Let’s get real—your numbers don’t lie. And when I actually sat down to look at mine before maternity leave, I didn’t love what I saw.

In this episode, I’m breaking down the exact KPIs I tracked (like Instagram followers, podcast downloads, and email retention), what they revealed, and how they pushed me to make major pivots—including launching VIP Days, letting my marketing team go, and shifting my entire content strategy.

By the end of this episode, you’ll know how to:

Audit your own KPIs to reveal what’s working (and what’s not)
Let go of “nice-to-have” offers that aren’t pulling their weight
Make bold, data-backed moves that prep your business for long-term sustainability

⏱️ Key Moments
[01:17] – The real reason I tracked KPIs before maternity leave
[06:44] – Why “just post it” content isn’t a strategy (and what I changed)
[13:39] – When unsubscribes became the best feedback I ever got
[20:10] – Why I ditched a freebie that wasn’t converting
[28:45] – The KPI Club that’s replacing guesswork with confidence

🔥 Ready to Get Sh*t Done?
You’re too smart to keep winging it.
📊 Join KPI Club (Free): https://www.kelseymarieknutson.com/kpiordie
📲 Instagram inspo + hot takes: https://www.instagram.com/kelseymarieknutson/
📑 Show notes & all episodes: https://www.kelseymarieknutson.com/podcasts/the-get-shit-done-podcast
💡 Work with me: https://www.kelseymarieknutson.com

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The KPI Wake-Up Call That Changed My Business Plan

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