If you’ve ever asked yourself, “Why the hell am I working this hard and still not getting paid?”—this episode is a mirror you need to look into.

In this hotseat, I coach the co-founders of Good Grief, a care package brand built with love, grit, and a garage warehouse. They’re 4 years in, revenue’s solid, margins are improving—but the bank accounts? Not so much.

We tackle:

Why doubling your profit doesn’t mean your business is healthy
The sneaky time and labor costs that kill product-based scaling
How to build SOPs, hand off tasks, and stop micromanaging
What to measure, when to pivot, and how to decide if you’re ready for a warehouse (or W2 team)

This isn’t just a peek behind the curtain—it’s packed with practical business tips you can apply today to get clarity on how to set your business up to scale.

⏱️ Key Moments
[01:15] Meet the sisters behind Good Grief and their startup story
[03:25] What scaling looks like when you’re still in the garage
[07:40] The hidden cost of trademarks, taxes, and trial-by-fire learning
[10:10] Profit doubled—but they still weren’t paying themselves. Why?
[14:33] Labor, packaging, and time traps: What’s eating your margins
[19:12] The time audit every product founder should be doing
[24:40] Marketing ROI vs. social guilt: Where should your energy go?
[28:55] The truth about working on your business, not in it
[33:22] What’s next for Good Grief—and how to prep for your own pivot

🔥 Ready to Get Sh*t Done?
Scaling doesn’t start with ads. It starts with awareness. If you’re not tracking your team’s time, fulfillment efficiency, or product profitability—you’re not ready to grow. Let this hotseat episode light the fire to fix what’s blocking your business.

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Help more rebel leaders like you ditch the guesswork and build data-driven businesses.