Podcast
The Growth-Engine Marketing Podcast
Hosted by hub. · EN
David Hunstone, the Co-founder and CEO of Hub, hosts The Growth Engine, a podcast for senior marketeers and leaders within the media and communications industry. Throughout this series, David will interview marketing industry heavyweights to gain their perspectives on navigating the challenges and maximising the opportunities of marketing for growth, with a particular focus on marketing strategies that have been highly effective and fuelled growth for their organisation.
18episodes
Episodes
Newest firstAll episodes
The Growth Engine - Episode 29: Building a global marketing function to drive growth
Apr 3, 202500:57:29Tap to summarizeWe’re joined by Anabela Figueiredo, CMO at Moneycorp, where she is shaping the global marketing function. Having built a career at the intersection of data, strategy, and technology, Anabela brings a unique perspective to marketing. Listen now as she shares insights on how marketing can act as a core business growth function, the role of data in shaping strategy, and how to build a truly customer-centric organisation.
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The Growth Engine - Episode 28: The role of marketing in a fintech challenger brand
Dec 4, 202400:52:05Tap to summarizeWe’re joined by Conrad Ford, Chief Product & Strategy Officer at Allica Bank, the UK’s fastest-growing fintech firms. Since joining Allica in 2020, Conrad has been pivotal in steering the bank’s strategic direction and it was named the UK’s fastest-growing business of 2024, for the second year running by Deloitte in its Technology Fast 50 Awards. Listen now as he shares his insights into marketing, digital transformation and growth in the fintech space.
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The Growth Engine - Episode 27: Balancing tactical needs with strategic goals to drive growth
Nov 20, 202401:03:03Tap to summarizeWe're joined by Neville Vyas, Head of Marketing EMEA & APAC at Impax Asset Management where he has been instrumental in navigating the company through significant growth phases, particularly in sustainable investing. With over three decades of expertise in asset management, professional services, and FinTech, Neville has shaped strategic marketing strategies across diverse markets, emphasising the alignment of marketing with broader business objectives. Listen now as Neville shares his insights.
Transcribe →The Growth Engine - Episode 26: Innovating Life Insurance: How Yulife’s CMO Drives Growth through Gamification and Data
Nov 6, 202401:05:15Tap to summarizeWe’re joined by Lauren Berkemeyer, Chief Marketing Officer at YuLife, a tech-driven insurance company that innovatively integrates gamification and behavioural science to promote healthy living and transform financial products for good. At YuLife, Lauren has built a high-performance marketing team from the ground up, fuelling growth through data-driven strategies and creative storytelling. Listen now as she shares her insights into building a marketing engine that drives substantial commercial impact.
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The Growth Engine - Episode 25: Enhancing brand visibility and client engagement to drive growth
Sep 25, 202400:47:54Tap to summarizeWe’re joined by Arlette Lee, Director of Marketing at Aravis Capital. With over fifteen years in the financial services industry, Arlette has spearheaded initiatives at Aravis Capital that have significantly enhanced brand visibility and client engagement - winning them a finalist place for Best Website and Best Video in the Investment Week Marketing & Innovation Awards 2024. Listen now to find out more.
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The Growth Engine - Episode 24: Driving growth with a global campaign framework
Sep 11, 202400:41:22Tap to summarizeWe’re joined by Alex Leay, Group Head of Wholesale Marketing and Head of UK Marketing at HSBC Asset Management, where she has played a pivotal role in steering the marketing strategies across a global landscape. Listen now as we discuss how Alex has transformed marketing perceptions within HSBC, her strategies for aligning global marketing campaigns with local market needs, and her insights into future marketing trends within the financial services sector.
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The Growth Engine - Episode 23: Driving brand growth in highly competitive markets
Aug 28, 202400:48:03Tap to summarizeIn this episode of The Growth Engine, David is joined by Rick Cannon, the Marketing Director for EMEA Campaigns at AllianceBernstein. Known for his expertise in digital-first campaigns and strategic capability development, Rick has a proven track record of driving brand growth and innovation in highly competitive markets.
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The Growth Engine - Episode 22: The innovative use of technology in marketing to enable sales and drive growth
Aug 14, 202400:34:17Tap to summarizeWe’re joined by Deon Pillay, Head of Marketing Technology, Enablement, and Governance at Legal & General Investment Management. Deon brings over a decade of experience at LGIM, where he has played a pivotal role in transforming marketing strategies through innovative technology and robust governance frameworks. Join us as Deon shares insights into how marketing technology can enable sales, the importance of compliance in marketing, and the future of marketing in the financial services industry.
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