Podcast
The Get Shit Done Podcast
Hosted by Kelsey Knutson Ā· EN
š„ The Get Shit Doneā¢ Podcast ā Where High-Performing Entrepreneurs Break Bottlenecks & Scale Smarter
This isnāt your average business podcast.
If youāre running a multi-6 or multi-7 figure business, you already know how to make money. The real challenge? Getting out of your own way so you can scale faster, lead stronger, and keep more of what you earn.
Iām Kelsey Marie Knutsonābusiness strategist, straight-shooter, and leader of The Rebelutionāa movement of elite entrepreneurs who refuse to settle for busy work and are obsessed with scaling smarter, not harder.
š Hereās what we cover:
āļø Breaking bottlenecks so you stop slowing down your own business
āļø Profit-first strategy (because scaling should increase your take-home, not just your workload)
āļø High-impact systems & team growth (aka stop being the only one who can ādo it rightā)
āļø Candid convos with industry leaders who are actually in the game
š„ If youāre ready to step back, scale up, and make decisions like the CEO of a thriving, profitable companyāhit play. Letās Get Shit Done.
10episodes
Episodes
Newest firstAll episodes
From Burnout to Breakthrough: Hotseat Coaching for Product Founders
May 26, 202500:20:40Tap to summarizeIf youāve ever asked yourself, āWhy the hell am I working this hard and still not getting paid?āāthis episode is a mirror you need to look into. In this hotseat, I coach the co-founders of Good Grief, a care package brand built with love, grit, and a garage warehouse. Theyāre 4 years in, revenueās solid, margins are improvingābut the bank accounts? Not so much. We tackle: Why doubling your profit doesnāt mean your business is healthy The sneaky time and labor costs that kill product-based scaling How to build SOPs, hand off tasks, and stop micromanaging What to measure, when to pivot, and how to decide if youāre ready for a warehouse (or W2 team) This isnāt just a peek behind the curtaināitās packed with practical business tips you can apply today to get clarity on how to set your business up to scale. ā±ļø Key Moments [01:15] Meet the sisters behind Good Grief and their startup story [03:25] What scaling looks like when youāre still in the garage [07:40] The hidden cost of trademarks, taxes, and trial-by-fire learning [10:10] Profit doubledābut they still werenāt paying themselves. Why? [14:33] Labor, packaging, and time traps: Whatās eating your margins [19:12] The time audit every product founder should be doing [24:40] Marketing ROI vs. social guilt: Where should your energy go? [28:55] The truth about working on your business, not in it [33:22] Whatās next for Good Griefāand how to prep for your own pivot š„ Ready to Get Sh*t Done? Scaling doesnāt start with ads. It starts with awareness. If youāre not tracking your teamās time, fulfillment efficiency, or product profitabilityāyouāre not ready to grow. Let this hotseat episode light the fire to fix whatās blocking your business. š Join KPI Club (Free) š Get your free KPI Tracker & join the club: https://www.kelseymarieknutson.com/kpiordie š² Letās connect on Instagram: https://www.instagram.com/kelseymarieknutson/ š Show notes & all episodes: https://www.kelseymarieknutson.com/podcasts/the-get-shit-done-podcast š” Work with Kelsey: https://www.kelseymarieknutson.com š« Show Some Love Enjoyed this episode? Drop a 5-star review on Apple Podcasts āāāāā Help more rebel leaders like you ditch the guesswork and build data-driven businesses.
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The Birth of My Newest Offer (Literally)
May 19, 202500:15:47Tap to summarizeThis oneās different. Itās not just strategyāitās real, messy, in-the-moment business evolution. In this episode, Iām breaking down: Why I grounded myself from new offers this year The moment I realized I had to break that rule How one piece of behind-the-scenes content led to a brand-new, sold-out VIP Day offer This isnāt about chasing shiny things. This is what happens when skill meets strategy meets market demand. ā±ļø Key Moments [00:47] Why 2025 was supposed to be a āno new offerā year [05:12] My exact hell yes offer suite (and what was missing) [12:34] The whiteboard day that changed everything [17:45] From Instagram B-roll to booked clients in under a week [23:08] What YOU need to know before launching āthe thingā [28:15] Behind-the-scenes of how I structured the VIP Day š„ Wanna Book a VIP Day?Letās map out your offer suite, pricing, marketing, and growth strategyāin a day.š Spots are limited ā https://www.kelseymarieknutson.com/vipday š Prefer to start with your numbers?š Join KPI Club + get the free tracker: https://www.kelseymarieknutson.com/kpiordie š² Hang with me on Instagram: https://www.instagram.com/kelseymarieknutsonš§ Binge the full show archive: https://www.kelseymarieknutson.com/podcasts/the-get-shit-done-podcast š« Show Some LoveLike what you heard? Drop a 5-star review on Apple or Spotify so more rebels like you can find this show.
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The KPI Wake-Up Call That Changed My Business Plan
May 12, 202500:24:05Tap to summarizeLetās get realāyour numbers donāt lie. And when I actually sat down to look at mine before maternity leave, I didnāt love what I saw. In this episode, Iām breaking down the exact KPIs I tracked (like Instagram followers, podcast downloads, and email retention), what they revealed, and how they pushed me to make major pivotsāincluding launching VIP Days, letting my marketing team go, and shifting my entire content strategy. By the end of this episode, youāll know how to: Audit your own KPIs to reveal whatās working (and whatās not) Let go of ānice-to-haveā offers that arenāt pulling their weight Make bold, data-backed moves that prep your business for long-term sustainability ā±ļø Key Moments [01:17] ā The real reason I tracked KPIs before maternity leave [06:44] ā Why ājust post itā content isnāt a strategy (and what I changed) [13:39] ā When unsubscribes became the best feedback I ever got [20:10] ā Why I ditched a freebie that wasnāt converting [28:45] ā The KPI Club thatās replacing guesswork with confidence š„ Ready to Get Sh*t Done?Youāre too smart to keep winging it.š Join KPI Club (Free): https://www.kelseymarieknutson.com/kpiordieš² Instagram inspo + hot takes: https://www.instagram.com/kelseymarieknutson/ š Show notes & all episodes: https://www.kelseymarieknutson.com/podcasts/the-get-shit-done-podcastš” Work with me: https://www.kelseymarieknutson.com š« Show Some LoveIf this hit home, drop a 5-star review. It helps more rebel leaders ditch the chaos and lead with data.
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How Iām Prepping My Business for Maternity Leave
May 5, 202500:19:48Tap to summarizeCutting back doesnāt mean falling behind. In this raw, behind-the-scenes episode, Iām sharing the exact changes Iāve made in my business as I prepare for maternity leaveāfinancially, operationally, and emotionally. By the end of this episode, youāll know how to: ā Plan for a life shift without blowing up your business ā Decide what to pause, pivot, or pursue using KPIs ā Rebuild your strategy around what actually matters to you ā±ļø Key Moments [00:03] Why my CPA was my first call [04:45] The business offers I killed (and why) [10:15] How I rewired my content strategy for this season [15:50] The systems that make time off possible [19:32] Why being open is my new business superpower š„ Ready to Get Sh*t Done? If you donāt track it, you canāt fix it. Start treating your business like the empire it isādata first, decisions second. KPI or die, baby. š Join KPI Club (Free) š Get your free KPI Tracker & join the club: kelseymarieknutson.com/kpiordie š² Connect on Instagram: @kelseymarieknutson š More episodes & show notes: kelseymarieknutson.com/podcast š” Work with me: kelseymarieknutson.com š« Love the Show? Leave a 5-star review on Apple, Spotify, or your favorite platform āāāāā It helps more rebel leaders ditch the guesswork and grow with data.
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Stop Outsourcing Your Financial Futureāwith Stephanie Xenos
Apr 28, 202500:27:54Tap to summarizeLetās talk moneyābut make it empowering, strategic, and actually doable. In this episode, Kelsey sits down with financial coach (and retired rocket scientist) Stephanie Xenos to break down what financial independence really looks like and why itās more accessible than you think. Theyāre calling BS on confusing jargon, high-fee advisors, and fear-based money mindsets. Instead? Youāll get actionable tools, real talk, and a refreshing take on how to build wealth your wayāwithout shame, overwhelm, or giving all your power away. By the end of this episode, youāll know: The difference between financial advisors vs. coaches (and why it matters) What āfinancial independenceā actually meansāand how to calculate your number How to build wealth even if youāre not ready to go full DIY The biggest mistakes ambitious women make with investing and retirement How to talk money in your relationship without starting a war š„ Key Moments: [00:00] Welcome to the Rebel-ution [02:15] Stephās story: Rocket science, purpose, and financial empowerment [08:35] What is financial independenceāand what does it take? [14:10] Financial coach vs. financial advisor: Who actually helps? [21:00] The emotional side of money: Why confidence comes from clarity [30:45] How business owners sabotage their personal wealth [38:20] Couples + money: Why you need to talk about it NOW [49:55] Budgeting made simple (and actually helpful) [56:30] What to do with old 401ks, advisors, and investment accounts [01:04:10] Case studies: Whatās possible when women take the reins [01:11:25] How to work with Steph (and who itās for) āØ Ready to Get Sh*t Done?Stop handing your money over and hoping for the best. Take control of your financial futureābecause confident women donāt guess. They know. š Connect with Steph: @stephanie_xenosš Join CEO Bootcamp: https://www.kelseymarieknutson.com/ceobootcamp š² Letās connect on Instagram: https://www.instagram.com/kelseymarieknutson/š Links & Resources Mentioned:š Show notes & episode links: https://www.kelseymarieknutson.com/podcasts/the-get-shit-done-podcastš” Work with Kelsey: https://www.kelseymarieknutson.com/ceobootcamp š§ Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-get-shit-done-podcastš§ Listen on Spotify: https://open.spotify.com/show/5R3VfDAzKkw1oSzV9l6wWpš Enjoyed this episode? Drop a 5-star review on Apple Podcasts! āāāāā It helps more ambitious entrepreneurs like you find the show and take action!
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Why No One Is Buying Your Offer (Fix THIS First!)
Apr 21, 202500:12:40Tap to summarizeStruggling to sell your offer? Itās not the economyāitās a misalignment. Thereās a trifecta behind every successful sale: Right People, Right Offer, Right Time. If one is off, your sales will struggle. In this episode, we break down how to audit your audience, refine your offer, and create urgencyāso you can stop guessing and start selling. By the end of this episode, youāll know: ā How to tell if youāre targeting the right audience ā The #1 mistake people make when creating new offers ā Why your pricing isnāt the real issue (and what is) ā How to create urgency without being pushy ā The simple framework to diagnose failed launches š„ Key Moments: 00:00 Welcome to the Rebel-ution 02:15 The real reason your sales arenāt converting 06:45 Are you targeting the right people? 11:30 Is this the right offer for them? 17:00 Why timing is the make-or-break factor 21:50 Stop blaming the economyāfix this instead 27:10 The ethical way to create urgency 34:20 How to audit your audience & get real feedback 38:45 Your next steps to actually sell your offer āØ Ready to Get Sh*t Done? Itās time to stop playing the guessing game with your sales. If your last launch flopped, this framework will show you exactly what went wrongāand how to fix it next time. š Join CEO Bootcamp: https://www.kelseymarieknutson.com/ceobootcampš² Letās connect on Instagram: https://www.instagram.com/kelseymarieknutson/ š Links & Resources Mentioned:š Show notes & episode links: https://www.kelseymarieknutson.com/podcasts/the-get-shit-done-podcastš” Work with Kelsey: https://www.kelseymarieknutson.comš§ Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-get-shit-done-podcast/id1565415846š§ Listen on Spotify: https://open.spotify.com/show/2Qlv98fDg3boH4J0Q8JzNB š„ Enjoyed this episode? Drop a 5-star review on Apple or Spotify! āāāāā It helps more ambitious entrepreneurs like you find the show and take action!
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Scaling Without Hiring: 3 Things to Do First
Apr 14, 202500:12:59Tap to summarizeHiring is not the answer to your growth problemāat least, not yet. Before bringing someone into the chaos, letās make sure your business is set up to scale. In this episode, Iām walking you through three critical things you can do for free to support your next level of growth, without hiring a team. By the end of this episode, youāll know: How to audit your offers and make strategic cuts or additions Why your systems and processes may be holding you back How to determine if you have a sales or marketing problem (so you can actually fix it) š„ Key Moments: [00:02] Hiring isn't always the solutionāhereās why. [07:15] How I made the tough decision to cut my course (and what I replaced it with). [12:40] The hidden costs in your offers & when itās time to raise prices. [19:55] The real reason your marketing isnāt converting. [26:20] Why automation isnāt always the answerāand what to do instead. āØ Ready to Get Sh*t Done? Before you hire, letās clean up your business first. And if you need guidance? Thatās exactly what CEO Bootcamp is for. š Join CEO Bootcamp: https://www.kelseymarieknutson.com/ceobootcampš² Letās connect on Instagram: https://www.instagram.com/kelseymarieknutson/ Links & Resources Mentioned: š Show notes & episode links: https://www.kelseymarieknutson.com/podcasts/the-get-shit-done-podcastš” Work with Kelsey: https://www.kelseymarieknutson.comš§ Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-get-shit-done-podcast/id1589801211š§ Listen on Spotify: https://open.spotify.com/show/0wJp6DoiZK5f35wymuU5QI š„ Loved this episode? Drop a 5-star review on Apple Podcasts! āāāāā It helps more ambitious entrepreneurs like you find the show and take action!
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How to Use KPIs to Make Smarter Business Decisions (Pricing, Hiring, & Marketing)
Apr 7, 202500:23:51Tap to summarizeTracking KPIs is step oneābut if youāre not using them, youāre still guessing. Your numbers should be the foundation for pricing, hiring, and marketing decisions, but most entrepreneurs either ignore them or donāt know what to do next. In this episode, I share: ā The #1 mistake business owners make after tracking their KPIs ā How to use data to adjust your pricing and increase profit ā When your numbers tell you itās time to hire (or NOT hire) ā The difference between marketing and sales KPIsāand why you need both ā Why consistency in tracking is the key to scaling smarter š„ Key moments: [00:00] Intro ā Why tracking KPIs isnāt enough [03:30] The missing piece: Context matters when looking at your data [07:15] Real-life example: How I used KPIs to make a hard business decision [12:45] When to raise your prices (and what the numbers should tell you first) [17:10] Are you ready to hire? The KPI-based way to know for sure [22:20] Marketing vs. Sales KPIsāwhatās the difference, and why it matters [26:30] The importance of tracking KPIs consistently (not just when you feel like it) [30:10] How CEO Bootcamp helps you make data-driven business moves āØ Ready to Get Sh*t Done?Tracking is great, but using your data is what separates a freelancer from a CEO. Look at your numbers, make the hard calls, and set yourself up for success. š Join KPI Club: https://www.kelseymarieknutson.com/kpiordieš² Letās connect on Instagram: https://www.instagram.com/kelseymarieknutson/ Links & Resources: š Show notes & episode links: https://www.kelseymarieknutson.com/podcasts/the-get-shit-done-podcast š” Work with Kelsey: https://www.kelseymarieknutson.com š„ CEO Bootcamp (DOORS CLOSING SOON): https://www.kelseymarieknutson.com/ceobootcamp š§ Enjoyed this episode? Drop a 5-star review on Apple Podcasts! āāāāā It helps more ambitious entrepreneurs like you find the show and take action!
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Hot Seat Coaching: Turning āPick My Brainā Into a Premium Service
Mar 31, 202500:29:19Tap to summarizeGiving away your best strategy advice for free? Not anymore. In this Hot Seat Coaching episode, I coach Jolene Fleming, a multi-brand accounting firm co-founder, through turning her ad hoc āpick my brainā convos into premium offers that actually scale. We map out two offer pathsāone for annual financial planning, and one for in-the-moment decision supportāwhile unpacking the real reason so many experts undervalue this kind of high-level service. Spoiler alert: itās not about deliverables, itās about transformation. If youāve ever hesitated to charge for what you know helps people move faster and make better decisions, this episode is your permission slip to build the offerāand raise your rates. What Youāll Learn:āļø How to productize your advice without adding complexityāļø What clients really want from a strategy call (and what they donāt)āļø The mindset shift that makes high-ticket offers feel naturalāļø How to launch a new service by starting with your current clients š§ Listen now and start building offers that reflect your expertiseāwithout burning out. āØ Ready to Get Sh*t Done?This is your nudge to turn conversations into conversions. Your insight is valuable. Letās make sure your pricing reflects that. š Connect with Jolene:@thesummacollectiveš² Follow me on Instagram: @kelseymarieknutson š Links & Resources:š” Join CEO Bootcamp: https://www.kelseymarieknutson.com/ceobootcampš§ Listen on Apple: https://podcasts.apple.com/us/podcast/the-get-shit-done-podcastš§ Listen on Spotify: https://open.spotify.com/show/5R3VfDAzKkw1oSzV9l6wWpš Episode archive + show notes: https://www.kelseymarieknutson.com/podcasts/the-get-shit-done-podcastā Love the pod? Leave a 5-star review on Apple Podcastsāit helps more rebels find us!
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The KPIs Every Business Leader Needs to Track
Mar 24, 202500:23:54Tap to summarizeEpisode Summary Tracking KPIs as a solopreneur? Thatās one thing. But when youāre leading a team, the numbers you track and the decisions you make need to evolve. In this episode, weāre breaking down the most crucial KPIs for business owners who manage employeesābecause if youāre not tracking the right data, youāre flying blind. From financial KPIs that ensure your team is profitable to operational metrics that optimize efficiency, this episode will help you take control, make strategic decisions, and lead with confidence. By the end of this episode, youāll know: The key financial metrics every business owner with a team MUST track How to measure employee performance and identify weak spots Why tracking your time (and your teamās) can transform productivity The hidden costs of bad hires and inefficient workflows How to set performance-based goals that actually motivate your team š„ Key Moments: [00:00] Intro: Why team KPIs are different from solo KPIs [05:12] Financial KPIs that leaders MUST track [10:45] Revenue-generating vs. non-revenue-generating employeesāknow the difference [17:20] How much are you paying your team vs. paying yourself? [23:50] The real cost of inefficiencyātracking time and productivity [30:35] The power of tracking client retention and referrals [37:10] The KPIs that tell you if your team is actually helping your business grow [44:50] Making decisions from dataānot emotions āØ Ready to Get Sh*t Done? Your business needs clear, data-driven decisions. Stop guessing and start leading like a CEO with the right KPIs in place. š Join CEO Bootcamp: https://www.kelseymarieknutson.com/ceobootcampš² Letās connect on Instagram: https://www.instagram.com/kelseymarieknutson/ š Links & Resources Mentioned: š Show notes & episode links: https://www.kelseymarieknutson.com/podcasts/the-get-shit-done-podcastš” Work with Kelsey: https://www.kelseymarieknutson.com/ceobootcampš§ Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-get-shit-done-podcastš§ Listen on Spotify: https://open.spotify.com/show/5R3VfDAzKkw1oSzV9l6wWp š Enjoyed this episode? Drop a 5-star review on Apple Podcasts! āāāāā It helps more ambitious entrepreneurs like you find the show and take action!
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