81 - How AI Is Redefining SEO and What You Need to Do Right Now

Vit sits down with Nic Padilla, Director of Business Development at Boostability, to unpack what “good SEO” really means in 2026, how agencies can sell and deliver it without frying their teams, and why AI-driven search is more opportunity than threat. They cover practical frameworks for on-page and off-page SEO, transparent reporting that retains clients, realistic timelines and expectations, and how agencies can leverage Boostability’s white-label fulfillment to scale profitably. Nic also shares actionable tips on optimizing for AI (LLM.txt, schema, FAQs), clarifies myths (“SEO is dead”), and breaks down the differences between US and Australian SEO markets.

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About Nicolas Padilla

Nicolas Padilla is Director of Business Development at Boostability, an SEO provider with 15+ years in the game, serving agencies globally via white-label partnerships. He’s trained teams across 15 countries, built strategic partnerships on three continents, and helped thousands of SMBs grow via search. Known for simplifying SEO, building trust before the sale, and creating scalable systems for agencies.

Highlights 🔥

Key points we talked about in this pilot episode!

👉 [00:03:00] The Biggest Myth: "SEO is Dead" - Nicolas discusses the common misconception that SEO is dead and emphasizes the ongoing relevance of SEO fundamentals.
👉 [00:04:00] US vs. Australia SEO Landscape - Nicolas compares the SEO landscape in the US and Australia, noting Google's dominance and the differences in competition and ranking ease.
👉 [00:07:00] Defining Good SEO - Nicolas breaks down what constitutes good SEO, covering on-page, off-page, and technical aspects, and emphasizes the importance of user-first optimization.
👉 [00:16:00] SEO Timelines and Expectations - Discussion on realistic timelines for SEO results, with Nicolas explaining that most clients can reach page one within six to nine months if done correctly.
👉 [00:20:00] SEO Reporting and Client Retention - Nicolas highlights the importance of transparent reporting in retaining clients, detailing what should be included in monthly reports.
👉 [00:32:00] SEO and AI: Embracing Chang - The conversation shifts to the impact of AI on SEO, with Nic explaining how to optimize for AI-driven search and the importance of LLM.txt and schema.
👉 [00:44:00] White-Label SEO and Scaling with Boostability - Nicolas explains Boostability's white-label SEO services, how they help agencies scale without hiring, and the benefits of their proprietary Launchpad platform.

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