Industrial Talk is onsite at Xcelerate 2026 and talking to Lee Morgan, Sr. Manager, Global Product Marketing at Fluke about "Customer's are vital to innovative success".

Overview

The Industrial Talk podcast, hosted by Scott Mackenzie, features Lee Morgan from Fluke discussing the company's new products and strategies at the Xcelerate event. Morgan highlights the interactive breakout sessions and the importance of customer feedback in product development. He introduces the new Rotaline Core and Rotaline Elite alignment tools, which include a built-in ROI calculator to demonstrate energy savings. The video replay feature allows for more accurate data collection. Fluke has streamlined its portfolio to two main products, offering flexibility and cost-effectiveness. The conversation also touches on the broader benefits of proper shaft alignment in terms of energy savings, reliability, and maintenance costs.

Outline

Fluke Xcelerate Event Overview

Scott introduces the Industrial Talk podcast, highlighting the Fluke Xcelerate event.
The event featured high-energy keynotes, hands-on predictive maintenance tools, and breakthrough AI diagnostics.
The event aimed to deliver real-world strategies for smarter, faster, and more reliable operations.
Scott encourages listeners to visit fluke.com for more information.

Introduction to Lee Morgan and Industrial Talk Podcast

Scott celebrates industrial professionals, describing them as bold, brave, and innovative problem solvers.
The podcast is recorded at the Fluke Xcelerate event, focusing on solving industrial problems.
Scott introduces Lee Morgan from Fluke, who will discuss new products.

Lee Morgan's Experience at the Fluke Xcelerate Event

lee shares his positive experience at the Fluke Xcelerate event, noting good engagement and interactive breakout sessions.
The breakout sessions are designed to be interactive, allowing for customer feedback and learning.
Lee emphasizes the importance of the Voice of Customer (VoC) in product development.
The event helps Fluke understand customer problems and develop solutions to address them.

Innovation and Customer Feedback in Product Development

Lee explains how Fluke gathers customer feedback through a "three wishes" approach.
The company synthesizes customer feedback to develop new solutions that meet their needs.
Lee introduces the new alignment portfolio, including the Rotaline Core and Rotaline Elite.
The new products include a built-in ROI calculator to help customers justify the cost of alignment tools.

Energy Savings and Reliability Benefits of Alignment Tools

Lee discusses the significant energy savings achieved through proper shaft alignment.
Misaligned motors can cost up to $500 per year in energy alone, and proper alignment can prevent catastrophic failures.
Scott and Lee discuss the broader costs associated with motor failures, including downtime and maintenance.
The new alignment tools help customers demonstrate the ROI of their alignment services.

Video Replay Feature and Streamlined Portfolio

Lee introduces the video replay feature, which allows users to review and correct inaccurate readings.
The feature helps avoid delays in getting plants back online and saves additional costs.
Fluke has streamlined its portfolio to two main products: the Rotaline Core and Rotaline Elite.
The streamlined portfolio offers flexibility and cost-effectiveness, allowing customers to choose the features they need.

Condition Monitoring and Predictive Maintenance

Lee explains the importance of condition monitoring and predictive maintenance in preventing failures.
Fluke's condition monitoring portal can predict failures months in advance, allowing for timely maintenance.
The portal provides data on vibration levels and potential faults, helping customers justify the cost of maintenance.
Scott and Lee discuss the benefits of a comprehensive reliability program.

Fluke's Brand and Market Strategy

Lee discusses the consolidation of Fluke's brands under the Fluke Condition Monitoring umbrella.
The consolidation aims to simplify the customer experience and leverage Fluke's trusted brand.
Scott appreciates the streamlined approach, noting the familiarity of the Fluke brand.
The consolidation helps customers avoid confusion and trust in Fluke's products.

Future Innovations and AI Integration

Lee hints at future innovations, particularly the use of AI in product marketing and customer engagement.
AI tools help customers choose the right products and understand their needs better.
Scott praises Lee Morgan for his insights and the exciting developments at Fluke.
The conversation concludes with a call to action for listeners to connect with Lee Morgan and explore Fluke's solutions.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

LEE MORGAN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/lee-morgan-fluke/ Company LinkedIn: https://www.linkedin.com/company/fluke-corporation/ Company Website: https://www.fluke.com/

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