The Influencer Podcast with Julie Solomon

Episode: Decluttering, Alignment, and the Power of a Clear Message
Guest: Stacy Lanholm
Date: September 10, 2025

Main Theme & Purpose

In this heartfelt and strategic episode, Julie Solomon sits down with online business and decluttering expert Stacy Lanholm to unpack the journey from personal transformation to scalable business success. The conversation delves deep into how decluttering—both at home and in business—creates not just external order, but inner clarity and messaging alignment. Stacy shares how profound life events inspired her to build a purpose-driven business, how messaging refinement took her conversion rates from 1% to 9.5%, and practical insights for entrepreneurs, especially those leveraging low-ticket, high-volume business models. The episode is rich with actionable wisdom on identity recalibration, offer simplicity, and fostering true resonance with your audience.

Key Discussion Points & Insights

1. Origins: Turning Personal Loss into Purpose (04:39)

• Stacy’s story: Losing her mother became the catalyst for her mission in decluttering and home organization.
• Key insight: Organizing isn't just about tidiness, but about legacy, emotional well-being, and preventing future burdens on loved ones.
• Stacy:

  "When you lose that person, you kind of put things into perspective. And so I've spent so many years in the business world, and I was like, I want to do something that has more than just business impactful… I wanted to be a part of that, and it became my mission." (04:44)

2. Who She Helps: Serving the Right Audience (09:47)

• Identifying the ideal client: Primarily empty nesters, those dealing with aging parents, or anyone craving peace at home.
• Emphasis on emotional transformation:

  "It's really about, I want peace, I want to feel relaxed, I want to walk in my front door and I want my home to feel calm… Anyone who resonates like, I'm ready to take control of my house, I'm ready for a calm, relaxing home that feels good. That's kind of my ideal client because you're ready." (10:32)

3. The Deeper Impact of Clutter (12:02)

• Beyond surface organization: Clutter at home spills into every part of your life—stress, lateness, inability to focus.
• Shifting beliefs:

  "When your chaos at home goes all areas of your life… If you want time, you start to deal with that and get organized… It frees up so much in your life." (12:06)

4. Messaging & Business Model Transformation (14:40)

• Making the shift: Gaining clarity in messaging and restructuring the business around a clear framework.
• Julie’s influence: Julie’s coaching was pivotal in helping Stacy map her “Reclaim and Reset” method, leading to better audience resonance and increased conversions.
• Stacy:

  "Here I was selling, like, this solution and this solution, but if we tie it together… It was finding someone who understands the messaging. I'm speaking directly to them about that clarity, about the calmness, about being in control… All roads lead to this." (15:01)

• Framework creation: “Reclaim and Reset” became more than a method—it’s now a transformational journey for her clients.

5. Offer Simplicity and Premium Feel in Low-Ticket Business (22:04)

• Volume requires clarity: Low-ticket, high-volume businesses can work—but only with sharp messaging, tested offers, and streamlined frameworks.
• Why volume matters:

  “You can’t, you need the volume there… When your average ticket price is $30, $40, $50, do the math and work backwards.” (22:06)

• Biggest shifts: Using urgency ethically (coupon codes), tracking everything, but also knowing when to step away from analytics to focus on human connection.
• Conversion leap: Strong messaging and the right funnel took Stacy from a 1% to a 9.5% conversion rate.

  "I went from a 1% conversion rate to a 9 1/2% conversion rate on a sales page. And I was like, holy cow. Holy cow, right?" (23:36)

6. The Power of Clear Identity and Leadership (26:03)

• Clarity breeds confidence:

  "I felt… disorganized in my brain right on what my business wanted to accomplish… Having that clarity… allows you to say, okay, this is where I want to be. This is who I want to call in." (26:08)

• Knowing your audience: Comfort with “bless and release” when someone isn’t the right fit.

7. Small Tweaks, Big Impact (27:49)

• Messaging is the multiplier:

  "It's not just in numbers… you had to step away from that piece to go back to, like, how is the landing page showing up? How is my emails showing up? How am I showing up?" (27:52)

• Prioritizing feelings over features:

  "When you change… I want the woman who wants to walk in the door and feel at peace and relax in her home… those feelings, I feel like pulled it all together…" (28:29)

8. Core Messaging Belief: Guilt & Memories (30:25)

• Rewriting the story around clutter:

  "Getting rid of stuff doesn’t mean you’re getting rid of a memory or the love for that person… Don’t let things give you the guilt because you don’t have to keep everything. Because if you keep everything, nothing’s special." (30:26)

• Mantra: “Bless and release”—keep what matters, release the rest without guilt.

9. What’s Next: Expanding the Mission (32:43)

• Upcoming membership: Stacy is evolving her Reclaim and Reset framework into a membership to help women not just declutter their homes, but set life priorities, manage time, and gain accountability.
• Ongoing mission:

  "It's not just about the home, but what do you want out of life?… We all need that accountability. We all need a coach… I want to help women find themselves that way and have that accountability…" (33:20)

Notable Quotes & Memorable Moments

• Julie:

  "It starts with us and beginning to recalibrate the identity of how we're showing up, because that dictates the message, not the other way around." (00:01, restated at 29:37)

• Stacy:

  "You can't out organize a certain amount of stuff, no matter how many bins, how many baskets." (05:00)

• Stacy:

  "Keep a few things. I have bins for my daughters… but I didn't keep everything because they don't even want that, you know? So it's about… bless and release." (30:41)

• Julie:

  “It’s not just the one thing… it’s the messaging, it’s the offer positioning, it’s how it actually flows into the greater ecosystem of the business.” (24:45)

• Stacy:

  “Helping people find that in their home helps me find that in my business.” (26:50)

Timestamps for Important Segments

• Stacy’s personal story and mission – 04:39
• Defining the ideal client & emotion-driven results – 09:47
• How clutter spills into other life domains – 12:02
• Business model clarity and messaging breakthrough – 14:40
• Creation and power of the “Reclaim and Reset” method – 16:56
• Offer refinement, pricing, ads & conversion wins – 22:04
• Identity, confidence, and scaling leadership – 26:03
• Conversion insights and audience quality vs. vanity metrics – 27:49
• Big idea: Guilt, memories, and what to keep – 30:25
• Membership and new horizons – 32:43

Episode Tone & Style

• Warm, supportive, and empowering: Both Julie and Stacy maintain a conversational and encouraging tone, blending tactical advice with personal authenticity.
• Story-driven: Personal stories are foundational, making strategies relatable and the mission heartfelt.
• Inclusive and peer-oriented: Julie emphasizes mutual learning (“every client is truly a peer”), shattering hierarchical coaching myths.

For Listeners Who Haven’t Tuned In

This episode is packed with strategic gold for entrepreneurs looking to align their messaging with their true impact, illustrates how personal transformation underpins business success, and provides real-world tactics for thriving in the digital product space without overwhelm. It’s especially relevant for anyone ready to streamline their business, clarify their mission, and embrace leadership—without losing themselves along the way.