← The How To Podcast Series - Podcast Co-Hosts, Practical Podcast Tips, and Podcast Community
The How To Podcast Series - Podcast Co-Hosts, Practical Podcast Tips, and Podcast Community
E595 - Leaving a Podcast Legacy - The Podcaster’s Path, 24 Steps from Beginner to Pro
00:11:57
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- [00:00]
A
Okay, we're rolling. Hey, welcome back to the how to Podcast series. It's Dave with you. We are super close to the end of this path. I love this. Thank you for making time to be here. Hope you're finding value in all these episodes. 24 in a row, taking you from beginner to pro. And actually, that rhymed.
- [00:18]
B
Wow. Hey, good. It's.
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A
Today we've been talking about leaving a legacy as a podcaster. It's interesting because as we create content and put our stuff into the world, people, like I say, add us to their lives. But it also becomes an ongoing testimony, I guess, or recounting of our past, our thoughts. Our time on the mic becomes a treasured thing for our family as well as we put this out into the world. It's not like we do this intentionally. For most of us, it's just a result, creating content. We have this library that our family and our extended family have access to, and we're actually building a legacy on the microphone in real time, something that our family will. Will come to love. And it lives on past us, which is amazing. When I follow podcasters and there's a show that I love. It's called the New Media show, and there's two hosts, Rob Greenlee and Todd Cochran. Todd passed away not so long ago, and that show changed for me, obviously, without Todd, But I find myself going back to old episodes from the past, which are still available online, just the New Media show, and you'll see the two of them together in the older episodes from a year or so. I go way and they also way back into the past. But Todd's no longer here and his legacy lives on. And I can hear his voice anytime that I'm thinking about him from a podcasting perspective. He was a. A great leader in podcasting and a good voice, a great voice for people like you and me, independent podcasters. He had a very interesting laugh. He loved to change how words are pronounced, and he always wrestled with the word algorithm. He called it an algorithm and an A logo, he would say, as a short form. And it's funny because that was just how he said it, and that's how it said. And just every time I hear it, I think of him. So, yeah, anytime anyone brings up an algorithm, an algorithm, I'm like, I think of Todd, right? So it's a legacy. When we build this stuff out, Todd knew that his show and one day capture his voice and it would be a re. Counting and a. A library of his thoughts and his passions that lived beyond him. So I don't want it to be morbid, but it's true. This is a form of creating content like writing a book. It lives on for you as a creator long into the past. So there's that side of it, but there's also the side of backing up your stuff. And this is one thing that we don't talk about very much in podcasting, but I think that as your podcast grows in size and length of time that you podcast, there's little things we can do to make sure that we archive our stuff in a good way that lasts, and we have the things in place that'll make sure our podcast continues into the future. So, yeah, we miss you, Todd. When we create great content that's evergreen in that it's content that's not time based and it's relevant for future listeners long into the future, this means that we get to extend our voice way longer than we ever really intended when we hit record on that first episode. New podcasters should think of their show as a timeless archive of their voice and not just a fleeting Instagram post. What's gone here and gone in 24 hours. Podcasting is a lot different than that. So why does this matter? Episodes from years ago can still inspire listeners. And you, you are building an archive from day one, which turns your podcast into an asset that grows over time.
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B
So some archiving things for us to.
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A
Consider, some practical things, not really super complicated here, but how you save your files is important. Where you save your files, you can use some cloud storage. I use Google Drive for some of it. I have hard drives, external hard drives outside of my computer. These are all things that you can do to save and backup your stuff. They're not, they're not super fail proof like things could happen. But making a backup of yourself would be helpful. I like using YouTube as part of my backup plan. So my podcast is connected to YouTube, so everything I post goes there. And YouTube for now, as of the time of recording is still free and all of my files are there as well. So as long as YouTube doesn't close hub shop, which I can't control, my podcast is there and available to everyone into the future through YouTube as a backup drive it and it doesn't cost me anything. So that's one thing you can do at the minimum is get your pro, get your podcast over there just as an archive. If anything else, just as an archive. Keep in mind too that when you're paying for podcast hosting, that if you stop paying for your hosting because you're no longer here or no longer podcasting. It's not that your podcast host will keep your content forever. The moment your credit card is no longer valid and they're no longer able to charge you for their service, it's logical they will give you warnings, they'll send you emails, but they will eventually just remove your show completely from their hosting site. And if you're not backing your stuff and archiving on like YouTube for example, your podcast will simply just disappear. All of your past episodes, everything just be gone. So keep that in mind. A paid hosting site is great, but unless you make arrangements for your family to continue paying for your podcast, there's no allegiance for your podcast host to keep your podcast alive. Some of the podcast hosts will give you an option to downgrade and simply have it as a has a an inactive podcast. But all your files stay and you can reach out to your hosting site to see if they offer that. And that might be a simple $5 a month or something fee, $10 a month just to keep your podcast alive, but no new episodes. So there's that to consider as well. So make reach out to your hosting site and do your research because you want to make sure that if you want your show to live on into the future, that you've made arrangements and in the present. We talk about having a standard operating procedures for your podcast, having a go to list of how your podcast operates, how it's created, how it's, how it's maintained, all of those things. It's also good for people to have a show bible for your podcast that's available to your family or whoever you designate to step in for you and just keep all of your login information available somewhere easy to access. That's one thing that happened with Todd, is there's a little because it was a sudden thing, they didn't have everything set up exactly the way it could be to make it easy for everyone. And they had to do a lot of work to figure things out because things were locked up pretty tight for Todd. So think about how you can communicate this. And one thing I do is email.
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B
Yourself.
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A
Some of the basic things that people you think people are going to need in the future as it comes to mind. Send yourself an email and maybe have a confident somebody, somebody you can reach out to, that confidant that you can designate to have your back in case somebody needs something. You trust them and you will give them access to your show and everything so that they can help others in the future and realize the impact of your stories getting away from the technical side of this, but just realize the impact that your show has on people. Share your listener feedback in episodes, recap milestones. Make YouTube clip things that document your journey. These are all things that we can do in the moment to keep our podcast alive and that legacy piece in play. It doesn't have to be when we're gone or we've stopped podcasting. We can do this today. Create a legacy folder for your show and have something there for your audience so that they can stay with your show into the future. Follow you, enjoy your content, even if it's just that you've stopped podcasting. You've created great content. You I still have shows that I don't actively produce new episodes for that are still getting listens today. I'm amazed so it's possible for you to to create this and I'd encourage you to think about your legacy as a podcaster. What you say matters and the people you connect with matters and they care about you. So keep your legacy alive by planning for what's next. Thanks for being here.
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B
If you're looking for more information about podcasting and you're looking for a community around podcasting, come check out howtopodcast ca. It's my website where everything we do around podcasting, this show, our our community or meetup resources. There's a lot of great stuff there for you. A whole list of free tools that you can use as a podcaster to save yourself some money. That's based on my website, podcastforfree.com, which just leads you back to my regular website. And if you want any more information as well, there's a calendar link on my website where you and I can meet anytime.
- [11:02]
A
It's always there. It's always available.
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B
Whatever you see available on your end, I'm ready to talk podcasting with anybody. I'd love to help you, no matter what your questions are. We can grab a virtual coffee and we can talk through what your big idea is. Maybe some of your struggles in podcasting, maybe some motivational things, maybe some growth things. Happy to help you over at howtopodcast ca. Come check out the website. Let's connect. Stick around because we have a bunch more episodes here on The Podcaster's Path. 24 episodes here in a row. That's meant to be kind of your starting point for your journey as a podcaster. Or if you're going to start a new show or you want to refresh your journey and catch up on maybe some of the things you might have missed. That's what this show is about. I'm glad you're here. My name is Dave. Love to help you reach out anytime. Howtopodcast ca. Take care. Talk soon.