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The Futur with Chris Do
The One Thing LinkedIn Doesn’t Reward (But You Should Do Anyway) w/ Jodie Cook | Ep 364
00:30:47
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- [00:00]
A
Weird doesn't have to mean socially awkward. Like, you could be kind of strange and quirky, but you could still have a group of friends.
- [00:07]
B
Yes. Of weirdos. I'm going to try to normalize weirdness, if that's even a thing.
- [00:11]
A
But then you normalize weirdness and then what's weird?
- [00:16]
B
Well, on this episode of Jodi and Chris Don't Know Anything About Anything. We're going to talk about what it means to get weird and why that might even be something you might be interested in.
- [00:25]
A
We have to get more weird online right now, for sure. And I think it's partly because there is so much AI writing that things are generally being dumbed down and generally being generic. Like, they're just more generic. So, you know if you cast your mind back to high school when you did an exam paper and you didn't really know how to answer a question, so you just completely blanked it, we've all done it, We've all been there. I definitely have that answer that you would have written down is very similar to what ChatGPT comes out with, or very similar often to what Claude comes out with when you don't know how to work with it. And so the Internet is like, full of this kind of content right now. And so on LinkedIn, especially because there's so much AI generated content, because there's so many AI generated comments. It's like it really stands out when someone just is a bit weird. And of course, you could prompt an LLM to be weird, but invariably it just sounds that little bit more human. And I absolutely love it. So I've been. I've been geeking out on people doing weird things on LinkedIn and doing a bit more of it myself as well.
- [01:36]
B
Okay, what is an example of something we that's weird?
- [01:38]
A
So. Well, it started out just by people asking other people to be weird on LinkedIn. And the first I saw of it was someone called Gillian Richardson. And she started a post with, I am on my knees begging be weirder on LinkedIn, 10 times weirder, 100 times weirder if you had a good breakfast. And she just basically went on a rant about how it was a terrible situation when people weren't weird. And then she ended the post with for my freaks who like to comment, say something that the VA responsible for your LinkedIn engagement would never approve of. Let loose Anarchy. And over a thousand people commented and a hundred people reshared it because it's such a good message and I think we should all do it. So I Tried this out with my AI. Because you have Dobot, right?
- [02:30]
B
I can't believe it. You were just saying about being weirder that you shared AI. Go on.
- [02:36]
A
Well, I just tried it. I tried it more to see how much this could translate to something else, like, not just me. In the coachbox system where we created Jody AI and the other AIs, there's like a personality description that you give it. And so my personality description says I'm direct, firm, I don't accept limiting beliefs, except where I challenge thinking, ask tough questions, and give straight advice. I'm supportive, but with tough love. No fluff, just clarity. I'm sassy, sharp, and I push for action. My style is simple, succinct, and no nonsense. You get truth, not exclus, not excuses. So then I added a prompt to that and said, take this personality and tone of voice description, use the same number of characters, but make it three times more extreme and see what happens. And then that personality description that I just described became. I'm brutally blunt, relentless, and I kill all excuses. I destroy mental barriers. I fire question bullets, and I deliver truth bombs. I support by shoving forward. Zero fluff, pure clarity, razor sharp, venomous, and I demand results. Now, my style is raw, skeletal, merciless. You get savage reality only. And it's amazing. And now it's like a crazy military, like, no holds barred mentor. And I just like the idea that of course that's. I'm doing that with AI, but we don't have to do it with AI. But I like the idea that online we like, crank our personality up as many notches as we feel comfortable with. It's almost like you are a lighthouse and you're shining out these beacons to everyone else. And then you're attracting in the people who also believe that. And the magic, I think, is when you find the people who also believe it, who don't wouldn't normally admit that they actually believe that same thing that you do, but because you've had the courage to put yourself out there and put yourself out there and say it, now they're like, well, if she thinks it, I'm going to share that. I think it too. And then you do find that those kindred spirits and the people whose values are aligned and the people who are just cool to hang out with because you were more weird.
- [04:36]
B
This is interesting. Your description of being weird is to crank up my. My description of being weird is to remove the layers that you're hiding. The inner weird.
- [04:47]
A
Ah, yeah. Well, I guess you could do either you could crank up what makes you you, or you could remove the layers holding you back from being you.
- [04:54]
B
Because I think we're socialized and conditioned to fit in with people. And it's through many, many years of that, through our education system, that the uniqueness gets stamped out. Like the other time when we were speaking on our last podcast together, whenever that's going to be released, we were talking about how, I think when you're around weirder people, it's going to show you that it's actually safe. And most of this is some kind of construct, a narrative that's built up in your own mind. And so for. The way I see myself is I want to give permission to anybody who identifies with what I'm doing to say, like, well, if Chris can do it, of course I can do it. I'm going to try to normalize weirdness. If that's even a thing to say, it's okay.
- [05:38]
A
But then you normalize weirdness, and then what's weird?
- [05:41]
B
Well, here's the thing. When you normalize weirdness, it's not that 99% of the people are going to be weird. It's going to be 0.2% more. That's going to be weird because it's not comfortable. And people don't do uncomfortable things. Just like how you're like, I want to make America fit, or I want to make the world fit. 1% of the people will do it.
- [06:01]
A
Does anyone actually think, yes, I am normal?
- [06:05]
B
I think a lot of people think.
- [06:06]
A
That, and they would say, because I.
- [06:08]
B
Talk to them, they're pretty normal.
- [06:09]
A
But would they say it if you said, are you normal? They would say, yes, I'm normal.
- [06:13]
B
I think they say it to themselves.
- [06:14]
A
I can't imagine all you have to do is look around saying that.
- [06:16]
B
Let's look around. Let's, let's. Let's dive deep into this. Now you got me fired up here. If you look around the circles in which you travel in, how many are friends or friends of friends and people that might be remotely kind of within that circle, how many of them are really weird?
- [06:35]
A
I feel like I only really hang out with weird people. And I also feel like the people who I think are probably the most normal of the people I know, if I said to them, are you normal? They would. No one would say yes. I don't think anyone would actually self select as normal, really. I think they would say, I think they'd be like, no, because I do this and I do that, and most people don't do this, but I do. Even if it's they run 5K or they've just signed up for a triathlon or they're just in something that they think stands them out in some way. I. I feel like normal is not a word that anyone uses to describe themselves.
- [07:09]
B
Okay, this is fascinating. Okay. We have a mutual friend, Daniel Priestley. Is he weird?
- [07:14]
A
Yeah, he is.
- [07:16]
B
I don't think he's weird at all. He's a straight white guy who's married, who has kids, who says respectable things, never loses his cool. He dresses in an oxford shirt and jeans, and he has a beard and curly hair. What part of him is weird?
- [07:35]
A
Well, he wants to put himself out there. He wants to build his personal brand. He likes making predictions about stuff, and he likes it when he's right. He invariably is right. Weirdly, he kind of predicts the future. I think that's a weird thing to be able to do, predict the future. And I think that when we wrote how to Raise Entrepreneurial Kids, and then we were getting some interesting comments online, he was just all up for not caring whatsoever what anyone thought and just answering and just being him. So, yeah, I would call him pretty weird. And also starting, like, starting companies, that makes you, like, that's a thing that not everyone does as well. Yeah, he's weird. Daniel Priestley, you're weird.
- [08:16]
B
I don't think Daniel Priestley cares what you or I have to say about him. But I don't think Daniel's weird at all. And I'm curious now. I'm gonna text him later and ask him. Do you describe yourself as weird?
- [08:26]
A
No. Ask if he describes himself as normal.
- [08:29]
B
As normal. Okay.
- [08:30]
A
Yeah. Do you think you're normal?
- [08:33]
B
But is the opposite of normal weird?
- [08:35]
A
The opposite of normal is abnormal, which I guess is weird.
- [08:39]
B
Okay, so normal is short for. Or long version of norm, which is just average. Right. The norm.
- [08:44]
A
Normal means. Yeah, normal means the average. Run in the mill. Just pretty standard. What would make you think this person is weird?
- [08:53]
B
Well, okay, let's just go through this, though, and you're tripping me down. Hold on, hold on. I'll be asking the questions here, Jody. Okay. People who predict the future are not weird to me.
- [09:03]
A
Okay.
- [09:04]
B
Because there are a lot of academics who study things and, like, they just. It's pattern recognition. It's their expression of their intelligence and seeing things. People who are self confident aren't weird to me. They just believe in themselves. People who don't care about the opinions of other people aren't weird to me either. It's not until they do something that is a deviation from the norm, quite far away from that, that I'm like, oh, that's. That's weird. Like, if Daniel was saying very contrarian things, quite often, I would describe him as weird. But I don't think what he's saying is contrarian. Maybe because I believe in what he believes in now. It's not for everybody for sure, but I don't think it's like that 1% of people believe this thing. It's actually much bigger than that. Steve Jobs was weird. Steve Jobs didn't believe in bathing. Steve Jobs thought that he could heal himself through homeopathy or whatever. Steve Jobs had a very strange way of looking at the world, and he saw the future before most of it could see it in ways that were challenging. Like a visionary. Steve Jobs was a disruptive force in lots of different things. Steve Jobs is weird in the way he looked because he would wear a mock turtleneck by Issey Miyake or whoever and wear mom jeans. I'm like, bro, that's not fashionable.
- [10:18]
A
Are you weird?
- [10:19]
B
I think I'm weird.
- [10:21]
A
Am I weird?
- [10:22]
B
The things I do make people uncomfortable on purpose.
- [10:25]
A
Am I weird?
- [10:27]
B
Sometimes?
- [10:28]
A
Yeah, I think I'm weird. Also, since you've told me that Steve Jobs didn't believe in bathing, I'm like, I don't believe in bathing. Like, I do and I do it, but I trained so much that it would be actually really useful to just not believe in bathing and then just not do it and then start. Start self cleaning. But I also think that everyone's weird, so who knows? I don't know how many standard deviations.
- [10:51]
B
Everybody can't be weird because everybody's weird. Then that'd be normal.
- [10:55]
A
But in their own way. In their own way.
- [10:59]
B
My mom's not weird. My dad's not weird.
- [11:02]
A
But if you said to your mum, are you normal? She'd say, no, I do. Always.
- [11:06]
B
She would say, yes. No, she would say, yes.
- [11:08]
A
She would say yes. She would say yes.
- [11:11]
B
And my older brother, who's, like, very left, like, logical, he's not weird at all.
- [11:16]
A
And he would say, I'm normal.
- [11:18]
B
Yes, he would.
- [11:20]
A
Okay. Mind change?
- [11:21]
B
I think so.
- [11:22]
A
But maybe.
- [11:22]
B
Maybe I need to ask them, you know, we'll find out.
- [11:25]
A
It's a big thing in Spain. My friend moved to Spain and she started dating. And on dating apps, it was a big thing for Spanish men to put in their dating profile. I am normal. And she was like, I don't want anyone normal. That's not what I'm looking for, but it was just, yeah, I'm normal, I'm normal, I'm normal, I'm normal. That's just the thing that they all wanted to be because they believed that that's what women wanted.
- [11:49]
B
Stable job, no psychosis. A lot of artists are weird. Not all of them are. Some of them look like bankers. Salvador Dali was weird. Pablo Picasso was weird. Jackson Pollock was weird. Andy Warhol is weird. But not all artists are weird.
- [12:05]
A
If you are a bit weird. But you can also function in a group because weird doesn't have to mean socially awkward. Like you could be.
- [12:13]
B
No.
- [12:14]
A
Kind of strange and quirky, but you could still have a group of friends.
- [12:17]
B
Yes. Of weirdos.
- [12:19]
A
Weirdos, yeah.
- [12:20]
B
Or who appreciate weirdness. You know, do. Can we accept that normal is average and there's many deviations away from normal before you get to weird. And just because you don't do normal things doesn't make you weird. Being weird means that almost even just by looking at you or being around you, people feel a little bit uncomfortable because you have challenged the status quo. You're doing something like if you literally walk backwards through a subway station, you're weird. My coach told me this many years ago. He said that everybody thinks what they're doing is normal because it's the only way you know things are done. So if you grew up with a single parent, you think everyone has a single parent. If you grew up with loving parents who supported everything you did, you would think everyone must have that same thing. And that's kind of why most of us would not describe ourselves as weird or not normal. We say, like, no, it's pretty normal. Like in your world, you're very logical. So people are very logical. And when you meet an illogical, rational, emotional person, you're like, whoa, slow your horses here, Slow your roll a little bit there. Doesn't make sense, right? So for within our own bubble, we're all normal. But there's some context that matters here in terms of, like the kinds of behavior people that you're around. If you wore a burka in London as a white female, that would be a little bit weird. But if you're wearing in the Middle east, that's not weird at all because that's kind of how people dress. And so it's the. It's context does matter a lot. And so it's you making certain decisions to do things that go against convention. And amounts that you provoke looks or raised eyebrows, I think is really where the weirdness lives.
- [13:58]
A
Just what you said on that everyone believes their childhood was normal. I started a podcast once, I just did a miniseries interviewing people about their childhoods, interviewing successful entrepreneurs and business leaders about their childhoods. And it was a series of 20 episodes. And it was so fascinating to be able to say, well, what did your dad do? What did your mum do? What was like, what was your family situation growing up? And all these, all these amazing questions of what they learned about work and money and everything else. And all 20 of them at some point in the episode said, I had a fairly normal childhood. So different, such different stories and they just, they all believed it was normal, but they don't believe they were normal now. They just knew that. They just figured growing up they were talked about being weird. Yeah, that's what I mean. Yeah, I did, because I didn't know anything different. It was, it created my. My childhood, created my benchmark for what normal was.
- [14:54]
B
Okay, so let's go back to the beginning here. Why are people craving a little bit more weirdness on LinkedIn and whose fault is it? I think this has happened long before AI came onto the scene. People look at LinkedIn as LinkedIn as a professional site. For a long time it was a resume builder and we're there to further our professional careers. And so there are things that we think should not be shared on social platforms, especially because it may damage your opportunities to get gainful employment or an executive position or something like that. And so I think since Microsoft purchased LinkedIn, trying to turn it into a social platform, that we're seeing a greater diversity of content types from different types of people and we're seeing what hits. And we already knew this, but I think the corporate world needed to wake up to it, which was the being boring, predictable, saying normal things is a great way to be forgettable. And AI is just making it worse. It's exacerbating the problem because I don't even know why people do this. Why do you use a robot to make your comments? For you to build relationships with people. That is the worst kind of engagement possible. I hate it when I read through my comments and it's like, oh, it's almost cookie cutter. Because AI thinks a certain way and it continues to like, recap and it'll ask me a question, a recap with a question. I'm like, you're AI. And I comment, are you AI? And they don't respond. Then I block them.
- [16:25]
A
But LinkedIn used to be people showing up, being delighted to announce something, people showing up, just declaring their news and you can't do that anymore. But now we have AI to write posts for us. But ChatGPT was trained on Facebook, 300 billion words, so all the strong opinions cancel each other out. So if you don't put your strong opinions in, you're not going to get any out. So you just end up with just fluff and then that's what comes out with your LinkedIn posts. And I almost feel like it's exacerbated on LinkedIn because it's a professional platform, because people's jobs, careers, businesses are on the line. It's not like you go on Facebook and you share something and you just chat. You just don't really care because it's just your buddies checking out. It's like, no, this matters because this is my career. So it's even more wanting to be dumbed down and not wanting to share anything too controversial. And it's just got strange, it's got strangely not weird. So I think that everyone's kind of bored. And then actually, if you couple that with lots of, if you couple that with the most common content that you see on LinkedIn, which is LinkedIn consultants telling you how to grow on LinkedIn and they're saying, post more, come up with your content pillars, use AI, do all this stuff. So you've got these like three things all working together to mean that everything is just the same and it's, it's not good and it's not really going anywhere good. So I can see why the call is there and is loud and I'm all for it. I want to get more weird. I want a prompt to prompt me to come out with my weirdest stories and the weirdest things I believe so that then I can share them and keep doing it and keep attracting in more weirdos just like me.
- [18:11]
B
I'm going to ask you then what is. You said people don't have strong opinions. What's a hot take you have on something?
- [18:18]
A
I think that, I think getting in shape is an absolute cheat code for life. I feel like if you write all your goals down for everything you want to achieve in your whole life, and then if you get in exceptional physical shape, I think all of them, you can achieve them like twice as fast, maybe faster, because it elevates everything. And I think people don't realize enough and I think they don't give it enough attention when actually it could like 2x5x10x everything.
- [18:47]
B
So I want to challenge you. There were two guys who used to work for me. They're both in exceptional shape. One is a former athlete. And I said, put the barbell down and pick up a book instead. And he resisted for a really long time. And then to my surprise, a couple years after he left the company, he started reading more. And I can see that the kinds of things he could talk about were changing, they were evolving. And his most viral content on TikTok was him just telling people about the things he read and what he learned from it. So in, in his case, and, and this is a stereotype, a lot of jocks don't have a lot thing a lot of things to say. Yeah, me, Gronk can lift heavy things, push people. Yes. But it's like, don't you have something you want to say? So help me understand that. I'm, I'm all for fitness too, by the way. I just, I just wanna push you so you can refine your statement.
- [19:37]
A
If, if someone wants to assume that you're just a meathead or someone wants to assume that you just spend time in the gym, or someone wants to assume that you work in fitness and then you're actually really smart and then you actually say some good stuff, it's like, oh, hang on, there's more to that person. And I feel like also the, the kind of, the personal brands of the future, the people that stand out more in the future are going to have to be almost demigods. They are almost. They are going to have to be in exceptional physical shape because otherwise it's like, hey, here's me, I'm really clever. I've got this book, I've built this big business. And it's like, yeah, but if you also got big bags under your eyes and you've, you've also got a dad bod, it's like, well, I don't want that because you've made certain sacrifices to get that business that I wouldn't made. So show me someone who is very healthy, like really happy, meditates all the time, walks their kids to school and has all the smarts and all the money that you've got. That's who I want to follow. And I feel like so many things you can fake, you can fake, like you can get someone else to write your LinkedIn post for you, you can get someone else to do something else to do all these things, but you can only do your own working out. You can only do your own resisting the cookies. So it's like you just can't, you can't pretend you have to. It shows that you've Got some kind of level of commitment, discipline, more about you, and I think that's really impressive.
- [20:58]
B
Well, we were talking about being weird.
- [21:00]
A
Yeah.
- [21:01]
B
So the stereotypical intellectual person is kind of a nerdy professor with a dad, sweater and argyle socks and things like that. And we get that part. And then the meathead is like. Has muscles on top of their muscles and veins very. What do they call it when you're all veiny? I forget what it.
- [21:20]
A
Vascular.
- [21:21]
B
Yeah, they're very vascular. Right. They got a healthy cardiovascular system, but they. They can't put two things together. So when you get weird is you. You mix roles. Like Anatoly, I think that's the guy's name who pretends to be a janitor. And he is not that assuming, like, in terms of, like, these big meatheads, but he's very powerful. He's got, I think, good form, I think. So he's able to kind of show up a lot of these big, more muscular dudes. So that is him being weird, him not behaving or looking like what a typical person like him would look like. I think that's the unique formula. So if you come in zigging when everyone's zagging, I think that's weird. And so the formula here is for you to not only be smart and have ideas and be stimulating to talk to and charismatic and kind and generous, but you're also running ultra marathons or Ironmans or whatever it is that you do. I think that becomes, like your demigod kind of thing. Now, you had said something which I have to bring back up. You can cheat a lot of things, but you can't cheat your fitness. But, yes, you can. You can totally cheat your fitness. No one can work out for you, but there's a lot of chemicals that you can put in your body to give you the physique. And I see these things where there's like. There's a man who's like 65 years old or something. He's clearly very old, but he is Jack. Like a horse.
- [22:48]
A
Yeah.
- [22:48]
B
And I was like, you're not natty. I know you're not natty. That's not possible. Now, I don't want to be Doomsday Sayer and all that kind of stuff, but knowing the little that I know now, within certain circles, men feel the pressure, especially if you want to be fit, to start using testosterone and steroids and other kinds of things. Hgh. Much younger than they actually should be, I think. I don't want to say his name right now, but A certain business influencer had gone on record now saying he's like barely out of his 30s. I'm using testosterone, I'm using these other things now. So of course you can cheat.
- [23:23]
A
Yeah, you can. But you can do so much without them. And even if you take the stuff, you still got to lift the stuff. You can't just take it and then sit in your pajamas and then just not do anything. And it just happens. You still have to work, but the.
- [23:36]
B
Amount of work relative to the results is disproportionate. Just like you could say, like, yeah, you could use GBT and AI to write your posts for you and you don't have to do any work. Well, yeah, but you could do a little bit of work and use AI and get a lot of results. I think potentially if you know what you're doing. I want to put apples to apples there because those things and I'm not here to judge them any. You want to use AI, use AI if you want, if you, if you want to use testosterone, HGH or steroids or some other thing that I don't know about, use it. Use whatever you want, it's your life. But I just wanted to make sure that we're like saying you can't cheat it because you can, because apparently. Okay, I'll tell you something. I know a guy all of a sudden, I mean, he's my age, he's like really fit. I'm like, damn bro, look at your arms and your neck. And then he goes on this long list of everything he's done and then he doesn't say anything. And then I ask him, wait, did you use any testosterone? He goes, oh yeah, I did. Like that's the one thing you didn't mention. Are you kidding me?
- [24:30]
A
So I compete in powerlifting and I compete in a drugs tested federation and there's also non drugs tested federations. And it's kind of why I love the sport because in most sports it's almost like there's there's one federation and there's all, there's, there's a few federations but they're all drugs tested but people are all just cheating. But I quite like the empowerlifting. It's split. So the idea is if you want to take stuff, you can go compete there, but you can leave all the people not taking stuff competing here. And I'm saying as you, I don't care what anyone does is if they, I don't care what anyone does. If they make their own decision, they're intentional about it, but I really don't like the cheating side. So your buddy who's told you it's cool that he's told you, because what wouldn't be cool is if he was doing all the stuff and then he was actually missing it out, like over the. Even when you said, come on, what's the real story? If he then missed it out, that wouldn't be cool. But I think sharing it is. I quite like that.
- [25:30]
B
And I wouldn't even label as cheating. I don't really care. You do whatever you want. It just. I think what's been real interesting the last couple of years is more and more people are just telling you now this is really what I do. And I just find it, like, dishonest. Maybe that's a form of cheating. When I see a person again my age who is just like, it looks like you're holding a heavy piece of equipment, but there's nothing in your hands right now. You're so jacked right now. And then I ask, what are you doing? It's like, oh, I've been training all my life. You don't know. Like you're just saying right now. It's just. You're all natty. Is that what you're saying to me? That's ghee butter, you know? Come on, let's be real here. At your resting state, it looks like you're holding a 50 pound weight. Jody, tell me that I'm crazy.
- [26:18]
A
One day when we meet in real life, you're going to say to me at your resting state, it looks like you're holding a 15 pound 50. Well, show me right now. And I'm going to be like, yes, this is the best thing ever.
- [26:30]
B
Do you know what I mean? Like, I know.
- [26:32]
A
Yeah.
- [26:33]
B
Because if you're lifting something, you're going to be very vascular and all your muscles and striations are going to pop out for sure. But as soon as you drop that weight, a lot of that goes away. Now your muscles are building up over time, but it's not. It doesn't look like that.
- [26:48]
A
So the next time we talk about.
- [26:49]
B
Not even for bodybuilders, it doesn't look like that. I watched your videos.
- [26:54]
A
You can get in the pump. You can. Before you prepare to, like, go on stage or something like that. Oh, my goodness. You should do this before you go on stage. 20 press ups.
- [27:04]
B
I do.
- [27:05]
A
You do presses before you go on stage. Okay, cool. And do you.
- [27:07]
B
I do. I do all kinds of stuff. Yeah, but you know that that's a pump And I'm talking about, like, if I'm sitting there for. With lunch for the guy for, like, three hours, I'm like, why do you still have a pump going on? This is, like, a really long pump, bro. You're not going to the bathroom and doing 50 pushups, are you? What is going on? Okay, so let's conclude this episode, why Jody and Chris doesn't know anything about anything, is that I think we crave realness. We crave honesty. And even when you're not being real, be real about you not being real. And we're all good with that. And I like that we're living in a time and age where people can disclose, like, yes, I've had plastic surgery, yes, I've taken steroids or HGH or testosterone, or I've had my limbs lengthened. Whatever it is, I don't care. But I think owning that, first of all feels really good. Like, you know, the truth will set you free. But also because we. We crave that in a world when everything is really, really fake and everyone's fronting. So I don't care if you use AI to enhance your writing or to give you prompts, but I do care that your voice, your opinions, like, your real opinions come out. And here's. Here's my test. What happens when you get invited on a panel and you're asked a question, but you've been so reliant on AI You. You have really no opinions, and you can't articulate anything? Maybe you're like, well, then I have an earpiece, and it'll listen. And I'm like, okay, then you're a bionic person. At that point, you're a cyborg, and that's okay. And so I get into it with my team sometimes when we're brainstorming, everybody's got the phone. I'm like, what. Why are. Why do you all have your phones out right now? Can we just brainstorm and be in the moment with each other to have a shared human experience about our individual ideas and contribution? You're going to have the machine do all the thing for you so that you can do all the labor. You have this opposite friends. Humans should do the thinking. The machine should do the labor. So you're. You're kind of giving up. You're just saying, like, I don't want to think anymore. I just want to be hands. And you're quickening the speed in which we reach the matrix, where we're just human batteries. That's all we're good for. At this point. Jodi, final thoughts?
- [29:21]
A
Final thoughts. What you said about the brainstorm, when everyone uses their phones, it's like a second brainstorm. It's like, how fast can everyone Google this? How fast can everyone Claude this or ChatGPT this to find this answer faster? So that's a real thing. But then also the realness. The realness for me is almost described and defined as disclosing the source and whether the source is steroids or whether the source is that you're in engagement groups, or whether the source is that you actually spend 10 hours a day on this, but you're telling people that they can do it in 20 minutes, or that you found this hack that was applicable in 2005 and now it's not. It's like, disclose the source, whatever that is. Because that's the. That's the realness. That's often the weirdness. But that's the thing that means that people can actually take it and make their own success of it. And I don't think it takes anything away from you disposing it. I think, if anything, it makes you more real, more weird, and that's what people really relate to and really value and appreciate at the same time.
- [30:22]
B
Yes. I think, though, I think you put a point on that, which is your level of transparency, I think, determines how real you are. So I would encourage everybody to be as transparent as you're comfortable with and go extra 10% and see it doesn't hurt you.