Podcast Summary: The Influencer Podcast – “How to Get Clients Asking ‘How Can I Work With You?’”

Host: Julie Solomon
Release Date: February 26, 2025
Duration: 16:23

Introduction

In the episode titled “How to Get Clients Asking ‘How Can I Work With You?’”, Julie Solomon, the mastermind behind The Influencer Podcast, delves deep into the art of crafting compelling messaging that attracts high-paying clients effortlessly. Designed for coaches, service providers, and online educators, this episode provides actionable frameworks and strategic insights to elevate your brand’s visibility and authority without the grind of constant content creation or relentless sales calls.

Key Messaging Shifts to Transform Client Attraction

Julie Solomon outlines three pivotal messaging shifts that can revolutionize how you attract and engage your ideal clients. These shifts focus on subtle yet powerful changes in how you communicate your offers, ensuring that your content works smarter, not harder.

1. Speak to Where Your Dream Client Is Right Now

Understanding Your Current Audience

Julie emphasizes that the clients you are currently attracting are a direct reflection of your existing messaging.

“Who you are currently attracting into your world...is a direct reflection of your messaging.” [01:00]

Identifying the Right Audience

• Pain Seekers vs. Success Seekers: If your audience frequently expresses that they can’t afford your services or needs constant convincing, your messaging may be targeting those who need saving rather than those who are ready to invest in growth.
• Desire-Based Language: Shift your focus from highlighting pain points to showcasing the transformation and accelerated results your ideal clients are seeking.

Action Steps:

1. Audit Your Content: Review the last five emails and ten social media posts to assess whether you’re addressing motivated individuals versus those still in need of basic solutions.
2. Shift Language: Transition from emphasizing problems to highlighting desired transformations. This attracts clients who are already looking to elevate from good to great.

“People who are already in that desire to go from good to great, the results happen faster.” [05:00]

2. Offer Unique, Specific Insights

Standing Out in a Crowded Market

In today’s saturated online space, offering generic advice is ineffective. To distinguish yourself, you need to provide unique and specific insights that resonate deeply with your ideal clients.

Developing Proprietary Frameworks

Julie introduces her proprietary framework, the Evolutionary Pathway, which aligns messaging, offers, and visibility efforts to guide clients through their buying journey.

“It's about mapping a clear, structured client journey that's very tangible and applicable.” [08:00]

Action Steps:

1. Identify Unique Insights: List 5 to 10 insights unique to your expertise and experience.
2. Integrate into Content: Consistently weave these insights into your messaging through stories, client examples, and case studies.

Benefits of Signature Frameworks:

• Enhanced Authority: Sharing unique frameworks makes you known for specific insights, increasing your authority and magnetism.

“When you start sharing your unique frameworks, you actually become known for that insight.” [10:00]

3. Own Your Authority

Cultivating Authentic Authority

Authority isn’t about being the loudest voice; it’s about exuding quiet confidence and demonstrating undeniable value.

“Authority should come through naturally. When you speak from a place of conviction, it should just flow.” [12:00]

Building Trust Through Expertise

• Confidence in Messaging: Ensure your communications reflect your deep understanding and expertise.
• Showcase Client Successes: Utilize case studies and behind-the-scenes content to demonstrate your effectiveness organically.

Action Steps:

1. Exude Confidence: Refine your messaging to reflect certainty and clarity in your expertise.
2. Share Success Stories: Highlight client wins and your unique processes to build trust and authority without overt selling.

“Your authority should come through naturally...you are going to naturally exude authority.” [14:00]

Actionable Steps for Implementing Messaging Shifts

1. Content Audit: Evaluate your existing content to ensure it targets clients who are ready to invest rather than those seeking basic solutions.
2. Develop Signature Frameworks: Create and integrate unique frameworks that highlight your specific expertise and differentiate you from competitors.
3. Enhance Authority: Refine your messaging to exude confidence and authenticity, using client success stories and behind-the-scenes insights to build trust.

Conclusion and Next Steps

Julie Solomon concludes the episode by reinforcing that these messaging shifts are not mere theories but practical tools designed to help you stand out, create demand, and consistently attract clients who are ready to invest in your expertise.

“These are literal tools to help you stand out, create demand, and consistently attract ready to invest clients.” [15:00]

Engagement and Feedback:

Julie encourages listeners to apply these messaging strategies and share their experiences through reviews or direct messages on Instagram. Your feedback helps tailor future episodes to better meet your needs.

“Let me know what resonated most with you...these are not just theories or strategies. They are literal tools...” [15:30]

Key Takeaways:

• Target the Right Audience: Align your messaging with clients who are already seeking to elevate their success.
• Differentiate with Unique Insights: Develop and share proprietary frameworks that highlight your unique expertise.
• Exude Authentic Authority: Build trust and authority through confident, value-driven messaging and client success stories.

By implementing these three messaging shifts, you can transform your client attraction strategy, making your message magnetic and your business scalable and sustainable.

Connect with Julie Solomon:

For more personalized guidance, join Julie’s Visibility Accelerator or explore her Brand Accelerator programs. Visit juliesolomon.net to learn more and access additional resources to elevate your messaging and business growth.

Notable Quotes:

• Authority Definition:

  “Authority is not about being the loudest person in the room. It's about showing up with certainty and knowing the value that you bring to the table.” [00:00] – Speaker A

• Client Reflection:

  “Who you are currently attracting into your world...is a direct reflection of your messaging.” [01:00] – Presenter

• Desire-Based Language:

  “People who are already in that desire to go from good to great, the results happen faster.” [05:00] – Presenter

• Signature Frameworks:

  “When you start sharing your unique frameworks, you actually become known for that insight.” [10:00] – Presenter

• Authentic Authority:

  “Authority should come through naturally. When you speak from a place of conviction, it should just flow.” [12:00] – Presenter

• Final Tools:

  “These are literal tools to help you stand out, create demand, and consistently attract ready to invest clients.” [15:00] – Presenter

This episode serves as a comprehensive guide for anyone looking to refine their messaging strategy to attract high-value clients effortlessly. By focusing on the right audience, offering unique insights, and exuding authentic authority, you can transform your business’s visibility and profitability.