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Foreign. Welcome to Woman of Influence. I'm Julie Solomon, and this is where high level women come to recalibrate their message, realign their leadership, and rise into the next era of impact. If you're ready to align your visibility with your true authority, if you're called to speak, speak to women at the level you now lead. If you're ready for your business to feel as elevated as the woman running it, this is your space. Because real influence isn't built in the algorithm, it's embodied in your identity. Let's get started. Hello, my friends, and welcome back. I am so excited about this conversation today because it is one that I have been having so much with people that are coming into my world kind of for the first time. Like, maybe they've followed me on Instagram for a certain amount of time, or maybe they've listened to this podcast for a while, but they're starting to DM me. They're starting to kind of get curious about working together if it's the right fit. And this is something that keeps coming up and I had to bring it to you. So we're going to be talking about really, I think the shift that changes everything. Because scaling your business from, let's say, 8k months to 30k months isn't about working harder or posting more. It is truly about making the right shifts at the right time. And today I'm going to show you exactly what those shifts are. This is the exact same process that I walk my clients through, especially inside the revenue accelerator, so they can use and really create predictable and scalable growth. So if you're serious about moving past really inconsistent income, like I think so many of you are, because you're. We're talking about it in my DMs. This is going to be your step. So with that, let's get started. Okay, friend. If you have been stuck hovering around the same revenue month after month, it is not because you aren't capable. You are not the problem. Your offer is not the problem. It is because you are focusing most likely on the wrong things. So let me show you what I mean. I'm gonna like, lay the groundwork of, like, how this could be showing up for you. So you most likely feel like you're doing all the right things, posting, engaging, launching, but it's not translating to significant revenue growth. You have sales coming in, but you can't predict when the next client is actually going to say yes. You've most likely hit a plateau where working harder doesn't seem to create the bigger results you're probably spending a lot of time on marketing, but your revenue is not reflecting that. You're most likely booking clients, but they always seem to not be the right fit. And so it's leaving you so drained and so overworked. So here's the truth. If you relate to any of these, your growth isn't about working more. It truly is about refining your positioning, your messaging and your sales process. I had a client who was stuck at around 9k months for over a year. And I mean when I tell you this queen was a queen, she was constantly launching, trying different pricing structures, she was creating content daily, but nothing moved the needle for her. When she came into the revenue accelerator, we focused on three simple things. Things positioning, messaging, sales strategy. Within 90 days, she hit her first 30k month. Within 30 days we got her up to 15k months. Within 90 days, 30k months. And now she knows exactly how to repeat that success. So let's just talk about the shifts that can take place when you focus on these three keys. Positioning, messaging, sales strategy. And first I want to get clear on like what is positioning? So essentially positioning is how your ideal client perceives, receives your offer and your authority and your ability to give them the transformation that they want. So messaging plays a big part in positioning because that's how we articulate that. But messaging is really the big perception piece. So let's talk about how you can go from selling low ticket to attracting more premium clients using these shifts. So let's say that you're currently selling and you're on average making about 8k months. You, you're likely still relying on either a couple of high ticket sales or low ticket offers or volume based sales, what happens is that this, unless you have like hundreds of thousands of people to sell to a month, which most of us don't, scaling requires more than that. It actually requires selling to a more premium buyer who are ready to invest at a higher level. And higher level can mean anything to you. Higher level to Suzanne might be different than higher level to Deborah. Right? Your higher level might be 500, her higher level might be 5, 000. All of that is good and fine and like really doesn't matter. What matters is how you want to set up your success flow and offer flow. So if you're constantly launching right now, but the revenue disappears as soon as the launch ends, this is a red flag that you're having this problem if you're attracting clients who hesitate on price and or ask for discounts. Red flag if you feel like you're working harder than ever, but still not making the money that you want. Red flag. If you get a lot of engagement on social media, but it's not translating into paying clients, you've got to fix this. And how you do it is these four things. So first, you've got to start attracting buyers who are ready to invest immediately, without hesitation. We fix this with your messaging and your positioning. You make more money with fewer clients, allowing you to scale without burnout, because this is about quality, not quantity. We fix this with your sales flow. You stop feeling like you have to convince people to buy. They come to you ready. We fix this with your messaging, positioning and sales flow. And then you get to create that financial stability instead of feeling like you're always chasing your next sale. We fix this with the sales flow. I want you to know that if you don't fix this, you are going to keep working harder this year without seeing a bigger revenue jump. You are going to stay stuck in the cycle of chasing clients instead of attracting them effortlessly. I do not want that for you. And you'll never have the time freedom that I know that you want and that you so badly deserve because you think that your revenue still relies on constant selling. So that is the, that is the first key that needs to change. The second thing is going from really generic messaging to laser focused messaging. And what I mean by that and really how positioning comes into place is that most entrepreneurs that come to me at around that 5k to 8k month, the reason why they can't get past that is they're still speaking to too many types of clients instead of owning their authority. So the fastest way to fix this is to become the go to expert in your specific niche. No, it is not true that the more specific you get, the less money that you make. It's actually quite the opposite. The more specialized you are, the more money you make. So if your messaging feels unclear or scattered right now, you're most likely talking about too many things instead of owning your one clear authority. If your content is getting engagement but not a lot of sales, that is because people don't see the authority and really the value in what it is that you're offering. So they're not buying. If you're struggling to stand out because your messaging sounds like everybody else is on Instagram, again, that's a positioning and an authority piece that you've got to fix. Or if you feel like maybe you're having to over explain yourself or you have to explain yourself over and over and over again. Instead of having people kind of come to you with more clarity, ideally your buyer should be coming to you with a real clear understanding of who you are, what you offer, how that supports them, and how you're able to deliver the results to them. Essentially what your offer is. And if you're noticing that when people come to you, you're having to explain yourself over and over again and like explain who you are and what you do and what you offer. That means that there's a lot of confusion in your messaging right now. And if you confuse them, you will lose them. If you're at the stage where you're scaling, hiring and thinking bigger, your back end needs to keep up. And that is where our partner Shopify comes in. Their templates and AI tools mean that your storefront actually looks like the premium brand that you've built without you touching a single line of code. And Shopify checkout is already optimized, so your customers are buying faster, returning easier, and you're not losing revenue to a clunky process when questions come up. And at this level, we know that they always do. Shopify's built in AI assistant sidekick is there to help you troubleshoot and keep the momentum going. Because the goal isn't just to sell, it is to build something that runs beautifully while you focus on the big picture. All you need is the idea, Shopify handles the rest. Start your free trial@shopify.com influencer start your free trial at shopify.com influencer Start your free trial@shopify.com Influencer so if we don't get this fixed, you're going to keep attracting a mixed audience. And those types of audiences are so harder to convert. You're going to stay stuck in this convincing mode instead of being able to really cut through the noise and call in those premium clients. And you're going to waste a lot of energy on on the wrong audience, a lot of time, a lot of money and a lot of content on the wrong audience instead of focusing on those ready to buy. Like it is time that people instantly know what you do and why you're the best person to help them. Period. End of story. So that's why the laser focused positioning is so important. Then the other thing that comes up, people making around 5k to 8k months when they first come to me, working with me most of the time, they're also still relying on what I call it's not a bad thing. We just don't want it to be our only revenue stream. So hear me out. I Call it random referrals. We love referrals. Referrals are amazing. You can't put a price on referrals. They're amazing. But you don't want that to be your only revenue stream. Why? Because it's not predictable and it's not sustainable. So we don't want random referrals. We don't want to be relying solely on organic engagement only or inconsistent launches to make sales. Scaling to, for example, 20k, 30k months. It absolutely 110% requires a predictable, repeatable sales process. So if you have this issue, most likely how this is showing up for you is that you have good months and then you have bad months, and then you have good months and then you have bad months. Because you have no clear system for consistent sales. You probably also feel like sales are happening to you rather than them being somewhat more in your control. And you probably right now heavily rely on word of mouth or dms. But you don't have a real system in place for that natural occurrence of lead gen to get that flow. And so what you need to do is to fix this by having a repeatable process that brings in leads for you and converts them consistently. And when you do this, your revenue not only becomes predictable, which makes it easier to scale without stress, but what also happens is that it gives you this beautiful space, not only for breadth, but for you to then start thinking about bigger opportunities, like being a guest on people's podcasts, maybe speaking at networking events. Maybe finally you're going to have some time to write that book that you're wanting to write. Or maybe there's that trip that you've been wanting to take with your family, but you haven't had the space to do it yet. That's what it does. It frees up the space for all of that goodness to come in. But if you don't allow yourself to fix this, you're just going to keep feeling like you're hustling for every single sale instead of creating a repeatable system. And you're never going to break out of that feast famine cycle that keeps you feeling stuck. So if this episode is hitting home for you, then you already know that it's time to stop playing small and start moving like the leader that you are and that you're meant to be. And this is what we do inside my world. So if you're ready to stop plateauing and to start scaling, just check the show notes for a link of various ways that we can work together and ways that I can support you or just slide into my DMs. Let's have a comment conversation. I love humans. I love to build relationships. It's a gift of mine. So let's get you to that next level. Okay friend, thanks for listening. If this resonated at all, make sure that you share it with someone who needs to hear it. Feel free to leave me a review, let me know what's landing for you, what you want more of, and I'll see you next time. If today's episode served you, don't forget to hit subscribe, leave a review and share it with a woman you know is ready for more. You can now watch every episode every week on Spotify and YouTube and continue to listen on the platform of your choice. And if you want behind the scenes updates on business, messaging, leadership, special promos, the first access to what's happening in my business, in my world, I would encourage you to join my weekly email circle@juliesolomon.net newsletter. That is where all of this goes down that is not normally shared publicly. This is where your next era begins and I'm so glad that you're here.