Podcast
The IAB UK Podcast
Hosted by IAB UK · EN
IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com
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27episodes
Episodes
Newest firstAll episodes
Rebranding KISS: inside Bauer Media’s bold new vision for audio
1w ago00:14:53Tap to summarizeIn this episode of the IAB UK Podcast, James Chandler is joined by Anne-Marie Lavan, CMO at Bauer Media, to unpack the recent rebrand of one of the UK’s most recognisable audio brands: KISS.From refreshed visuals and unique identities across each KISS channel to the development of a new audio language and a high-profile launch event, the rebrand marks a major evolution for the brand.Anne-Marie shares the strategic thinking behind the transformation, the challenge of balancing individuality with a cohesive masterbrand, and how the team ensured the changes resonated beyond just aesthetics. They also discuss the future of audio branding, the role of live experiences in launching a new identity, and the moments that made the whole project feel like a success.Plus, a look at what this rebrand signals for the future of audio brands more broadly. Hosted on Acast. See acast.com/privacy for more information.
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The Trust Factor: why quality media matters more than ever
2w ago00:15:48Tap to summarizeTrust has become one of the advertising industry’s biggest talking points, but what does it actually mean in practice for brands, publishers and audiences?In this episode of the IAB UK Podcast, Alex Kozloff sits down with Imogen Fox from The Guardian and Theo Luke from The Trade Desk to unpack the relationship between media environments, trust and advertising effectiveness. Together, they explore new research into how context influences the way advertising is received, remembered and believed, and discuss why premium publishers continue to play a critical role in building stronger connections between brands and consumers.From the commercial value of quality journalism to the tension between scale and responsibility, the conversation examines what it really means for brands to “show up well”, and why trusted environments can drive better outcomes for advertisers.Whether you’re a marketer, media planner or publisher, this episode offers practical insight into why trust and context should be central to every advertising strategy. Hosted on Acast. See acast.com/privacy for more information.
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SXSW London: AI, creativity & the power of convergence
3w ago00:22:15Tap to summarizeIn this episode of The IAB UK Podcast, James is joined by Cecilia Morelli, Director of Marketing at SXSW London, to explore how one of the world’s most influential festivals is making the leap from Austin to Europe.From the challenges of launching in a new market to the core idea of 'convergence', where tech, music, film, business and innovation collide, the conversation unpacks what makes SXSW such a unique cultural and creative event.They also discuss how AI is influencing every discipline represented at the festival, how SXSW is using audience 'excitement points' to evolve the event experience year on year, and what attendees can expect from this year’s line-up of speakers and sessions.Whether you’re attending for the first time or simply curious about the future of creativity and innovation, this episode offers a behind-the-scenes look at the thinking shaping SXSW London. Hosted on Acast. See acast.com/privacy for more information.
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Open Web Surgery: Live from The Last Thursday Club
4w ago00:25:43Tap to summarizeRecorded live at the IAB’s Last Thursday Club, this special episode of Open Web Surgery brings together leading voices from across the industry to explore the evolving role of the open web.Hosted by IAB’s Pat Hann, the discussion features Joel Livesey (The Trade Desk), Samara Hocihara (The Telegraph) and Max Gold (the7stars), offering a mix of brand, publisher and platform perspectives. Together, they unpack the realities of today’s digital ecosystem — from the challenges facing the open web to the opportunities for collaboration, innovation and growth.Expect candid conversation, practical insight and a clear view of how different parts of the industry are thinking about what comes next. Hosted on Acast. See acast.com/privacy for more information.
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The Rise of Retail Media: what comes next?
Apr 2900:20:10Tap to summarizeIn this episode of the IAB UK Podcast, we explore the rapid rise of retail media, and why it’s become one of the most important areas of innovation in digital advertising.What began as sponsored product listings and shopper marketing has quickly evolved into something much broader: an ecosystem built on first-party data, customer trust and closer proximity to purchase, with the ability to demonstrate real-world outcomes.Host James Chandler is joined by Olivia McCullagh, IAB UK’s Retail Media Lead, to unpack what’s driving this growth and how retail media is expanding beyond its performance roots. Together, they discuss how the opportunity grows across on-site, off-site, in-store and emerging channels like CTV, and what this means for brands, retailers and agencies.The conversation also looks at the challenges ahead, from standards and transparency to measurement and planning, and what the industry needs to address if retail media is to unlock larger, longer-term investment.If you’re looking to understand where retail media is heading next, and what will separate the leaders from the rest, this episode offers a clear and practical view of the market. Hosted on Acast. See acast.com/privacy for more information.
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The New Wave of Cruise: from perception to performance
Apr 2200:26:23Tap to summarizeHost James Chandler is joined by Andy Harmer OBE, Managing Director of the Cruise Lines International Association, and Robertina Tompa, Head of Cruise at Mail Metro Media, to unpack what’s driving this shift and why cruise is becoming an increasingly important growth area for publishers.The conversation looks at how storytelling is helping to reposition the category, with a focus on Mail Metro Media’s Ship Shape series, and why putting entertainment and editorial thinking first is key to building trust with audiences.We also explore what “good” publisher storytelling looks like in practice, how success is measured when the goal is changing perceptions rather than driving immediate conversion, and why video is playing a growing role alongside audio in content strategies. Hosted on Acast. See acast.com/privacy for more information.
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The Sound-On Era: how audio is winning attention
Apr 1500:22:09Tap to summarizeIn this episode of the IAB UK Podcast, we explore Spotify’s latest research, The Sound On Era, and what it reveals about how people are engaging with audio today.Host James Chandler is joined by Jenny Haggard to unpack the key findings, from the role of trust and personalisation to how “taste” shapes the way ads are delivered and received. Together, they discuss why advertisers may need to rethink audio’s place in the media mix, and what a strong audio strategy looks like in practice.If you’re looking to better understand attention, engagement and the future of audio, this episode breaks down what The Sound On Era means for advertisers today. Hosted on Acast. See acast.com/privacy for more information.
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Earning Trust in a Sceptical Age: Trusted Advertising
Apr 800:28:26Tap to summarizeIn this episode of the IAB UK Podcast, we’re joined by Matt Bourn from the Advertising Association to explore the themes behind his new book, Trusted Advertising: How to Harness the Value of Trust in Your Brand.As trust becomes an increasingly important, and complex, part of the advertising landscape, we unpack how it has evolved over time, what’s shaping consumer attitudes today, and why context, creativity and environment all play a role in building (or eroding) trust.From the rise of creator marketing to the impact of AI, the conversation looks at how trust operates across the entire ecosystem, and what advertisers should be thinking about if they want to earn and maintain it.We also discuss the role of industry standards, the challenges of digital environments, and the one key takeaway brands should consider when it comes to building trust in a rapidly changing world. Hosted on Acast. See acast.com/privacy for more information.
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Outcomes Measurement: Live from The Last Thursday Club
Apr 100:26:05Tap to summarizeRecorded live at IAB UK’s Last Thursday Club, this episode of the IAB UK Podcast dives into one of the industry’s biggest topics: measurement.Bringing together expert voices from across the industry, the conversation explores how measurement is evolving, the challenges advertisers are facing today, and what better, more meaningful measurement looks like in practice.Tune in for a candid, in-the-room discussion capturing the energy and insight of the Last Thursday Club. Hosted on Acast. See acast.com/privacy for more information.
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How can we get better at measuring outcomes for audio?
Mar 2700:25:09Tap to summarizeIn the third and final episode of this IAB UK Podcast mini-series, produced in partnership with Global, we turn to one of the biggest questions facing the industry: how should we measure the impact of audio?As outcome measurement becomes standard across digital advertising, audio is often assessed using frameworks not built for the medium. This raises important questions about how audio is valued, what success really looks like, and whether a focus on easily measurable metrics risks overlooking its true impact.Host James Chandler is joined by Sarah Gale (Director of Insight, Data and Outcomes at Global) and Dan Innes-Taylor (Senior Insight and Outcomes Manager) to explore how Global is rethinking measurement for audio, from moving beyond clicks and short-term metrics to better understanding audio’s role across the full funnel in omnichannel campaigns.Together, they unpack what more effective measurement could look like, and what advertisers should consider when evaluating audio’s contribution to campaign success. Hosted on Acast. See acast.com/privacy for more information.
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