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- [00:02]
A
Join Glossy sister brand Modern Retail for their annual marketing Summit taking place April 20th through 22nd in Huntington Beach, California, where brand leaders from Amica Beauty, Thredup, Pacsun and many more will dive into how they're navigating a marketing landscape that is changing more quickly than ever before. This summit will equip you with the knowledge, strategies and connections you need through our one on one meetings, working groups, casual networking and more. Don't wait. We're offering $200 off with the promo code summit2026 no spaces. Again, that's S u m m I t2026 no spaces. Go to Modern Retail Co MarketingSummit to learn more and secure your pass. Brands and retailers may be eligible for a complimentary pass, so apply on the event page to see if you qualify.
- [01:06]
B
Hello everyone, this is the Glossy podcast and I'm international fashion reporter Zafirz Baglinska. Today's episode is a summer festival fashion guide. So what people are wearing, how it's changing, and which brands are benefiting. I'm joined by Glossy editor in chief Jill Manoff. Hi, Jill.
- [01:23]
C
Hi. Happy to be here.
- [01:25]
B
And the cuts Fashion news writer Danya Isawi. Lovely to meet you. Hi, Dania.
- [01:31]
D
Hi.
- [01:33]
B
Festival fashion has used to be surprisingly kind of uniform. Think early to mid-2010, Coachella flower crowns, fringe and denim cutoffs have dominated. But heading into summer 2026, that model has fractured. So search behaviors are changing. You know, it's showing that people are planning earlier and pulling from multiple eras. Pinterest has just come out with a really interesting report saying that searches for Coachella outfit ideas are up 465% year over year, while searches for Coachella 2016 outfits are up 740% over year, pointing to a mix of nostalgia and kind of more algorithm driven inspiration shaping what people are wearing to festivals now. So the idea today is that we're breaking down what's historically been born at the biggest festivals, what we expect we'll see this year, and which brands are going to be positioning to benefit. So I guess we'll start off this incredible discussion with talking about Coachella, I guess. Daniel, can you intro what's happening at Coachella this year? And I guess what are you seeing compared to maybe some of the other things based on your reporting?
- [02:44]
D
Well, I think one of the main things I'm seeing is there was for years this conversation of like, is Coachella dead? Like, is Coachella worth going to anymore? And what I'm seeing is that like people are still going. Like you can say Coachella is dead. And it doesn't matter because people are always going to be buying tickets and people are always going to be attending. And I think, especially now, I think Coachella serves and has always served as a form of escapism for people. And I think we see that in the outfits people are wearing. Like, people aren't wearing those outfits on the day to day, they're wearing those at Coachella. Cause they want to pretend like they're like on a different planet. And so I feel like for this year, like you were saying, like in the past it's been like flower crowns and you know, crochet and like fringe. And I feel like that was boho then and it's always going to be some version of like boho. And the modern iteration of that is like sheers, ruffles, you know, still shorts with boots. And I think it's very like Chloe new era boho chic. And we're seeing ponchos. I'm seeing ponchos again, which, you know, I actually, I really miss ponchos. So I think it's always been boho and I think it's just going to be the modern iteration of what we think boho is now.
- [04:06]
B
Yeah, that's really interesting. I think some of the data from the report was saying that, you know, we should kind of expect a little bit more maximalism and there's still that drive for nostalgia. There's also a bit of like subculture mixing, a lot of like hot tropic poptimism, like euphoria still having a massive impact on festival styles. What do you think, Jill? What do you think Coachella's brings that's so different to the other festival scenes?
- [04:30]
C
Yeah, I think that bohemian, bohemian vibe is definitely it. I think every, all of these festivals and what we wear, it really like draws from Woodstock. Like, we're all very carefree. And like, that's why I agree with Dania. Like this is a costume. Like people aren't wearing this in everyday life. So that carefree look I love that people are searching for kind of years past because I do think that the vibe that kind of put the event on the map in terms of celebrities and what they were wearing has stuck around. Like, I immediately think of Vanessa Hudgens. Like, she always did the fringe. She always did a. A poncho of sorts, kind of the loose layers or shorty shorts. All those things are still in play. So no surprise there. Nostalgia continues to be hot. We'll see more of it, no doubt. Yeah.
- [05:25]
B
And I guess Daniel, do you think that, you know, in the day of extreme social media outfit planning From Pinterest and TikTok, does that change anything for that Coachella look?
- [05:37]
D
Absolutely. I think I've only been one time. And something else I wanted to touch on briefly is that you think you know what people are going to wear ahead of time until you get there. And, like, you're. I. I was surprised. I. I thought I knew what I was getting into, and a lot of it was stuff that you would see on TikTok and Instagram. And I think it honestly depends on, like, the group of friends that you go with. It's almost like you can look out in the crowd and see different online subcultures, and you can also look out in the crowd and see which artist people are there to see. I went when Lana Del Rey was performing, and I could tell what girls were there for Lana Del Rey, and I was one of those girls, you know? So I do think it is a lot of what we see on the Internet, but even on the Internet, there are those subcultures and there are those fan bases that dress into those moments and into those little, tiny niche communities.
- [06:35]
C
Yes. So Sabrina Carpenter and Justin Bieber are among the big performers this year. Are we gonna see. Does that mean we're gonna see, like, baby doll looks and boxer shorts? Like, what does it mean?
- [06:47]
D
I actually don't know. That's a great question. I do. I could see people playing into, like, the makeup with Sabrina Carpenter. Like, that's one easy way that I think people will buy into these communities, into these fan bases is like, it's easy with makeup. Like, you were mentioning euphoria earlier. Like, slap some rhinestones on your eyelids and be like, you know what? This feels good. And then my outfit can be more, like, for the entire day versus just for this one artist. But, yeah, I don't know. I'd be interested if people wear boxers to Coachella because of Justin Bieber. I'm not gonna lie. I feel like, you know what? That's a smart move. Comfy casual, you can run around all day in the desert, whatever.
- [07:26]
C
Good for you. Yeah, some. Some looks I definitely think have kind of come and gone. Like, I don't think we're seeing as as many, like, the gladiator sandals or, like, tie dye kind of had a moment. We know better than to wear, like, an Indian headdress. So, like, some of those things were definitely hot for a moment. Danielle, I like what you said before the call about how people are wearing multiple outfits and like, how do that plans into how that plays into your plan for the day? Like, you tell me there was another kind of fun. There are more fun data, but this one was from Shein, which we also decided is going to benefit hugely, because people just want. They're not going to probably wear this outfit again. They're probably, unfortunately, going for fast fashion. But they had a stat where they surveyed their app users, and it was 18,000 users. So they're Sheen shoppers, but 58% of them plan to wear two or more outfits per day. Like what?
- [08:24]
D
That's so crazy to me, especially considering the fact that I think what people forget about Coachella is the traffic to get there. When you leave your Airbnb, your hotel, whatever, unless you're camping on site, you're there for the day. I don't know how you're going back and forth, because that's actually crazy to me personally. And so I don't know if these people are packing their outfits or they're planning on, like, running back and then changing for the night. More power to you that I'm too lazy for that. Like, when I left the house and I was on the grounds, I was on the grounds. That's it. The way I got around that was. Jill and I were talking about how cold it gets at night. You're in the desert, and so a lot of people will go to the merch stands and buy hoodies for the evening. And it kind of is like this almost like, status symbol, because it's like, now you have a little hoodie that says Coachella, and you get to go back to, like, New York City or, you know, Kansas City, wherever, and be like, yeah, I went to Coachella, and here's my hoodie from it. One brand that I think is being exceptionally smart this year is Gap. They are implanting, like, a hoodie house on the grounds so people can go buy a Gap hoodie that says Coachella on it and, like, hang out in the hoodie house when it gets cold at night. And I just think that is the smartest thing a brand could have done. Like, the Gap hoodie is famous, The Coachella hoodie is famous. Why not create a beautiful little marriage between the two?
- [09:53]
C
I love that. Yeah, a lot of brands popping up. That one sounds like the smartest idea I've heard. But I also thought it was interesting that every year, Guess Jeans does like the Coachella compound. And, like, I feel like maybe this is giving them a cool factor for a day and not, like, they're the worst Brand, but you don't hear much about much about Guess jeans. And last year, like the hot party was their party after party with Charli xcx and I was like, guess what? So anyway, good for them.
- [10:23]
D
Yeah, that's true. And like Revolve always does their Revolve fest.
- [10:27]
B
Yeah, I spoke to Raisa last year about that actually. And like, it seems like the presence that certain brands have and like, they almost have this kind of like festival aesthetic where it's. It's their kind of holiday season. So for Revolve, like, Coachella is kind of where it happens. And I think that Coachella still remains like the most brand saturated festival out of the lot that we're talking about. I think they said that there's nearly a billion in media impact value for last year, and I'm assuming it's even bigger this year. So it feels like there's certain brands that almost make it like their activation season. And maybe Gap's just trying to get into that
- [11:06]
D
for sure. I also think like, with brands, it's like we don't all, not every brand needs to be at Coachella. And I almost see certain brands almost feeling pressured into doing an activation at Coachella. And like I said, at least for me, it's like an overwhelming experience. You can't be running around the whole valley all day. And most people are there to go to the festival. And so I think brands that are doing stuff like within the, the compound of Coachella are super smart. And I think there are a few brands that can make it work. But not everybody needs to be at Coachella. Like, you could send, you know, a creator or an influencer or an editor and get just as much ROI as hosting a million dollar event. You know, like it's. We don't all need to be at Coachella.
- [11:57]
C
Yeah, some of these things are questionable. I also saw, which I know it's very, very popular. Sugared and bronze, they're doing tiny home pop up, but they're tanning people. It reminds me of the outfit change. That's a lot of to do.
- [12:11]
B
Yeah, that is a lot. And obviously when you're talking about aesthetics, I think the other big kind of festival, especially in the US where you're talking about very specific aesthetic, is Stagecoach. So moving on to that one, which historically is very, very western, I think there's almost like a western uniform. You've got cowboy boots, you know, denim cutoffs, hats, bandanas. It kind of feels very, very different to Coachella, but very specific and also I guess, like very Popular, you know, like, Stagecoach is meant to be the next festival where it's at. So what are your thoughts on that? And I guess, like, what do you think about this new brand. New wave of brands kind of trying to get in on this, like, Western fascination?
- [12:55]
D
I mean, I'm from Kansas, so it's not surprising to me. I don't know. I think these Coachella and Stagecoach used to be two very different festivals. And while there's really different people headlining it, I do think there's quite a bit of overlap with their audiences now. I think it's kind of a thing now to. If you have the means and the free time, God bless you. To do the whole festival circuit like that. And I think a lot of outfits that primarily were Coachella outfits, quote, unquote, can now be Stagecoach outfits. I think there is a lot of overlap, primarily because of the Trend cycle on TikTok. I was gonna say Instagram, but it really is just TikTok. No disrespect to Instagram, but because of the trend cycle on there, I do think we're seeing a lot of mishing and mashing of the aesthetics. Like, the girls are wearing cowboy boots to Coachella, and then they're wearing those same boots, the same shorts, maybe a different top, maybe not to Stagecoach. And so it is like a Western aesthetic, but it's all become kind of muddled in that way. It's like you could see somebody wearing an outfit to go see the Zach Bryan Band, and they could be wearing that same one to go see Justin Bieber, you know, two weeks prior.
- [14:21]
C
Yes. I wonder if the lineup has impacted that or. It's always been this way. I always classified it as, like, more country music, but you look at it, and there's definitely rock music and Counting Crows and Journey and then Bush. I'm like, I don't really understand what the. What this mishmash is. And then you also look at the clothes and the. The most popular kind of looks to date. And there's Paris Hilton. She looks like she's going to a rave, but she's kind of one of the regulars. And it's definitely very colorful and goes against the grain. So, yeah, it kind of is like, anything goes. You're definitely safe with cowboy boots, cowboy hat. And we know that in terms of brands to. Covas was the first, like, official boot sponsor two years ago. That was a very big thing. And now Boot Barn is a sponsor this year. I think you wrote about it. Zofia, American Eagle, getting in on the game this Year, which, again, makes sense. They've got a lot of those kind of western skewing clothes, but they have also other things. So, yeah, it's a little bit of a question mark of the official look. You're safe in Western is what I would say.
- [15:26]
D
I think those brands are really, really smart to buy into Stagecoach. And I also think something that we haven't touched on yet is how much vintage clothing is going to be worn throughout all of these festivals. Vintage is massive right now and it has been for the past few years. And I think. I don't want to say among everybody, I think there's like a subsect of people where this matters. But wearing something that is kind of one of one, because you got it at a vint store or a thrift store, there's no greater high than that, than being like, oh, my God, I thrifted it. Can you believe it? And I think we're going to see that a lot at festivals, especially as, you know, people are having more conversations about over consumption and like, quote, unquote, de influencing each other from buying the most viral boots, the most viral shorts or whatever. I think people are going to be opting for vintage as almost like a status symbol of, like, I care about the environment as much as I care about being at this festival and I care about over consumption and blah, blah, blah.
- [16:28]
C
I hope so.
- [16:28]
D
And I think we're gonna see that a lot.
- [16:30]
C
I hope so. I did see some chatter on that on TikTok that was like some go for the vintage trucker hat. Don't get this new cheesy one with the same slogan that everyone's wearing and kind of key, telltale signs that your belt, which everyone wants kind of cool western belt, is fast fashion. And everybody, they pointed out that kind of overlapping belt with all the circles going around and the rivets, but, like, they were like, get a cool, like suede belt or I mean, vintage Ralph Lauren, hello. That would be amazing. So, yes, some folks are calling it out. Hopefully that catches on. Love that.
- [17:06]
B
Yeah, I think that's really fun as well, because you're thinking about, you know, kind of the. The age of AI and AI styling and everyone looking the same. And I guess thrifting gives you an out with that. Like, you're allowed to kind of look a little bit different because you're pretty sure that the thing that you've just thrifted is going to be a unique piece. I actually saw a little bit of like the pirate trend getting in on this whole thing as well, and like, the swashbuckling, like, the belts, the suede, the boots, like, I'm wondering if we're going to keep seeing that as well. And specifically at Stagecoach, what do you think?
- [17:42]
C
I saw that, too. And tucking your. Your pants into your boots and different ways to get this pirate look.
- [17:49]
B
I mean.
- [17:50]
C
Okay, Sounds cute.
- [17:54]
D
Yeah. I feel like the suede definitely is. Like, suede is kind of timeless. Like, people were wearing suede when everybody was like, we're clean girls. People were wearing suede when people were doing Office Siren. And then, you know, now people are wearing suede to look like pirates or look like, you know, they went to California to sift for gold back in, you know, 49. Like, I think it's timeless. And I also think trends like that, where you can optimize your closet as is like tucking your billowing pants into a pair of boots you own. Sure, why not? You're not. You're not buying something new. Go for it, girl.
- [18:31]
C
Oh, one. One style that people were hyping up, which I was like, now's the time to wear it. If you're gonna wear it was chaps. Wear some chaps. I was like, I would wear chaps. That sounds cute.
- [18:43]
D
I would wear chaps, too.
- [18:44]
B
Same man.
- [18:45]
D
Yeah, it feels like chaps are fun.
- [18:48]
B
I guess with Stagecoach, it kind of feels like the most obvious way for brands to get in because there is this very set uniform. But do you feel like that's changing at all, especially in terms of the partnerships and I guess the fact that Gap's going in on this very niche, specific experience for Coachella, it doesn't feel like it's necessarily the best idea to just go wide with the sequins and the boho anymore. Like, do you think the brands will have to sharpen their strategies as well when it comes to Stagecoach just to not be too obvious?
- [19:23]
D
I mean, I think, yes. Like, I think, like I was saying with Coachella, like, we don't all need to be at Coachella. We don't all need to be a Stagecoach. Like, to Cova's American Eagle boot barn. Those are all obvious choices. And, like, I think you could see, you know, somebody come in with a hoodie house of their own, and it still makes sense. But I think, you know, if I saw, like, I don't know, jaded London have a pop up as Stagecoach, I'd be like, really? Like, maybe, but really. But that said, as I was saying, like, there is a lot of overlap between the aesthetics now, and there are a lot of brands Like Revolve that do well at Coachella. That I could also see doing well at Stagecoach. Because I think a lot of those people are purchasing their outfits from Evolve as is. Even if it's not the same outfit, they're still purchasing it from Revolve, you know. But I do think people can sniff out when it's an inauthentic brand collab partnership activation.
- [20:22]
C
Totally. It's so smart that they like every brand that does it. And a lot of brands do it now just to have their guide to festival fashion. I mean, Revolve does it well. I thought it was interesting going back to look at through my inbox and to see what brands are talking about Coachella and like one of the first was like Larude shoes doing western boots back in January saying get your pre order now. Anyway, just getting that out there so that you could become a source. I thought that was smart. And also when we're going to move on to Glastonbury soon, I. I was thinking of. I bet All Saints has a guide and of course they do. But that seems like the perfect brand for that concert to me.
- [21:06]
B
Oh yeah. Well, we're moving on to the last festival in our lineup. So Glastonbury, which is a personal favourite of mine, obviously based over here, happens in Somerset and is, you know, a historical welly first, like very specific kind of look. You have a barber coat, you have, you know, your wellies and a lot of kind of oversized layers. I think it's a very specific look just for the uk. I think it's also slightly less kind of fashion y. I think band tees are way more common. People dress up weird and sometimes even preppy along with the wellies just to kind of do something a little bit different. But I guess how does the UK festival scene differ maybe compared to what you're seeing in the States?
- [21:53]
D
I hate to say it, but I think it's cooler. Sorry.
- [21:56]
C
Agree.
- [22:01]
D
Sorry to my US girlies, but Glastonbury is cool.
- [22:05]
C
It seems like personal style versus like cookie cutter and everybody copying everyone. I mean, if you do look at like again, the girls that are synonymous with this concert and the look, you think of Kate Moss and Alexa Chung and Sienna Miller. I do, but like. And you, I'm sure you still see some of that. But looking at the photos from last year and the year before. Yeah, everybody looked cooler because they looked unique. It looked like a lot of vintage, kind of a little bit more like rock and roll than the other concerts. Right?
- [22:37]
B
Yeah.
- [22:38]
C
So interesting.
- [22:38]
D
Definitely there is Also, like, a vibe of, like, you know, maybe it's cooler to me because it's like I haven't experienced it firsthand, but there is. To me, I think it's so cool when there's this undone element, this undone aspect. And, you know, like, you were saying Jill, like, it's Alexa Chun, it's Kate Moss, and their hair's undone, their boots are muddy, their shorts are crinkled and crumpled, and they're wearing some, like, slung T shirt off of their shoulders that their cool rocker boyfriend maybe gave them. And in my head, that's what the entire festival is like. Like, it's all these just, like, people that are like, you know, we're here to see the music. I just threw this T shirt on. When in reality it is a uniform. Like, you are wearing, you know, the Hunter Wellies, you are wearing specific little ruched shorts or jean shorts. And your band tee has to be a cool band or a niche band. And it can't be just some Rolling Stones T shirt, because everybody has a Rolling Stones T shirt. So as much as I want to believe it's this undone thing, it is still a calculated outfit and aesthetic, but everyone just looks so cool in it.
- [23:47]
C
Totally.
- [23:48]
B
They really do.
- [23:49]
C
I don't think they're gonna have an outfit change. They're too cool for that.
- [23:54]
D
So true.
- [23:55]
B
I mean, you're not going to be pulling things out from your tent when half it's covered in mud. And you're just trying to save those few outfits in the one waterproof bag that you have just to make sure. Because the other thing is with Glastonbury is that most of the time it does end up getting quite muddy, which is very different to Desert Level Coachella or even Stagecoach. The weather does influence what you're wearing, and I think that's probably what leads to a lot more outerwear and I guess, cool coats and pieces. We've seen Barber doing it. I think Burberry did it. The fact that Oasis is still massive after the tour last year and kind of the way that that's influencing style and the football influences all that, that's really bringing it in. I think that the other thing that's really interesting is also just how much fewer brand activations there are compared to the U.S. coachella apparently has seven times more brand activations than Glastonbury. And also influencer activity is just so much smaller. So maybe that's what's keeping that cool factor alive.
- [25:01]
D
Yeah. I think the US is like 50 corporations propped up in a trench Coat. So I think it checks out that our cool music festivals are also just corporations in a trench coat. Wait, Zofia, I'm so curious. Can I ask you a question about when you're packing for Glastonbury and you know that all your stuff is gonna get money, like, how do you decide what clothes? Like, are you bringing clothes you don't care about or clothes that you don't care if they get mud stains? What's your thought process for that?
- [25:30]
B
Yeah, I mean, I honestly, I'm not much of a festival goer, but I've heard a lot from my friends, and it's always a case of, like, packing some special pieces, but then you're kind of mixing it up with things that you really don't mind getting muddy. And I think that, you know, the fact that you're wearing shorts most of the time, it isn't really a fashion statement. It's because of the fact that you can actually wash your legs and you can't really wash stains out some trousers. So that's the driving force. But I think that that's why there's so much of a fixation on what you're wearing up top, because chances of you getting muddy up there is much smaller. And, like, you can actually wear, like, nice tops and outerwear pieces. I think the other thing is just practicality. You know, most of the time you're bringing as much as you can carry, but that's necessarily like one hiking bag or something. So you don't want loads of outfits. You want things that are kind of small and relatively packable. And at the same time, enough, I guess. Well, somewhat glitzy enough so that you make an impression in the crowd. So maybe some glitter shorts or sequin shorts. Like, that's something that I think has been really popular as well as just, like, cool outwear pieces. Like, things that you wouldn't get anywhere else. And like, what you mentioned, like, thrifting is massive over here. Depop's been around for much longer than it has in the US so obviously, all of those cool 201016 pieces, those are the things that people are hunting for.
- [26:59]
D
Very cool. You're making me want to go.
- [27:01]
B
I would just keep it. I think the tickets are gone, but I'm assuming that people are still reselling them. Yeah. Next year, do the queue. Honestly, there's so many people just waiting for the tickets online, and it's. It's like a battle. I think it's become so, so saturated.
- [27:18]
D
Bummer.
- [27:18]
C
It's a good lineup.
- [27:21]
B
It's a very good lineup. Yeah. Very, very cool crowd. And, yeah, I think it's especially interesting now for Americans that are moving over to the UK because it's just one of those seminal experiences. You want to go Glastonbury. You want to experience that Britishness for sure.
- [27:38]
D
And Alexa Chung, for girls my age, like, Alexa Chung raised me. And to get to go to Glastonbury and just even feel like I'm, like, adjacent to Alexa Chung, I just think would close the loop in my head from my adolescence. Something would click in my brain. I just know it.
- [27:56]
C
Next year is your year. We're gonna. Yes. Do this.
- [28:00]
D
Next year is my year.
- [28:01]
B
Yeah. And I think that, you know, from, like, a commercial perspective, because obviously we talked about the brands that are doing well with some Stagecoach and with Coachella. Do you guys have any kind of wish list pieces or wish list brands that you think would do well with Glastonbury that maybe haven't done anything there before?
- [28:20]
C
I was poking around because I was thinking, like, somebody that was known for, like, the prairie dress or the baby doll dress and also kind of to mix with the biker jacket. I did think All Saints, but I think they've done probably. I just think I'm so limited in my knowledge of. Of UK fashion brands, but I feel like they would gel nicely. Who's more of a Depop? Does Depop show up?
- [28:45]
D
I wonder if, like. Yeah. Does Depop do anything there?
- [28:49]
B
Yeah, they do. They do a couple of activations. And at the same time, if there is something, they're going to be dressing influences as well in terms of specific shops that they want to highlight, ones that kind of prioritize that kind of vintage. They really do stuff. But I think the most obvious ones from last year were Barber and Burberry.
- [29:10]
C
Cute.
- [29:11]
D
Hunter boots did something there, right, too.
- [29:13]
B
Yeah. Yeah.
- [29:14]
D
Hunter is that one stuck out to me too.
- [29:17]
B
Yeah, definitely. I was thinking, like, Hill House Home, maybe.
- [29:22]
C
Yeah.
- [29:22]
D
Oh, interesting.
- [29:23]
B
That would be cool.
- [29:25]
C
That would be good.
- [29:26]
D
That would be cool. I could also see, like, Chipova Lewena. I mean, that's like a smaller, independent designer. And, you know, usually you have to be, like, a massive brand to do an activation at these festivals, but I don't know, I could see them, like, partnering with, you know, I don't know, Hunter or Barber and doing something cool, because I feel like Chipova Lewena is such a cool brand and Glastonbury is still a cool festival. Or like, Simone Rocha partnering with, you know, Hunter and creating some sick rhinestone boots. Like. Yeah, I just, I feel like that is. That's. I feel like maybe the next iteration of these brand activations, it's like, okay, we're kind of saturated on the big brands, and I think we're seeing it a lot in, like, you know, J. Crew is doing a bunch of partnerships with independent designers, and I'm curious when that's gonna hit the brand activation level of, like, we're doing a limited edition Simone Rocha Hunter Welly just for Glastonbury. And, like, we're doing this activation here. You can only get it here. And I feel like, like, if brands start doing that, that's gonna be, like, seismic for the moment.
- [30:32]
B
Oh, my gosh. I can really see that. And I think the fact that obviously with Tripova, they came out with their perfume last year or the year before, I just feel like they're more likely to do collaborations. We've seen that with Susan Fang and other London Fashion Week designers. Collaborations really work because of that factor. They want that cool, edgy, almost like, young energy, something different with the styling. So I could totally see that happening this year. If we do end up predicting, I want to share of this prediction. Oh, Danya, maybe that's on you.
- [31:06]
D
That's what I was going to say. If anybody takes this idea, you have to run us a consulting fee. I'm sorry, it's just. That's the rules. You have to run us a consulting fee.
- [31:16]
B
Oh, I love that. All right, well, I think we've gone through all of the festivals and it does seem like there's some kind of very interesting kind of takeaways. You know, it does seem like individuality is on the rise. Thrifting is a massive, like, influence for a lot of people with styling, with planning their outfits. But also just like, you know, the fact that there's people who are planning multiple outfits just shows how much of, like, a brand opportunity there still is. And so many untapped brands, you know, just as we mentioned. So I think that this is a great environment and looking forward to seeing the first of the festivals start off in. When is it? A couple of weeks now?
- [31:53]
C
No, this weekend. Right, Coachella.
- [31:55]
B
Oh, this weekend, sorry. Yeah. So this weekend, starting this weekend. Woo.
- [32:00]
C
Woo. Yeah, it'll be exciting.
- [32:02]
B
And so obviously those are the three main festivals, but not the only ones. We also have the Ed Carnival or Electric Daisy Carnival in dc, which is happening through May, and I think it's the largest EDM festival globally. Obviously something that's very kind of rave coded. So a lot of neons Lots of lingerie, inspired things, candy bracelets, platform boots. I think it's a very specific kind of styling and one that I think is still under saturated in terms of brands. There's a lot of kind of camp that is coming out from the Pinterest report that I think would do well there. Obviously Euphoria would be a massive influence there too, but it's not the only one. There's also Rolling Loud in Orlando, which kind of focused more on hip hop. And it's. It's especially kind of notable because this is like the only us stop that it has. And there's strong kind of Gen Z and youth culture influences. So a lot of street wear, a lot of kind of cargo pants, jerseys, and a lot more involvement, I think, from the artists and the fan side. So I think there's a lot of opportunities there that maybe, you know, brands haven't really gotten into. And it's less about that festival of all costumes. So a completely different aesthetic to kind of get into. Well, lovely to have you on and thank you so much, Daniel, for coming onto the podcast.
- [33:23]
D
Of course. Thank you for having me.
- [33:31]
B
And that's all the time that we have this week. Don't forget to give us a rating and a review on Apple Podcasts, Spotify, wherever you're listening to this, it really helps us out a lot. Thanks for listening.