92 - Why Selling Solutions Instead of Tools Is the Key to Client Trust

Vit sits down with HighLevel and AI automation expert Steven Tann to discuss his journey from award-winning chef to building and selling a successful SaaS business. Steven shares how he increased webinar conversions with chatbots, scaled using a single snapshot, and transitioned from custom services to a lean SaaS model. They also explore AI-powered content creation, “vibe coding,” his Salesmate coaching tool, practical restaurant automation strategies, reducing churn through better onboarding, and why your story—not your tools—is what truly sells, all while Steven runs his business from a narrowboat in England.

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Link: https://steventann.com

About GUESTNAME

Steven Tann is a HighLevel and AI automation expert, author of “You’re Selling AI Wrong (Here’s How to Fix It),” and a go-to advisor who’s helped more than 7,000 agencies.He built and sold a pure SaaS business (156+ subs), consults and coaches agencies, and runs an AI-driven content machine that publishes daily in his own tone.

Formerly an award-winning head chef in Australia, now living and traveling by narrowboat across England with his dog.

Highlights 🔥

Key points we talked about in this pilot episode!

👉 [00:03:00] Building Chatbots and Discovering HighLevel - Steven shares his experience with ManyChat and how he transitioned to using HighLevel for better deliverability and functionality during the shift to online events.
👉 [00:06:00] Scaling with a Standardized Snapshot - Discussion on how Steven used one universal snapshot to scale his agency, allowing for group training and efficient onboarding across diverse client types.
👉 [00:07:00] From Chef to SaaS Builder - Steven and Vit discuss their backgrounds in the culinary industry and how those experiences translate into their current roles in tech and SaaS.
👉 [00:13:00] Restaurant Automation and AI Opportunities - Exploring how HighLevel and AI can be leveraged to improve restaurant operations, including mobile wallet passes and in-house ordering systems.
👉 [00:19:00] The Power of Giving Away Knowledge - Steven talks about the value of sharing knowledge freely, a lesson he learned from Robb Bailey, and how it has shaped his approach to business and consulting.
👉 [00:20:00] Building and Selling a Pure SaaS Business - Insights into Steven's journey of building and selling his SaaS business, focusing on the challenges and strategies for success in a competitive market.
👉 [00:33:00] Leveraging AI and Automation in Business - Steven discusses his use of AI for content creation and client engagement, including his Salesmate tool and the concept of "vibe coding" for app development.

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