest things to get right, and most people get it wrong.In this solo episode, Simon Dell breaks down four practical frameworks to help you figure out what to charge as a fractional CMO, whether you're just starting out or well into your journey.Simon covers the Market Rate Anchor, Salary Reverse Engineer, Value-Based Pricing, and Competitive Positioning frameworks, plus the key pricing structures to consider, from hourly and day rates through to monthly retainers and project-based fees.He also shares why most FCMOs are undercharging, how imposter syndrome plays into pricing decisions, and why the right client won't balk at the right price.🌐 Learn more at www.cemoh.com🔗 Connect with Simon on LinkedIn: / iamsimondell We would love to know what you think so give us a rating and review on Apple Podcast and Spotify. 🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.
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S2 Ep14: Ep.14 The Fractional CMO Podcast - Kristy Hunter from Hunter Marketing Co.
Apr 900:44:12Tap to summarizeIn this episode of The Fractional CMO Podcast, we're joined once again by returning guest Kristy Hunter from Hunter Marketing Co. — one of Cemoh's longest-serving consultants and a true expert in small to medium business marketing. Simon and Kristy dive into the content demand explosion that's sweeping the marketing world right now, exploring why businesses are producing more content than ever, whether AI is helping or hurting, and why quality and purpose should always trump volume. Expect a lively debate, a few disagreements, and some genuinely practical advice for any business owner trying to figure out their content strategy.Kristy's LinkedIn — https://www.linkedin.com/in/kristyhunter-marketingspecialistHunter Marketing Co. — https://www.huntermarketing.co/We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.
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S2 Ep13: The Fractional CMO Podcast - Joshua Cilento & Angus Wurth
Mar 200:29:14Tap to summarizeIn this episode of The Cemoh Podcast, Simon Dell is joined by fractional CMOs Josh Cilento and Gus Wurth for a head-to-head debate on the worst rebrands in airline history. Qantas vs British Airways.From brand trust and leadership decisions to poor research and costly reversals, they unpack what really went wrong, and what businesses of any size can learn from it.Because brand isn’t what you say. It’s what people believe.Connect with Joshua on LinkedInhttps://www.linkedin.com/in/joshuacilento/Connect with Angus on LinkedInhttps://www.linkedin.com/in/angus-wurth-cmo/We’d love to hear what you think, so please leave us a rating and review on Apple Podcasts and Spotify.🌟 SUBSCRIBE to our YouTube channel for weekly expert marketing insights.If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant.#FractionalCMO #MarketingLeadership #GrowthMarketing #MarketingStrategy #BrandGrowth #CMO #BusinessGrowth #CustomerExperience #MarketingConsultant
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