How to Sell Your Signature Offer Consistently Without Burning Out - Woman of Influence

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Transcript7 lines

[00:00]
Julie Solomon
Foreign.
[00:07]
Welcome to Woman of Influence. I'm Julie Solomon and this is where high level women come to recalibrate their message, realign their leadership, and rise into the next era of impact. If you're ready to align your visibility with your true authority, if you're called to speak, speak to women at the level you now lead. If you're ready for your business to feel as elevated as the woman running it, this is your space. Because real influence isn't built in the algorithm, it's embodied in your identity. Let's get started.
[00:50]
Hello, my friends. Welcome back to another episode. Julie here. And today we're going to dive into a game changing. You know, I love my game changing strategies for anyone who is feeling stuck trying to sell their signature offers. So if you're someone who is constantly creating either low ticket offers or freebies, but you feel like you're talking to the wrong people or you're not seeing those low ticket buyers or those freebie investors transition into your signature spaces, this episode is for you. We're going to flip the script, my friends, on what you've been taught about freebies and about lower ticket offers and really show you how to turn them into powerful and profitable gateways to your signature programs. And we're not just talking theory here. This is exactly what I've done to bring in six figure months, seven figure years without running myself into the ground. And so if you're tired of working harder for smaller results, and I get it because I've been in there, listen closely because this episode could completely transform how you structure your offers and more importantly, how you generate consistent revenue. So with that, my friends, let's get started. Okay, so I know I've talked about this in bits and pieces on this podcast, but I want to get really specific here. So the first thing to understand, and you've probably heard me say this before, is that low ticket offers does not mean low value. And I believe that low ticket offers should not be designed for newbies or beginners unless your signature program is specifically for newbies or beginners. So let me explain what I mean. Most people, because of the way that a lot of us were taught traditionally with online marketing, is that they create their low ticket offers with the mindset that these low ticket offers are really even our freebies. And I'm going to get to that in just a moment. But our low ticket offers are really meant to be these entry points for people who are not just brand new to your world, but like brand new to whatever your niche is. So, like if you are a business coach, they're brand new to business. If you're a fitness coach, they're brand new to fitness. If you work with parents, they're brand new parents. But why that may be the wrong approach if you want to sell your high tech ticket offers is that that could not be aligned with who your signature offers are for. So think of it like this. When you go to a store like Ulta or Sephora or Nordstrom and let's say that you want to buy a really expensive serum, you often ask for a sample first, right? Like I do this whenever I go to buy a really nice foundation, I'll be like, hey, can I get a sample first so I can make sure that it's like going to fit with my undertone and it's the right thing for my skin. Now if Sephora gave me some watered down sample that didn't deliver in any noticeable results, would I go back to buy the full size product? Absolutely not. But if that sample makes my skin glow, makes it hydrated, is the right, you know, color for my undertone, just after one application, I am much more likely to go and buy the $200 full size version of that foundation, right? The same concept applies to your offers. Your low ticket offer should really give your dream client a really juicy taste of what it's like to work with you. That way they could say like, wow, if I'm getting this for $49, I can't wait to see what happens when I invest in your signature program. This is also why I don't create freebies anymore. The reason why is because I know that my ideal buyer is not downloading freebies. Now I talked a lot about this in detail in episode 419 from October 30th. So if you want to go back and listen to that, because I break all the details down, I highly recommend that you may not be the same. You may have ideal buyers that are downloading freebies. I know for me, when I got really honest with myself, my ideal buyer is not sitting around downloading a bunch of business tip freebies that just collect digital dust. Because of that, I knew that if I focused on creating a low ticket offer that really acted as like a sample of what it was like to work with me knowing that my ideal client would find value in that. My ideal client would invest a small amount to get a taste of my work before she invested in a premium amount. Now, this approach has been proven to be far more effective for me than freebies are in attracting the right people into my higher level programs. Because here's what most people get wrong. First, as I mentioned, they create low ticket offers for beginners or they create low ticket offers for people that just are not their dream clients. They're creating low ticket offers for maybe some version of a client, but it's not who their ideal client is for and it's not who their signature programs were created for. Which means then they're funneling all of these people on their email list that are not ideal buyers. They also water down their low ticket offers thinking that high value only belongs in their signature programs, which could not be farther from the truth. Right? Low ticket does not mean low value. And third, they don't create what I call is really a natural flow between the offers. So a lot of times this can leave ideal clients really feeling lost in the customer journey instead of guided through the seamless process. So instead your low ticket offer should be a very quick high value sample of your best work. It should be designed to quickly and specifically get your ideal clients to see the value in working with you at a higher level. So the other thing is that we don't want our low ticket offers to be something that is really strenuous to be something that is way too process driven. That's going to like really take your ideal client a lot of time to understand and get through. We don't want it to be a lot of theory based work, right? Like we want it to be aha, moment, tangible, digestible, really good takeaways that they can see. Like wow, this is really valuable now. I've seen this work time and time again in my own business.
[07:16]
Sponsor/Ad Voice
I remember very distinctly the moment I stopped waiting for everything to be perfect before I made a move. And that decision changed everything then and it continues to change everything now. If you have been sitting on a business idea or you know that it is time to add a revenue stream. Shopify makes the starting part so simple. From beautiful storefronts, one click checkouts through shop pay and Sidekick, their built in AI that answers every question in real time. So you're never stuck. The idea is yours. Shopify literally handles the rest. It is why they have been a partner of mine on this podcast for years. It is why I sing it from the rooftops. If you're serious about hearing your first start your free trial@shopify.com influencer today. You heard that right. Start your free trial today@shopify.com influencer. That's shopify.com influencer. I have been thinking a lot lately about what it means to be edited. Not small but but just edited. Knowing exactly what you need and refusing to fill the space with anything less. That is what I've been doing in my life, in my business, and it's actually how I've been shopping as well. And Quince is the brand that makes that possible. Ultra soft organic cotton, premium, Mongolian cashmere, premium stretch denim. All of it priced 50 to 80% less than comparable luxury brands because they cut out the middleman and work directly with with ethical factories. I have their sheets, I have their sweaters, I have their skirts. I love this brand. It is less noise, higher quality. That is the energy. It is why I gift it to clients. It's why I gift it to family and friends. Upgrade your everyday Download the Quince app for app exclusive offers or go to quince.com Julie get free shipping on your order and 365 day returns. Now available in Canada and the UK too. That's Q-U-I-N-C-E.com Julie here is something that I had to learn the hard way. You can have the right message, the most perfect content, a following that loves you and still lose the sale if your email system cannot keep up with where your business actually is. And that is why I love to recommend this Brevo. It is the all in one marketing and CRM platform to manage customer relationships, send campaigns and run automations that work while you're not working. They also have an incredible AI assistant aura. It helps you optimize send times and sharpen campaigns in real time. It's literally like having a strategist on call without adding to your payroll. So if your backend isn't matching the level that you're operating at, that's a leak and Brevo closes it. Get started for free today or use code woman50 to save 50% on starter and standard plans for the first three months of an annual subscription. Just head to brevo.com woman and take
[10:25]
Julie Solomon
your marketing further with Brevo and Aura.
[10:29]
Another example is how I position low ticket offers as preview experiences. So imagine your favorite restaurant offering small plates tapas that give you a flavor of their best dishes or even like cocktails. Right? You're you're not just getting a sample, but you're getting a very curated glimpse of the full experience. Once you've had that preview, you're going to be ready to dive into the full course meal. And this is exactly how your low ticket offered should feel. It should feel like an enticing introduction to your highest level support. And this is why going back again, like I don't create freebies. Like I would rather have people that want to invest $2244 to get a very high value, high driven taste of what it's like to work with me, see it in real time, and then come back and invest for the more signature offers. The other thing that this is doing is it is allowing me to build my email list with way more qualified people. I'm not just filling up my email list with a bunch of people who wanted a bunch of random freebies who are not IGN clients. So let's put this into practical application for you today. Here's how to apply this to your business. The first thing that I want you to do is I want you to audit your current offers. I want you to look at your low ticket offers or your freebies and I want you to ask yourself, is this designed for the person that I want in my signature programs? If the answer is no, it is time to tweak it. And you want to think about who you truly want to work with in your signature offers and reverse engineer your entry level offers from there. Now the next thing that you want to do is create micro transformations. So once you audit, I want you to ask yourself what is one small but mighty results that you can deliver inside your low ticket offer that comes from your signature program. It doesn't always have to come from that, but that's really what makes the most sense. Because why would you just add a bunch of extra work on your plate when you probably already have something fabulous in the signature program that you could pull out? And so you want to make sure that it's a very clear win that will leave your dream client wanting more. For example, if you're a fitness coach, your low ticket offer might teach a very specific high impact method for optimizing their workout routine to burn more calories in less time. That actually comes from your signature program giving them noticeable results after just one session. That would be a great thing to pull out and create a low ticket offer around. So here's another quick way to really audit your messaging right now too, to see if it's resonating with your ideal client throughout their buying journey. So that's like how we work on the offer side. Here's how we work on the messaging side. I want you to take a look at your current content, whether it's an Instagram post, an email, a sales page, and I want you to ask yourself, am I speaking to my ideal client at every phase of this journey? Or am I only talking to people at one specific phase? Am I only talking to people who maybe they are my ideal client, but not for five more years. And so I'm calling in people who just aren't ready. So, for example, your low ticket offer should align with that stage of your client's journey, providing them with a very easy and actionable win that builds trust. Then your signature offer should continue and really pick up where the low ticket offer left off. That's what's going to continue to meet their evolving needs, nurturing and converting them through each phase of their buying process with you. So it's twofold. If your offers aren't aligned, then you've got to do an offer audit to really work on the offer positioning. If your messaging isn't aligned across these phases, then you are most likely losing clients right now because they don't see the full pathway that you've mapped out for them. You may understand it conceptually, but if it's not mapped out in your messaging, they're not going to be able to see themselves and what it is that you can offer them. So by ensuring that each offer speaks to a specific phase of your ideal client's evolution, you're actually going to be able to attract and retain more of the right people, no matter what step they're in, like every step of the way, no matter what kind of phase they come into you. For now, the third thing that you want to do is that you've got to make sure to make the connection. So again, inside your low ticket offer, you have to be able, and there's some nuance to this, there's some finessing, if you will, and strategy, but you have to be able to create very natural touch points that lead people into your high ticket programs. So this could be through a signature framework, case study, the personal invite. But you cannot leave your ideal clients wondering what's next in your low ticket offer without showing them that next step. That is the fastest way to leave money on the table. And then the last thing is that messaging refinement. So we know that we have to ensure that every piece of the content that's promoting your offer speaks directly to your dream client. But we have to make sure that you're actually using the language that they would use, that they resonate with. And you've got to make it clear that this isn't just some low ticket program, some freebie, something for a bunch of beginners, but it's actually a gateway to working with you at a much more higher and signature level. So by making these shifts and this is kind of where offer refinement, offer positioning and messaging meet. By making these shifts, you're going to stop wasting time creating content, creating low ticket offers, creating freebies, creating whatever it is for people who will never buy your signature offers. And you're going to start speaking directly to the ones who are ready to invest. Now, I would love to hear your thoughts on today's episode. I want to know if this is resonating with you, so just leave a review with your feedback or just send me that DM on Instagram Solomon and let me know what hit the most. Because your feedback means the world to me. It allows me to create more streamlined content for you here based on where you're at and what you want to know more of. So I cannot wait to connect with you and I will see you next week friends, same time, same place.
[16:55]
If today's episode served you, don't forget to hit subscribe, leave a review and share it with a woman you know is ready for more. You can now watch every episode every week on Sports, Spotify and YouTube and continue to listen on the platform of your choice. And if you want behind the scenes updates on business, messaging, leadership, special promos, the first access to what's happening in my business, in my world, I would encourage you to join my weekly email circle@juliesolomon.net Newsletter that is where all of this goes down that is not normally shared publicly. This is where your next era begins and I'm so glad that you're here.

Summary5 min read

Podcast Summary
Podcast: Woman of Influence
Host: Julie Solomon
Episode: How to Sell Your Signature Offer Consistently Without Burning Out
Date: August 12, 2026

Main Theme

Julie Solomon dives into how established entrepreneurs, coaches, and creators can consistently sell their signature (high-ticket) offers—without hustling themselves into burnout. She challenges common thinking about "freebies" and low-ticket offers, showing listeners how to transform these into powerful, strategic gateways for their ideal clients, instead of attracting the wrong audience or draining their energy. The episode is full of actionable advice for recalibrating your offer suite and messaging so every step of your customer journey aligns, converts, and feels sustainable.

Key Discussion Points & Insights

1. Rethink Low-Ticket Offers: Not for Beginners

Low-ticket doesn’t mean low-value (01:38)
Julie clarifies that your entry-level offers shouldn’t be watered down or only targeting beginners—unless your main offer is designed for that audience.
Quote:

"Low-ticket offers should not be designed for newbies or beginners unless your signature program is specifically for newbies or beginners."
(Julie Solomon, 01:54)
Sample analogy:
She compares low-ticket offers to store samples at Sephora or Nordstrom:

"If that sample makes my skin glow... I am much more likely to go and buy the $200 full size version."
(Julie Solomon, 04:05)
Your low-ticket is a powerful taste of what you offer, not a diluted version that doesn’t represent your true value.

2. Ditch the Freebie Culture (for Premium Audiences)

Ideal clients aren’t downloading freebies
Julie shares her decision to stop creating freebies, recognizing that her ideal buyers are willing to make small investments upfront.

“My ideal buyer is not sitting around downloading a bunch of business tip freebies that just collect digital dust.”
(Julie Solomon, 05:40)
Episode Reference:
She refers listeners to episode 419 (October 30th) for a deep dive on why she ditched freebies.
(05:47)

3. Avoid the Common Mistakes

Three big pitfalls (06:24):
- Creating low-ticket offers for the wrong audience.
- Watering down value, saving the “good stuff” only for the signature program.
- Not mapping out a clear, natural flow between offers—leaving clients’ journey feeling disjointed.

4. Preview Experiences Move the Needle

Treat low-ticket as a curated preview (10:29):
Julie likens low-ticket to a "small plates" experience at a restaurant—an inviting glimpse that makes clients hungry for more.
Quote:

“Your low-ticket offer should feel like an enticing introduction to your highest level support.”
(Julie Solomon, 10:45)
Two wins:
- Attracts more qualified leads who are aligned with your signature offer.
- Builds your email list with genuinely interested, high-quality prospective clients.

5. Practical Steps to Realign Your Offers (& Messaging)

Step 1: Audit Your Current Offers
(11:40)

Ask: Are my low-ticket offers/freebies really designed for the client I want in my signature programs?
If not, tweak them—reverse engineer entry-level offers from your premium program.

Step 2: Create Micro Transformations
(12:21)

Extract a clear, valuable, actionable win from your signature program to build your low-ticket offer.
Example: A fitness coach might pull a high-impact workout hack from her main program for a “taste” that delivers fast results.

Step 3: Message for Every Phase
(13:10)

Audit your messaging (social, email, sales pages, etc.)
Are you speaking to your client at each phase of the journey, or just to beginners or future buyers, not “now” buyers?

Step 4: Make the Connection Obvious
(14:39)

Don’t let the journey end at the low-ticket offer.
Create natural “what’s next” touchpoints—case studies, direct invites, or frameworks that open the door to your signature program.

Step 5: Laser-Focus Your Messaging
(15:34)

Use your clients’ language and emphasize that your low-ticket is a strategic, high-value entry point—not a cheap, generic freebie.
Quote:

“By making these shifts, you’re going to stop wasting time creating content and offers for people who will never buy your signature offers.”
(Julie Solomon, 16:19)

Memorable Quotes & Moments

On energetic alignment:

“If you’re tired of working harder for smaller results... this episode could completely transform how you structure your offers and more importantly, how you generate consistent revenue.”
(Julie Solomon, 01:21)
On offer quality:

“Low-ticket does not mean low value. Period.”
(Julie Solomon, 06:45)
On the client journey:

“If your offers aren’t aligned, you’ve got to do an offer audit to work on positioning. If your messaging isn’t aligned, you’re most likely losing clients right now because they don’t see the full pathway you’ve mapped out for them.”
(Julie Solomon, 13:58)

Timestamps for Key Segments

00:49: Episode intro & who this is for
01:38: Rethinking low-ticket: Not for newbies—value matters
04:00: The “sample” analogy: Why quality matters in entry offers
05:40: Why Julie quit freebies (and who should consider it)
06:24: Three mistakes entrepreneurs make with offer design
10:29: Preview experiences & curating your low-ticket offer
11:40: Step 1 – Offer audit: Are your entry points aligned?
13:10: Step 2 – Micro transformations: Pull out big wins from your best stuff
13:58: Step 3 – Messaging for the entire client journey
14:39: Step 4 – Building natural bridges to your high-ticket program
15:34: Step 5 – Messaging refinement and how to sound premium
16:19: Stopping wasted effort & focusing on ready buyers

Episode Takeaways

Design all offers—especially low-ticket—with your dream client and endgame (signature offer) in mind.
Ditch generic freebies if your target audience is ready to invest. Instead, offer small, transformational wins as paid “samples.”
Ensure your customer journey flows naturally; guide clients at every step.
Speak the language of your ideal buyer, not just early-stage or “someday” clients.
Regularly audit both your offers and your messaging for alignment.

Connect & Engage

Julie ends by inviting feedback and encouraging listeners to share which parts resonated most—either via podcast review or Instagram DM (@juliesolomon).

“Your feedback means the world to me… It allows me to create more streamlined content for you here based on where you’re at and what you want to know more of.”
(Julie Solomon, 16:38)

Curated by Podcast Summarizer · August 2026

Loading summary

Transcript7 lines

[00:00]
Julie Solomon
Foreign.
[00:07]
Welcome to Woman of Influence. I'm Julie Solomon and this is where high level women come to recalibrate their message, realign their leadership, and rise into the next era of impact. If you're ready to align your visibility with your true authority, if you're called to speak, speak to women at the level you now lead. If you're ready for your business to feel as elevated as the woman running it, this is your space. Because real influence isn't built in the algorithm, it's embodied in your identity. Let's get started.
[00:50]
Hello, my friends. Welcome back to another episode. Julie here. And today we're going to dive into a game changing. You know, I love my game changing strategies for anyone who is feeling stuck trying to sell their signature offers. So if you're someone who is constantly creating either low ticket offers or freebies, but you feel like you're talking to the wrong people or you're not seeing those low ticket buyers or those freebie investors transition into your signature spaces, this episode is for you. We're going to flip the script, my friends, on what you've been taught about freebies and about lower ticket offers and really show you how to turn them into powerful and profitable gateways to your signature programs. And we're not just talking theory here. This is exactly what I've done to bring in six figure months, seven figure years without running myself into the ground. And so if you're tired of working harder for smaller results, and I get it because I've been in there, listen closely because this episode could completely transform how you structure your offers and more importantly, how you generate consistent revenue. So with that, my friends, let's get started. Okay, so I know I've talked about this in bits and pieces on this podcast, but I want to get really specific here. So the first thing to understand, and you've probably heard me say this before, is that low ticket offers does not mean low value. And I believe that low ticket offers should not be designed for newbies or beginners unless your signature program is specifically for newbies or beginners. So let me explain what I mean. Most people, because of the way that a lot of us were taught traditionally with online marketing, is that they create their low ticket offers with the mindset that these low ticket offers are really even our freebies. And I'm going to get to that in just a moment. But our low ticket offers are really meant to be these entry points for people who are not just brand new to your world, but like brand new to whatever your niche is. So, like if you are a business coach, they're brand new to business. If you're a fitness coach, they're brand new to fitness. If you work with parents, they're brand new parents. But why that may be the wrong approach if you want to sell your high tech ticket offers is that that could not be aligned with who your signature offers are for. So think of it like this. When you go to a store like Ulta or Sephora or Nordstrom and let's say that you want to buy a really expensive serum, you often ask for a sample first, right? Like I do this whenever I go to buy a really nice foundation, I'll be like, hey, can I get a sample first so I can make sure that it's like going to fit with my undertone and it's the right thing for my skin. Now if Sephora gave me some watered down sample that didn't deliver in any noticeable results, would I go back to buy the full size product? Absolutely not. But if that sample makes my skin glow, makes it hydrated, is the right, you know, color for my undertone, just after one application, I am much more likely to go and buy the $200 full size version of that foundation, right? The same concept applies to your offers. Your low ticket offer should really give your dream client a really juicy taste of what it's like to work with you. That way they could say like, wow, if I'm getting this for $49, I can't wait to see what happens when I invest in your signature program. This is also why I don't create freebies anymore. The reason why is because I know that my ideal buyer is not downloading freebies. Now I talked a lot about this in detail in episode 419 from October 30th. So if you want to go back and listen to that, because I break all the details down, I highly recommend that you may not be the same. You may have ideal buyers that are downloading freebies. I know for me, when I got really honest with myself, my ideal buyer is not sitting around downloading a bunch of business tip freebies that just collect digital dust. Because of that, I knew that if I focused on creating a low ticket offer that really acted as like a sample of what it was like to work with me knowing that my ideal client would find value in that. My ideal client would invest a small amount to get a taste of my work before she invested in a premium amount. Now, this approach has been proven to be far more effective for me than freebies are in attracting the right people into my higher level programs. Because here's what most people get wrong. First, as I mentioned, they create low ticket offers for beginners or they create low ticket offers for people that just are not their dream clients. They're creating low ticket offers for maybe some version of a client, but it's not who their ideal client is for and it's not who their signature programs were created for. Which means then they're funneling all of these people on their email list that are not ideal buyers. They also water down their low ticket offers thinking that high value only belongs in their signature programs, which could not be farther from the truth. Right? Low ticket does not mean low value. And third, they don't create what I call is really a natural flow between the offers. So a lot of times this can leave ideal clients really feeling lost in the customer journey instead of guided through the seamless process. So instead your low ticket offer should be a very quick high value sample of your best work. It should be designed to quickly and specifically get your ideal clients to see the value in working with you at a higher level. So the other thing is that we don't want our low ticket offers to be something that is really strenuous to be something that is way too process driven. That's going to like really take your ideal client a lot of time to understand and get through. We don't want it to be a lot of theory based work, right? Like we want it to be aha, moment, tangible, digestible, really good takeaways that they can see. Like wow, this is really valuable now. I've seen this work time and time again in my own business.
[07:16]
Sponsor/Ad Voice
I remember very distinctly the moment I stopped waiting for everything to be perfect before I made a move. And that decision changed everything then and it continues to change everything now. If you have been sitting on a business idea or you know that it is time to add a revenue stream. Shopify makes the starting part so simple. From beautiful storefronts, one click checkouts through shop pay and Sidekick, their built in AI that answers every question in real time. So you're never stuck. The idea is yours. Shopify literally handles the rest. It is why they have been a partner of mine on this podcast for years. It is why I sing it from the rooftops. If you're serious about hearing your first start your free trial@shopify.com influencer today. You heard that right. Start your free trial today@shopify.com influencer. That's shopify.com influencer. I have been thinking a lot lately about what it means to be edited. Not small but but just edited. Knowing exactly what you need and refusing to fill the space with anything less. That is what I've been doing in my life, in my business, and it's actually how I've been shopping as well. And Quince is the brand that makes that possible. Ultra soft organic cotton, premium, Mongolian cashmere, premium stretch denim. All of it priced 50 to 80% less than comparable luxury brands because they cut out the middleman and work directly with with ethical factories. I have their sheets, I have their sweaters, I have their skirts. I love this brand. It is less noise, higher quality. That is the energy. It is why I gift it to clients. It's why I gift it to family and friends. Upgrade your everyday Download the Quince app for app exclusive offers or go to quince.com Julie get free shipping on your order and 365 day returns. Now available in Canada and the UK too. That's Q-U-I-N-C-E.com Julie here is something that I had to learn the hard way. You can have the right message, the most perfect content, a following that loves you and still lose the sale if your email system cannot keep up with where your business actually is. And that is why I love to recommend this Brevo. It is the all in one marketing and CRM platform to manage customer relationships, send campaigns and run automations that work while you're not working. They also have an incredible AI assistant aura. It helps you optimize send times and sharpen campaigns in real time. It's literally like having a strategist on call without adding to your payroll. So if your backend isn't matching the level that you're operating at, that's a leak and Brevo closes it. Get started for free today or use code woman50 to save 50% on starter and standard plans for the first three months of an annual subscription. Just head to brevo.com woman and take
[10:25]
Julie Solomon
your marketing further with Brevo and Aura.
[10:29]
Another example is how I position low ticket offers as preview experiences. So imagine your favorite restaurant offering small plates tapas that give you a flavor of their best dishes or even like cocktails. Right? You're you're not just getting a sample, but you're getting a very curated glimpse of the full experience. Once you've had that preview, you're going to be ready to dive into the full course meal. And this is exactly how your low ticket offered should feel. It should feel like an enticing introduction to your highest level support. And this is why going back again, like I don't create freebies. Like I would rather have people that want to invest $2244 to get a very high value, high driven taste of what it's like to work with me, see it in real time, and then come back and invest for the more signature offers. The other thing that this is doing is it is allowing me to build my email list with way more qualified people. I'm not just filling up my email list with a bunch of people who wanted a bunch of random freebies who are not IGN clients. So let's put this into practical application for you today. Here's how to apply this to your business. The first thing that I want you to do is I want you to audit your current offers. I want you to look at your low ticket offers or your freebies and I want you to ask yourself, is this designed for the person that I want in my signature programs? If the answer is no, it is time to tweak it. And you want to think about who you truly want to work with in your signature offers and reverse engineer your entry level offers from there. Now the next thing that you want to do is create micro transformations. So once you audit, I want you to ask yourself what is one small but mighty results that you can deliver inside your low ticket offer that comes from your signature program. It doesn't always have to come from that, but that's really what makes the most sense. Because why would you just add a bunch of extra work on your plate when you probably already have something fabulous in the signature program that you could pull out? And so you want to make sure that it's a very clear win that will leave your dream client wanting more. For example, if you're a fitness coach, your low ticket offer might teach a very specific high impact method for optimizing their workout routine to burn more calories in less time. That actually comes from your signature program giving them noticeable results after just one session. That would be a great thing to pull out and create a low ticket offer around. So here's another quick way to really audit your messaging right now too, to see if it's resonating with your ideal client throughout their buying journey. So that's like how we work on the offer side. Here's how we work on the messaging side. I want you to take a look at your current content, whether it's an Instagram post, an email, a sales page, and I want you to ask yourself, am I speaking to my ideal client at every phase of this journey? Or am I only talking to people at one specific phase? Am I only talking to people who maybe they are my ideal client, but not for five more years. And so I'm calling in people who just aren't ready. So, for example, your low ticket offer should align with that stage of your client's journey, providing them with a very easy and actionable win that builds trust. Then your signature offer should continue and really pick up where the low ticket offer left off. That's what's going to continue to meet their evolving needs, nurturing and converting them through each phase of their buying process with you. So it's twofold. If your offers aren't aligned, then you've got to do an offer audit to really work on the offer positioning. If your messaging isn't aligned across these phases, then you are most likely losing clients right now because they don't see the full pathway that you've mapped out for them. You may understand it conceptually, but if it's not mapped out in your messaging, they're not going to be able to see themselves and what it is that you can offer them. So by ensuring that each offer speaks to a specific phase of your ideal client's evolution, you're actually going to be able to attract and retain more of the right people, no matter what step they're in, like every step of the way, no matter what kind of phase they come into you. For now, the third thing that you want to do is that you've got to make sure to make the connection. So again, inside your low ticket offer, you have to be able, and there's some nuance to this, there's some finessing, if you will, and strategy, but you have to be able to create very natural touch points that lead people into your high ticket programs. So this could be through a signature framework, case study, the personal invite. But you cannot leave your ideal clients wondering what's next in your low ticket offer without showing them that next step. That is the fastest way to leave money on the table. And then the last thing is that messaging refinement. So we know that we have to ensure that every piece of the content that's promoting your offer speaks directly to your dream client. But we have to make sure that you're actually using the language that they would use, that they resonate with. And you've got to make it clear that this isn't just some low ticket program, some freebie, something for a bunch of beginners, but it's actually a gateway to working with you at a much more higher and signature level. So by making these shifts and this is kind of where offer refinement, offer positioning and messaging meet. By making these shifts, you're going to stop wasting time creating content, creating low ticket offers, creating freebies, creating whatever it is for people who will never buy your signature offers. And you're going to start speaking directly to the ones who are ready to invest. Now, I would love to hear your thoughts on today's episode. I want to know if this is resonating with you, so just leave a review with your feedback or just send me that DM on Instagram Solomon and let me know what hit the most. Because your feedback means the world to me. It allows me to create more streamlined content for you here based on where you're at and what you want to know more of. So I cannot wait to connect with you and I will see you next week friends, same time, same place.
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