Podcast
The HeyCreator Show
Hosted by HeyCreator · EN
The HeyCreator Show is for building your creator business.
Each week, host Matt Ragland various guests talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients.
For more about our show, company, and community go to heycreator.com.
12episodes
Episodes
Newest firstAll episodes
047: Conversations Into Cash: How to Get Paid to Think with Abbi Perets
Jul 2300:51:18Tap to summarize🎙️ Conversations Into Cash: How to Get Paid to Think with Abbi PeretsIf you’ve ever caught yourself giving away high-value advice for free and wondered, “Shouldn’t I be charging for this?”—this episode is for you.Matt sits down with writer and strategist Abbi Perets, who helps creators, freelancers, and experts turn everyday conversations into income. They dive into:How to structure discovery calls that lead to real workWhy giving too much away for free is killing your businessThe shift from deliverables to strategy-first offeringsSetting clear boundaries with clients (and family)And yes—why your work should actually be funAbbi also opens up about how parenting, burnout, and a life-altering family crisis reshaped her business philosophy—and what it really means to build a creative life on your terms.Whether you’re early in your freelance journey or ready to raise your rates and reclaim your time, this one’s packed with insight, warmth, and practical takeaways you’ll actually use.👉 Learn more about Abbi at successfulfreelancemom.comWhat we talk about in this episode:00:00 Introduction to Turning Conversations into Cash01:34 Recognizing and Valuing Your Expertise05:21 Structuring Effective Discovery Calls07:26 Balancing Free Value and Paid Services13:08 The Importance of Fun in Business19:36 Practical Tips for Discovery Calls27:27 Navigating Conversations and Split Personalities28:04 Setting Financial Goals and Client Boundaries31:10 Structuring Profit Sharing Deals36:28 Transitioning to a Strategy-Focused Role43:07 Balancing Family and Work as a Freelancer50:09 Final Thoughts and Where to Find More
Transcribe →046: How to Run a Calm, Profitable Creator Business (Without Burning Out) — with Dr. Monica Rysavy
May 2800:47:26Tap to summarizeFeeling overwhelmed by your creative business?What if you could ditch the chaos and build a calm, profitable, and sustainable system that actually works for you?In this episode, Matt sits down with Dr. Monica Rysavy—systems designer, Airtable genius, and founder of the Systematic AF Club—to unpack the powerful workflows used by 7-figure creators to track revenue, content, and engagement… all in one place.You’ll learn:What a CEO Dashboard is—and why every creator needs oneHow to stop guessing and start growing with clear, trackable metricsSmart ways to align client work, products, and community without burnoutReal-world examples of systems that save time and scale impactWhether you’re flying solo or building a small team, this episode will help you think like a CEO and act with clarity. Let’s get systematic AF.Join her email list and community! https://systematicyou.com/What we talk about in this episode00:00 Introduction to Building a Sustainable Creator Business01:04 Understanding the CEO Dashboard01:50 Tracking Metrics and Revenue03:08 Time Management and ROI06:00 Using Airtable for Business Automation09:39 Leveraging Community Engagement13:38 Reflecting on Financial Data19:59 Balancing Client Work and Creative Projects24:33 Aligning Services and Membership Models25:21 Pitching and Client Strategies26:31 Community Engagement and Pricing27:15 Tutorials and CEO Dashboard31:41 AI in Productivity and Systems37:43 Content Remixing and Consistency43:32 Future Trends and Online Communities44:59 Systematic AF Club Overview
Transcribe →045: Unstuck: How Creators Reclaim Energy, Clarity & Flow - Hayden Flohr
May 14, 202500:45:42Tap to summarizeFeeling creatively stuck, burned out, or caught between work that pays and work that lights you up? In this episode, Matt is joined by creator coach Hayden Flohr to unpack the stress loop killing your flow—and how to escape it. You’ll learn how to reclaim your energy, shift limiting beliefs, and build a business that actually feels good. Expect honest stories, powerful mindset shifts, and practical tools you can use today to get back to what really matters.What we talk about in this episode00:00 Introduction: Overcoming Creative Burnout01:13 The Role of Stress in Creativity03:20 Practical Tips for Reducing Stress08:16 The Importance of Being Present13:10 Identifying and Overcoming Limiting Beliefs15:41 Balancing Passion and Profit22:31 Listening to Your Body's Signals25:37 Understanding Your Body's Responses28:11 Generative Questions and Mindset Shifts30:06 Embracing the Woo in Entrepreneurship35:54 The Power of Letting Go39:21 Clarifying Your Goals44:52 Conclusion and Final Thoughts
Transcribe →044: Why Trading Time For Money Is The Best Way To Build Your Business - with Nick Huber
Apr 29, 202500:50:11Tap to summarizeEveryone talks about passive income, but what if the fastest way to make real money isn’t launching a course or building a product? In this episode, I sit down with Nick Huber—entrepreneur, investor, and author of The Sweaty Startup—to explore why trading time for money might be the most underrated path to financial freedom. We talk service businesses, scalable skills, and how doing unsexy work can lead to life-changing results. If you’re tired of waiting for your big break, this conversation will show you how to earn it.What we talk about in this episode00:00 The Truth About Revenue for Online Creators01:52 The Reality of Entrepreneurship02:52 The Value of Service Work04:13 Starting Simple and Scaling Smart05:41 Nick Huber's Early Entrepreneurial Journey08:51 The Importance of Proven Business Models17:22 Leveraging Global Talent for Business Growth27:56 Challenges of Writing a Book29:20 Balancing Feedback and Creativity31:31 Writing Process and Time Management40:10 Fear Setting and Overcoming Insecurities43:44 Making Life Decisions for Success49:32 Final Thoughts and the Sweaty Startup BookFollow Nick and his businesseswww.sweatystartup.comwww.nickhuber.comwww.sweatystartupbook.comwww.somewhere.comwww.boltstorage.comwww.recostseg.comwww.adrhino.comwww.spidexx.comwww.boldseo.comwww.webrun.comwww.titanrisk.comwww.recruitjet.comwww.hubermethod.comwww.x.com/sweatystartupwww.instagram.com/sweatystartupwww.linkedin.com/in/sweatystartupwww.youtube.com/sweatystartupwww.tiktok.com/sweatystartupwww.threads.net/@sweatystartup.comhttps://podcasts.apple.com/us/podcast/the-nick-huber-show/id1576120606https://podcasts.apple.com/us/podcast/the-sweaty-startup/id1445260221Link to buy the book on Amazon: https://amzn.to/4bLazjWLink to buy the book in the UK: https://bit.ly/422njPW
Transcribe →043: Should You Start With Clients, Content, or Community? (What I’d Do Differently)
Apr 22, 202500:11:36Tap to summarizeSign up for our free 7 day "Creator Blueprint" email course: https://heycreator.com/newsletter/I get it—my business looks chaotic from the outside. Three revenue streams, two audiences… it seems scattered. But there’s a strategy behind it.In this episode, I’m breaking down how I’m connecting content, clients, and community into a long-term creator flywheel—and why I wouldn’t recommend this approach if you're just starting out.I’ll share what’s working, what I’d do differently, and how I’m shifting from client-heavy work to a more sustainable, creator-led business.If you’re building your own thing and want to see how the pieces can fit together, this one’s for you.00:00 Introduction: The Chaos Behind My Business 00:35 The Flywheel Strategy: Connecting Content, Community, and Clients 01:11 YouTube Channel: The Top of the Funnel 01:58 Hey Creator Community: Behind the Scenes Access04:25 Client Work: Funding the Future06:22 High Ticket Services: A Sustainable Revenue Model09:13 Long-Term Vision: Building a Sustainable Business10:36 Conclusion: How It All Fits Together
Transcribe →042: How Tiny Experiments Can Transform Your Work and Life - with Anne-Laure Le Cunff
Mar 8, 202501:00:53Tap to summarizeIn this episode of The HeyCreator Show, Matt sits down with Anne-Laure Le Cunff—author of Tiny Experiments and founder of Ness Labs—to talk about the power of small, low-risk experiments in boosting creativity and productivity. They break down how micro-experiments can help creators avoid burnout, build momentum, and make smarter decisions.Anne-Laure shares the behind-the-scenes of writing her newsletter, growing a thriving community, and completing her PhD in neuroscience—all while balancing her creative work. They also dive into the writing process of her book, Tiny Experiments, and unpack real-world strategies for book promotion that don’t feel salesy.If you’re looking for practical ways to fine-tune your habits, stay creative, and make sustainable progress in your creator journey, this episode is packed with actionable takeaways you won’t want to miss!Buy Tiny ExperimentsSubscribe to Maker Mind newsletterTimestamps00:00 Introduction to Tiny Experiments02:04 Balancing Multiple Projects05:15 Weekly Review Framework10:07 Designing Tiny Experiments14:31 The Goal of Learning21:45 The Start of a Writing Journey26:39 Crafting Content for Your Audience33:28 Starting the Ness Labs Community36:49 Cultivating a Self-Sustaining Community39:44 The Journey of Writing a Book45:37 Book Promotion Strategies48:00 Navigating the Book Writing Process59:49 What's Next for Anne-Laure?
Transcribe →041: The BIGGEST Reason Creators Stay Stuck [Voice Memo]
Feb 25, 202500:12:18Tap to summarizeSign up for our free 7 day "Creator Blueprint" email course: https://heycreator.com/newsletter/Why do so many creators get stuck—and more importantly, how do you break free? In this video, I share the biggest reason creators struggle to grow and the mindset shift that helped me move forward. If you’re feeling stuck in your creative journey, unsure of your next step, or debating a big transition, this is for you.I’ll walk through:✅ The common trap that holds creators back✅ How to make strategic decisions for long-term success✅ Practical steps to regain momentum and start creating with confidenceYou’re not alone in this journey. Whether you’re pivoting your business, redefining your goals, or just looking for clarity, I hope this video helps you take that next big step. 00:00 Introduction: Embracing Big Changes00:28 Quitting My Job and Early Challenges01:11 Learning and Growth with Darrell Vesterfelt02:46 Balancing Family and Career03:36 Financial Lessons and Tax Troubles04:23 Focusing on Creative Projects06:43 Goals for 2025 and Beyond09:00 Aspirations and Personal Growth11:43 Conclusion: Join HeyCreatorBe a part of a strong community of creators and get weekly live calls to help you level up!https://heycreator.com/community
Transcribe →040: Master YouTube Growth in 2025: Expert Tips from Aprilynne Alter
Feb 4, 202500:57:47Tap to summarizeWant to grow your YouTube channel in 2025? In this episode, I sit down with Aprilynne Alter to break down the biggest mistakes YouTubers make—and how to fix them. From optimizing your titles and thumbnails to crafting the perfect video intro, Aprilynne shares expert-level strategies to increase your clicks, retention, and engagement.She also reveals storytelling frameworks, how to structure your content for maximum watch time, and why authenticity is the key to success in an AI-driven world.Subscribe for more creator insights → https://www.youtube.com/channel/UCZb8AYdbC9k_TXyQ3jpt2JwJoin my newsletter for exclusive content → https://heycreator.com/newsletter/Check out Aprilynne’s YouTube Channel → https://www.youtube.com/@AprilynneAlterKey Takeaways: • Packaging (Title & Thumbnail) is Everything – Your title and thumbnail set the expectation and determine whether someone clicks. The best creators think about these before scripting or filming. • The First 5 Seconds Matter – Reinforce your title’s promise immediately. Start with “So…” or “This…” to quickly establish relevance and curiosity. • Shorten Your Intros – Keep it under 25 seconds. People want value fast, so don’t lose them with unnecessary context. • Think in “Promise, Progress, Payoff” – Every section of your video should set up curiosity (Promise), provide insight (Progress), and deliver value (Payoff). • Consistency in Format & Experience – If you’re mixing formats (tutorials, interviews, vlogs), make sure they provide a consistent experience to your audience. • Authenticity Wins in an AI World – Viewers crave real humans, real stories, and unscripted moments. Don’t over-polish—lean into personality, mistakes, and humor. • Your Outro Should Have Purpose – Don’t just sign off—guide your audience to the next step (watch another video, subscribe, join a community, etc.).Timestamps & Chapters:00:00 Intro01:30 Biggest Mistake Creators Make: Packaging (Title & Thumbnail)07:01 Why You Need to Think About Titles/Thumbnails First10:11 When to Prioritize Quality vs. Just Publishing Videos12:50 The First 5 Seconds Rule: Hooking Viewers Instantly13:57 How to Start a Video: The “So” or “This” Hack20:05 Shorten Your Intros! Keep it Under 25 Seconds22:38 The Power of “Promise, Progress, Payoff” Storytelling27:48 How to Improve Engagement & Retention29:24 The Best Way to End a YouTube Video34:53 Should You Separate Your Podcast from Your Main Channel?41:30 The Biggest YouTube Trends for 2025 (Storytelling & Authenticity)46:15 Why AI Won’t Replace Real Creators & How to Stand Out49:04 Aprilynne’s YouTube Journey & Growing a Sustainable Business55:28 High-Ticket Communities vs. Consulting: The Future of Creator Businesses1:02:24 Final Thoughts & Where to Find AprilynneNext Steps:Subscribe for more creator insights → https://www.youtube.com/channel/UCZb8AYdbC9k_TXyQ3jpt2JwJoin my newsletter for exclusive content → https://heycreator.com/newsletter/Check out Aprilynne’s YouTube Channel → https://www.youtube.com/@AprilynneAlter
Transcribe →040: You Don't Need A Big Audience to Land Big Brand Deals (with Justin Moore)
Jan 21, 202500:58:11Tap to summarizeThink you need a huge audience to land brand deals? Think again! In this episode, Justin Moore, creator of Sponsor Magnet and founder of Creator Wizard, shares actionable strategies for landing sponsorships, standing out with brands, and building revenue—no matter your follower count. Don’t miss it! 🧲 Get Sponsor Magnet today! 📧 Join Justin's Creator Wizard newsletter 00:00 - Introduction Discover why follower count isn’t everything in sponsorships and meet Justin Moore, creator of Sponsor Magnet. 01:20 - Debunking the Follower Myth Justin explains why you don’t need a massive audience to land sponsorships. 04:30 - Common Mistakes in Sponsorships Why traditional pitching methods fail and how to stand out. 08:15 - The Sponsorship Continuum Framework Justin introduces a roadmap for creators at any stage to secure brand deals. 13:00 - Real-Life Examples of Niche Success Case studies of creators thriving with small but engaged audiences. 18:40 - Building a Sponsorship Pitching Habit How consistency and proactive outreach can unlock opportunities. 24:00 - The R.O.P.E. Method for Pitching Justin’s step-by-step formula for crafting compelling pitches. 31:30 - How to Find the Right Contact at Brands Tips for identifying decision-makers and ensuring your pitch lands with the right person. 36:45 - Tools for Managing Sponsorships Justin shares his Notion template and other tips for staying organized. 42:15 - Justin’s Creator Journey and Business Model How Justin evolved his business to support creators through coaching and resources. 49:30 - Adapting to Platform Changes Insights on staying ahead of shifts in content trends and algorithms. 54:00 - Sponsor Magnet: The Ultimate Guide Learn about Justin’s book and why it’s a must-read for creators. 57:40 - Closing Thoughts Justin’s advice for creators aiming to build sustainable, successful businesses.
Transcribe →039: The Secret to Selling More Without Becoming Internet Famous (with Jonathan Goodman)
Jan 13, 202501:00:32Tap to summarizeGet Jonathan's new book, The Obvious Choice at your favorite bookseller. Learn more here. 0:00 – Introduction1:47 – Self-Publishing vs Traditional3:19 – Finding Your Niche for Success6:49 – The Power of a Back Catalog11:25 – Self-Publishing vs. Traditional Publishing16:09 – The Content Hamster Wheel Myth19:11 – Focus on Real-World Impact23:15 – The Games of Influence vs. Business42:25 – The Four-Step Content Creation Framework53:05 – Thought Leadership vs. Influencership1:01:11 – Final Thoughts & How to Connect with Jon
Transcribe →