80 - Why Focusing on the Right 5% Can Transform Your Sales

Vit sits down with 20+ year sales leader and HighLevel power user, Bryan Higgins, to unpack what’s working in outbound right now and how agencies can build a white-label, revenue-driving outreach service inside HighLevel. Bryan shares how his team integrated LinkedIn automation, AI research and copy, data enrichment, and two-way messaging directly into HighLevel’s conversations—so agencies can sell, fulfill, and scale outbound without duct-taping tools

From social listening to hyper-personalized first lines, Bryan breaks down current best practices for LinkedIn and cold email, how to size your total addressable market, stay compliant with LinkedIn limits, and package this into a high-margin offer your clients will love. If you’re ready to move beyond “post and pray” into predictable pipeline, this one’s for you.

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About Bryan Higgins

Bryan is a career B2B sales operator turned HighLevel agency owner. After years building outbound systems for enterprises and agencies, he co-founded AiDA Sales Systems and launched an AI-powered, white-label outreach platform that brings LinkedIn automation, enrichment, and AI copy directly into HighLevel. He and his team also run a school community that teaches agencies how to sell and fulfill outbound profitably—DIY or done-for-you.

Highlights 🔥

Key points we talked about in this pilot episode!

👉 [00:02:00] The Shift from Inbound to Outbound - Discussion on why Bryan shifted focus from traditional inbound methods to outbound strategies, emphasizing control over the pipeline and the evolution of B2B sales.
👉 [00:04:00] Building Outbound Systems in HighLevel - Bryan explains how his team integrated LinkedIn automation, AI research, and data enrichment into HighLevel, creating a seamless outbound machine for agencies.
👉 [00:09:00] Personalization and Social Listening - The importance of personalized outreach using AI and social listening on LinkedIn to increase engagement and connection acceptance rates.
👉 [00:18:00] Sizing Your Total Addressable Market (TAM) - Bryan discusses how to determine the size of your market and the importance of having a large enough TAM to justify outbound efforts, particularly on LinkedIn.
👉 [00:25:00] LinkedIn and Cold Email Strategies - Exploring the benefits of using LinkedIn and cold email in tandem, and how to effectively manage outreach without overwhelming prospects.
👉 [00:33:00] AI and Data Enrichment in Outreach - How AI and data enrichment are used to tailor outreach messages and improve lead scoring, ensuring that the right messages reach the right people.
👉 [01:04:00] Practical Implementation and Offer Packaging - Vit and Bryan discuss how agencies can package and sell outbound services, using HighLevel as the core platform to manage and scale these efforts.

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