Tracking KPIs is step one—but if you’re not using them, you’re still guessing. Your numbers should be the foundation for pricing, hiring, and marketing decisions, but most entrepreneurs either ignore them or don’t know what to do next.

In this episode, I share:
✅ The #1 mistake business owners make after tracking their KPIs
✅ How to use data to adjust your pricing and increase profit
✅ When your numbers tell you it’s time to hire (or NOT hire)
✅ The difference between marketing and sales KPIs—and why you need both
✅ Why consistency in tracking is the key to scaling smarter

🔥 Key moments:
[00:00] Intro – Why tracking KPIs isn’t enough
[03:30] The missing piece: Context matters when looking at your data
[07:15] Real-life example: How I used KPIs to make a hard business decision
[12:45] When to raise your prices (and what the numbers should tell you first)
[17:10] Are you ready to hire? The KPI-based way to know for sure
[22:20] Marketing vs. Sales KPIs—what’s the difference, and why it matters
[26:30] The importance of tracking KPIs consistently (not just when you feel like it)
[30:10] How CEO Bootcamp helps you make data-driven business moves

✨ Ready to Get Sh*t Done?
Tracking is great, but using your data is what separates a freelancer from a CEO. Look at your numbers, make the hard calls, and set yourself up for success.

👉 Join KPI Club: https://www.kelseymarieknutson.com/kpiordie
📲 Let’s connect on Instagram: https://www.instagram.com/kelseymarieknutson/

Links & Resources:
📑 Show notes & episode links: https://www.kelseymarieknutson.com/podcasts/the-get-shit-done-podcast

💡 Work with Kelsey: https://www.kelseymarieknutson.com

🔥 CEO Bootcamp (DOORS CLOSING SOON): https://www.kelseymarieknutson.com/ceobootcamp

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How to Use KPIs to Make Smarter Business Decisions (Pricing, Hiring, & Marketing)