Transcript
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Authority is not about being the loudest person in the room. It's about showing up with certainty and knowing the value that you bring to the table.
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Welcome to the Influencer Podcast. I'm your host, Julie Solomon. If you found yourself here, it means you are ready to unleash the powerful visionary that lives inside you, turning you into an authentic leader who creates influence, impact, and change. Let's get started.
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Hello, hello, hello, my friends. Welcome back to the Influencer Podcast. Today we're diving into my favorite thing, which of course is messaging. We're diving in to three messaging shifts that will transform who you attract into your offers this year. Now, these shifts are not about creating more content or doing more work. I do not believe in that. I believe in having our content do more for us than we do for it. So how we make that happen is in today's episode. These are about making really subtle yet powerful changes to the way that you talk about your offers so that the right people, AKA the ones who are ready to invest, show up in your DMs and ask, hey, how can I work with you, like today? Now, this isn't just another messaging pep talk, okay? This is the exact process that I use with my high level clients, inside Luminary, which is my mastermind, inside my VIP sessions, and even inside the brand accelerator to help them achieve 50 to 100k months by refining how they speak to their audience. These three shifts are deceptively simple, but they're incredibly effective. So whether you are new to message refinement or you've been working on refining it for a while, these shifts will help you create the clarity and authority that you need to attract the clients who value your work and are willing to pay for it. So if you're tired of feeling stuck in a cycle of content creation that doesn't convert, this episode is for you, my friends. Let's get started. Okay, Shift number one, speak to where your dream client is right now. So who you're currently attracting right now is a direct reflection of your messaging. I'm gonna say that again. Who you are currently attracting into your world, into your email list, into your Instagram, is a direct reflection of your messaging. If you're getting people who constantly say, I can't afford that, or, or you're so inspiring, or I hope to work with you one day, or need a lot of convincing, your messaging is off. You're likely speaking to people who need saving rather than people who are already experiencing some level of success and they are in a place of desire. They are looking to go from good to great. Your dream client doesn't need to be convinced that they have a problem or that you have a solution. Guess what? They already know they have a problem. And guess what? They're already looking, actively looking for solutions. They already know what's possible for them and they want someone who can help them get there faster. Now, I see this a lot with clients who are stuck attracting people who want, for example, everything for free or just attracting people who won't invest. It's not that you're doing something wrong. Okay, we've got to lay that out first. It's not that you're doing something wrong, it's just that you're messaging isn't targeting the right phase of your client's journey. People who are already making some progress in their business or life, they are always going to be far more likely to invest and help to go further than someone who hasn't made any progress and needs a lot of hand holding and poking and reminding and just checking in and convincing. So here's what we're going to do. Here are the action steps. 1. Audit your content. I want you to really look at your content. Take the last five emails that you sent and the last 10 posts that you did, and I want you to ask yourself, are you talking to people who need to be saved, or are you speaking to those who are in desire who are ready to accelerate their results? Are you talking to a bunch of people about the pain that they're in? Or are you actually talking about the transformation that you're going to get them to when you start shifting your language to desire based language, you attract the latter. So I want you to look at your captions, your email subject lines, and your sales pages. Like, does pain point marketing work? Yes, but it takes a lot longer. Why? Because people that are already in that desire to go from good to great, the results happen faster. So where can you adjust your language to speak to someone who's already motivated, who's already empowered, who's already ready to see the transformation? And I get that sometimes you may not even know what to look for when you audit your own content. This is where my visibility accelerator training comes in. Because I break down not only what to look for, but really what should be in the messaging right now, which shows you the gaps that you probably have and how to fill those. So you want to pay attention to how you're describing your offers. Are you talking about the pain or are you talking about a transformation in a way that resonates with someone who's already on their way. If not, that's the shift that you need to make. Okay, so that's the first shift. The second shift, unique, specific insight. Guess what? The online space is crowded with people saying the same things. Oh my gosh. I can't believe it. Okay, so to stand out, you need to offer unique, specific insights that your ideal client hasn't heard before. And this may feel a little challenging because nobody's reinventing the wheel here, but this isn't about reinventing the wheel. It's about going deeper into your expertise, into your genius, into your experience, and sharing the things that only you can see through your unique lens because of your experience, your expertise, your genius. For example, I am not special because I talk about content and messaging. I am not the only one who talks about content and messaging. I just don't talk about content in a generalized way.
