97 - Why Offering Fewer Features Leads to More Sales and Happier Clients

Vit sits down with Julio Roldós, an international logistics operations leader who is also a Spanish-speaking HighLevel educator, consultant, and SaaS founder. Julio shares how he pivoted from managing shipping ports to building Mercathos (his white-label HighLevel SaaS) and Mercados (his consulting brand and Spanish-speaking community), what's working across Spain and Latin America, and how localization, education, and "sell the solution, not the software" are fueling his growth.

Special Offer 🤩📣

Special offer from Julio:

- 30-day free trial of Mercathos.

- $10 wallet credit after you complete the trial and become an active subscriber.

- Free access to Ágora (Spanish community and resources).

- Complimentary 1:1 onboarding session to set up for success.

Claim the offer: highlevelexperience.com/julioroldos

About Julio Roldós

Julio Roldós is a HighLevel educator, consultant, and founder serving the Spanish-speaking market across LATAM and Spain. Originally from Uruguay and now based in Spain, Julio brings a background in international logistics, marketing automation, AI, and business systems. He is one of the first fully Spanish-language Certified Admins listed in the HighLevel directory, co-created the first Spanish course in HighLevel University, and now leads Mercathos, his white-label HighLevel SaaS, alongside Mercados and Ágora, his Spanish-speaking learning community for GHL users and business owners.

Highlights 🔥

Key points we talked about in this pilot episode!

👉 [00:03:00] Transition from Logistics to SaaS - Julio shares his journey from managing shipping logistics to focusing on his own project, Mercathos, and dedicating himself fully to his business.
👉 [00:04:00] Implementing and Offering HighLevel - Julio explains how he tested HighLevel within his own business before offering it to clients, emphasizing the importance of selling solutions rather than just software.
👉 [00:07:00] Generating Leads and Certified Admin Directory - Julio talks about leveraging the Certified Admin directory for lead generation and the process he uses to qualify and convert leads.
👉 [00:15:00] Building and Supporting a Community - Julio describes the creation of the Ágora community for Spanish-speaking users, offering educational resources and support for HighLevel users.
👉 [00:24:00] Localization and Payment Solutions - Discussion on the importance of localized payment solutions like Mercado Pago in South America and how it enables full HighLevel store functionality.
👉 [00:36:00] Pricing Strategy and Plan Structure - Julio outlines his pricing strategy with three plans, focusing on driving most clients to the Premium plan for scalability and support efficiency.

Our Sponsors:

We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:

HighLevel

HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.

Click here to get 30-day extended free trial of Highlevel

HL Pro Tools - Your All-in-One Agency Toolkit

HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools

VAHub PRO

Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!

Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.

Level Up Marketplace

A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.

As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.

SPECIAL OFFER FOR OUR PODCAST LISTENERS!

Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up

My CRM Sim

Unlimited SMS & WhatsApp for HighLevel

Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Use promo code HLE25 to get 25% off any plan my CRM Plan. Click here to get started

Love This Podcast?

Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!

Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨

Click here to subscribe

Share your story to be featured on our next episode!

Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤

Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀

Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!

Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency

Discover our