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At the end of the day, it's not just about you having this expertise. It's about how does that expertise support the ideal client that you are meant to serve. That is really at the root of it.
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Welcome to the Influencer Podcast. I'm your host, Julie Solomon. If you found yourself here, it means you are ready to unleash the powerful visionary that lives inside you, turning you into an authentic leader who creates influence, impact, and change. Let's get started.
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Hello, my friends. Welcome back to another episode of the Influencer Podcast. I hope that October has been treating you well. I feel like so much has transpired over the last couple of months. I'm finally, like, rooting into this fall season. I have had a lot going on personally. My husband has been out of town working, filming on his television show in Charlotte, North Carolina. So I have been single momming life here for the time that he has been gone. I am, of course, so grateful to have help as I would not be able to do it on my own. So having that help has been really, really incredible. But life, when you are solo parenting, it's just harder. We don't have the same 24 hours a day. And so I've been navigating that, really making sure that my kids are first and foremost taken care of. And then we've also had some sicknesses. My daughter had a double ear infection. My son had walking pneumonia. You know, you know, when it rains, it pours as moms. But I have been loving this new season coming in. We just ended the launch of the brand accelerator, and I gotta tell you, I love this program so much. And I think the reason why I love it so much is because it allows me, of course, to really do what I do best, which is help people with their messaging so that they can grow their brand, their visibility, their influence, their impact, their money. But more importantly, what I love about this program is that it allows me to do that in a way that feels truly aligned to where I am at in my business, in my life, and really in my zone of genius. And what I mean by that, and I think where I'm going with this, is this idea about the evolution of growth. As leaders, we all have our genius. And I believe that that never goes away and it only deepens and evolves as we grow and evolve. But with that, even though my genius has always been rooted in messaging, right? I mean, even from my days as a publicist working in pr, from my times of consulting, from my times of marketing, I even majored in pr. I mean, Messaging has been at the root of so much that I do in terms of my professional life. I also have always believed that I am a communicator at heart. It is one of my gifts. And that, of course, is directly tied to messaging. But what I've really loved about this journey with the brand accelerator and really being able to support leaders, I think in a more profound way and in a higher level is that it's truly the result of the evolution of how I've been able to support people with messaging. So if you've been in my world for a while, you know that I have had a course that I launched way back in 2016 that still sells today. I call it the Little course that Could. It's my program, Pitch It Perfect. And the reason why it sells is because it's flipping great. It helps people get results, and it has for the last eight years. And that is why I leave it out in the marketplace. I make it available for people to purchase, you know, if that is what they're looking for. Which the promise of that program is to help you land paid brand deals. And how I help you do that is specifically through pitching, which is a form of messaging. And I really became known for that. You know, that was the first program as an online educator and an online coach that I ever put out. It was my first program to ever hit $1 million in sales. And it was really the program that put me on the map in terms of coaching and online education. And so it's not a surprise that I would be known for that. You know, if you want to learn how to pitch and land paid brand deals, if you want to learn how to collaborate and work with brands, you go to Julie Solomon. That has really been kind of in the marketplace for a while. And even though that is still true, there is so much more to my brilliance and to my genius that goes beyond just brand deals. You know, brand deals is just one, if I'm being honest, small piece of the greater pie of what can happen in your life and business when you really hone in on your messaging. So, like, yes, can you work with your favorite brands if you learn how to really properly hone in on your messaging so you can pitch more effectively? Of course. But it's just one piece of the puzzle. And for the last several years, I have felt this tug of war, if you will, with trying to figure out how I internally still support those people who want that. But most important for me and for my evolution and really for what I am so great at helping People with how do I extend beyond that? And I have throughout the years, you know, I've had other programs and other courses and things like that, but I knew that I needed to root in on what do people, why do people keep coming back to pitch it? Perfect, right? And when I got really clear on that, it was because of the messaging piece. And since that is my genius, since that is what I'm so great at, and since that is essentially what I'm known for, I just, just needed to give myself permission to expand past that one piece of the puzzle, which was brand deals for so long. And so with all that to say, I have really started to notice. I first launched the brand accelerator fall of 2023 and so now we're a full year of that program being in the marketplace. And I will say that it has been such a beautiful journey to see how my ability to support and help women get results fast has just been able to expand and grow because I gave my permission to just go bigger when it came to messaging and to not just put myself in this small corner of the Internet of just being known as the brand deal girl and really allowing myself to expand beyond. Because when you even look at my own business and what I have done over the years, I've expanded past that personally. You know, I've gotten a six figure multi six figure book deal with a major publishing house, written a best selling book. I've spoken on a multitude of different stages. I've had years of masterminds where I have supported six and seven figure women at really high level, do so many more things than just brand deals. If you are still listening to this podcast episode, it's probably because your social content isn't hitting the sales goals that you know that you're capable of achieving. It just doesn't feel easy. You're likely frustrated because while sales are happening for you, they aren't growing at the level you know they could be. You see others in your niche skyrocketing and you're wondering why your sales aren't reflecting the brilliance that you bring to the table. And let's just be honest, not from a place of comparison, but from a place of clarity. You know you have more expertise than most people in your space. You know the transformation you provide is second to none. So why aren't more people buying your offers after consuming your content? Nine times out of ten, the problem isn't your pricing or your offer. It's a gap in your messaging. The way you communicate with your audience is the difference between ideal clients buying from you every single day or your sales remaining static for months. The truth is, when you learn how to shift and refine your messaging, you'll have clients reaching out to work with you directly from the content you're already creating without needing constant sales calls, posting every day, or chasing after the next viral trend. This is exactly what I cover inside the Brand Accelerator, which you get lifetime access to, helping you turn your content into a magnet for your ideal clients so your sales can finally reflect the expertise and transformation you offer. Let's turn your messaging into a powerful sales and brand visibility tool. Ready to get started? You can join me@juliesolomon.net TBA as I.
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Always say, a large following does not equal a lot of money. Beyond just having a large audience or thousands of followers, what is most important is the relationships that you build with them. And I know I talk a lot about that on this podcast. And there really is no better way to build community around your audience while earning reliable recurring revenue than Memberful. Whether you're a business coach, whether you're a fitness instructor, a family blogger, Memberful is amazing as it lets you offer membership perks and exclusive content to your.
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Loyal followers, giving you full control over who has access to things like your.
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Blogs, newsletters, online courses, podcasts, private community chats, and so much more. What I love about Memberful is it's so easy to set up and manage your membership program with their platform. There is no tech expertise required. If you are anything like me, I am not tech savvy so I need so much of it done for me and Memberful does that you can easily create multiple membership tiers and payment options that cater to different audience segments that you may have to maximize your revenue potential. What I also love about it is that it integrates with all the tools so many of us already use, like WordPress, ConvertKit, Learndash, and so many more. So you can start monetizing your content without changing any of the existing workflows.
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Or softwares that you use.
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You can start growing your audience today into a thriving community and membership business@memberful.com Julie that's M E M B E.
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R f u l.com Julie in my masterminds to be honest with you, in the past brand deals haven't even really been a big part of that journey or conversation and so it's just been really, it's felt really good. I think is what I'm getting at that I finally feel like a lot of what I have been doing in my life and how I've been able to not only grow my own business, but support other women in such higher levels over the last five years. It's really starting to show through this program, the brand accelerator of what is possible when you root into your messaging. When it comes to visibility and impact that goes far beyond, you know, being a content creator or landing brand deals. I mean those things are great, they definitely have their place, but they're not the beginning nor are they the end. It is just one piece, one small piece to the greater puzzle that is building an online brand of impact and service and what that really means. So the reason why I wanted to share all of that with you as we kick off today's conversation is to just remind yourself that it is okay to grow and evolve. It is okay to give you permission to fully step into what your genius is. And guess what? As you grow and evolve your genius, it's going to grow and evolve and you're going to be able to continue to deepen what that is. Because at the end of the day, it's just about you having this expertise. It's about how does that expertise support the ideal client that you are meant to serve. That is really at the root of it. And even though I know I am meant to serve a lot of ideal clients out there that want to get brand deals, that is such a small percentage of what I am capable of supporting clients with when it comes to truly building a six or seven figure brand that is global, that is seen with impact and authority and really what I believe is true influence, which is that ability to change and make someone's life better than when you found them. And that is really the root of messaging for me. It's why I'm so passionate about messaging. It's why I've always been so passionate about messaging ever since I was in college. It's why I have the degree that I have. It's why I went into the line of, of corporate and agency work doing what I did as a publicist for years. And it's why I now, you know, and have been for the last decade, been in this online space supporting my ideal clients with that messaging piece so they can truly live out their own genius and their own brilliance. And the brand accelerator has been such a beautiful caveat just to see the elevation and sophistication of the level that I can now support my ideal client. And it's been a really cool thing. So permission granted for you. If you are someone like me, that maybe you came on the scene teaching one thing or being known for one thing. And yes, if you're being honest, you have a genius and expertise in that. But you've probably evolved beyond that. And even though you still want to give that thing its credit, you know that there is so much more that you're capable of doing and so much more that you're capable of supporting when it comes to your ideal client. So permission granted to go there, make that happen, because life is going to continue lifing, right? Like as I was saying earlier in this conversation, I've been a solo parent for the last few weeks. I've had very sick kids. We're in the process of about to move into a new house next year. There's just. There's a lot happening, and those kinds of things are always going to be happening. So there's never going to be a perfect time for you to just truly flipping own how incredible you are and what that genius is and who it is really meant for and how you can get it to them really faster and easier than ever before. And that really comes to back to that permission piece of allowing yourself to do that. So with that said, now that we're on the topic of this evolution, I've also been rooting in as to what else does that mean, right? Like, if I am the queen of messaging, if I am can help transform a coach, a service provider, an online educator's message in my sleep, how do I continue to level up and really provide the type of support and guidance and mirroring that I want to do? And there's been this thing on my heart that has been around lingering inside me for really, the past couple of years. And I think that I denied it for a while because I didn't want to be ever seen as or coined as some kind of, like, super mom who, you know, can do it all. Because I don't necessarily think that that is true, nor did I ever want to come across as a victim to my motherhood. Because I do think that you can be very successful in business and very successful as a mom in your personal life. I am proof of that. But I've been toying with this calling inside my soul to really get clear on the fact that I have been wanting to support mothers in a much deeper way. And this really came from the fact that, you know, there's a lot of great things out there that help women, whether it's retreats, masterminds, coaching programs, you name it. There's a lot of really good things out there. But I have been noticing over the last several years, this gap, this gap in all of those great things and specifically how it ties back to women. Because let's be honest, if you are listening to this and you are a mom, you know that our 24 hours just looks different than someone who is not raising children. Our conversations are different, the challenges that we face are different. Things are just different. And for years, as I've watched so many spaces offer offering incredible support for women in business, I noticed this gap of where is the space for the moms? The space that focuses not just on emotional alignment or sisterhood. Because I do feel like whenever there is a space for a mom, that's what it's always about, but on actual scaling, visibility and leadership while we juggle the complexities of motherhood. My friends, I have to let you know about a new approach to strategy that I have been doing over this last year that has helped so many of my clients this year. It is an approach that involves taking a deep dive into your business, examining every part of it from messaging and offer flow to sales strategies, reviewing your messaging, analyzing your offer suite, refining your sales strategies. We dive into all things like social content, email copy and everything in between. And we really talk about what your offer looks like today and how are we making sure that your offer are your offers and the messaging that you use to sell those offers are talking to each other. And then I dive deep into identifying ways to really amplify your efforts to ensure that not only your public facing messaging and marketing but also all of the invisible behind the scenes strategies that you need in order to scale actually work together. So if this sounds like something that you need help with, it is going to be perfect for you. If you are an online educator, an online coach, or an online creator who is looking to take your current business model and scale it to new heights. So I am saying for people that may be making let's say anywhere around 5 to 10 to 15k a month right now, and they're wanting to hit those big numbers, the 20k, the 30k, the 50k, the 100k months. But they're sitting here thinking how do I make this happen? How do I keep seeing other people on the Internet do this? But I can't do this. And it really does come down to those three key things that I mentioned earlier. Your messaging, your offer suite, and refining those sales strategies. And that is what is happening in my world. And so if you are interested in learning more about that, I would love for you to go to Julie Solomon.net interest there's going to be a quick form there that you can fill out and from there we will see what you've got going on and see what is the best fit for you. I want to make sure to meet you where you are instead of just throwing some kind of random program at you that may not benefit you. So that's what the form is for. It's really quick to fill out. Again, that's juliesolomon.net interest if you are looking to scale your offers this year. And as I really toyed with this question, I kept looking for a space that had what it was that I was looking for. And lo and behold, I couldn't find it. Which is always the indication that if you can't find it, you've got to create it yourself. And so I have spent the last several months behind the scenes working on something that I'm really, really excited about that I am launching in January of 2025, which is a mastermind that is nothing new. If you've been in my world for a while, you know that I have been leading masterminds since 2020 at this point. But this is going to be a mastermind that is exclusively created for moms. Because like you, I know what it's like to build a business in the margins of motherhood, and I know how it feels to want more for your business without sacrificing what matters most at home. And so I'm officially announcing today on the podcast that I have launched the Millionaire Mama Mastermind. This is a six month high touch container designed specifically for moms who are already established. But they're ready for that Permission of Evolution piece that I was sharing about earlier. They're ready for more visibility. They're eager to scale, and they want to dive into the messaging mastery, the sales systems, the leadership, the exact strategies that take your business from where it is now to where you know that it can go. And for us moms, I think that there is no better time than now to lead with intention, to grow with clarity, and most importantly, to do it all on your terms. Because your terms are really all that matters when you are a mom and you're juggling so much. And as I mentioned before, there are a lot of great spaces out there. You know, whether it's about rooting into your purpose or creating a sacred sisterhood or really finding that feminine flow that we as women. And those spaces are very important and I respect those spaces. But that is not what this is. This is about getting real tactical support for scaling your business While you learn to better lead yourself and the support systems that have to be in place in order for you to lead and be a mom at the same time. And I'm so excited for this because I know that there's so many moms in my community because I've talked to you. You know, you, you say to me, you go, julie, I've proven my expertise. Like clients rave about me. My results speak for myself. I know what my unique genius is and it's undeniable because I get my clients results. But Julie, there's one thing missing. Not enough people know it yet. I need to be more visible in order to truly create the impact that I know that I'm capable of. And this is where I think a lot of times we can feel that, but we're not able to do it because we've got all these other focuses. But here is my thing that I know as a mother, I know as a mother that you have mastered the art of focus. Because unlike all of those other people that may not be raising small little humans right now, those other people that have had the luxury of time to plan, to self care, to launch, to scale, you as a mom have actually learned to create more with less. And that is just the realities of motherhood. The sleepless nights, the constant demands, the limited hours. It is actually a superpower of yours because it has sharpened your ability to cut through the noise and focus on what truly matters. And so now if you're feeling this, this itch, this permission to evolve, to grow, then you are ready for more. You know your voice needs to be heard. You know your business is ready for more visibility. Your impact deserves to shine. Not in spite of motherhood, my friends, but because of it. And I want to remind you that the very skills that motherhood has honed for you, the focus, the resilience, the prioritization, those are the ones that will propel your business to the next level. And that is why I want to do this mastermind. You know, I did not become a millionaire until I became a mom. I didn't start the business that I have today until I became a mom. It was actually becoming a mom. That was the caveat of me starting the business that I had. Because I didn't want to be a slave to corporate America anymore. I didn't want to be a slave chained behind a desk somewhere. I wanted to work from home. I wanted to have that freedom and that flexibility to take off whenever I wanted to, to make money on my own terms, to travel, to show My children, the world. And I see the fruits of all of those labors not only in my life, but all the moms that I have already supported throughout the years, moms that have been in, you know, other masterminds that I've done previously, mothers that have been in my programs, mothers that I've been able to coach at really high levels. And so I knew that it was time, the time is now to create this space for moms who are serious about growth. Those ready to get into the nitty gritty of scaling their business, of mastering their message, of building systems that increase revenue so they can truly embody the leadership and empowerment that they were made for. No fluff, no surface level emotional support, no abstract business advice, just actionable, results driven strategies and leadership support needed to get you there. And so that is what Millionaire Mama is. It's a six month high touch mastermind for moms who are ready to scale and step into their full leadership potential. Now this is designed for moms who are already established. This is not a beginner, newbie thing. This is for established moms in business that are ready to level up. You are ready. You've already established your revenue, your offers, who you serve, and now you're just ready to get to that multi six to seven figure growth without sacrificing time and family. And you're wanting to do it without the guilt, without the overwhelm or the shame that has previously kept you stuck. Because again, we know that all of that is actually your superpower. It's what's given you the ability to be able to do this faster and easier than ever before. This mastermind is not about helping you figure out your brand or your target audience. You already know your brand. You already know who you're talking to. You already know your value. You're established, you're ready to scale. And this is also why we're not going to be focused on a lot of those kind of more woo woo embodiment conversations or self discovery conversations. Those things are super important. And there's a lot of great containers out there if that's what you're looking for. There's a lot of great spaces for you to get that deeper emotional work. But this is about emotional leadership development and real tactical strategies that work long term for your business so you can actually amplify your visibility and lead with confidence and let your messaging do its job, which is to sell for you as a mom and as a CEO. This is how you get your time back. We master your messaging and your Marketing, we help you scale without sacrifice. And we get to do it in a community of other driven, focused, ambitious moms who just get it. Moms that aren't settling, moms that don't have their own businesses, moms who are scaling. It's about being in a space where everyone, every single mom, is focused on real business growth and real results. Now the way that we bring this all together is going to be through an in person retreat that's happening in February. You get group coaching calls. You get a lot of one on one support as well. You get unlimited one on one boxer access to me. You also get quarterly strategy calls with me, 60 minute calls with me. You get access to all of my signature programs. You get access to guest experts that are coming in to workshop. A lot of my leading industry expert friends, they're going to come in to support and help us. And so this is just going to be a really beautiful container. If you want to learn more, you can go to juliesolomon.net mastermind. There's going to be a page there with a link to apply. All the details are on there when it starts. Applications are open now. We begin in January. Again, it's six months so we it runs into July. This is also very intimate. No more than 12 women in this space at a time. I've done enough masterminds now to know the sweet spot. And that is the sweet spot, at least for me and the containers that I like to cultivate. Everything else is listed there. The investment is there. It's 15,000. There's also payment plan 2,700. But I lay it all out on that page. So if you want to learn more, there's additional information there. But if you're feeling called to this, if you're an established CEO, mom, business leader, mom, online coach mom, and you're ready to be in the rooms with other moms who just get it, focusing on what matters most. This is going to be the container for that. And I am so ready to lead this container. I'm so ready to be a part of the container. I'm so ready to finally just give myself permission to just own it. Own the fact that I'm a millionaire mama. Own the fact that I didn't create my first million until becoming a mama. Own the fact that I have gone through every single stage and every single part of the journey of what it takes to lead yourself not only with confidence and clarity, but with the utmost laser focused support of yourself that you possibly can. That is actually required in order for you to still show up and be the mom that you need to be at home. So this is not about having to pick one or the other. Like, yes, you can have both and you can't do it alone. And I get that. And I think that it needs to start to be honored in a more different and unique way because the conversations and what we go through are just different, especially as we're scaling to multi 6 to 7 figures. Because what got you to 75k or 100k as a mom is not going to be the same thing that gets you to 300k, 500k, 2 million, 3 million, 5 million a year as a mom. There's different levels of, yes, strategy, but also support, conversations, people and leadership skills that you need to embody in order to actually hold all of that that you're calling in. And I've done all that while also being a mom, raising two kids and writing a best selling book and speaking on stages and having a massively globally successful podcast. And I just don't apologies about that anymore. I'm not going to diminish that anymore. I'm proud of the fact that I have done that while being a mom and I know that it's more than possible and it hasn't only happened for me, but there's a lot of clients that I have worked with at really high levels and other masterminds that are also moms that have been able to see this type of success or whatever that success was for them. And so now I'm just, I'm ready to like, boop. Like just drop it into this container that is mom focused only. Doesn't matter what kind of mama you are, doesn't matter what ages your children are. All that matters is that you are a mom and you have an established business that you're ready to scale. And I cannot be more honored and more grateful and more excited to be able to lead and support the moms into this next space. So again, if you want to learn more and apply, just go to julieselomon.net mastermind it's all there. Cannot wait to learn more about you, to read your applications, to call you up on the phone to chat, and to welcome you in if it feels aligned. This is going to be really, really impactful. It's going to be a game changer in your business. I know it. And more than anything, it's just going to allow you to see what happens when you just give yourself the dang permission that is needed to evolve to the next level and you stop waiting for these external things to change or happen or someone else or something else to give you the permission. All right, my friends, thank you so much for being here with me today, for going on this journey with me. Keep going, keep moving, keep shining, keep showing the F up. You're doing amazing. I see you. I love you. Thank you for being here. And I'll see you next week, same time, same place.
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As always, thank you so much for joining me today and every week here.
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On the Influencer podcast.
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If you're wanting to dive deeper into the topic and discussions that we have here, I would encourage you to head over to juliesolomon.net and sign up for my weekly newsletter. It is in our amazing newsletter community.
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That we are able to really support.
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You on a much larger scale. And I love to do a ton of amazing things that I send inside your inbox every single week. So just head over to juliesolomon.net you'll.
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See a little spot there that you.
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Can add your information in and and.
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You will get on the list and.
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Start receiving all of that good stuff.