← The How To Podcast Series - Podcast Co-Hosts, Practical Podcast Tips, and Podcast Community
The How To Podcast Series - Podcast Co-Hosts, Practical Podcast Tips, and Podcast Community
E613 - On-Air Radio Talent, Reclaim Your Voice and Own Your Content As A Podcaster - Podcast Ideas For Professionals
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Okay, we're rolling. Hey, welcome to the how to podcast series. It's Dave with you. We're doing our little mini series around podcasting for professionals, encouraging professionals to consider podcasting as something that they should add to their, to their, through their life as a creative person and as a professional. So we're looking at on air radio talent, you know, the people you listen to for the morning drive, the afternoon chuckle and the evening overnights. Hey, podcasting might be a great thing for you to consider doing, even as a hobby on the side while you're on the air doing radio. Now, again, you might need permission from your station and your station manager to do this, but I think that even though you talk for a living, talking for fun and creating your own podcast might have a great, maybe great safety net for you going forward. So, yeah, something to consider for you on air radio hosts. You know, you guys, you talk, you talk a lot, but we need you in podcasting. So this is for you. I gotta say, I'm a little jealous of the, the on air talent in, in radio because you have so much at your disposal that other people don't have. You have the training, you've been to university and college, you've gone, you've done, invested, you've been on the mic, you do commercials, you're on air live. You know how to hit your marks, you know how to deal with all the tech, you have skill sets beyond skill sets. And you know how to talk on a microphone, you know how to connect with people. You get a lot of training when you're on air like you are, that podcasters don't get. We try to do some of that here on the show, but there's really not a podcasting course, widely accepted everywhere that teaches you podcasting the way you can go to radio school. So you have an advantage over us who are starting without your training and background. The one thing that I know from my radio friends is a lot of radio hosts on air personalities, they create in a very unstable environment. It's not like a firm foundation. Your station can change at any time. A new format, a new ownership. Radio stations come and go. I know here in Niagara, where I am, stations change their identity often. And sometimes these on air personalities that we love to listen to are packaged up and they're on their way out the door. And it's sad because as listeners, we connect with you on the radio. So what can you do beyond your current role on on air for the station that you serve and the community that you serve to Give yourself a little bit of a social safety net. I think it's podcasting. I think that a podcast is a great way for you to build up your audience, stay active on the mic. And if for any reason whatsoever, you are facing a big change as far as where you are, your role, your status within that station, you have something that's been going in the background and that's your podcast. So I'm suggesting to all my radio friends out there that a podcast, even if it's a hobby show that you do just for fun, unrelated to everything else that you do, you just do something for fun and you build an audience around you and you can be anonymous, you can do this under a different name, like a lot of radio people do. They show up as a different personality and personnel all together. So you could do that in bodygasting and create something that you have in your back pocket. I think might be a great idea for you and I'm here to encourage you in that direction. I'm glad you're here. So the beauty of podcasting is you can create it whenever you want and it can be listened to around the world. Radio for the most part is local based. Radio has a specific audience and if you weren't there, you missed it. Unless it's replayed as a podcast or replayed later on in the day, you're not going to hear it all and you're going to miss a lot. And as an on air talent, as a radio person, you, you, you're sharing those, the airwaves with music and news and weather and all that stuff. We only get a little bit of you in a podcast. You can be all of it. So you're not sharing the spotlight with all of the other things. You don't even need to have commercials. You can just do your show and you could be all, everything. So I think it just gives you an opportunity to see a different side of you where you're not being having air checks, you're not sitting in a room with your boss listening back to whatever you've recorded and them frowning at you for how you miss worded something or a little stumble in your, in your presentation. Yeah, you can create a podcast and do whatever you want. You don't have anybody looking over your shoulder. So I think that on air radio talents already you on the mic, you command the mic better than anyone. But podcasting lets you reclaim your voice from a rigid station schedule and you can own your content fully as an independent creator and you don't need permission to create the content that you want to create. I think pros like you, the morning hosts, the DJs, the talk show vets, should really launch a podcast. You should really consider this turning your linear airtime into evergreen assets that build personal brands, help you to be more diverse, maybe create some income for you and reach a global audience. I think that radio has its place, but podcasting is like the ninja of audio. You get to go anywhere you want and you don't need anybody to say you can go there or you can't. I think we need to break free from this linear constraints of radio. Radio locks you into live slots. Podcasts make every segment on demand. Repurpose your best bits. If you have permission to use your content, great. If not, create new content. A viral morning rant becomes a 20 minute deep dive episode that community members and listeners will listen to later and binge no more. Missed it. Live regrets for your audience. Listeners from outside your signal can catch your full energy anytime. Whether it's capturing the content from your on air radio show or creating brand new content unrelated to your day job, your night job on air, you have the opportunity to build community around you. Instead of building community around the station, instead of creating community around your FM 95.3, you can create identity around you. And I think as a listener of radio, when I find somebody I really relate to on air, I make time for them. Now I can't be there the entire shift when they're on the air because I have other things to do. But I will make it a priority. People love you. People love what you do, they love your voice. And again, you have an advantage over a lot of podcasters. So lean into that. I think another part of this is that I love for you and radio is that you get to own and monetize your own intellectual property. It's yours. It's your own ip. Your radio station owns the on air content. Podcasts put you in control. Maybe you can record a behind the mic solo episode where you unpack your hot takes. Or maybe guest chats with industry leaders or insiders. Maybe other radio personalities. Wouldn't that be interesting to have two radio people talking about the radio industry? Interesting. Maybe you got radio hacks for night owls or you can sell merch and snag direct sponsors like audio gear brands who love your your street cred or gate extras beyond behind a Patreon wall. So people pay for content. Your voice becomes a revenue stream, not not just a shift filler on air. So maybe you just take control of your own content and make money for on air radio personalities. I think you can deepen your fans loyalty by showing up on the mic as a podcaster. Radio builds your station loyalty. Podcasts forge personal superfans dive deeper, turn a five minute segment into an hour long story, sharing your prep rituals, your career fails or listener Q and A. Use your your home delivery, the ability that you have as warm intros, killer segways and create an intimacy that radio just can't match. Fans evolve from Tune in to subscribe and share My favorite Host There's a low barrier to entry to launch in podcasting compared to what it takes to do in radio and your skills Transfer your radio chops, how you do your timing, your ad libs, your audience reads, commercials translate instantly into podcasting. You really don't have a learning curve compared to a podcaster without your experience. So start using a simple USB mic. Maybe Audacity, which is a free editing tool. Grab an RSS feed through Buzzsprout, Captivate, Spotify for Creators is free. And then create some episodes and just get on the mic and do something for fun. Do something that you're not allowed to do on the radio and create because you don't have to respond or be responsible to your station manager. You can do whatever you want again within the permissions of what you're allowed to do outside of work. I just think podcasts make sense for a radio person. Like again, you're so far ahead of most podcasters with what you know and I just don't know why more radio people aren't embracing podcasting. Podcasting isn't a threat to radio. I think that radio people need to leverage podcasting in addition to the amazing things you do on air. So consider it. I love an ongoing podcast where I get to hear from my podcast host every week, every second week, ongoing into the future. That's great. But for you, maybe that doesn't work. With how busy you are and all the things going on in life, you can't commit to an ongoing podcast. Then do a short run at podcast, maybe just five, 10 episodes. Create it, put it out there becomes your virtual calling card. A resume builder allows people to hear you elsewhere. It could turn into voice acting work. It could turn into a bunch of different things. Audiobooks. A lot of different things could come your way simply by having your podcast out there on whatever topic you want to. You could be a radio host on on air and then have a beekeeping podcast. Why not talk about beekeeping? Because you love honey. I don't know, create something for fun. Just like do a sports podcast about your favorite team. Talk about your favorite nerdom. If you're into comic books or whatever, just create something and put it out there and let people fall in love with you off air when they listen on a podcast. So radio people meant women. Hey, you have a great skill set. Don't leave it at the station. Bring it home with you. Create a podcast, put it out there and see how this can work for you as a safety net. So no matter what happens at work, you have something happening in the background. I think it's a smart idea. If you need help, you're not gonna need a lot of help from me because you know more than I do as far as being on the mic. But if you just need some help with the tech side and getting this all set up, happy to help. Happy to encourage you. I love meeting radio people, so reach out to me. I'd love to connect with you. I do have a recommendation for you as well. Another podcaster who podcasts about podcasting who also helps people start podcasts. Her name is Mary Chan. She's here in Canada and she's out on the west coast. She has the Podcaster's Guide to a Visible Voice. She's from radio. She understands radio. So if you want somebody with your background and your training, you might even know Mary. Reach out to her. I'll put a link in the show notes, but the podcast is the podcaster's guide to a visible voice. She's just an amazing human being. Highly recommend her show. And if you're radio friendly and you really want that radio expert in your corner, I can't do that for you. I would love to, but I've never been on the radio. Mary might be your person, so I'll put a link for you to go check her show out as well. Do come back though, because I would love to have you back. But go check out Mary's show, the Podcaster's Guide to a Visible Voice. You will love her link in the show notes. So check out our other episodes around podcasting for professionals. We have a playlist on YouTube where we've grouped all the episodes together. There'll be more coming in the future. Whether you're a plumber, whether you are a doctor, a dentist, an author, whatever you're doing, you could have a podcast and it could open some great doors for you. Go check out the playlist online and as well look for other episodes before this one where you could see other content around. Taking your professional voice and use it in podcasting. Thanks for being here. Hey, thanks for being part of the podcast. Thanks for listening to our Podcasting for Professionals little miniseries that we're doing. Love doing this. Love spending time with you again. If you need any help at all and you're thinking, I just want. I have questions. I don't even know for sure if I want to start a podcast, but I just have questions. Let me know if you're also, if you're a guest, you want to be a guest on podcasts and you like, I don't know how to, how to do this. I don't have a PR agent. I don't have anybody helping me. I'm a. I'm an author. I'm a professional. I have. I have a team, but they don't know either. How do I get on shows? If you just want to have a conversation, love to help you. It's always there. HowToPodcast CA is my calendar invite. It lives there all the time. You have access to it anytime you want, whatever's available. When you look to open that calendar, when in whatever time zone. I'm ready for you. So let's get together and chat. I'll give you some direction, give you some ideas, some tools, some websites and places to consider. Happy to help you. Always willing to serve and love helping new guests find podcasts as well. So I've got some great options for you. I have some great friends in podcasting as well. They can get you started, really. From there, you can build wherever you want to go. So whether you want to be a podcaster yourself, as we're talking about in this little mini series for professionals, podcasting, starting your own show, even if it's just short few episodes. Right? We're talking about that here. We're also talking about guesting. So if you need help with that and you want somebody to walk with you on the guesting journey, you don't have a PR agent. Even if you do have a PR agent, you're still like, I don't know what I'm doing. Reach out to me. HowtoPodcast CA. I'd love to help you and point you in the right direction. Again, here to serve. Love to see you grow and build community around whatever you're doing. And I believe podcasting could be the answer for you. Firmly believe it. And I have proof. So reach out to me soon. Thank you for being here. Thanks for listening. Take care. Great. You're still here. Awesome. This is where I put some bonus content at the end of the episode. This is just for. For you because you stuck around to the end. Not everybody gets to this point. I recognize that. But you're here, so thank you. So this is just you and me time. The question came in to me when I was coaching somebody this week, and they said, dave, what do you do when you get really nasty feedback? I'm petrified that I'm going to put my stuff out there and somebody's going to come at me. What do I do? And, yeah, it could happen. Anything that you put out on the Internet, anytime you put yourself out there in the world, you open the door for criticism. You open the door for people who are quite mean. The trolls, we like to call them. Right. But they don't know you as a person. Most likely, they've never met you. They'll never meet you in real life. And people are brave when they hide behind a computer screen. People feel invincible and they don't understand the power of their words. So when you get feedback that really stinks or really hurts, it's very deeply personal. And you're just like, I give up. Like, if that's what people think of me, I shouldn't be doing this. My biggest caution for you is to never let that kind of feedback get to your heart. It's okay to see it, deal with it, and delete it, but don't dwell on it. Because I can tell you, for the one person who says something nasty about you, there's a hundred people who love you and they couldn't imagine you not being in a part of their routine as a podcaster. So, yes, there's the potential. Somebody's not going to like you. For the most part, people who don't like you will just leave. They won't burn any bridges with you. They'll just. They'll just go and you'll never know. But when somebody gets nasty with you, just don't let it get to your heart. That's the most dangerous part. When you start feeling overwhelmed and super judged, you're not going to be everybody's choice. Somebody's not going to like your voice. Somebody's not going to like your style. Somebody's not going to like your opinion. Somebody's not going to like who you stand for. Somebody's not going to like your values. There's going to be a thousand reasons why people might not like you, but that can't be a reason for you to not start your podcast, podcast or continue with your show. Because like I said, even though somebody doesn't like you, there's other people who do. So be the voice of the community that you want to serve, and don't let things stick in your heart when somebody makes a nasty comment about you. If you ever want to chat about this, because I've had people come at me, I I can give you examples, but I'd love to help you, even if it's just having a virtual coffee and chatting about what happened. And maybe we can turn it around for you so that you stay in podcasting longer. Because I know there's people who love you. So don't let one bad apple spoil it all. It might come for you, but you're stronger than that. Just protect your heart. That's my advice. Take care.