🎙️ Conversations Into Cash: How to Get Paid to Think with Abbi Perets

If you’ve ever caught yourself giving away high-value advice for free and wondered, “Shouldn’t I be charging for this?”—this episode is for you.

Matt sits down with writer and strategist Abbi Perets, who helps creators, freelancers, and experts turn everyday conversations into income. They dive into:

How to structure discovery calls that lead to real work
Why giving too much away for free is killing your business
The shift from deliverables to strategy-first offerings
Setting clear boundaries with clients (and family)
And yes—why your work should actually be fun

Abbi also opens up about how parenting, burnout, and a life-altering family crisis reshaped her business philosophy—and what it really means to build a creative life on your terms.

Whether you’re early in your freelance journey or ready to raise your rates and reclaim your time, this one’s packed with insight, warmth, and practical takeaways you’ll actually use.

👉 Learn more about Abbi at successfulfreelancemom.com

What we talk about in this episode:

00:00 Introduction to Turning Conversations into Cash

01:34 Recognizing and Valuing Your Expertise

05:21 Structuring Effective Discovery Calls

07:26 Balancing Free Value and Paid Services13:08 The Importance of Fun in Business

19:36 Practical Tips for Discovery Calls

27:27 Navigating Conversations and Split Personalities

28:04 Setting Financial Goals and Client Boundaries

31:10 Structuring Profit Sharing Deals

36:28 Transitioning to a Strategy-Focused Role

43:07 Balancing Family and Work as a Freelancer

50:09 Final Thoughts and Where to Find More