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Authority is not about being the loudest person in the room. It's about showing up with certainty and knowing the value that you bring to the table.
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Welcome to the Influencer Podcast. I'm your host, Julie Solomon. If you found yourself here, it means you are ready to unleash the powerful visionary that lives inside you, turning you into an authentic leader who creates influence, impact, and change. Let's get started.
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Hello, hello, hello, my friends. Welcome back to the Influencer Podcast. Today we're diving into my favorite thing, which of course is messaging. We're diving in to three messaging shifts that will transform who you attract into your offers this year. Now, these shifts are not about creating more content or doing more work. I do not believe in that. I believe in having our content do more for us than we do for it. So how we make that happen is in today's episode. These are about making really subtle yet powerful changes to the way that you talk about your offers so that the right people, AKA the ones who are ready to invest, show up in your DMs and ask, hey, how can I work with you, like today? Now, this isn't just another messaging pep talk, okay? This is the exact process that I use with my high level clients, inside Luminary, which is my mastermind, inside my VIP sessions, and even inside the brand accelerator to help them achieve 50 to 100k months by refining how they speak to their audience. These three shifts are deceptively simple, but they're incredibly effective. So whether you are new to message refinement or you've been working on refining it for a while, these shifts will help you create the clarity and authority that you need to attract the clients who value your work and are willing to pay for it. So if you're tired of feeling stuck in a cycle of content creation that doesn't convert, this episode is for you, my friends. Let's get started. Okay, Shift number one, speak to where your dream client is right now. So who you're currently attracting right now is a direct reflection of your messaging. I'm gonna say that again. Who you are currently attracting into your world, into your email list, into your Instagram, is a direct reflection of your messaging. If you're getting people who constantly say, I can't afford that, or, or you're so inspiring, or I hope to work with you one day, or need a lot of convincing, your messaging is off. You're likely speaking to people who need saving rather than people who are already experiencing some level of success and they are in a place of desire. They are looking to go from good to great. Your dream client doesn't need to be convinced that they have a problem or that you have a solution. Guess what? They already know they have a problem. And guess what? They're already looking, actively looking for solutions. They already know what's possible for them and they want someone who can help them get there faster. Now, I see this a lot with clients who are stuck attracting people who want, for example, everything for free or just attracting people who won't invest. It's not that you're doing something wrong. Okay, we've got to lay that out first. It's not that you're doing something wrong, it's just that you're messaging isn't targeting the right phase of your client's journey. People who are already making some progress in their business or life, they are always going to be far more likely to invest and help to go further than someone who hasn't made any progress and needs a lot of hand holding and poking and reminding and just checking in and convincing. So here's what we're going to do. Here are the action steps. 1. Audit your content. I want you to really look at your content. Take the last five emails that you sent and the last 10 posts that you did, and I want you to ask yourself, are you talking to people who need to be saved, or are you speaking to those who are in desire who are ready to accelerate their results? Are you talking to a bunch of people about the pain that they're in? Or are you actually talking about the transformation that you're going to get them to when you start shifting your language to desire based language, you attract the latter. So I want you to look at your captions, your email subject lines, and your sales pages. Like, does pain point marketing work? Yes, but it takes a lot longer. Why? Because people that are already in that desire to go from good to great, the results happen faster. So where can you adjust your language to speak to someone who's already motivated, who's already empowered, who's already ready to see the transformation? And I get that sometimes you may not even know what to look for when you audit your own content. This is where my visibility accelerator training comes in. Because I break down not only what to look for, but really what should be in the messaging right now, which shows you the gaps that you probably have and how to fill those. So you want to pay attention to how you're describing your offers. Are you talking about the pain or are you talking about a transformation in a way that resonates with someone who's already on their way. If not, that's the shift that you need to make. Okay, so that's the first shift. The second shift, unique, specific insight. Guess what? The online space is crowded with people saying the same things. Oh my gosh. I can't believe it. Okay, so to stand out, you need to offer unique, specific insights that your ideal client hasn't heard before. And this may feel a little challenging because nobody's reinventing the wheel here, but this isn't about reinventing the wheel. It's about going deeper into your expertise, into your genius, into your experience, and sharing the things that only you can see through your unique lens because of your experience, your expertise, your genius. For example, I am not special because I talk about content and messaging. I am not the only one who talks about content and messaging. I just don't talk about content in a generalized way.
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Hey there, Julie. Here. I want you to imagine this year having a business that not only attracts paying clients on repeat without being glued to your phone 24 7, but also calls in that visibility and authority that you're craving. This is where my high level coaching opportunities come in. Now there are two ways to work with me in this capacity. First are my VIP sessions. These are fully customized deep dive strategy days where we refine your messaging, optimize your offers and build a client journey that converts. This is all about creating a sales process that works for you so you can step away from the grind. Or if you're ready to take it further, then you should apply for my mastermind Luminary. This is an elevated experience that combines the VIP sessions with with ongoing support, monthly group calls and a two day retreat in Nashville. Plus, you'll gain access to my network. Yes, I am opening the doors to podcast spots, speaking opportunities and more collaborations to really help you get in the right rooms. Think of me as becoming your new publicist. So the difference here, VIP sessions are for immediate strategy and implementation, while Luminary is your all year growth container with deeper connections and those visibility opportunities. Both are designed to help you hit the multi six or seven figures without the overwhelm. So if you're ready to create those consistent scalable sales, if you're ready for that visibility, then you can head on over to the Show Notes to apply for which one applies to you. And let's make this year your most profitable year yet.
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For example, I teach something called the Evolutionary Pathway. It's my proprietary framework that aligns your messaging and your offers and your visibility efforts to guide ideal clients through each phase of their buying journey. So this right here goes beyond talking about content in a general way. It goes beyond just talking about the tips to boost engagement, tips to convert, tips to grow more following here's a content caption bank, right? It's about mapping a clear, structured client journey that's very tangible and applicable. It's not just theory based that ensures that your messaging resonates at each phase. So that right there, that just that one framework is an example for you of a way that I take a very common topic like messaging and content and I make it unique to me and only the way that I can see it based on my genius and expertise. So if you haven't already, I want you to go back and I want you to listen to episode four two one back in November, I think it was, where I talk about the importance of understanding what phase your ideal client is in. Instead of just delivering broad insights, we talk about these phases and that episode will give you a deeper understanding of how to make your messaging more targeted and effective. And I share how to do this. So, like we're talking about unique and specific insights right now. The way that I map this out inside the Visibility Accelerator is I teach something called Signature Frameworks. I'm going to be talking about that in a moment, but when you start sharing your unique frameworks, you actually become known for that insight. People start to psychologically associate that term or that idea with you, which increases your authority and your magnetism. For example, with me, when people think about messaging or content or pitching, they think about Julie Solomon. It's not that I invented those things, it's not that I'm the absolute best at those things, but I have a unique take when it comes to those things, which makes people associate those things with me. And that's what I want for you too. Inside the Visibility Accelerator, I teach my signature framework strategy that guides ideal clients through that evolutionary pathway that I was talking about. So this method helps you align your messaging, your offer suite and your visibility efforts to meet your ideal clients where they are in the buying journey. So by following a signature framework strategy, you're going to ensure that each phase of your content and your offers speak directly to their evolving needs, which then creates this really beautiful, seamless flow from initial attraction to conversion. And this is how you not only stand out, but also build long term trust and authority with your audience. This is the key here. So again, feel free to go to juliesolomon.net va grab the visibility Accelerator if you haven't yet, because I'm going to take you, I'm going to show you how to create a signature framework, but this is really the next step for you. I want you to identify one unique insight that you offer in your work and how can you start sharing that in your own unique way in your content? And you can even make a list of like 5 to 10 very specific and unique insights that are unique to your process, to your method, to your way of understanding what it is that you teach, and start weaving them into your messaging. Think about stories, examples from your own experience or from clients that you've worked with that showcase these insights. Because when you start doing this just simply yet consistently, your audience starts to connect your name with what that is, with your niche, with your unique approach, which makes them more likely to trust and buy from you. Okay, number three, Own your authority. Your ideal client is not looking for just any person on the Internet. She is looking for an expert. She is looking for the expert, someone who exudes quiet confidence and integrity with conviction. Because authority is not about being the loudest person in the room. It's about showing up with certainty and knowing the value that you bring to the table. So if your content feels loud, if it feels like it's trying to convince people to buy from you, it is time that you shift. Your authority should come through naturally. When you speak from a place of conviction, it should just flow. When you're clear on who you help, how you help them, you're going to naturally exude authority. The right clients will fill it, feel that, and they will be drawn to you. So I want you to think of authority as the energy that you bring to your messaging. And ask yourself, are you speaking from a place of experience and of confidence? Are you owning your results and the results that you've helped clients achieve that energy, I promise you will do the selling for you without you having to push. So the action step here, and I talked a lot about this on the podcast, it was two weeks ago. Number 4 31. This is all about not trying to please everybody. Focus on speaking directly to the people who are ready to invest in your expertise. Use stories, use client wins, use frameworks, use unique insights to demonstrate your expertise. And remember, your conviction and your integrity are your conversion tools. It is so juicy to share case studies, share a behind the scenes look at your process, share a behind the scenes look of what it's like to to be a client of yours. You know, a lot of times people say to me, they're like, well, Julie, my day to is so boring. Like, I'm just sitting here, I'm writing emails, I'm taking this discovery call, I'm talking to this client, I'm getting ready for this launch, I'm like, all of that is content. All of that is like share that process to highlight how you've helped others achieve success. The more that you do this, the more your authority will grow. So now if you're ready to start attracting high paying clients without feeling stuck in a cycle of creating content that's just not doing anything for you, here's your next step. I want you to either start by joining the Visibility Accelerator. You can go to Julie Solomon.net VA It's a $22 program designed to give you a very powerful preview of what it's like to work with me when it comes to messaging and how to refine your messaging for better visibility and conversions. When you're ready to go all in and you want all of the messaging frameworks, you want the entire strategy to skyrocket your brand and grow your sales, the Brand Accelerator is where you need to be. The Visibility Accelerator is going to give you a powerful preview of the Brand Accelerator. But the Brand Accelerator will be your next step. You can join that@juliesolomon.net TBA Both links are in the show notes. If you are someone who wants more personalized help to succeed, you want me to get under the hood of your car, so to speak, and work with you one on one with all of this. That's where VIP sessions come in. You'll also see links to that in the show notes. Or you can just click the link in my Instagram bio. All of it is there now. Next thing, I would love to hear your thoughts on today's episode. You can do this one of two ways. You can either leave me a review with your feedback, or send me a DM on Instagram olesolomon and let me know what resonated most with you. Because not only does your feedback mean the world to me, I mean, my goodness, the fact that you would take time out of your day to do that is such an honor. But it allows me to know specifically what resonated with you, where you're at, what challenges that you're having. So I can then continue to create the type of podcast episodes that are really beneficial for you in this moment of time. So I cannot wait to connect with you about that. Now remember guys, these are not just theories or strategies. They are literal tools to help you stand out, create demand, and consistently attract ready to invest clients. So you can click the link in the show notes to learn more and if something from today's episode resonated with you, let me know. Let's keep the conversation going. I love you so much. Thank you for being here and I'll see you next week same time, same place.
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As always, thank you so much for joining me today and every week here on the Influencer Podcast. If you're wanting to dive deeper into the topics and discussions that that we have here, I would encourage you to head over to juliesolomon.net and sign up for my weekly newsletter. It is in our amazing newsletter community that we are able to really support you on a much larger scale and I love to do a ton of amazing things that I send inside your inbox every single week. So just head over to juliesolomon.net, you'll see a little spot there that you can add your information in and you will get on the list and start receiving all of that good stuff.