E691 - Setting up Your Podcast on Your YouTube Channel and a Warning For Your Show Notes - Podcasting Tips

Summary

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Episode Summary: The How To Podcast Series — E691: Setting up Your Podcast on YourTube Channel and a Warning For Your Show Notes

Main Theme & Purpose

In this upcycled episode, host Dave Campbell revisits essential strategies for launching or refining a podcast presence on YouTube. The focus is on leveraging YouTube’s podcast playlist feature, avoiding critical pitfalls (especially with show notes and links), and maximizing search visibility. Dave offers hard-won lessons from personal experience, intending to save other podcasters from the same mistakes, while positioning himself as an accessible resource for deeper help.

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Key Discussion Points & Insights

1. Why Set Up Your Podcast on YouTube? ([01:23])

• YouTube now supports podcasts: You can convert any playlist of your episodes into what YouTube calls a “podcast.” This can include full video podcast episodes or audio-only files set to a still image.
• Search Benefits: Dave notes that his podcast’s YouTube playlist appeared as the second result (after his own website) on the first page of Google search results—demonstrating major SEO advantages.
• Recommendation: “Please, please, please create a YouTube channel for your podcast today.” (Dave, 02:25)

2. Essential Setup Tips — Avoiding Critical Mistakes

a. Create a Separate Google Account ([02:44])

• Why: Your primary Gmail often connects to sensitive assets (Drive, Docs, Photos, etc.). If your YouTube channel runs afoul of YouTube rules and is penalized, you risk losing access not only to your channel but also to other Google services tied to that email.
• Personal Anecdote: “If something goes wrong and YouTube doesn’t want you there anymore, if you break a rule... that way it’s not tied to your regular everyday Gmail account." (Dave, 03:10)
• Action Step: Set up a separate Gmail, ideally branded with your podcast name, solely for your YouTube channel.

b. Beware of URL Links in Show Notes ([03:51])

• What Happened: Dave received a warning from YouTube after posting a guest’s URL in his episode’s show notes. The guest’s site was later flagged as problematic and YouTube traced the ‘bad link’ back to Dave’s channel, issuing him a warning—even though it was out of his control.
• Lesson: Instead of full URLs (i.e., https://, www, etc.), just mention the domain (“LivingTheNextChapter.com” or “HowToPodcast.ca”) in your show notes.
• Reasoning: This limits the risk of being penalized if a guest’s site later goes down, is flagged for malware, or otherwise becomes suspect.
• Memorable Quote: “It blindsided me like it did to me... and it'll blindside you.” (Dave, 04:53)
• Consequences: Repeated violations can lead to your entire channel being taken down.

3. SEO & Playlist Structuring on YouTube ([10:30])

• Use Playlists Smartly: Grouping episodes into playlists makes your content discoverable and organized, especially as your library grows.
• Podcast Playlists: YouTube allows you to create ‘sub-podcasts’ or episode buckets. Use these for thematic or series-based organization.
• Optimize Titles and Descriptions:
  • Make them intriguing and use target keywords/search terms.
  • Frame descriptions (and even titles) as questions, e.g., “What is the best microphone under 20 bucks?” This boosts searchability.
  • Use complete sentences and fill out the description thoroughly, avoiding keyword stuffing.
  • Memorable advice: “Good words, not just words.” (Dave, 11:31)

4. Community and Support ([08:19], [12:10])

• Dave encourages listeners to reach out for help, offers to personally screen-share and walk listeners through setup.
• Appeals for engagement and feedback: “I’d love for you to send me a link to your YouTube channel so I can go take a look as well.” (Dave, 12:08)

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Notable Quotes & Memorable Moments

• On the power of YouTube playlists for podcasters:
  “When I did a recent search on one of my podcasts, it came up as number two in the search results next to my website… so it’s working.” (Dave, 01:51)

• On email/account separation:
  “If you use that same email address to create your YouTube channel, just beware that all that’s tied together in one big package.” (Dave, 02:45)

• On the dangers of guest website links:
  “YouTube flagged that website address, not mine, but my guest’s, and gave me a warning saying, ‘Hey, you can’t send people to bad websites.’... It was out of my control.” (Dave, 04:00)

• On playlist optimization:
  “Put it [your episode SEO] in question form. What is the best microphone under 20 bucks?” (Dave, 11:21)

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Timestamps for Important Segments

• [01:23] — Intro to YouTube podcasting, playlists as podcasts
• [02:44] — Why and how to create a separate email account for your channel
• [03:51] — The show notes website link warning (personal story and advice)
• [08:05] — Recap: Dave confirms he’s now always using a separate email for new channels
• [10:30] — Playlist structure, SEO best practices for YouTube
• [12:08] — Call for listeners to share their channels for feedback

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Takeaways & Practical Tips

• Always set up your podcast’s YouTube channel under a dedicated Google account.
• Use YouTube playlists to structure your podcasts, making full use of playlist titles and descriptions for SEO.
• Limit exposure to link-related penalties by mentioning guest domains without full URLs in show notes.
• Frame playlist (and episode) descriptions as natural-sounding questions to tap into common searches.
• Engage with the podcasting community, and ask for feedback or technical help when you need it.

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Final Encouragement ([12:13])

Dave concludes by reiterating his eagerness to help podcasters one-on-one, suggesting the community and Meetup group as ways to connect and learn:
“And I’d love for you to send me a link to your YouTube channel… Maybe I can give you some recommendations, but I’d love to see what you’re up to, what you’re doing with this episode.” (Dave, 12:08)

Summary:
This episode is a practical, story-driven toolkit for podcasters adding or optimizing their YouTube channels—with special focus on account security, SEO, and learning from common mistakes. Dave’s personable, supportive tone invites even beginners to get started and lean on the community for guidance.

Transcript

[A]

Welcome to the how to Podcast series.

[B]

It's Dave with you.

[A]

I'll be doing well. I am bringing back an episode from the past. I am bringing it forward, paying it forward. And this is an episode that I did about YouTube when I setting up my YouTube channel for my podcast. And I thought, you know, I'm still helping people do this, still getting lots of questions about setting up their YouTube channel. And I thought, well, instead of recording a brand new episode and repeating everything I just said, I'm just going to bring this back to you because most likely you haven't heard this episode. You probably, maybe you're new here or you haven't gone back to listen to the archive of all the old episodes. So bring it forward, share the content with you so that you can use this as a guide as you go out and set up your own YouTube channel. And again, like I mentioned in the episode, if you need any help with this, happy to help you anytime. At Outer Podcast Ca, we can do a screen share. I can walk you through all the steps, get you all set up and happy to help. Happy to do this anytime. So let's jump in. This is a, again, a repeat, a recycled, I guess upcycled. Upcycled, yeah. An upcycled episode of how to podcast series, bringing it forward into the more current episodes. And if you haven't set up your YouTube channel yet, then this episode's for you. Thanks for being here.

[B]

So you're going to start loading your podcast to YouTube. YouTube has a button now where you can take a playlist, turn it into a podcast. Now, all of the traditional podcasters from back in the day are not going to like us using the term podcast on YouTube because YouTube's doing things differently. But that being said, let's not get into all that. Just get into the fact that YouTube has this option now to turn a playlist into a podcast. And that's what they're calling it. I like it. It's working for me and simple to do. I can help you through this if you have any questions, because I've done it for all my shows. But take a playlist of all your episodes that you've uploaded to YouTube. However you do that, whether that's a video version of your podcast or a still image with the audio attached, whatever, you can do that through YouTube now and it's a playlist. It's great. And when I did a recent search on one of my podcasts, it came up as number two in the search results next to my website for my podcast on page one of Google. So it's working. So please, please, please create a YouTube channel for your podcast today. And I have two tips for you because I got my hand slapped by YouTube and I wanted to share with you so you know this off the bat because nobody told me and I was a little scared and shocked when I saw the message come through. So first of all, create your YouTube channel by creating a brand new Google email address and make it separate from your regular one. If you're using Google as your home, regular email for your podcast, or personal email, attached to that is all your Google Drive, all your sign ins, everything. If you use that same email address to create your YouTube channel, just beware that all that's tied together in one big package. So my suggestion, I didn't do this, and I wish I did, because no one told me I would create a second email address, something close to the name of your podcast, whatever you want to call it. But this is going to be an email address just for your YouTube channel, okay? And use this to create that channel, okay? Instead of using your regular email that you normally would use. Trust me, if something goes wrong and YouTube doesn't want you there anymore, if you break a rule, and like me, I broke a rule, I didn't even know that way you're not tied, it's not tied to your regular everyday Gmail account. Get a different one and use that to create your channel again. If you have questions on how to do that and how to set up your YouTube channel, I'd love to help you. Now here's what happened. I had put in a YouTube or a website address link in my show notes on YouTube and it was the actual HTTPs colon backslash, backslash. WW and the guests website. Now something happened to my guest website and their website got flagged for some reason and it traced its way all the way back to my YouTube channel and my post encouraging people to go to their website. YouTube flagged that website address, not mine, but my guests, and gave me a warning saying, hey, you can't send people to bad websites. Again, I had no idea that there was a problem with my guest website. And for whatever reason it was down or it was bad, but it was in my show notes. So my suggestion to you, if you're going to put any links to any of your guests websites, because this could happen to you anytime in the future and it'll blindside you like it did to me, you don't want to send people to bad links, okay? So one thing you should do Maybe instead of doing the entire address to your guest website, just shorten it. Do so for me, Living the Next Chapter dot com, just type Living the Next Chapter dot com, type HowToPodcast CA. Instead of doing the HTTPs, all that, just do the shorter port part of it and people will be able to find it. So that's my suggestion for you because you need to future proof your posts on YouTube because they only give you like a warning and then a couple, maybe a couple more warnings and then they just pull everything off. Like they just, you're done. And that's the last thing I want to see happen to you. And it scared me. So lesson learned, don't put the entire website address that you would see in this, in the search bar, in the bar above, on the top of your screen, all that stuff. Just put a shortened version of it so that you don't get dinged by your guests having a bad website address. Okay? There's nothing, it's not your fault if it happens and you're in your guest website goes down or it's something's wrong with it. I just don't want to see it happen to you where you get flagged because you have a bad address in your show notes. Okay? So two things again, create an email address and set up your YouTube channel under a new Gmail account just for that, just for YouTube. Again, if something happens to your channel and you get flagged by something like this that is really beyond your control, you might lose your account. But you can, you won't lose. You won't lose your podcast, and you might not lose and you won't lose whatever else is attached to that Gmail account, okay? Like your Google Drive, all your Google documents, your photos, everything is attached to that one email address, right? So caution, create a new email address for your new YouTube channel in support of your podcast. And number two, don't put the entire website address for the entire address that you would see into your show notes just in case your guest website something bad happens and it reflects poorly on you when it's completely out of your control. Okay, very simple tip for you. Again, I wish somebody had made this podcast for me and I would have he listen to my own advice at the beginning.

[C]

And for my next YouTube channel, I'm

[B]

going to be definitely creating a separate email address. And again, watch those links, guys. If you need help with your podcast, especially getting it onto YouTube, I would

[C]

love to help you.

[B]

HowToPodcast ca. Thanks for listening and I'll talk to you on the next One, thanks for being part of the community and get out there and do a podcast today.

[C]

So I get asked quite often, usually at the end of a podcast, like right now, Dave, how can we help you? Like, how can we as a listener, like, support the show? Can we come rake your leaves? Can we cut the grass? Shovel the snow? Watch your dog help you move? What can we do? Clean your dishes?

[B]

Oh, that'd be interesting.

[A]

Well, if you don't, if you can't

[C]

do that because you know you're in Poland, maybe you can help us by supporting us with our Buy Me a Coffee. It's right there on our website and

[B]

you know, it just will help us

[C]

to a stay fueled because, you know, we drink a lot of coffee around here and it helps the show. So if you want to help us,

[B]

it's out of the goodness of your heart.

[C]

I can tell you that listening to the podcast to this point, you've already helped us so much. But I do have people saying, dave, I'd love to give back something small, even just to the show. Buy Me a Coffee link is on our website, howtopodcast, Cat. And you can support the show that way. It would mean a lot to have you on our team supporting what we do here. If you find value in the show, then that's great. Share the show, tell somebody about it. And when somebody says, dave, I want to start a podcast, who should I check out?

[B]

Oh, you should go check out the

[A]

how to podcast series.

[C]

Because of all the great co hosts and all the things that happen here, the meetups, everything. And I would appreciate that. And then fill her a cup once in a while if you can. But again, thank you so much for being here and supporting the how to podcast series. Take care. Talk soon.

[A]

You're still here. Awesome. Okay, so again, YouTube playlists are really important for you as a podcaster, especially after you've done numerous episodes and you have buckets you can put your episodes in. So you have your main YouTube channel with your RSS feed feeding YouTube. Great, good. And now you can create little sub podcasts, like underneath the main podcast where you put these episodes. So if you go to my YouTube channel for the how to podcast series, you can follow through my HowToPodcast CA website. It'll take you right to my YouTube channel. Go look at those playlists and steal that. Make sure as well you give your podcast playlist a good title, like something that's intriguing and then also a good description as well. And pull in all of those SEO terms that people would be using when they search on YouTube. Don't make it spammy. Like, don't just throw in a 35 words. Hope for the best. Put it in sentence form, put it in question form. What is the best microphone under 20 bucks? Like something like that, right? Put it in question format. That helps. And make sure you use there's a number of characters there. Use as much as you can. The more words, the better in there. Good words, not just words, good words. And fill out your description of the playlist as well. It's going to help you. And I'd love for you to send me a link to your YouTube channel so I can go take a look as well. Maybe I can give you some recommendations, but I'd love to see what you're up to, what you're doing with this episode.

[C]

Thanks for being here.

[A]

See you tomorrow.