← The How To Podcast Series - Podcast Co-Hosts, Practical Podcast Tips, and Podcast Community
The How To Podcast Series - Podcast Co-Hosts, Practical Podcast Tips, and Podcast Community
E609 - Real Estate Agents, Dominate local markets as the go-to expert - Podcast Ideas For Professionals
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Okay, we're rolling. Hey, welcome to the how to podcast series. It's Dave with you over doing. Well, I'm doing a little mini series here on professionals in podcasting. How a professional like you could really benefit from having a podcast. And today I want to talk to my real estate buddies, real estate agents, anybody that does anything in the real estate industry, you need a podcast. I really, really think you do. I. I am a real estate person. I have bought some properties through my favorite real estate agent, Carol, and I just love. I love the interactions. I love the knowledge that my real estate agent has. I love her personality. She's funny. She. She just gets me and my wife Jen, when we go out and look at property. I just love working with somebody who knows what they do and does it well. Like, she. She's just amazing. Like, we've been with her for years and years and years. And when I see her approach to how she works with her clients, I'm thinking, oh, Carol, you need a podcast. See, now I'm biased because I think everybody needs a podcast, which is not always true. I get that. But I see for real estate agents, this could be way more effective than your picture on a bus bench that people drive by every day and go, oh, yeah, there's the picture on the bus bench. Now I get why people put their faces on buses and taxis and bus benches and bus shelters and billboards and all of that. You know, the frequency of seeing it, you. You start, it starts to sink in over time. And that's kind of the radio model. If I just. If I just play this commercial to enough people, somebody somewhere might actually respond. And I get it. That's. That makes sense from an advertising perspective. But what if you could have time with your audience where you become a welcome guest into their routine and you can give them something way more valuable than your picture on a bus bench. That's what I want to talk about here. You can kind of hear my bias already. But real estate agents, I think you need a podcast. Now, a reminder that I'm not asking you as a real estate agent who is super busy, like, doing your showings, signing papers at, you know, midnight, and driving all over the place and meeting people and doing all these things and. And just go, go, go, go, go. I. I get that the idea of you sitting down for a period of time and recording a podcast is like, I don't think I can add that to my. My week. And now I'm not asking you to do an ongoing podcast either, where you have weekly Episodes or anything like that. I'm talking about a short run podcast you create once, put it out in the world and then go back to your regular, your regular pattern, what you do. Why is this important? I think that a podcast for your real estate agency would be a super great way to build a relationship with people who are looking for people just like you. So here's a couple of thoughts. So I'm coming to your community, I'm moving to your city where you are an agent and I'm moving from somewhere far away. Okay, so just picture this. I'm coming to your city and I'm going to be searching on Google, I'm going to be searching online AI, maybe even a podcast app for my city. As if I'm going to be moving to, let's go here in Canada. I'm going to be moving to Toronto. Toronto is huge. It's a big city. So I'm looking for a real estate agent. I'm looking for knowledge about the city and where shoddy should I even look and prices. And I want to make a connection with somebody who knows their stuff from Toronto. So I'm going to search up Toronto real estate, for example, in my podcast app. And what's going to pop up, it should be you. And here's why I'm looking for a connection. I'm looking to connect with somebody again who's in that city that when I arrive in Toronto from wherever I'm coming from, that I already know, like and trust you. Through your podcast, we've already built this bridge. And even though I've never met you, I have heard you talk about the city, I've heard you break down all of the questions that I have so that when I arrive, you're the first person I reach out to. That's something that I can't see on a bus bench when I'm living in a, on the other side of the country coming and moving to your city. So when you talk about your marketing budget and I get you want to reach your local community, that makes sense. As a real estate agent, I also think there's an opportunity to reach people who don't even know about you yet. And I just think this would be great because this podcast, this short run podcast, if we do that would live on your, on your website. You could have QR codes that you have at your open houses when you're showing. It's something that could be on your business cards, it could be on your vehicle, it could be in all of your marketing. Just this quick QR code. I could snap it with my photo, with my phone, and I'm off to your podcast. There's a few things I want you to think about that I think a podcast could do to serve you in a unique way beyond just, you know, demographics and information about the city and pricing and all of that stuff. What about if we go a little bit deeper, a little different layer to your podcast as a real estate agent? Here's what I would be looking for as a listener from your show. When I go to my first open house as a new home buyer, and I'm, you know, I, I come into this house, I take my shoes off and I get the little pamphlet. I sign in with the real estate agent for that house, and I walk around the house with my wife. I don't know what I'm looking for. I don't, I don't know where to look. I don't know what to like. We walk the house, we leave and we forget everything because we didn't make notes, we didn't take time to look at the most important things. And we walk out of the house going, did you like it? Yeah, it's fine. Now, if you as a real estate agent could teach me as a new home buyer what to look for at my next open house. Like, what are the key things? Like maybe the date on the furnace, like, how old is the furnace? Maybe look at the hot water tank, maybe look at cracks that would be around certain areas that would be caused for me to go, this house is shifted, the house is settled, something around the backyard or anything to do with, like, the basics of, like Home Ownership 101 and what to look for? That would be great. What about having on a home inspector that you work with and you have a relationship with as an agent and you just have them on to talk about the, the importance of having a home inspection that home inspector could pay you for to be on the show. You can make that arrangement or you could have some kind of affiliate code with that agent, with that home inspector so that when every time somebody uses your code and hires them, you receive money back. They got all kinds of arrangements you can create for the home inspector. I just think a 101 on home inspections and what are they and why do they matter and what's covered, what's not would be super informative. Right. So we're going beyond just the basics of. I'm a real estate agent. I sell real estate. Hire me to bringing value to your audience. And in those moments, I think you build a Bridge with people who are looking for answers specific to that city, that location, and meeting people from that area. So that when I arrive, I'm not arriving to a foreign place, a strange place, and I have no connections. I have you, and I have the people that you feature on your podcast. When I think about how real estate agents spend their marketing budget, it's interesting because I know Carol, my. My real estate agent, she has. She has a bus bench right near my house. I see it all the time. I wave, she never waves back because it's a photo. But when I think about advertising versus authority, I think bus benches, they rent attention briefly. But a podcast, your voice in my ears as I'm doing life builds a authority over time. I think it just creates an open door for us to connect, and I think that our voice builds trust as well. Hearing you on a regular basis turns your listeners into warm leads. They already know, like and trust you because they've built a relationship with you through the podcast. As a listener, I love that a podcast helps you as a real estate agent to demonstrate your expertise. What sets you apart from all of the other ones, all the other agents in this area, why you talk about the market, talk, share your. Your real stories, funny things that have happened for you as an agent, things you found that you probably shouldn't have found. Carol will know exactly what I'm talking about for. For us, introduce local businesses as well. Places that you frequent, your favorite coffee shop, your favorite restaurant, your favorite store, your favorite landmark. Things to do in your community beyond buying the house. Be the voice of your community in a local setting. I think that's something that's missing. The biggest need in podcasting right now in 2026 are local podcasts. When you think about it, our local news has basically left the area. Local radio is basically piped in from some mega station somewhere. And the people on the air most likely don't even live in our city. And the voice of the local community is really fading away. And what's the alternative? Maybe a podcast, Maybe you talking about your community from a real estate agent's perspective. But featuring where you live could be the secret sauce for you to reach an audience that is hungry for more about the place, where they're thinking of moving to or where they live right now. So leverage local. It is probably one of the most underrated, underutilized form of podcasting. When I talk to podcasters, they want to reach the world. But what if you could just reach your city? Like, there's like 150,000 people where I live, that's a pretty healthy audience size. Even if you had a tiny, tiny, tiny portion of that audience, that's still more clients than you'll ever be able to serve as an agent. So keep that in mind. A local podcast might be your podcast Ninja move in 2026. Let me go back to marketing for a second. The money that you put out as a real estate agent, I know you spend a lot of money getting your face out there, your name out there being known. I love the idea that podcasts are evergreen and it's evergreen marketing for you to have a podcast. Podcast episodes keep working for you long after the release date. It's not like social media. It's not like, it's not like a blast that you do on a radio, for example. It's very different. Direct benefits as well. For a podcast and a real estate agent, you can already attract your qualified clients. You can improve your conversion rates, you can boost your website search engine optimization through a podcast. And you can deepen relationships simply by getting on the mic and being the voice of your community and your industry. What about some indirect benefits? You will develop better communication skills. You're going to have stronger partnerships with people that you work with and people that serve alongside of you. Great relationships can develop through this and opportunities to speak or collaborate as a recognized expert in your community. It just opens so many doors. The one thing is, I would say as a podcaster and as a real estate agent, I would say keep your episodes short. We're not talking 45 minutes of airtime, we're talking 1015 minute episodes and a short run of episodes. Again, you don't have to do this forever. You can do five, ten episodes be done. And that's your podcast. And you just create it. It's well created, it's entertaining, it's informative, it sounds great. It's worth listening to, it's worth sharing. That's what we're looking for as listeners. Keep it, keep it simple. 1015 minute episodes, niche it to your area. Easy and conversational tone to your podcast. Just let it be you, the same person who's going to walk me through my next purchase and sit with me as we go through and sign the papers and all of that. The person that I'm going to be sitting in your car as you drive me around the city, showing me the area. I want that feeling in a podcast. That's what I want. So my encouragement for you as a real estate agent, stop paying for space that people ignore where it's Kind of background noise. Yeah. I can see your face on the. On the bus bench. I know it's there, but I. I can't take the bus bench with me. That's illegal. It has to stay there. It's usually bolted to the ground. I can take you with me through a podcast. I can listen to you. I can build a relationship with you. I can hear your voice. I can hear your humor and your thoughtfulness and all of these things. So as an agent and you're like, again, Dave, I don't know if I have time to edit a podcast and do all the work behind the scenes, then take a portion of that marketing budget that you have set aside for more bus benches, and instead of getting the next bus bench, reach out to me. Let's create a podcast for you and your city. I've got some great ideas for you on how you can reach your audience. I love to talk to you about these ideas and for a small amount of investment on your part, create something that lasts and lasts and lasts. I think this is a great way to spend some of that marketing budget and reach a bigger audience and a unique way that a bus bench won't. So instead of having people sit on you, have people sit with you, sit on you at the park bus bench, sit with you and build that relationship. I want to know you, and I want you to be my first point of contact when I'm coming to your city and moving to your area. Be the voice of your community. Connect people who have resources and tools that will help me in my purchase of my home and share your expertise. I think every real estate agent should consider a podcast, and if you need help with that, I'd love to help you. Thanks for being here. Hey, thanks for being part of the podcast. Thanks for listening to our podcasting for Professionals little mini series that we're doing. Love doing this. Love spending time with you. Again, if you need any help at all and you're thinking, I just want. Have questions. I don't even know for sure if I want to start a podcast, but I just have questions. Let me know if you're also, if you're a guest, you want to be a guest on podcasts and you like, I don't know how to. How to do this. I don't have a PR agent. I don't have anybody helping me. I'm a. I'm an author. I'm a professional. I have. I have a team, but they don't know either. How do I get on shows. If you just want to Have a conversation. Love to help you. It's always there. HowToPodcast CA is my calendar invite. It lives there all the time. You have access to it anytime you want, whatever's available. When you open that calendar, when in whatever time zone, I'm ready for you. So let's get together and chat. I'll give you some direction, give you some ideas, some tools, some websites, some places to consider. Happy to help you. Always willing to serve and love helping new guests find podcasts as well. So I've got some great options for you. I have some great friends in podcasting as well. They can get you started and really from there you can build wherever you want to go. It's to. So whether you want to be a podcaster yourself, as we're talking about in this little mini series for professionals about podcasting, starting your own show, even if it's just short few episodes. Right, we're talking about that here. We're also talking about guesting. So if you need help with that and you want somebody to walk with you on the guesting journey, you don't have a PR agent. Even if you do have a PR agent, you're still like, I don't know what I'm doing. Reach out to me. HowtoPodcast Cat. Love to help you and point you in the right direction. Again, here to serve. Love to see you grow and build community around whatever you're doing. And I believe podcasting could be the answer for you. Firmly believe it. And I have proof. So reach out to me soon. Thank you for being here. Thanks for listening. Take care. You're still here. Awesome. Great. Yeah, I'm gonna. I answer questions at the end of the podcast just to. To honor you for sticking around. Listening to the end of the episode is a great indicator to the app that you're listening on right now that this podcast is worth promoting. So you doing this, it's better than any review or any five star rating, which I do appreciate. But this, you being here is a great signal to whatever app you're on. So thank you for making this show better. The question is, I'm going to launch my podcast. Dave. I'm excited. How many episodes do I have to have and how many episodes do you suggest I should have when I launch my show? Okay, super easy here. How many you have to have? First of all, this is a requirement. This isn't a suggestion. You have to have at least one episode. There you go. Now here's one consideration. Somebody's like, well, I'll do a 10 second episode. There we go. I'm good to go. Technically, yes, but many of the apps that record a listen or a interaction with an audience member pressing play on your episode, they start counting after the 60 second mark. So anything below 60 seconds might not trigger, if you're interested in this, it might not trigger a statistic for you as far as a listen or an interaction from your audience. So I would say at least 60 seconds, maybe 90 seconds would be great, but over a minute at least would be my, my encouragement for you. But you do need to have at least one episode. You have to have one because that gets you set up on all the player apps. That's the indicator of a podcast being created. So one is the minimum. There you go. Now, how many do I suggest? I like to have more than one, and that could just simply be two, but you could. I. I like to have two or three episodes ready to go. And here's why. When I find your show and you're still building it in the background, you're still working on it, it's a lot of work at the beginning. So if you can create a few episodes that gives somebody new the chance to hear a little bit more about show and get value right from the beginning, you can create as many episodes as you want. I, I don't want you to create too many because you might want to tweak your show as you get feedback from listeners when you first start. But a handful of episodes would be great. That way you have something for people to, to listen to and connect with, and it gives you a little bit of breathing room as you move forward into recording the next episode. So my fear for you, if you only have one episode, you release it and now you have to record the next one. You're already into the loop, so give yourself a little bit of breathing room. We call this batch. Recording simply means you record more than one episode and you release it to go live. I would release your first two or three episodes around the same time so that people can listen to them back to back to back. That's my encouragement. Again, there's no rules. You do whatever you want. But as a listener, speaking as a listener, not a podcaster, when I find a new show, I want to have more than just one episode. I like to have that just makes me want to come back. So that's my consideration for you. Have any questions? HowtoPodcast CA Good luck on your podcast. If you need any help, I'd love to help you. HowtoPodcast ca take care.