← The Futur with Chris Do
Loading summary
Transcript1 lines
- [00:00]
A
In this video, I'm going to share with you my top 10 tips to grow an authentic and successful personal brand. I'm going to pull back the curtain and save you from over 10 years of trial and error from building my own personal brand. So let's get right into it. Tip number one, don't chase new. Instead, focus on being original. People get this all wrong. They think original is going outwards, but original is going inwards. And it shares the same root word as origin. And origin is just the point where something begins. And where your story begins is what you want to focus in on. So branding isn't about inventing and creating things. That's what people get confused all the time. It's about remembering who you are. And you can see this in the entertainment industry. When they try to pursue new concepts, original ideas, they often fail at the box office. What we want as an audience is something we know with a small twist. To help you put this into application, what you want to do is excavate your story. Ask yourself three questions. What is my backstory? Who are my parents? What did they do? What birth order am I in? What country or city was I born in? And where do I live now? That gives a lot of people information about who you are. Number two, think about the challenging moments in your life, the ones with peak emotional height. Focus on those and tell those stories because there's a reason why those will pop up to your memory. First, it's because they resonated in here. The last thing you can do is to think about the people who have been the most transformative in your life. Coaches, teachers, parents. Who said something to you that changed the way you looked at the world. Who reframed it for you? Those are great stories to excavate. Tip number two, don't chase. Better pursue what's different in the sea of same. The only thing that rises above the noise is what's different. Different. That's what is memorable. That's what people tell other people about. Different is better than better. So products tend to focus too much on features and functions, but they lose the idea of meaning. Who am I? What does this say about me when I buy this product or use this service? Because in this age in which we live in, it's about identity and meaning. So what you want to do is to find ways that you are meaningfully, like, with great intention, different. How are you different in whatever aspects that you can measure? How do you show up in your personal style? What is your tone of voice like? What are the words that you use? What are the behaviors or patterns in which you exhibit? They become linked to who you are. Celebrate those. Put those into the front. Tip number three. Social media is a new resume. What does it even mean? And why is personal branding now essential for your success? Here's why. If you think about this, when you watch a video on YouTube or when you're searching for something, what video do you look at first? The one that has five views, 5,000 views, or 5 million views. And it's often the case that the one that has the most views, the person that has the biggest following, is often the one that we prefer. Whether or not they deserve it or not. That's the shorthand. We all know this. When it comes to resumes, we all fudge a little bit. What is harder to fudge is the following that you have, the engagement that you get, and the organic shares that people have with your content. This is why it's really important for you to think about the following that you have because it opens doors for you. Look at the highest performing entrepreneurs in their vertical, People like Cody Sanchez, Hormozi, Dan Martell, Simon Squibb. They've have an outsized investment in their social media teams because they understand that in the 21st century, whoever controls the media game controls the world. So tip number four, Embrace what's too much about you. You know how people often will say, you're being too extra right now. And what they're meaning is to say you're doing too much of something and it's making them feel really uncomfortable. So what that does is it rewires us to hide those things that are extra about us. So what we should do is make an extra list and just write down whatever it is that you've heard so many times, you're being too extra in this moment. And just make the longest list possible. And then after you've finished writing that list, and one key thing to do is when you're writing a list, don't judge, just write. When you're done with the list, ask yourself, how is this an advantage? And flip it around. And then just embrace it and reclaim your extra ness. This is often your hidden, latent superpower. Steve Jobs was too obsessive. Oprah was too emotional. Gary Vee is too intense. This is the big breakthrough. Your perceived flaws aren't flaws, they're your advantage. Flip it around. Tip number five, Push through the dip. A concept popularized by Seth Godin. In it, he observes that whenever we start something new, it's fun, it's Rewarding. You feel like you're making a lot of progress, but inevitably what happens over time is you put more effort and energy, but you don't have as much fun. The ROI on time and investment starts to diminish and you hit the bottom of this trough, which is referred to as the diplomat. This is where most people give up and they quit. As the expression goes, people don't fail, they quit. And here's how I want you to reframe this for yourself. When things get really hard, just remember this. They're supposed to be because things that are difficult are natural obstacle for people to achieve the same thing. And things that are rarely achieved, things that are scarce, are valuable. So if everyone was doing it, if it was easy for everyone to achieve it, it wouldn't be worth much. So this is why you need to push through the dip. Tip number six, avoid the authenticity gap. Many creators show up differently online than in real life. We've seen this happen. Creating an authenticity gap. Be willing to show both your highs and lows. Vulnerability will build trust and your relationships will travel at the speed of your vulnerability. There's a rule that Pixar talks about in the 23 rules of storytelling. Rule number one is the audience admires characters more for their struggles than for their success. And this comes from the world's most successful movie studio. What are they telling us? Well, when characters seem too perfect, it throws us off. We don't trust characters that are too perfect. We think they're up to something. Not only in your self confidence, but you'll grow in your audience and the relationships you're able to build. Tip number seven, create a repeatable story. People can't tell other people what you do if they don't understand what you do. A repeatable story so powerful that others will do the marketing for you. And how wonderful is that? I learned this concept from my business coach, Kier McLaren, who told me you need to tell a story that's repeatable. Into which I asked him, what is a repeatable story? It's a story that is self contained and easy enough to remember that other people do the heavy lifting for you and tell other people about you. So if you did a remarkable job or if you do something that's really unique in the industry, what you want them to be able to do is do your marketing for you. They say, you should work with my friend Chris. You should work with this person because they're so good at doing X, X, Y and Z. Most famously, Kentucky Fried Chicken is founded by Harland Sanders, a person who founded Kentucky Fried chicken into his 70s. While growing up, I thought Colonel Sanders was a mascot, a fictitious character. And what's interesting is over time the advertising industry figured out his story and wanted to make sure he's at the forefront and told that story so we knew it wasn't a fictitious made up thing by an advertising department. He's a real person. And for some reason, when I know that I have a deeper connection to deep fried wholesome chicken. So dig deep into your storybook and find your 11 secret herbs and spices. Tip number eight, play against type in your industry. Ask what does the prototypical person in my space do, say or write about? Then do something very, very different. Create a ban list of what everyone else does and consciously choose to be different. One thing you need to realize about how we evolved as humans is we can spot differences. So when we're staring out in the Serengeti and the blades of grass are there, if something is moving, if something stands out, we notice it right away and we have to assess whether or not it's dangerous or not. In modern society, we wear a corporate uniform, a suit and tie, or a dress or a skirt or something like that. Why that is is because there's a uniform. It's called a uniform because it means the same. But what happens in a space of personal branding, the last thing that you want to do is to disappear into the crowd. And it doesn't take a lot. It takes one degree of separation for you to stand out. If everyone's wearing a suit, wear a red suit because it's everyone wears a blue suit. If everyone wears a long skirt, wear a shorter skirt or just do the opposite, what everyone else is doing and you'll be noticed right away. Now, before you get mad at me and think, well, Chris, you just want us to be a clown and do different for different suits sake, Be meaningfully different. Try to find a way that you can stand out from how people perceive you. I put myself in there. Okay, when you think of an Asian man, what do you think of? You might think hacker, nerdy, good with math, quiet, demure. Things like that don't. Somebody who doesn't take up a lot of space. And so when I think about that, that makes me upset because I'm none of those things. I'm loud, I'm opinionated, I love design. And I think I can borrow parts of different cultures to make it a little confusing for people as to who they think I am. I borrow elements from, from sartorial sources like esquire and gq. But I also borrow from the streets and go hard on the hip hop influences. By combining those things, I make it difficult for people to put me into a category of everyone else. Therefore, I become a one of one. My line to you is, don't be a fungible human. Be a non fungible human. To help you understand this concept, let's look into the real world. There are people who love Starbucks and there are people who hate them, like people who love Duncan. And so Duncan came out with this campaign that said, friends don't let friends drink Starbucks. And that is how you start to draw a line in the sand and delineate yourself from the competition. You're either on team us or you're getting on the bus. That's all it is. Tip number 10, develop your own unique catchphrases. If we look into pop culture for what this might look like, I'm going to go to my go to reference, which is Game of Thrones. So, Lannisters, what is their catchphrase? A Lannister always pays their bills. And we know that this rings true because when they make a deal with you, they'll always honor it. They'll always pay their bill. And this is very important. So when you're, when you have your tribe, it's unified by sayings and beliefs and ideas, and they ring true. The tribe of Nike says, just do it. The tribe of Apple says, think different. So you need to come up with your own phrase. And so if we think about one of the most popular and successful TED speakers, Mr. Simon Sinek, what is his catchphrase? He has quite a few. He says, people don't buy what you do, they buy why you do it. People trust people who believe what we believe. And leaders eat last. See how they work. He's using alliteration. He's using repetition. He's using. He's using rhyme. This makes your catchphrase easy to remember. So inch by inch, it's a cinch. Yard by yard, it's hard. And if it's not on paper, it's vapor. And the more you you are, the more you are. That's yours truly. All right, that's my top 10 tips on how you can develop a memorable brand that stands out. If you've enjoyed this video, I wanted to remind you about Content Lab, something that I've launched. And it's designed to help coaches, content creators, and authors just like you create content that consistently cuts through the clutter.