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- [00:00]
Podcast Host
I am so excited to announce that I am doing my first in person retreat in over two years. If you have been feeling like your message wants to expand, like your voice that you've been using no longer matches the woman that you've become and the leader that you've become, I want to personally invite you to my in person retreats unscripted. It's a two day intimate retreat in Nashville, Tennessee on February 5th and 6th, 2026 for the women who are ready to speak, to write and lead from their highest identity, not from performance or from pressure. No more over explaining, no more shrinking, no more sounding like an older version of yourself. This is where your voice and your message and your identity come back into alignment and pure refinement. Who you really are and who you are meant to serve. Spots are limited and it is application only as we want to make sure that that room is just so primed and ready for the work that we're going to be doing. So you can learn all about it and apply by going to juliesolomon.netunscripted. and if you felt this, you already know my friend. I can't wait to meet you and see you in that room with me and these incredible other women again. That's Julie Solomon.net unscript. Welcome to Woman of Influence.
- [01:39]
Julie Solomon
I'm Julie Solomon and this is where.
- [01:42]
Podcast Host
High level women come to recalibrate their message, realign their leadership, and rise into the next era of impact. If you're ready to align your visibility with your true authority, if you're called to speak, speak to women at the level you now lead. If you're ready for your business to feel as elevated as the woman running it, this is your space. Because real influence isn't built in the algorithm, it's embodied in your identity. Let's get started.
- [02:20]
Lindsay
Oh my goodness. Today's episode is a masterclass on messaging. And not just the messaging in terms of the words that we use to describe the impact that we make, but the energy and the embodiment of the person who is ultimately the one who's going to produce that transformation. This episode blew my mind. I am sitting down with Julie Solomon, who is not only a personal branding coach, she's a bestselling author, she is a girl's girl and her podcast is like one of the OG podcasts I used to listen to as a brand new entrepreneur. So it was so surreal to get to sit down with her today in person in Nashville and have a conversation not just about transforming your message as you grow and evolve but transforming you as the embodiment of that message and.
- [03:08]
Julie Solomon
Of the transformation that you provide.
- [03:11]
Lindsay
Julie Solomon, welcome to PowerhouseWomen.
- [03:14]
Julie Solomon
Thank you so much for having me here. And it's. It's such a beautiful moment. This is a great reminder for me. I was thinking about it this morning that when my book came out a few years ago, I think your team reached out and they were. Were like, lindsay would love to do a podcast with you. And I think I sent that to the PR team that I was working with at the time, and they never reached out to you. And I remember being so, like, angry because I want. I was like, lindsay's amazing. I've admired her from before. I want to drop in. I want to have a beautiful conversation. And I think I found it, like, a couple years later, and I was like, I didn't realize that I missed this. And I was so. But then, like, here we are. And I think that things really do happen in that divine timing. And now I know that the conversation today is going to be so much more rich than it would have been then. But I love that it's kind of been percolating for a while.
- [04:04]
Lindsay
And that's something I was just saying to Natalie on my team this morning about, like, the timing of things with people in the industry. You know, we sort of run in similar overlapping circles, and I always know that the connections are going to happen when they're meant to, and you never know why it didn't happen in another season. So anyone who's listening to this who's, like, really attached, like, oh, I gotta connect with this person, or I have to make this happen, I think that's a perfect place to start, because we were even talking before we turned on the mics about just the season that we're both in, really being asked on such a deep level to surrender to the plan that we cannot see. Is that something that's been easy for you or, like, me, I'm a Capricorn. So have you. Have you struggled with that?
- [04:48]
Julie Solomon
A million percent. So I'm a Leo. So the thing with LEOs is, like, we want what we want when we want it, and most the time, we get it. So when we don't, it is a major point of friction. And to give you quick background, I started my career in publicity. I. I moved to New York fresh out of college. Never been there, no job. Hustled my way to working for a top PR agency. Learned a lot. That was back in 2007. Transitioned into the online space in 2016, and kind of brought my wisdom of PR and communications and marketing onto the online sector. So now I get to work with brilliant online coaches and service providers and educators on their messaging and their marketing. And that started in 2016. My business has definitely evolved since then. I can't believe it was nine years ago.
- [05:36]
Lindsay
Isn't that wild?
- [05:37]
Julie Solomon
It is wild. And through the evolution of that, I really, over the last, like, 12 to 18 months, I think I turned 40 in August as well.
- [05:46]
Lindsay
And I think that is such a critical point. That was when everything for me really started to get a little shaky.
- [05:51]
Julie Solomon
Yep, yep. So it was like I'd been doing the business for a while. I have a very, you know, strong background. Everything is going good. So it's like, why do I feel this uneasiness and this unsettling? And when I started to get really quiet with myself about a year before I turned 40, and then all of last year, and even still, I'm still in it. I can still feel the residue of it. The thing that was so clear to me is that my ambitions are changing that part. And for someone like me, who so much of my life and so much of my drive for success and so much of my drive for wanting to create impact and wanting to leave a legacy has been to prove to myself and to be ambitious enough and to be worthy enough that I can make it happen. So if that goes away, then what does that mean? And so it's been this really beautiful unfolding, unraveling and this. Such a new deep layer of trust into not making that mean something about me, but also letting it reveal to me what that next level and layer of my work and my legacy truly is. And so it's. It's much less about performance, which is a lot of what it was when I first started in the online space, and that proving energy and much more about presence and resonance and the identity of who I am at a soul level and letting that carry out.
- [07:25]
Lindsay
Yeah, I resonate with that so much. Do you think there is a purpose to the season of performance?
- [07:36]
Julie Solomon
Absolutely. I think from my own experience, the purpose of my season of performance was to show myself that I could do it. Show myself that I was capable, but also at the same time, showing me that my worthiness and my ability to do whatever that was was not contingent on the performance.
- [08:00]
Lindsay
Performance.
- [08:01]
Julie Solomon
So I had to kind of go through it and experience it to then really understand that it's an inside job. You know, perform. Performance can be fun. It can be beautiful. We all need it. I think the ego kind of needs it that the positive sides of the ego needs that. If you're someone who you. You're dynamic, you love to speak, you love to be on stage, you're that way. And performance is also part of how we share our gifts with the world. But performative is different than that embodied articulation of that performance. And so I think I had to kind of go through it, check some boxes off and really root into, okay, now what's changed really at the root of it that I think was the purpose for me is, is helping me find my way back to that core true identity and, and legacy that I meant to share.
- [08:53]
Lindsay
That's so beautifully said and I agree. I, I think about that a lot, about the contrast and how valuable that has been. But I want to know for you, was there a catalyst moment where you realize you could no longer operate that way, or was it a slow realization? How did that show up for you?
- [09:11]
Julie Solomon
Yeah, so I've had a few of those rock bottom moments and a lot of them have related to money. So the first one where I knew that I couldn't perform in that way anymore was in 2015 when I was $30,000 in debt. I was hiding it from my husband and he found out and he literally called me on the phone and was like, when were you going to tell me about the credit card? And I had that rock bottom come to Jesus moment that I could not keep living this gambler's lie and this fake facade of like, oh, this cash windfall is just going to come in, I'm going to pay the whole thing off and he's not going to find out. So that was my first reckoning of this version of me that was not living to the true identity of what I was meant to do. And then that set me on the path of starting the business that I have now. So was the catalyst that really drove that ambition to prove that I was so much more than that version of me. And then I was very successful and I built a seven figure multi seven figure business. I paid off the debt and one fell swoop I was like, see, I can do it all. But then there was just this layer from that. And I think it was really around the time or probably a little bit after Covid. I always share in this industry, in the online industry, there was a pre Covid era and there was a post Covid era. And for me, I had, I moved across the country, I had my second child, my daughter and Covid hit at the same time. And so it was this Reckoning of who am I now in this new place and who do I want to be and how do I want to lead and how do I want to serve? And what I came to find kind of during that season and to be honest, Lindsay, the residue kind of of that time over the last several years, it still kind of percolated of dropping in and deepening in to who I truly am, what are my true gifts and who am I really meant to serve? Because that pre Covid online business, Julie was just kind of serving who she could serve so that she could make the sales and have the seven figure launch in the da da da da does and I serve them well. But it wasn't matching the deepening of my own brilliance and my own identity. And so it was kind of, it wasn't this massive rock bottom mom moment, but it was these moments since 2021 that have just been, you know, kind of a soft pillow that I keep landing on. I'm like, okay, I've got to go deeper, I've got to peel the onion back more. I've got to see what this is. And I finally drew a line in the sand. It was probably early last year that I was done with just kind of tolerating a lot of things, let some team members go, raise prices in certain areas that I needed to raise, and allowed myself to finally just outgrow the people that I was never meant to serve. I wasn't doing them any kind of service by trying to force that solution. And so I drew the line in the sand, let go of some people on my team. Also used to have a really big team because that's what you were supposed to have, you know, and so kind of really trimmed down, really looked at the expenses of like, why am I spending all this money? Like why am I do. I don't need to do all of this external thing just to say what I, I'm taking my team on a team retreat or I, I've got a staff of 20. It's like, okay, I mean, what's the purpose of all of that? And for me it was really about just taking hard stock at what is really needed to run the business that I need to run so that I actually impact and really provide service for the ones that I am meant to serve so that I can leave a legacy and help them live out theirs. And so it was a lot of undoing and a lot of unraveling and a lot of really harsh and shift changes that needed to happen within me first. I could see it the writings were on the wall for a long time, but I didn't, I didn't trust it. I didn't want to know if I could believe it. And, and when I finally started to draw, to draw that line in the sand and start making some of those harder decisions, then it was like my reality started to catch up a little bit more to what I was saying that I wanted out of life.
- [13:34]
Lindsay
I just, I want to take a moment and honor you and honor the courage that it takes to take those actions. Because it is one thing to be aware, it's another to take the action consistent with it. Especially when you've built a public image on this identity that at one point was honest and authentic.
- [13:53]
Julie Solomon
Right.
- [13:53]
Lindsay
Only to realize that as we grow, this is a normal part. And I don't think we, we hear it talked about as much as we probably could because it is a scary moment, but it's a moment of true freedom.
- [14:05]
Julie Solomon
Yeah.
- [14:06]
Lindsay
What was the hardest part for you about this journey of coming home to this most authentic version of you? Right now.
- [14:17]
Julie Solomon
I think the hardest part for me is allowing myself to believe that I am going to be okay. That I am divinely guided, that I can trust in this belief and this process greater than myself. And I'm someone that, you know, I grew up in the Southern Baptist Church, honey. Like I, I am a woman of faith and I feel very connected to that. And I am someone that, I actually feel very good and safe in those faith based containers. But even still, you know, there are those moments that I, I can't believe in myself. I don't think I'm capable of it. I don't think I'm, I'm, I'm ready for it. I don't think that I'm, I'm the right one for it. And I truly believe that if it is meant for you, it already is. And the only thing that gets in the way of that is your own limiting beliefs and your own inability to just embrace and accept the identity that is already yours. And the more that I kept searching and seeking or trying to, to dim myself or make myself smaller, like you said at. You know, when I first started in the online space, I was the girl that the bloggers would go to to learn how to pitch and get brand deals. I was your brand deal girl. And that worked. I mean, it worked. It worked to multi seven figures. It worked to really giving me this really beautiful life. So when I had to come to terms that that was complete and now I, it was time for me to step into something else. But I would have those moments of. But are people gonna want that from you? Do they want that from you? Are you really enough. You say you want this, but can you really do it? And that's when I had to again, go back to that inside job, get connected to my higher power, my source, my relationship with God. And it is a practice, Lindsay. It is a daily practice of getting off my phone, going for walks, meditating, journaling, talking it out to myself. I talk to myself all the time. My husband's like, you're crazy. What are you doing? I'm like, I'm talking to myself.
- [16:30]
Lindsay
Meeting honey.
- [16:30]
Julie Solomon
Yes. With all my guys, with all my people. Like, it's. It is a constant practice of whatever it needs to be to root me into that. Knowing that I have for myself. Because my ego, my limiting beliefs, those parts of myself that try to protect that little girl, you know, she's gonna hold me back here. She's like, don't go be seen. Don't. Don't let them. Don't let them know the truth. Don't let them see the real you. They may come after us. They may shun you down. And so it's that constant reminder of saying, like, I got you, girl. Like, you. Like, I'm gonna show up for you now.
- [17:06]
Lindsay
Yeah. Yeah. That's such a beautiful way to put it. And you answered the question before I even had a chance to ask of how do you support yourself in those moments of struggling to connect with the belief? Take us into one of those moments, maybe, that you've had recently, and walk me through what it looks like. If I were a fly on the wall and I'm watching you support yourself through that, I think that would really help someone listening who's in that space but doesn't have the tools, doesn't know where to start in order to find themselves on the other side.
- [17:39]
Julie Solomon
Because it feels.
- [17:40]
Lindsay
When you're in it, it feels like that's never going to end.
- [17:42]
Julie Solomon
Right. I mean, for me, it's first about. Sometimes I need the pity party.
- [17:48]
Lindsay
Yes.
- [17:49]
Julie Solomon
And I just need to feel bad. Yes. And I just need to be a little victim in my own circumstances. And so I will give myself, like, a day.
- [17:56]
Lindsay
Yeah.
- [17:57]
Julie Solomon
To just do that. You know? And it's like, this isn't going to work. This is never going to work. You know, blah, blah, blah, blah, blah, blah, blah. And then after that, I have to then get out of my head and get out of consumption and truly get embodied. So whether that's sitting in stillness, going For a walk, journaling, listening to binaural beats, pulling oracle cards, praying. I mean, whatever that is, you know, whatever I'm feeling called to, I will take one of those practices and I will leave it all out on the table, so to speak. So I will start thinking what those thoughts are. So, for example, recently a thought that's been lingering is because this former thing used to work this way. Can I still get and have everything that I want in a new way? And can I do it in a way that feels expansive and fun and where I'm not burning it all down? Because that's another kind of chaos thing that I can go in of like, oh, I just got to burn it all down. And then you get the dopamine hint from that. So I don't need to do that. But can I just take it one day at a time? And I just ask, I say, God, just show me, guide me, reveal to me what it is that needs to be said today. What it is that needs to be read today. What it is that needs to. To drop in today. Give me this, the space. Take all of this self critical selft talk and this self judgment and help me remove that so that the true wisdom can, can come through. And when I do those things, Lindsay, it's not always perfect. It doesn't usually drop in the way that I think it's going to, but it will be these random. I'll be in the shower, I'll be in the car, I'll be listening to a podcast. I'll be just walking around the room in my house. And it will, it will drop in. Yep. And that clarity, that inspiration, that inner guidance, that wisdom, that next step of what it is that I, that I've been trying to figure out what to do, it will come through. And I think that the less that I try to figure it out and the more that I can just trust that just for today, I'm okay.
- [20:12]
Lindsay
Yeah.
- [20:12]
Julie Solomon
And everything is going to be okay. And I truly believe that I have everything that I need in this very moment to live out my purpose, to carry out the wisdom and the truth that I have to then articulate that and package that in offers. Because that's what I do so that I can coach other women to do the same in the way that I do with messaging. And when I really root into that, into that knowing, it just kind of helps me let myself off the hook. It doesn't always give me the answers right when I wish I could have them, but it just allows me to surrender and Release a little bit so that those magical moments can come in.
- [20:57]
Lindsay
Have you found that the more you aligned with the intuitive pings that say, go in this direction, close down this offer, the more you take those actions that are aligned with the intuition that you're getting? I think that's where the synchronicities happen. I think God gives us just like a little, like a little breadcrumb to.
- [21:18]
Julie Solomon
Be like, keep going.
- [21:21]
Lindsay
And it's not guaranteed. And they almost never come immediately after. Now I'm to the point where I'm like the, like I'm like conditioned to look for the miracle right after I take the bold action. And then it's like, no, it's not going to come. But I think that that's the part I realized I was waiting for the certainty before I ever jumped off the cliff or even just took the next little baby step. But then on the other side, when I get it, I realize why it wouldn't have required faith if I had the certainty to take the action. And it's this dance of, of deepening that trust that is so. It's such a spiritual experience. This is why I love entrepreneurship, because it really is. It's personal development disguised as a financial opportunity.
- [22:04]
Julie Solomon
Right.
- [22:05]
Lindsay
Just makes us become these versions of. I never would have become this version of myself had I not been driven by this, these external desires. So I love how you just shared that so beautifully and it makes me think about, you know, you are really known for messaging and I think that can be something kind of tricky as we find ourselves in these plot twists. How the heck do we even, how do we communicate this to our audience, to the people who trust us, when we don't even know what the heck is going on? So how have you navigated that? And let's kind of turn the conversation to helping people understand how to navigate the messaging side of bringing a community along with a transition when you're in one in business.
- [22:50]
Podcast Host
This time of year, let me tell you, it just always feels like a clean slate to me. And while you know, I don't run a physical product based business, I know.
- [23:02]
Julie Solomon
So many of you do.
- [23:03]
Podcast Host
And if 2026 is the year you finally launch the brand or scale the shop that you've been dreaming about, Shopify is where I would start. It powers millions of businesses around the world and gives you everything you need to build and run your store with tools that make things like website creation and checkout and marketing feel way less overwhelming. And they also have a built in AI tool that helps you write Product descriptions and headlines so you don't have to even begin to overthink all of that. And you can just launch in 2026. Stop waiting and start selling with Shopify. Sign up for your $1 per month trial@shopify.com influencer. That's shopify.com influencer. Go to shopify.com influencer and build the store that's been living in your head.
- [24:01]
Julie Solomon
Yeah. Oh, this is so good. And it's one that I've battled and I've even. There's been parts in times that I've been like, it's like the cobbler sun has no shoes. It's like I'm supposed to be this messaging, you know, quote, unquote expert. And here I. I don't even know what I'm messaging and how to message it and who I'm messaging it to and what's happening. And so through my discovery of that and through like the God wings that is what I would call them that you were just sharing of, you know, we get these moments that, you know, am I going in the right direction? Like, just give me a little crumb of, of knowing that I should keep deepening and dropping into this. And so for me, that was, you know, the more that I refine my offers, the more that I refined the type of woman that I was meant to serve, the more that I refined that journey. I had to find first, get the refinement within myself. And so for that messaging, it had to start with identity. A lot of times we think it's strategies and frameworks and just like, give me the messaging strategy for me to change my content so that I can X, Y and Z. But there is a resonance and identity behind that messaging. So I'll give you an example.
- [25:11]
Lindsay
So good.
- [25:12]
Julie Solomon
I have a client that was. Was really frustrated with the fact that she could not call in the caliber of woman that she wanted to serve. And when we really got to the root of it and I was looking at her messaging and I'm like, yeah, I mean, there's probably some strategic nuances that we can talk about here, but the way that the, the weight of this message feels like you are talking to a freebie fan who has never invested in themselves before and is just at no place. Not that there's anything wrong with it, but they're just not there yet. They're at no place, mind, body and spirit to invest at the level of identity in which you're telling me that you're wanting them to invest in. And when we started to unravel it. It's because she didn't feel that within herself first. She was like, how could I expect these Women to invest $10,000 to work with me through this six month experience when I won't even do that for myself? You know, I, I, I don't even have the courage, I don't even believe in myself enough to call that in, to claim that. And so it's, it's these first, these, these clear nuances of your identity, of, of who you really are. You've either become that or you haven't yet.
- [26:32]
Lindsay
Yes.
- [26:32]
Julie Solomon
But it's still who you really are.
- [26:34]
Lindsay
Yes.
- [26:35]
Julie Solomon
So who do you need to become to make this message and, and the purpose and the weight and the richness of what is behind this message not just land, but actually energetically resonate to the core, visceral, tingly feelings of your ideal client. And that comes from embodied identity and resonance first. And so that is always the first step that I work with and with a lot of women that come to me, Lindsay. I mean, these are, they're very successful women. They're, they're six figure, multi six figure women, some seven figure women. They are women who are, they're good writers. You know, they know how to write, they know how to speak, they speak on stages, they do podcasts, that some of them have written books. I mean, these are very qualified, sophisticated, brilliant women. And it is still, it is another deepening of that identity so that they can position their energy, their offers, their messaging and everything that connects to that, to the woman that needs it the most. The other thing with messaging and it comes to this, and this is also a bit of that inner work, is that there comes a time and a place, at least in my own business. And a lot of the women that I've worked with, I don't know if you've experienced this where it's not that we go from thinking that, oh, I can serve everybody, to now I'm serving this specific avatar that's kind of more like beginning stages of business. It's deeper than that. I think that as you grow and as you evolve, yes, there may be an avatar type that you're serving, but there are deeper embodied markers to that person that is going to resonate with your identity and where you're going so that you can also support her and where she's going. And so it's more than just a niche. It's more than just the psychographics of a type of avatar. It's truly like you are an energetic Match for a very unique, specific woman who is in a very unique, specific phase of a greater journey. And until you accept that and really start speaking to her from that place, she's not going to hear you. Yes. It's kind of like you're on. You're just. Your radio dialed is completely tuned into a different frequency. Yeah. And so that's the other big thing, is that a lot of times my clients will tell me, well, this is the woman that I serve. But then I'll go and I'll look at their offers and I'll look at the messaging, and I'll even kind of look at some of the women that they're calling in. And I'm like, this is why it feels so heavy for you. This is why you feel like, you know, you're having to push a boulder up a hill with these clients. This is why you feel like some clients feel ungrateful or just. It feels like this really heavy, energetic exchange to work with these clients. Because these are not your divine right clients. Yeah, your divine right clients are over here. But because you don't believe and trust that you are truly ready to serve them, the messaging wires are getting crossed. And so that's kind of another little piece to it. And then once we clear out that clutter, we get to the strategy.
- [29:52]
Lindsay
I have never heard someone so brilliantly describe how messaging actually works.
- [30:00]
Julie Solomon
Well, thank you.
- [30:01]
Lindsay
I mean, I knew you were brilliant, but, like, the way you put that resonates so, so deeply because it could be the perfect words. It does not matter.
- [30:09]
Julie Solomon
Doesn't matter.
- [30:10]
Lindsay
Chat GPT could write the perfect sales.
- [30:12]
Julie Solomon
Page, perfect offer, and that's perfect price point.
- [30:15]
Lindsay
It's what's so maddening is when. So I want to go deeper on this because for the woman listening who's like, but my offer makes sense. I know it's what she wants, and it's not connecting.
- [30:25]
Julie Solomon
Yeah.
- [30:26]
Lindsay
Who's maybe now realizing, okay, maybe it's this identity piece that I've stepped over. Where does she start to become an energetic match? So her words resonate so far beyond just the words. It's the energy of the words that connect right to the soul of the person she wants to serve.
- [30:43]
Julie Solomon
Yeah. So for me, that identity piece and that embodiment piece comes from that inner knowing and comes from you being radically honest with yourself about who your offer is meant to serve at the most premium, juiciest, sophisticated level. So this is not about watering down your words. I hear that a lot from clients of, oh, I'm. I'm Just too esoteric. I'm too, you know, I'm too deep. I'm too so led. And it's like, this is not about dumbing down your messaging. This is about signaling that depth and that deepening to that specific type of person. Person. I think that we have been taught and told for a long time about the volume game and the numbers and, you know, virality and, you know, getting thousands of people into your training and having thousands of people do this and tens of thousands. It's like, we forget the power of what if you had 10 of the most premium clients that came to you and said, I want to pay you $150,000 this year to work with me, and 10 of them paid you $150,000. That's what I mean. And not to mean that you have to have an offer that's at 150,000, but that is the energetic exchange of the value that they feel from you based on how you show up, how you lead, and how you embody the messaging that you are actually sharing. So to me, and when I say that to people that are like, oh, wow, that sounds like in some ways, it would be a lot easier and a lot freeing because I'm not sitting here trying to play this. Like, I'm trying to get thousands of people into this thing when it's like, or maybe I just need to really root in to talk to just the 10 women that see the value, get what I am trying to do so much. Like, they are meant for me, and those are the women that I serve. And then watch that compound.
- [32:37]
Lindsay
Yeah.
- [32:38]
Julie Solomon
So that's the first kind of, you know, homework they could do. Like, if it was. If it was just 10 of your most premium prime customers, what would the conversations look like? Another thing that I'll tell my clients, I'm like, I want you to be really honest. I want you to go and I want you to look at your offers or your offer. I want you to go and look at the content that you're creating, and I want you to go and just kind of look at, like, what's happening behind the paywall right in your community, in. In the portal, in the curriculum. And if there's any tinge of it that if you were being really honest with yourself, if you asked yourself if my most premium client saw this, read this, or heard this, I would cringe a little bit. That is your sign that you are not in alignment for what you say you want, for who you say you want to serve. And it's not in alignment with how you are currently messaging it out. So the cringe test is another really good one to kind of tap into and to really see if that is that if it's in that alignment. So I like to go from macro to micro and getting really clear on. If I had 10 of the most premium amazing clients, what would we be working on? What would that energetic exchange look like? What would the conversations be like? What would the access be, you know, and what are the boundaries that are kind of happening there? And truly, what would they need to see, feel, understand and know for me, my soul and my brain in order for them to feel resonant and transformative in the exchange of what we're doing? And that is when we stop leading with performance and we start leading with presence. That is the key indicator there. And when you start leading with that presence, the messaging will start to follow. And I can give you a tangible example of this. I love that I have a client too. She was trying to serve. What she helps people with is, is teams and like team building and, you know, helping you kind of refine your team in your systems. And she was like, julie, I just don't understand what's happening because I keep, you know, I'm doing these trainings and we're getting thousands of people to show up for these webinars, but, like, half of them don't even have a team. And so I go and I look at the title of her training and it's very like how to grow and scale your business with, you know, support or something like that. And I told her, I said, you've got to start talking to them with actual problems that they have. So, for example, if the title of your training was something along the lines of how to reduce your overhead cost by strengthening your. Your team's systems, that right there is immediately going to repel someone who doesn't.
- [35:18]
Lindsay
Have a team, right?
- [35:20]
Julie Solomon
So it's like you, you have to start speaking to the most premium challenges and desired transformations that your premium buyer has that is automatically going to repel those who don't identify with what it is that you can offer them. And so it's really, I think a lot of times, again, we dumb down. So we're like, well, let me make this more palatable, let me make this more digestible, let me make this more suitable for the masses. But then that just ends up bringing in a flood of people that you're not meant to serve. So I go the opposite, opposite. I'm like, we're not Walmart. Let's Let's. There's nothing wrong with Walmart, but we're not, we are not Walmart. You are not trying to serve the masses. So get really clear and honest about who is that premium buyer and what are the actual real struggles that they're having and root in from there. And you can kind of reverse engineer it.
- [36:12]
Lindsay
This is so, so good. And it also now is bringing me to this next question that I hear from our community, which is when you have multiple offers or if you're a business now, I'm curious what your perspective is on if we should have so many offers that the messaging can start to get a little muddy. But for someone who's multi passionate, they serve a variety of different people, how do they get clear? Does it start with getting really clear about like that top tier, the premium offer and letting it trickle down from there? Because that can often be a big, a big barrier if I don't feel like I'm consistent across the board with any of my messaging. And now I have multiple offers that I'm supporting.
- [36:54]
Julie Solomon
Right. And then multiple people needing different things.
- [36:57]
Lindsay
Yeah. Different versions of me.
- [36:58]
Julie Solomon
Yeah. So my thought. And people don't have to agree with this or not. You know, I have clients that have lots of offers and I have clients that have one. The amount of offers to me is not the focus. The focus is the intention behind that. So the way that I look at this is that every premium buyer is going on a journey and there are different places along that journey that you could, if you wanted to choose to support them or not. So same buyer, different phases of the journey. If you choose to support them at different phases of the journey, you're going to have more than one offer. Totally. Okay. What you've got to make sure is that the offers correlate with the different phases of that journey that that single type of buyer is going to have. That is what keeps us from having different types of buyers. We have one buyer. They're just in different phases of the buyer journey.
- [38:00]
Lindsay
So. Good.
- [38:01]
Julie Solomon
But if you do choose to do that, which there's nothing wrong with that, you also have to understand that there's going to be some phases that are more sophisticated than others. So if you're choosing to serve different phases of a buyer, there's going to be more of a beginner phase and then there's going to be more of a building phase and then there's going to be more of a scaling phase and then there's going to be more of a legacy phase. So you have to Be okay with serving all of those different phases of that buyer? Where people kind of get tripped up is that they think they're serving the same buyer at different phases, but they're not. They're actually serving many different types of buyers. And that can get very confusing, not just for you, but for your messaging and for people on the outside looking in. Yeah. So that, that is where a lot of confusion starts. Or what happens is someone's like, yeah, that's what my offers do. They support women at different phases of their journey. But if they're being really honest with themselves in the same breath, they'll say something to me like, yeah, but I don't want to support newbies. Well, then why do you have a course on list building if you don't want to support newbies, you know? Or why do you have a course on getting started and growing your following if you don't want to support newbies? So you have to be really honest. This with, do I truly want to serve all, you know, all the phases that I'm currently serving now? Only you can make that decision.
- [39:16]
Lindsay
Yeah.
- [39:17]
Julie Solomon
And then the other thing that comes up, which, this has nothing to do with buyer phases or journey at all. But it's more about the woman who, you know, says to herself, and this is true. I'm multi passionate.
- [39:29]
Lindsay
Right.
- [39:29]
Julie Solomon
I'm an artist, I'm a creative. You're not going to put baby in a box, you know, And I get that.
- [39:34]
Lindsay
I'm a manifester.
- [39:35]
Julie Solomon
Right?
- [39:35]
Lindsay
Human design.
- [39:36]
Julie Solomon
Yes. I'm a manifesting generator. Like, I need. I need to feel it out up all times of the day. I get that. And there's a difference between passions and passions. We monetize. Yeah. There's a difference between hobbies and things we monetize. And there's this really beautiful sweet spot. And again, only you can. It's not even about being honest with yourself. It's about accepting it. Only you can accept this. There is always going to be a sweet spot, no matter how many offers it is of what you do really well that you also enjoy enough to get up every day to do that someone would happily pay you for. Happily is the key word there. Happily pay you for. We can't be exceptional at everything. And so only you can get. And you may know that if you're being really honest, because I'll have people that come to me, oh, I'm passionate about this and that. And you know, and it's like, be passionate, but only you can decide to accept the fact that there's that there's only going to probably be one to a few things that you're exceptional at. Yeah. That you enjoy enough to do every day that someone would happily pay you for.
- [40:53]
Lindsay
That's so good as a place to refine. Especially if someone has gotten to the point where they realize, I don't, you know, just like we started talking about, maybe I don't want to be running the business the way that I want to. I built it this way. And now I realize I want to come back to the core of who I am and what I'm supposed to do. So let's kind of jump to the beginning. If someone is wanting to get really clear about the most effective messaging to help connect with the perfect person they're meant to serve, what are the first three steps you have them do?
- [41:23]
Julie Solomon
It's a great question. So for that clarity piece, and this is whether you are new or whether you have been doing this for a long time, and you are at that crossroads of refinement. I think the first step for me really, and what I really try to support my clients through is, is getting clear about kind of what I just mentioned. Like, here are all the options, here are all the offers. Here are all the avenues of which you could serve. Which one truly currently does your clients get the most benefit from? Like, when you're really being honest with yourself and you're thinking about how you work, you know, again, I work with a lot of coaches, so maybe you're on a coaching call and it feels light and it feels transformative and people are getting results. Like, which one is that? Or what is that? And that. That's kind of the first step to kind of know the direction that you're. That you're needing to take versus which one feels heavy, which one feels, you know, clunky. Are there points in the messaging, points in your content, ways in which you're showing up online that you're not allowing yourself to be. To be fully expressed? You know, what is that? So we. We've got to kind of get clear on those pieces first to see, like, where are you not fully expressed? Where are you holding yourself back? And where are you maybe carrying a bunch of baggage and luggage out of, you know, this idea of, oh, people pleasing or fear of outgrowing people or fear of truly trusting that I'm evolving and like, letting that take itself place.
- [42:56]
Lindsay
Yeah.
- [42:57]
Julie Solomon
So I think that's really kind of actually step one and step two, and then that for that third step is really that refinement of now that we're clear on how you want to show up, how you want to be fully expressed and what we're releasing. So now guess what, we have all this room and space to co create and to see what new wisdom comes in and what, what is really going to tap in. What does that woman need to hear from you? And this takes a lot of really knowing your ideal client inside out. And for the majority of my clients, even if they maybe fear that they don't know them as well as they think they do, a lot of times they don't give themselves enough credit because usually their client is either a former version of them, but more importantly, I think it is a, a mutual version of where they are also rising to. And that identity, I think that like attracts like.
- [43:55]
Lindsay
Yeah.
- [43:56]
Julie Solomon
And so it's not like, oh, the version of me 10 years ago. I mean that may be, but for most of the women that I work with, it's more about that, that match of actually this is who I am now and this is where I'm going and this is how I'm showing up and leading. And I want to cultivate a community of other women that are in a very similar, similar place and space and energetic field so we can grow and cultivate together more powerfully. And so we, I like to start more from those kinds of three steps. And then once we have that clear, we can start really talking to where she's at right now, mirroring back those identity markers and not just talking about features and benefits and solutions and outcomes. It's more about know what is the identity that I am helping her transform into.
- [44:42]
Lindsay
Yeah.
- [44:42]
Julie Solomon
And what does that look like and what does that feel like and how does that show up in her life day to day? Yeah.
- [44:47]
Lindsay
Oh, that's so good. Okay, so for the people who are like screaming at us that are like, talk about the strategy. Okay, we hear you. Yeah, we love the strategy, girlies. Let's give them just like a little something something. Yeah, like, okay. They're like, okay, I know who this woman is. I know the transformation she wants from me. What is one of your favorite just like messaging glow ups.
- [45:08]
Julie Solomon
Yes.
- [45:08]
Lindsay
That when you see someone take it and run with it, you're like, yeah.
- [45:12]
Julie Solomon
Like it shifts it and someone connects.
- [45:14]
Lindsay
Exactly. I wanna, I wanna hear.
- [45:15]
Julie Solomon
So I have so many messaging frameworks. I mean I've got Mirror, Signal and I've got the Crown frequency. I've got so many. One that I love to share because it's quick is called the momentum messaging movement. So it's a really simple framework. I'm gonna break it down. I want you to go look at your last piece of content and if it reads like a laundry list, right, so this happened and then this happened and then I did this and then I'm going to ask you to do this. And now here's the call to action to do this. That is what is causing people to scroll right past your content. And the reason why is that there's no, there's no energy and there's no emotion in that piece of content that is actually gravitating them in to create momentum and movement. So we've actually got to do that. That and a really quick thing that you can do is that take that same piece of content. You don't have to create anything new, but wherever there is a word and I want you to put the words so and but in there. These are called so but transitions that actually create forward movement. It's actually a storytelling, you know, strategy, but it's what creates forward movement in story. Most people, people write like a checklist and, and, and very repetitive and it doesn't cause people to lean in if you take that same piece of content. So I did this, but then this happened. So then this happened, but then I got this idea, so then I change it to this, but then this happened. It's way more of a actionable, visceral, storytelling esque type of piece of content that just automatically, as humans, we cannot help psychologically but to lean in and want to know more. So whenever my clients just change the nuances of that, they immediately see more engagement in their content, more intrigue, more people asking questions, more people opting into their mini chat or to book a call or what have you. So that's just like a really quick macro strategy that I can share.
- [47:17]
Lindsay
So good replacing and with so and but even as you were giving that example, I noticed like how much more engaged I was and you're telling, you weren't even telling a full story. And those are such simple things to do. So talk a little bit about some of the ways that you work with women for someone who's listening to this, who's like, gosh, I just, I know that I could be connecting with so many more people if I could just really nail this messaging piece. What are some of the ways that people can find you, work with you? I mean, you have your podcast, your book, you have so many resources, but where, where are some of your favorite places to play?
- [47:49]
Julie Solomon
Yeah. So thank you for asking. I serve women best who are at Typically that low six figure mark to multi six figure mark. And they are trying to reach whatever level of sustainability means to them. For some women that seven figures. For some women it's not. It's just what does sustainability mean to you? So I'm best served at a woman that's kind of already, you know, she has a proven offer. It's already been validated in the marketplace. She's already been able to sell. But she is ready for transformative refinement and expansion. And that's where I come in. I help women really go from good and solid to exceptional and transformative. That's always my goal. And the space in which, the niche in which I serve best is online coaches, online educators, course creators, anyone that has a curriculum based model and online service providers. I don't work with realtors, I don't work with network marketers, I don't work with bloggers, I don't work with product based businesses. And that's just because that is not where my zone of genius is best used. I've been there, I've tried it. I've gotten honest with myself. I know the lane that I really live in.
- [49:00]
Lindsay
Exactly what we talked about earlier.
- [49:02]
Julie Solomon
Yeah. So that is who I serve. And that just from a tangible place. That's kind of where she's at in business. But more important importantly, she comes to me when she is ready for true embodied transformation. It's not just hey Julie, can I get your brain on my content? You know and let's, let's add some. So. But transitions in my copy. It's. I have now surpassed the voice that I used to use.
- [49:28]
Lindsay
Yeah.
- [49:28]
Julie Solomon
And I am calling in this new identity and this new voice that is going to lead me to my next level of legacy. And I know who I'm speaking to but I don't know how to call her in. Can you help me with that? And if it's that deeper resonance, that's when you come to me.
- [49:45]
Lindsay
This has been so much fun. I could really talk to you for hours. I feel like just the season that you're in is so resonant with what I know a lot of women in the community are going through. And to be able to pair that with very tactical strategies for how to bring our business along with, with us is so refreshing. Because the truth that I've learned since if I look back at 2017, when I was starting Powerhouse Women and the season before that when I was a network marketer and all the transitions and evolutions that I've had the Thing I've always given myself permission to do is evolve. And I've trusted that the people who are going to come with me are meant to. And I've probably fumbled my way through how to message that and how to correctly invite them. But I think the thing I've always done well is I've always focused more on the embodiment and the identity of it that I just trust that people are going to feel my energy even more than if I'm saying the right words. But I also have that part of me that like, really wants to become an effective communicator and know that I'm communicating in a way that is giving the right women who I'm meant to serve the ability to be a part of what I'm doing. And I'm just so grateful for you. I'm grateful for the work that you do and honor the journey that you've been on to become this version of yourself.
- [50:55]
Julie Solomon
Well, thank you for that. And I just want to mirror that back to you. I'm. I'm so grateful that you care enough. I mean, care is a big part of the work that I know we both do.
- [51:05]
Lindsay
Yeah.
- [51:05]
Julie Solomon
And that you truly care. You care about your people, you care about your community. You know, we were at a dinner several months ago and had a conversation about that and just your. That is where you shine. And women love to be in your presence and they love to be in the room that you're in. And that is because of your energy and what you embody. So thank you for just being that living legacy of a powerhouse woman and. And being able to see that in so many others of us as well.
- [51:34]
Lindsay
Well, I have one final question, and this is a fun one. In the season that you've been in, it's an opportunity to pause and acknowledge yourself. Something that I don't often do enough. Especially in those micro moments where I'm like, oh, I really showed up in a different way. I really broke that pattern. I. I really didn't self abandon in that situation where I could have. And it can be anything, big or small. We just call it a powerhouse moment. But I ask every guest to reflect and share one with us and celebrate themselves because it's an opportunity for everyone listening to pause and do the same. So when I ask, what's a recent powerhouse moment that you want to celebrate with us right now? What's like the first thing that comes to mind?
- [52:16]
Julie Solomon
You know, I am really proud of myself, Lindsay, for trusting in the path that I couldn't see and how even though it's not done, how much easier and in flow it has felt to show up and serve the women that I'm really meant to trust. And I'm really proud of myself for not getting so bogged down in what if this doesn't work or what if this launch bombs or what if or what. Like, I'm just really proud of myself for that. And another thing that I'm really proud of myself of is that throughout my years of doing this, I started my business when My son was 2 years old. I now have an 11 year old son and a 4 year old daughter. And I have always been someone who wants to model service and integrity and love and just a fierce passion for what it is that you want to do and that deeper purpose. And because of that, I'm really proud of myself for not having mom guilt. And I don't say that in any kind of superior way or like I've got it all figured out, because I don't. But I came from a mom who was a single mom and she worked her flipping butt off. So and that gave in me being able to see her model that. It gave me this sense of resilience and just inner trust and knowing that it's not going to be easy. Yeah, but if I just keep moving forward and keep my eyes on my own page, it is going to work out greater than I could have ever imagined it. And that is what I want to model to my children. And so I'm really proud of myself through over these years not guilting myself for those moments that I needed to focus on me and live my life out so that they could see that modeled for them.
- [54:03]
Lindsay
That's so beautifully said.
- [54:06]
Podcast Host
If today's episode served you, don't forget to hit subscribe, leave a review and share it with a woman you know is ready for more. You can now watch every episode every week on Spotify and YouTube and continue to listen on the platform of your choice. And if you want behind the scenes updates on business messaging, leadership, special promos, the first access to what's happening in my business, in my world, I would encourage you to join my weekly email circle@juliesolomon.net newsletter. That is where all of this goes down that is not normally shared publicly. This is where your next era begins.
- [54:43]
Julie Solomon
And I'm so glad that you're here.