The Fractional CMO Podcast

S2 Ep17: The Fractional CMO Podcast - Chris Jowsey from Nugget digital

In this episode of The Fractional CMO Podcast, we're joined once again by returning guest Chris Jowsey, a fractional CMO based in Sydney with a background in digital marketing and e-commerce across tech companies, professional services, and DTC brands.Simon and Chris dig into the Australia Post 2026 E-Commerce Report, unpacking what the data actually means for businesses operating in the online retail space right now. They cover slowing growth, the rise of marketplace shopping, why 73% of Australians wait for a sale, the shift from SEO to GEO, and what AI-powered discovery means for brands trying to stay visible. Expect some candid takes, a trombone purchase, and a genuinely useful breakdown of where e-commerce is heading.Chris's LinkedIn — /in/chrisjowseyWe would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.

S2 Ep16: The Fractional CMO Podcast - Kelly Dimkovska from Tuesday Logic

In this episode of The Fractional CMO Podcast, we're joined once again by returning guest Kelly Dimkovska, a digital marketing specialist with 16 years of experience, more than 12 of them working exclusively in the healthcare sector.Simon and Kelly dive into the realities of content marketing in a heavily regulated industry, exploring why most businesses are producing content that adds no value, how to actually measure what matters, and why founder-led content consistently outperforms company page posts. Expect sharp takes on SEO basics that still get missed, the "so what" factor every piece of content needs, and how to build a scalable content engine without burning out.Kelly's LinkedIn — /in/kelly-dimkovska-55ba5636We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.

S2 Ep15: Ep.15 How Much Should You Charge as a Fractional CMO? - Simon Dell I CEO of CEMOH

Pricing yourself as a fractional CMO is one of the hardest things to get right, and most people get it wrong.In this solo episode, Simon Dell breaks down four practical frameworks to help you figure out what to charge as a fractional CMO, whether you're just starting out or well into your journey.Simon covers the Market Rate Anchor, Salary Reverse Engineer, Value-Based Pricing, and Competitive Positioning frameworks, plus the key pricing structures to consider, from hourly and day rates through to monthly retainers and project-based fees.He also shares why most FCMOs are undercharging, how imposter syndrome plays into pricing decisions, and why the right client won't balk at the right price.🌐 Learn more at www.cemoh.com🔗 Connect with Simon on LinkedIn: / iamsimondell We would love to know what you think so give us a rating and review on Apple Podcast and Spotify. 🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.

S2 Ep14: Ep.14 The Fractional CMO Podcast - Kristy Hunter from Hunter Marketing Co.

In this episode of The Fractional CMO Podcast, we're joined once again by returning guest Kristy Hunter from Hunter Marketing Co. — one of Cemoh's longest-serving consultants and a true expert in small to medium business marketing. Simon and Kristy dive into the content demand explosion that's sweeping the marketing world right now, exploring why businesses are producing more content than ever, whether AI is helping or hurting, and why quality and purpose should always trump volume. Expect a lively debate, a few disagreements, and some genuinely practical advice for any business owner trying to figure out their content strategy.Kristy's LinkedIn — https://www.linkedin.com/in/kristyhunter-marketingspecialistHunter Marketing Co. — https://www.huntermarketing.co/We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.

S2 Ep13: The Fractional CMO Podcast - Joshua Cilento & Angus Wurth

In this episode of The Cemoh Podcast, Simon Dell is joined by fractional CMOs Josh Cilento and Gus Wurth for a head-to-head debate on the worst rebrands in airline history. Qantas vs British Airways.From brand trust and leadership decisions to poor research and costly reversals, they unpack what really went wrong, and what businesses of any size can learn from it.Because brand isn’t what you say. It’s what people believe.Connect with Joshua on LinkedInhttps://www.linkedin.com/in/joshuacilento/Connect with Angus on LinkedInhttps://www.linkedin.com/in/angus-wurth-cmo/We’d love to hear what you think, so please leave us a rating and review on Apple Podcasts and Spotify.🌟 SUBSCRIBE to our YouTube channel for weekly expert marketing insights.If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant.#FractionalCMO #MarketingLeadership #GrowthMarketing #MarketingStrategy #BrandGrowth #CMO #BusinessGrowth #CustomerExperience #MarketingConsultant

S2 Ep12: Ep.12 The Fractional CMO Podcast - David King - CFO Center Australia

In this episode of The Fractional CMO Podcast, Simon Dell is joined by David King, CEO for Eastern Australia and New Zealand at the CFO Centre, to explore why the fractional leadership model is accelerating and what it really takes to succeed as a fractional executive.David shares insights from over 25 years working with SME founders, explaining how fractional CFOs help businesses stabilise, scale, and transition through growth without the cost of full-time leadership. The conversation covers the shift from “part-time” to truly fractional roles, the importance of objectivity, and why mindset, resilience, and relationship-building are critical for success.Simon and David also discuss why fractional CMOs and CFOs work best together, how experienced executives can deliver outsized impact, and why modern businesses are increasingly supported by panels of fractional experts.🔗 Connect with David on LinkedIn / https://www.linkedin.com/in/davidcharlesking/We’d love to hear what you think, so please leave us a rating and review on Apple Podcasts and Spotify.🌟 SUBSCRIBE to our YouTube channel for weekly expert marketing insights.If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant.#FractionalCMO #MarketingLeadership #GrowthMarketing #MarketingStrategy #BrandGrowth #CMO #BusinessGrowth #CustomerExperience #MarketingConsultant

S2 Ep11: Ep.11 The Fractional CMO Podcast - Renee Smith - Fractional CMO

S2 Ep10: Ep.10 The Fractional CMO Podcast - Are accountants our enemy?

In this episode we’re joined by accountant Daniel Hay, fractional CMOs Kelly Dimkovska and Joshua “JC” Cilento, and marketing strategist Tommy Holt for a deep dive into one of the biggest business questions: Are accountants holding back marketing success — or are marketers overspending?This episode breaks down the real tension between marketing and finance teams, why marketing budgets get cut too early, and how businesses can align brand growth with financial strategy.What You’ll Learn✔️ Why accountants often push to reduce marketing spend✔️ How cutting marketing destroys revenue in the long term✔️ The difference between brand-building vs performance marketing✔️ How marketers can better communicate ROI to finance teams✔️ How accountants should interpret marketing numbers✔️ The role of fractional CMOs in scaling growing businesses✔️ Who REALLY owns revenue growth: Marketing, Sales, or Finance?Packed with expert insights, real client stories, and practical frameworks, this episode is essential for business owners, CFOs, CMOs, digital marketers, accountants, and anyone trying to scale sustainably.🔗 Connect with Tommy on LinkedIn:https://www.linkedin.com/in/tommyjholt/https://cemoh.com/marketers/tommy-holt/🔗 Connect with kelly on LinkedIn:https://www.linkedin.com/in/kelly-dimkovska-55ba5636/Tuesday Logic: https://www.tuesdaylogic.com.au🔗 Connect with Joshua on LinkedIn:https://www.linkedin.com/in/joshuacilento/https://www.visualacoustics.com.au/🔗 Connect with Daniel on LinkedIn:https://www.linkedin.com/in/daniel-hay-fipa-ffa-b29b126b/https://www.power2brisbane.com.au/We would love to know what you think so give us a rating and review on Apple Podcast and Spotify. 🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.#FractionalCMO #MarketingConsultant #CMO #MarketingStrategy #BusinessGrowth #Entrepreneurship

S2 Ep9: Ep.09 The Fractional CMO Podcast - Caroline Warnes of Only Good Content

For this episode of The Fractional CMO Podcast, Simon Dell is joined by Caroline Warns, founder of Only Good Content and a seasoned B2B marketing content expert. With decades of experience in in-house marketing and communications, Caroline shares her insights on how fractional CMOs, consultants, and service-based business owners can leverage content to build personal brands, attract clients, and drive meaningful engagement.Caroline dives into topics like writing for LinkedIn, creating content that supports long sales cycles, repurposing content for third-party channels, and maintaining visibility in an age of AI-generated content. She also shares practical advice on how to get started with content, the importance of authenticity, and how to create visibility without overcomplicating the process.🔗 Connect with Caroline on LinkedIn:https://www.linkedin.com/in/carolinewarnes/Only Good Content: https://www.onlygoodcontent.com/We would love to know what you think so give us a rating and review on Apple Podcast and Spotify. 🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.#FractionalCMO #MarketingConsultant #CMO #MarketingStrategy #BusinessGrowth #Entrepreneurship

S2 Ep8: S2 Ep8: The Fractional CMO Podcast - Simon Dell I CEO of CEMOH

Thinking about becoming a fractional CMO? In this episode of The Fractional CMO Podcast, Simon Dell breaks down 10 essential steps to launch your fractional marketing business before leaving your full-time role.Learn how to: ✅ Define your niche and target market ✅ Build a strong personal brand and showcase your expertise ✅ Prepare cash reserves and set up your business structure ✅ Create compelling case studies to win clients ✅ Set pricing, service models, and contracts that work ✅ Build a powerful professional network ✅ Land your first client before making the leapSimon also shares a bonus tip on why hustling and networking is key to growing your fractional CMO business fast.Whether you’re a marketing director, senior marketer, or ex-CMO, this episode gives practical, actionable advice to start and grow your consultancy with confidence.🌐 Learn more at www.cemoh.com 🔗 Connect with Simon on LinkedIn: https://www.linkedin.com/in/iamsimondell/We would love to know what you think so give us a rating and review on Apple Podcast and Spotify. 🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.#FractionalCMO #MarketingConsultant #CMO #MarketingStrategy #BusinessGrowth #Entrepreneurship