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Dakota Robertson is a professional ghostwriter. Businesses and influencers hire him to write tweets that go viral and amass an audience. And he is damn good at it.

In this podcast episode, Dakota shares how he went from working as an electrician to becoming this invisible, content-writing hero for his clients. His ghostwriting business is so successful that he is turning down all new and potential clients.

If you write copy or work in the content creation business, then do not sleep on this episode. Dakota and Chris discuss the three content pillars and share five actionable tips for writing better copy. Here's a quick example: use simple language and short sentences.