In this episode of The Cemoh Podcast, Simon Dell is joined by fractional CMOs Josh Cilento and Gus Wurth for a head-to-head debate on the worst rebrands in airline history.

Qantas vs British Airways.

From brand trust and leadership decisions to poor research and costly reversals, they unpack what really went wrong, and what businesses of any size can learn from it.
Because brand isn’t what you say. It’s what people believe.

Connect with Joshua on LinkedIn
https://www.linkedin.com/in/joshuacilento/

Connect with Angus on LinkedIn
https://www.linkedin.com/in/angus-wurth-cmo/

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