Podcast Summary: Woman of Influence

Episode: Choosing Alignment Over Pressure in Every Season
Host: Julie Solomon
Guest/Co-host: Lindsay (implied to be Lindsay Schwartz from Powerhouse Women)
Date: December 31, 2025

Overview

In this episode, Julie Solomon and Lindsay dive into the profound transition that occurs when high-level women entrepreneurs outgrow their past methods of performing and messaging. The conversation centers on moving from hustle and performative pressure towards deeper alignment, presence, and embodied leadership. Julie and Lindsay discuss practical methods for recalibrating your business, refining your messaging, and attracting premium clients without sacrificing authenticity. The episode combines soul-level vulnerability with strategic, actionable takeaways for established women leaders who are ready to step into their next era.

Key Discussion Points & Insights

Divine Timing and Surrender

• Divine timing in networking: Julie and Lindsay reflect on how their collaboration didn’t happen until it was meant to, underscoring the necessity of surrendering to timing in business relationships.
  • Quote: “Things really do happen in that divine timing. And now I know that the conversation today is going to be so much more rich than it would have been then.” – Julie Solomon (03:14)
• Letting go of control: Both admit to struggling with the need for control—Lindsay as a Capricorn, Julie as a Leo—and the friction that comes with surrendering ambitious drive for greater trust and faith.
  • Quote: “We were both in, really being asked on such a deep level to surrender to the plan that we cannot see.” – Lindsay (04:17)

Evolving Beyond Performative Success

• Shifting ambitions: Julie describes outgrowing the version of herself driven by external ambition and performance, and coming home to her truest identity.
  • Turning point: Around age 40 and after significant business success.
  • Quote: “It’s much less about performance … and much more about presence and resonance and the identity of who I am at a soul level and letting that carry out.” – Julie Solomon (07:16)
• Purpose of performance: The performance season teaches capability but isn’t the root of worthiness.
  • Quote: “The purpose of my season of performance was to show myself that I could do it … but also showing me that my worthiness … was not contingent on the performance.” – Julie Solomon (07:37)

Rock Bottoms, Realignment & Hard Decisions

• Financial rock bottom: Julie recounts being $30K in debt in 2015 as a key catalyst for deep transformation.
  • Quote: “I could not keep living this gambler’s lie and this fake facade.” – Julie Solomon (09:27)
• Legacy over hustle: After building a multimillion-dollar business, she realized her messaging and services were not matching her own deepening expertise and evolving soul—triggering another round of reflection, boundary setting, and significant business trimming (fewer team members, higher prices, refined offers).
  • Quote: “I finally drew a line in the sand … and allowed myself to finally just outgrow the people that I was never meant to serve.” – Julie Solomon (12:52)
• Continuous inner work: She emphasizes that leadership and presence require constant practice—meditation, journaling, faith, and even indulging in the occasional “pity party,” but always returning to embodiment and honest self-reflection.
  • Notable Moment: Julie’s “cringe test” for content and offers: If your ideal client saw it and you’d cringe, you’re out of alignment (32:37).

Navigating Transitions in Messaging

• Message must match identity: True resonance and magnetic messaging arise from embodying your next chapter before expecting your audience to follow. Strategies and frameworks are secondary to internal alignment.
  • Quote: “There is a resonance and identity behind that messaging … it had to start with identity.” – Julie Solomon (24:00)
• Calling in premium clients: Attracting higher-level clients demands positioning your offers at the right energetic and financial level, and having the courage to claim it for yourself first.
  • Example: Julie helps a client realize her messaging was attracting “freebie fans” because she hadn’t yet owned her own next level of investment and value (25:11).

Practical Frameworks for Messaging Refinement

1. The Macro to Micro Mindset:

• Start by envisioning just 10 dream, truly aligned premium clients. What would you offer? Would your current “behind the paywall” work make you proud to show them?
• “Cringe Test” (32:37): If you’d cringe if your most desired client saw your materials—refine them.
• Shift out of “serving the masses”; instead, create bespoke, elevated experiences.

2. Journey-Based Offers vs. Scattered Offers:

• It's acceptable to have multiple offers, but all should serve the same ideal client at different phases.
• Quote: “Every premium buyer is going on a journey and there are different places along that journey that you could, if you wanted to, choose to support them, or not... Same buyer, different phases of the journey.” – Julie Solomon (36:58)
• Avoid muddy messaging by being honest: Only serve the phases and people you truly want.

3. Three Steps to Clarify Messaging:

• 1) Identify what feels light and most effective: Which offers make you feel most alive and in flow?
• 2) Notice where you’re holding back: Are you people-pleasing or carrying old baggage? Where aren’t you expressing your full self?
• 3) Refine and mirror identity: Speak directly to the evolution you and your dream client are living.
• Quote: “What is the identity that I am helping her transform into?” – Julie Solomon (44:41)

4. Quick Messaging “Glow-Up” Strategy:

• Use “so” and “but” transitions instead of endless “and” in your writing to create momentum and keep readers engaged (46:41).
• Quote: “Most people write like a checklist… it doesn’t cause people to lean in.” – Julie Solomon (45:14)

Memorable Quotes & Moments

• On Embodiment:
  “We stop leading with performance and we start leading with presence.” – Julie Solomon (33:29)

• On Premium Clients:
  “We forget the power of what if you had 10 of the most premium clients that came to you and said, I want to pay you $150,000 this year to work with me? … That is the energetic exchange of the value that they feel from you.” – Julie Solomon (32:17)

• On Integrity & Family:
  “I’m really proud of myself for not having mom guilt… because I came from a mom who was a single mom and… seeing her model that gave me this sense of resilience and just inner trust and knowing.” – Julie Solomon (53:11)

• On Entrepreneurship:
  “This is why I love entrepreneurship, because it really is. It’s personal development disguised as a financial opportunity.” – Lindsay (22:04)

Timestamps for Important Segments

• [04:47] Julie’s background, career shifts, and how she evolved
• [07:35] The role and eventual limitation of performance seasons
• [09:10] Julie’s financial rock bottom and rebirth (debt story)
• [12:52] Drawing a line: refining clients, offers, and team for alignment
• [14:16] Hardest part: trusting the unseen and building daily practices of faith
• [17:39] Julie’s approach to moving through self-doubt and challenging moments
• [24:00] Why messaging starts with identity, not mere tactics
• [25:11] Client example: misaligned messaging and calling in premium buyers
• [32:36] The “cringe test” and focusing on deep energetic fit
• [36:54] Navigating offers; journey-based vs. scattered offerings
• [41:23] Julie’s three-step clarity process for refined messaging
• [45:07] Momentum Messaging Movement: practical content “glow-up” tip
• [52:15] Julie’s powerhouse moment—releasing guilt, modeling integrity for her kids

Tone & Language

The conversation melds vulnerability, empathy, and directness; both hosts are open about their doubts and challenges and speak in a supportive, empowering, and at times playful voice—especially when discussing “cringe moments,” inner child work, or their astrological signs.

Closing Reflection:

Julie sums up her current season as one where she’s proudest of her ability to trust the unknown, serve deeply aligned clients, and release cultural guilt, all while modeling resilience and integrity for her family.

For Listeners:

This episode is for ambitious women ready to elevate beyond hustle and performative business strategies, seeking to attract premium clients through alignment, not urgency. Julie’s frameworks and candid stories offer both the mindset and tactical shifts needed to realign, refine, and rise.