Chris Do sits down with artist and designer Scott Clum to explore the evolution of snowboard and skate culture's visual language. In an era increasingly dominated by AI and push-button gratification, Clum champions the tactile, utilitarian process of making art and embracing the beauty of mistakes. Drawing from his 40-year career shaping brands like Sims and Morrow Snowboards, he unpacks the crucial difference between personal self-expression and commercial design. Creative professionals will discover why staying true to the manual process builds a more valuable creative perspective and get a glimpse into Clum’s upcoming print magazine, WALK.

Timestamps:

(00:00) - Intro

(01:15) - Personal versus commercial work

(04:13) - The value of utility and the design process

(07:02) - Transitioning from fine art to graphic design

(09:19) - AI tools and the loss of creative curiosity

(10:43) - 40 years of snowboard graphics with Sims

(14:22) - Building the Morrow Snowboards aesthetic

(16:18) - Hand-cut graphics and analog printing

(20:50) - Editorial design and the goal of the unexpected

(25:57) - Announcing WALK magazine

Check out today's guest, Scott Clum:

Why Process is Better Than AI w/ Scott Clum | Ep 430