Podcast
The Growth-Engine Marketing Podcast
Hosted by hub. · EN
David Hunstone, the Co-founder and CEO of Hub, hosts The Growth Engine, a podcast for senior marketeers and leaders within the media and communications industry. Throughout this series, David will interview marketing industry heavyweights to gain their perspectives on navigating the challenges and maximising the opportunities of marketing for growth, with a particular focus on marketing strategies that have been highly effective and fuelled growth for their organisation.
14episodes
Episodes
Newest firstAll episodes
The Growth Engine - Series 2 Episode 4: How Marketers Can Stop Blocking AI And Start Using It | Interview with Ironman and Marketing leader Stewart Conway
2w ago00:41:23Tap to summarizeIn this episode, we are joined by Stewart, a senior marketing leader and Great Britain Ironman athlete whose career spans firms such as Jupiter, Columbia Threadneedle, Bank of Montreal and Merrill Lynch. Stewart brings together performance coaching, sport and digital transformation to explore a simple question: are we actually getting in the way of AI?Listen as we discuss why AI should be an exoskeleton for marketers, not a replacement, how his TP framework helps diagnose what is really holding teams back, and why playtime and honest feedback are essential for building skills. We also look at leading marketing and sales teams through mergers, legacy technology and constant pressure, while keeping people at the centre of change.
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The Growth Engine - Series 2 Episode 3: How Allianz used digital marketing to tell the brand story of three trusts | Oliver Lago
4w ago00:40:15Tap to summarizeIn this episode, we are joined by Ollie Lago from Allianz Global Investors to explore how Allianz Investment Trusts have evolved their marketing to reach retail investors at scale. Covering Merchants Trust, Allianz Technology Trust and Brunner Investment Trust, Ollie explains how the team moved from product focused messaging to a clearer articulation of investor needs, supported by research, Consumer Duty testing and journey mapping.We discuss the realities of marketing three separate listed companies under one master brand, the use of Sky AdSmart TV and stock story videos, and how evergreen content and always on activity support long term brand building as well as short term flows. Ollie also shares what the team has learned about younger investors, the increasing importance of digital channels, and where social media fits into their next phase of growth. A lot of content and lots to learn - enjoy!
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The Growth Engine - Series 2 Episode 2: Smarter Content. Greater Impact | Ninety One’s Marketing Playbook with Rebecca Hoberg
Apr 1600:39:21Tap to summarizeIn this episode, we’re joined by Rebecca Hoberg, Head of Client Marketing at Ninety One – a marketing leader driving strategic focus and commercial impact in institutional asset management. Rebecca shares how Ninety One sharpened its positioning around Emerging Markets and made its content work harder through smart repurposing and precision targeting.Some background of Ninety One as you listen: Ninety One is an active, global investment manager managing over £152 billion. Their goal is to provide long-term investment returns for clients while making a positive difference to people and the planet. Established in South Africa in 1991 as Investec Asset Management, the firm began as a small start-up offering domestic investments in an emerging market. In 2020, as a global firm proud of their emerging-market roots, the company demerged to become Ninety One. Their heritage and approach bring a different perspective to active and sustainable investing across equities, fixed income, multi-asset and alternatives to clients around the world - with their distinctive emerging-market investing expertise remaining a core strength alongside their broader global capabilities.Listen as we dive into how hyper-targeted LinkedIn and paid media can reach the right decision-makers, why quality engagement beats volume every time, and how aligning sales, marketing and investment teams translates to measurable growth.
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The Growth Engine - Series 2 Episode 1: How F&C made their marketing 'TikTok ready': Interview with Ross Duncton
Apr 100:29:38Tap to summarizeIn this episode, we’re joined by Ross Duncton — the marketing leader behind the bold reinvention of F&C, the world’s oldest investment trust. Ross breaks down how the 150-year-old brand sharpened its audience strategy, built distinctive brand assets, and leaned into TV and TikTok to engage both today’s and tomorrow’s investors.We chat about how to balance heritage with innovation, the role of social media in driving financial education and trust, and what it takes to secure board buy-in for brave marketing moves that fuel long-term growth.
Transcribe →The Growth Engine - Episode 31: How CX, NPS and advocacy can drive sustainable growth
May 7, 202500:58:13Tap to summarizeWe’re joined by Jeremy Laight, former CMO at Enness Global. A marketing leader with over 20 years in lead roles at Bupa, Crown Worldwide, NatWest, LendInvest and Travelex, he has driven marketing transformations, brand positioning, and customer experience (CX) strategies.Listen now as we explore how CX, NPS and advocacy drive sustainable growth, why marketing should be at the heart of customer experience, and how to balance brand-building with commercial impact.
Transcribe →The Growth Engine - Episode 30: Positioning marketing as a growth engine
Apr 23, 202500:48:27Tap to summarizeIn this episode, we’re joined by Shakeela Williamson, an award-winning marketing leader with over 20 years of experience across financial services and fintech.Most recently CMO of Marketing for Citi’s UK Consumer Bank and EMEA International Personal Bank, Shakeela has led strategies driving growth in high-net-worth wealth management and banking.Tune in as she shares how to position marketing as a driver of revenue, how to gain influence in the C-suite, and the key to leading transformation through marketing strategy.
Transcribe →The Growth Engine - Episode 29: Building a global marketing function to drive growth
Apr 3, 202500:57:29Tap to summarizeWe’re joined by Anabela Figueiredo, CMO at Moneycorp, where she is shaping the global marketing function. Having built a career at the intersection of data, strategy, and technology, Anabela brings a unique perspective to marketing. Listen now as she shares insights on how marketing can act as a core business growth function, the role of data in shaping strategy, and how to build a truly customer-centric organisation.
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The Growth Engine - Episode 28: The role of marketing in a fintech challenger brand
Dec 4, 202400:52:05Tap to summarizeWe’re joined by Conrad Ford, Chief Product & Strategy Officer at Allica Bank, the UK’s fastest-growing fintech firms. Since joining Allica in 2020, Conrad has been pivotal in steering the bank’s strategic direction and it was named the UK’s fastest-growing business of 2024, for the second year running by Deloitte in its Technology Fast 50 Awards. Listen now as he shares his insights into marketing, digital transformation and growth in the fintech space.
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The Growth Engine - Episode 27: Balancing tactical needs with strategic goals to drive growth
Nov 20, 202401:03:03Tap to summarizeWe're joined by Neville Vyas, Head of Marketing EMEA & APAC at Impax Asset Management where he has been instrumental in navigating the company through significant growth phases, particularly in sustainable investing. With over three decades of expertise in asset management, professional services, and FinTech, Neville has shaped strategic marketing strategies across diverse markets, emphasising the alignment of marketing with broader business objectives. Listen now as Neville shares his insights.
Transcribe →The Growth Engine - Episode 26: Innovating Life Insurance: How Yulife’s CMO Drives Growth through Gamification and Data
Nov 6, 202401:05:15Tap to summarizeWe’re joined by Lauren Berkemeyer, Chief Marketing Officer at YuLife, a tech-driven insurance company that innovatively integrates gamification and behavioural science to promote healthy living and transform financial products for good. At YuLife, Lauren has built a high-performance marketing team from the ground up, fuelling growth through data-driven strategies and creative storytelling. Listen now as she shares her insights into building a marketing engine that drives substantial commercial impact.
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