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🧔‍♂️ WHO IS FREE TO GROW CFO

Outsourced CFO and Bookkeeping services for profit-focused DTC brands.

Scaling a DTC brand is stressful.

With messy books and no CFO on your team you run the risk of…

-Hiring too quickly

-Buying too much inventory

-Scaling ad spend unprofitably

-Running out of cash

And that leads to stressful, sleepless nights. We don’t want that for you.

Free to Grow CFO has given hundreds of DTC brands a plan for scaling alongside healthy profit and cash flow. Our plan will work for you too

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🎤 EPISODE DESCRIPTION

In this episode, Jon Blair interviews Jon-Mark Craddock, the owner and CEO of La Matera, discussing his journey from being the first employee at Chubbies to running his own e-commerce brand. They explore the challenges of scaling businesses, the importance of proactive supply chain management, and the decision-making process behind self-fulfillment versus outsourcing. Jon shares insights on demand planning, financing through SBA loans, and the lessons learned as a business owner. The conversation emphasizes the need for adaptability and strategic thinking in the ever-changing landscape of e-commerce.

Key Takeaways

-Adaptability is key to surviving as a founder.

-Self-fulfillment can save money but requires more time and effort.

-The importance of proactive problem-solving in supply chain management.

-Building a lean team can lead to operational efficiency.

Episode Links

Jon Blair - https://www.linkedin.com/in/jonathon-albert-blair/

Jon-Mark Craddock- https://www.linkedin.com/in/jonmarkcraddock/

Free to Grow CFO - https://www.freetogrowcfo.com/

La Matera - https://lamaterashop.com/

Transcript

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Real DTC Stories: Scaling Chubbies to $100m+